Management in the culture of whom to work. Socio-cultural activity manager and his role in the organization of free time

Profile: Management of social cultural activities

Qualification: Academic Bachelor

Kinds professional activity Bachelor of Social and Cultural Activities:

creative;
organizational and managerial;
scientific and methodological;
design;
pedagogical.

What can a Bachelor of Social and Cultural Activities do?

is engaged in the development and production of cultural and leisure programs based on its own original scenario and director's decision;
organizes leisure different groups population;
provides social and cultural support to people with physical disabilities, promotes social adaptation of people with socialization disorders and deviant behavior, helps in family upbringing of children;
carries out management and marketing in the field of leisure, recreation and culture;
produces cultural and leisure programs, holds festivals, contests, reviews, holidays and other events;
develops new methods and technologies for stimulating the socio-cultural activity of the population, participates in the implementation of regional cultural policy;
conducts scientific research of socio-cultural activities and expertise of socio-cultural projects;
teaches theoretical and practical disciplines in the field of social and cultural activities in educational institutions.

Where does the Bachelor of Social and Cultural Activities work?

tourism and recreation institutions;
houses of culture;
holiday homes;
clubs, leisure and cultural centers of various forms;
parks of culture and rest;
cultural and sports complexes;
social and social rehabilitation centers;
facilities mass media;
publishing houses;
museums;
institutions of general, additional and vocational education.

Who teaches bachelors of social and cultural activities?
The department of social and cultural activity is engaged in the preparation of bachelors of socio-cultural activity.

Among the teachers of the department:

N.V. Pogorelova (candidate pedagogical sciences, Associate Professor, Head of the Department of Social and Cultural Activities, Honorary Worker spheres of youth policy);
V.S. Rusanova (Candidate of Pedagogical Sciences, Professor, Honorary Worker of Higher Professional Education of the Russian Federation, Honored Worker of Higher Education of the Russian Federation; Laureate of the Governor's Prize Chelyabinsk region);
T.P. Stepanova (candidate of pedagogical sciences, associate professor, Honorary Worker of Higher Professional Education of the Russian Federation);
S.G. Rubtsov (candidate of pedagogical sciences, associate professor, dean of the Institute of Correspondence Education);
V.M. Ryabkov (Candidate of Pedagogical Sciences, Professor, Corresponding Member of the International Informatization Academy, Honored Worker of the Higher School of the Russian Federation);
B.S. Safaraliev (Doctor of Pedagogical Sciences, Professor);
S. V. Bogdan (candidate of pedagogical sciences, associate professor);
and others

What subjects does the Bachelor of Social and Cultural Activities study?

theory and history of socio-cultural activities;
leisure pedagogy;
art history;
fundamentals of cultural policy;
management of social and cultural activities;
directing;
marketing;
economics of the leisure industry;
producer skills;
socio-cultural animation and recreation technologies
and much more.

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A manager of social and cultural activities, like any other specialist, can be considered professionally competent if he has a sufficiently high level of education, possesses the necessary skills and abilities, has professional and business experience, and possesses organizational skills.

except general requirements managers of the sociocultural sphere must also meet a number of specific requirements due to the peculiarities of the sociocultural activity itself and its specific subjects:

1. The socio-cultural environment that is being formed in society is gradually transforming from an environment of only consumption to an environment of involvement, involvement and development of a person, which necessitates the formation and development of a special type of management - participatory management.
2. Management in the socio-cultural sphere is expressed in specific organization and regulation of the activities of collectives, which in turn ensure the reproduction of the social and cultural life of people; in the development of strategic and current goals and objectives of the socio-cultural development of the respective region.
The professional competence of a participatory manager is determined by his orientation towards culture-reproducing and culture-creating activities with people, his abilities for public activities, improvisation and creative self-expression.
3. Socio-cultural management and the production process in this area is not the manipulation of an indifferent mass of people, but a harmonious activity based on spiritual principles, personality, human resource, but not a resource determined by a set of individuals, but representing a set of organizational relations outlined by a certain socio-cultural activity.

