Tatar language project. Educational project teaching Tatar as a foreign language
Project author
Brief summary of the project
Subject project - bushy bushatam
Aimed at 6th grade students. It is designed to enrich students' vocabulary, use the studied grammar in written and oral speech, and train the perception of sound information (listening). The main direction of the project is the development of logical thinking, intellectual skills, skills of self-examination and mutual examination, education of attention, sustainable interest in the subject, ability to communicate and collective activity.
Guiding questions
Why we study Tatar
Influence of study foreign languages on modern society
Discussion of leisure planning skills
Perception of foreign auditory information
Development of communication skills
Correct formulation of your thoughts in the Tatar language
Project plan
STAGE 1 - Organizational moment
Teacher greeting. Dialogue with the attendant. phonetic charging. Presentation of the topic and objectives of the lesson.
STAGE 2 - Project implementation
1) Repetition of the material covered and its consolidation. Checking homework.
2) Formation of new knowledge