4. Based on the fact that the socio-cultural sphere today has acquired the character of both non-profit and commercial activities, the manager of social and cultural activities must be an economically and legally competent specialist, and his activities must be commensurate with the laws of cultural, historical and modern processes, human experience of communication and interaction.
5. Since in the socio-cultural sphere key figures production process are mainly people of creative work, the process of regulation and coordination of their activities should be based on motivational and stimulating factors.
6. The absence of strict control from above, non-intervention and freedom of activity imply other quality standards, which in domestic conditions may not always be at the world level, but must necessarily meet the needs of consumers.

In these conditions, the participatory type of management provides for the maximum possible delegation of authority, the development of horizontal communications without the mediation of the administration, the freedom of circulation of cultural, creative, artistic, and social information.

The expansion of the information field of the activities of a sociocultural organization enhances its involvement in common cause, increasing the level of motivation, contributes to the formation of a creative atmosphere in the collectives of cultural institutions.

In addition to general requirements, managers of the sociocultural sphere must also meet a number of specific requirements due to the peculiarities of the sociocultural activity itself and its specific subjects:

2. Management in the socio-cultural sphere is expressed in the specific organization and regulation of the activities of groups, which in turn ensure the reproduction of the social and cultural life of people; in the development of strategic and current goals and objectives of the socio-cultural development of the respective region.

The professional competence of a participatory manager is determined by his orientation towards culture-reproducing and culture-creating activities with people, his abilities for public activities, improvisation and creative self-expression.

3. Socio-cultural management and the production process in this area is not the manipulation of an indifferent mass of people, but a harmonious activity based on spiritual principles, personality, human resource, but not a resource determined by a set of individuals, but representing a set of organizational relations, outlined by certain socio-cultural activities.

4. Based on the fact that the socio-cultural sphere today has acquired the character of both non-commercial and commercial activities, the manager of socio-cultural activities must be an economically and legally competent specialist, and his activity must be commensurate with the patterns of cultural-historical and modern processes, human experience of communication and interactions.

5. Since in the sociocultural sphere the key figures in the production process are mainly people of creative work, the process of regulating and coordinating their activities should be based on motivational and stimulating factors.

6. The absence of strict control from above, non-intervention and freedom of activity imply other quality standards, which in domestic conditions may not always be at the world level, but must necessarily meet the needs of consumers.

The expansion of the information field of the activities of a socio-cultural organization enhances its involvement in a common cause, increasing the level of motivation, and contributes to the formation of a creative atmosphere in the collectives of cultural institutions.

Professional competence is inherently closely related to such a concept as "knowledge": a thorough knowledge of one's business, the essence of the work performed, complex relationships, phenomena and processes, possible ways and means to achieve the intended goals. .

Classifying these types of knowledge, it is easy to establish that the professional competence of a manager is determined by:

Methodological knowledge (knowledge of the general principles of cognition of phenomena and processes);

Theoretical knowledge (knowledge of specific models and structures of professional management and its possible transformations);

Technological knowledge (knowledge of ways, methods, means and forms of constructing managerial actions).

The unity of methodological, theoretical and technological knowledge, together with practical experience, give rise to and accumulate skills, professional experience as the basis professional excellence.

Main functional responsibilities manager of social and cultural sphere:

1. Creation of a favorable cultural environment

2. Identification, satisfaction of spiritual interests and needs of various groups

3. Development and implementation of various cultural programs

4. Stimulation of innovative processes

Manager - technologist of social and cultural activities must be able to:

Involve different groups of the population and individuals in the process of creating, developing, preserving and disseminating cultural values;

To form among the population, and especially among young people, economic, political, legal, moral, environmental, aesthetic, physical culture;

Provide methodological instrumentation of various forms of socio-cultural activities;

To carry out an ideological and artistic assessment of cultural phenomena;

Design socially significant contacts, form a culture of communication;

Use the art of the living word effectively; visual, technical and other means of ideological and emotional impact;

Provide methodological and practical help public organizers of social and cultural activities;

To predict, plan and carry out educational, artistic and creative, entertainment and gaming, organizational and methodological and administrative and economic activities of cultural and leisure institutions;

Develop and implement federal, regional, municipal, departmental and other cultural programs;

Study, generalize, promote, disseminate and implement best practices in socio-cultural activities;

Manager - technologist of social and cultural activities must have the following skills:

Studying and taking into account the needs of different groups of the population (search and sociological skill);

Cultural and organizational activities; economic, legal, informational, methodological and organizational support for the functioning of institutions, organizations and associations of the socio-cultural sphere (managerial skills);

Organizations informal communication and entertainment and gaming recreation for different groups of the population (communicative and gaming skills);

Differentiation and individualization of the content and forms of socio-cultural activities; creating conditions for self-realization of the creative potential of the individual (psychological and pedagogical skills);

Design of socio-cultural processes, development and implementation of complex regional-targeted cultural programs.

Manager of social and cultural activities as an organizer of free time

A person has always sought to manage his time, to maintain such a routine that would include as many significant, important activities for him as possible and would exclude empty, meaningless pastime. Time is a specific subject that does not want to wait until we figure out how best to use it. Unused time is not stored, like money, but disappears without a trace.

Time management in the most general sense involves maintaining an optimal rhythm, mode of life, regulating the sequence of its individual phases and periods, ensuring synchrony or, conversely, divorce in time. various kinds activities. To manage time means to use it with the greatest effect, to be able to realize newly opened opportunities.

The task of managing leisure time is relatively new to social science and public practice. In connection with it, first of all, the question of the possibility and expediency of such management arises. After all, if free time is essentially a time of free choice, satisfaction of individual inclinations and interests, then regulating it from the outside means, at least in part, the loss of this essence. direct external regulation free time is exercised only in relation to people who have not reached social maturity, insane or criminals. To prescribe a way of spending leisure time to a normal adult is to infringe on his dignity.

But the other side of the issue cannot be ignored. The content of leisure, although it is determined by the nature, inclinations, choice of a person, is rather rigidly determined by the nature of the sociocultural environment surrounding him. Each person chooses how to manage his free time. He can make this choice on his own, based only on his internal spiritual and moral needs, but he can also make a choice under the powerful pressure of socializing factors that correspond to the social needs that have developed at the moment. It is the free time of the individual that is the point at which the spiritual and moral needs of the individual and the socio-cultural needs of society intersect.

The very idea of leisure presupposes a free, unconstrained pastime, turning off some of the controlling and restraining mechanisms of consciousness that guide activity in the labor process. Therefore, in free time, a person is not less, but more dependent on the environment than in work time although he is not always aware of it.

In leisure, a person is inclined to make increased demands on himself and his activity, which he still cannot realize without outside help. The absence of a place for sports activities or appropriate cultural institutions blocks the needs of leisure, the needs of communication, dooming a person to passivity and boredom. And vice versa, the cultural environment, organized taking into account these needs, allows him to rest more fully, to live a rich spiritual life. .

Thus, it is necessary to organize leisure. This means that society needs specialists - organizers of cultural and leisure activities. Organizers of cultural and leisure activities must have a set of professional qualities and skills to successfully organize the leisure of the population.

One of the main features of the professional skills of managers-organizers of free time is the possession of several types of activities that are characteristic of human interaction with an integral object-system. Yes, for modern activities specialists in the field of leisure are characterized by the desire to reunite traditional, and sometimes forgotten forms of work with new technologies of the cultural and leisure process, focused on the final “product of culture” in its social meaning. Accordingly, the training of the director of cultural and leisure programs at the university covers the entire cycle of work on a cultural and leisure program - from an idea to a completed program, and gives each student the opportunity to work at all stages of the cycle: studying a potential audience, searching for an idea, developing a script, director's decision and its implementation.

Graduating from the university, a graduate receives a profession that is integrated with one common goal - to create a cultural environment for reasonable leisure of people. This profession is a kind practical activities for solving various types of cultural tasks and problems, which has its own special technological process, produced by its own special methods and means. Studying in the specialty "socio-cultural activity", students master the area of professional activity, which is limited by the subject field, including the problems of socio-cultural, spiritual, moral development of society. This specialty has a fairly wide, perhaps overly extensive subject field, and within the framework of this specialty, narrower areas of activity develop with their own characteristic subject matter and methods. .

Organization of activities of cultural institutions as component technological process requires strict adherence to the full professional independence of all specialists and, at the same time, the all-round development of their activity and initiative within the framework of the specific tasks of their structural divisions.

Under these conditions, it is of particular importance, first of all, to streamline and intensify the professional activities of each specialist on the basis of general provisions defining all aspects of organizing the activities of a cultural institution and its components, but at the same time adjusting departmental charters and instructions, taking into account joint activities various cultural institutions.

The director of cultural and leisure programs is a highly qualified specialist in the field of leisure culture. He must have high level professionalism in the field modern management, methods of cultural and leisure activities and directing cultural and leisure programs, as well as to have a high level of general culture and erudition. The nature of the specialist's activity will be determined by his deep assimilation of fundamental knowledge of the history and theory of domestic and foreign culture, creative heritage, outstanding masters of theatrical, musical, visual arts, cinema classics, current trends in the development of literature, art, folk art.

His professional purpose is to carry out the following functional and official activities:

Manager-organizer of cultural leisure in cultural institutions of various types, leisure centers, in state, cooperative, private, public enterprises, organizations, associations of a cultural orientation (management, organization of entertainment, gaming, educational programs, competitions, show programs; impresario of creative teams, etc.);

Director, manager, artistic director, head of the department of cultural and leisure institutions, scientific and methodological centers, creative associations and teams, departments of creative unions, methodologist of the Russian, regional, regional, district methodological centers, carrying out methodological support of cultural and leisure activities of cultural institutions of the corresponding region (creation original scripts cultural and leisure programs, creative assistance to practitioners in their implementation, sociological research of cultural needs and interests of people, modeling of innovative individual, group types of leisure activities, development of territorial, comprehensive programs for the revival of culture);

Director-producer and screenwriter of various cultural and entertainment, artistic and journalistic, informational, discussion programs, show programs, competitions, concerts-reviews of folk art;

Methodist-consultant on screenwriting, directing and staging, generalization and dissemination of the best modern domestic and foreign methods of cultural and leisure practice;

Head of amateur associations of interest, individual creative amateur groups (ballroom dance ensembles, literary and poetic studios), performer in creative professional groups;

Teacher of disciplines of the specialty "culturology", teacher of special disciplines in higher and secondary educational institutions of culture and art, institutes, faculties and advanced training courses for specialists;

Researcher of the Research Institute of Culture, research sectors of the universities of culture; scientific adviser on the problems of theory, methodology and organization of cultural and leisure activities.

The activities of the manager-producer of cultural and leisure programs apply to all age categories population; carried out in various forms life of people and provides for the spiritual, moral revival of society, family, personality.

This specialist is able to:

Create conditions for the inclusion of the population in cultural, creative, recreational and leisure activities in their free time;

Model a variety of cultural and leisure programs;

Predict the cultural and leisure activities of people in free time;

Provide methodological assistance to cultural workers, creative teams, amateur associations;

Create your own and use existing script material;

Practically realize your director's intention in staging cultural and leisure programs, finding an original director's move, a figurative solution, a stage atmosphere;

Use in directing practice such means as musical arrangement, scenography, lighting and spatial solution;

In staging cultural and leisure programs to work creatively with amateur groups and professional performers;

Communicate professionally with the stage, the audience within the framework of cultural and leisure programs, improvise;

Own stage plasticity (dance, rhythm, stage movement), the culture of oral speech (technique, artistic word, oratory).

To carry out this activity, the production manager

masters: knowledge of the theory, methodology and practice of cultural and leisure activities; pedagogical knowledge and the ability to work with people, including with teams and a specific person; knowledge of various widows of art, their expressive means and language; dramaturgy of cultural and leisure programs, forms and methods of work among various categories population, methods of sociological research, general, social and developmental psychology, methods of managerial activity, marketing.

The manager-producer of cultural and leisure programs has well-developed psychological properties: attention, perception, memory, imagination, working capacity and ability to learn, charm; external data: voice, diction, facial expressions, plasticity, musicality, sense of rhythm.

He needs to find ways to finance (if necessary, sponsor) creative ideas, know the laws of the show market and be able to apply them in practice.

Management is a system management activities ensuring the successful functioning of various social institutions- organizations designed to carry out some socially significant activities.

Under the socio-cultural sphere we will understand the totality of industries whose enterprises produce goods and services necessary to meet the socio-cultural needs of a person.

Activities in the socio-cultural sphere are carried out by organizations, institutions, enterprises of various departmental affiliations (state, municipal, private, public organizations) and forms of ownership, as well as private individuals.

Management in the socio-cultural sphere is of particular interest to us.

Firstly, because its technological content reveals all the wealth of management in general - a variety of organizations operate in the field of culture.

Secondly, the prospects for such consideration are important for understanding the possibilities of cooperation with the sphere of culture in other areas of business activity. The main feature of management in the socio-cultural sphere is that money in this area is earned mainly not on the basis of simple commerce, but on the basis of attracting funds from interested donors: sponsorship, patronage, charity.

Thirdly, another circumstance is even more obvious - the growing requirements for the management competence of specialists and workers in the socio-cultural sphere. The transition from a purely administrative-distributive technology of managing the sphere to an ever wider use economic methods, from purely subsidized budget financing structures to the financing of programs, to competition for budgetary funds, the need for a wide attraction of extrabudgetary funds, ideological and political pluralism, economic independence - all this radically changes the requirements for the professionalism of a manager in the socio-cultural sphere. If earlier he saw himself mainly as an employee of the “ideological front”, a teacher-educator, now he should be practically oriented in marketing technologies in commercial and non-commercial activities, be an economically and legally competent specialist, in short, be fully competent in management issues, without any discounts on the notorious "specificity" of the sphere.

Moreover, this very specificity does not lie in the "truncation" of management, but, on the contrary, in its broad application. The socio-cultural sphere includes activities both purely non-commercial (non-profit) and commercial ( paid services), both local and (including - in relation to the same type of activity) international scale.

Usually, the specifics of management in the field of culture are associated with the features of "spiritual production". The “products” of such activity are not so much of a material nature as they are associated with the phenomena of consciousness (perception, understanding, thinking, experiencing, etc.), they are not amenable to direct direct calculation, storage. Their production often coincides with their consumption (watching a play, a movie, listening to a concert, reading a book, etc. A book that is not read, a picture that is not viewed, etc., are not artistic values). Moreover, in contrast to the products of material production that are destroyed in the process of consumption (boots wear out, apples are eaten), cultural values increase their value in the process of consumption (the more people read a book, saw a picture, heard a concert, etc., the more higher their social significance).

In fact, at least two markets operate in the socio-cultural sphere: the consumer market and the donor market. And it is not always possible to say which of these markets is primary: either the types of work with consumers are determined first and then donors are sought to support them, or consumers are selected to ensure the interests of donors, who are ready to pay money for certain types of work with these groups.

Management in the socio-cultural sphere may consist solely in the creation of organizational and economic conditions self-development of socio-cultural life - no more, but no less. And this is the true content of the nature of management in the socio-cultural sphere.

The most common entrance exams are:

Russian language
Maths ( a basic level of)
History - at the choice of the university
Foreign language- at the choice of the university
Russian language - at the choice of the university

Specialists of the direction are professionals with fundamental theoretical knowledge in the industry, a high level of general culture and a broad outlook. Graduates are able to effectively use innovative socio-cultural methods and technologies in their professional activities in order to ensure the preservation of cultural heritage and its multiplication. The activity of the future specialist is based on the most urgent needs of the personal and community development. The main object of professional activity of a graduate of the direction becomes a person, considered as an object of socialization and education, inculturation and education.

Admission conditions

Specialists in the sphere of access control carry out the selection, storage, production and subsequent dissemination of cultural values within the region of activity at the state and international level. The tasks of the future specialist include planning, organizing and practical implementation cultural and leisure activities. Applicants who have chosen this direction as a further professional activity must prepare for the entrance exams in the following disciplines:

Russian language:
literature (profile);
history, social studies (at the choice of the educational institution);
foreign language (at the request of the university).

Future profession

The professional activities of future bachelors are implemented in the field of cultural policy, social and humanitarian knowledge, marketing, management and cultural and educational education.

The objects of activity of specialists are:

institution management systems and public associations sociocultural sphere;
objects of the leisure industry;
processes of creative and cultural activity;
processes of pedagogical, methodological support and provision of leisure activities, cultural and educational work.

Where to apply

To date, the following universities of the country are engaged in the preparation of specialists in the direction:

International University in Moscow (MUM).
Moscow State Academy of Public Utilities and Construction.
Moscow City Pedagogical University (MGPU).
Moscow City University of Management of the Government of Moscow (MGUU of the Government of Moscow).
Moscow State Humanitarian and Economic Institute (MGGEI).

Training period

The normative term of full-time education is 4 years, part-time - 5 years.

Disciplines included in the course of study

The tasks of the future specialist include the organization of cultural and educational activities in accordance with the socio-cultural interests and needs of people of different ages and professions. Development innovative technologies The development of the leisure area requires fundamental knowledge of cultural studies, pedagogy, psychology, political science, sociology, management theory and law from the future specialist. The main disciplines of the course are:

leisure pedagogy;
literature;
methodology and technique of skd;
fundamentals of cultural policy;
history and theory of SKD;
art history;
cinema history;
music history;
informatics and bases of information culture;
social and cultural work abroad.

Acquired Skills

The main means of implementing the socio-cultural activities of the future specialist are:

word;
technical and visual aids;
amateur art;
works of art;
works of culture.

The implementation of professional activities requires the presence of such competencies as:

Management of cultural institutions (rest and entertainment centers, cultural parks), organization and planning of their activities, search for sources of funding and recruitment.
Organization of leisure activities for various social and age groups.
Development guidelines regarding cultural events.
Implementation of preparation and introduction into practice of recreational and animation programs.
Formation of public opinion in relation to cultural works and cultural heritage of the state.

Employment prospects by profession

Graduates of the direction successfully carry out professional activities as producers, directors of concert and promotion organizations. The tasks of specialists include negotiations with concert agencies, television and radio stations, sound recording organizations, etc.

This direction presents a wide range of employment opportunities after graduation. Graduates - bachelors can choose a profession:

animator
image maker;
art manager;
culturologist;
instructor-methodologist;
SKD manager;
tourism manager;
holiday organizer;
leisure organizer;
teacher-organizer;
social educator.

Most often, novice specialists receive from 25 to 30 thousand rubles. As the competence of a specialist and the level of his self-improvement increase wage increases: the heads of individual departments can count on income up to 50 thousand rubles.

The heads of production centers who have achieved success in their chosen field measure their own fees in six figures.

Prospects for professional development of graduates

As already noted, the salary of a future specialist depends on the level of his professionalism. Studying in the master's program provides the future graduate with the opportunity to continue the process of self-improvement in the scientific and research field, deepen the theoretical knowledge of the disciplines of the cycle and increase the level of organizational skills. Master's degree does not require recertification when carrying out professional activities outside our country, which is also important for specialists in this area. Continuing education is also possible in postgraduate and doctoral studies.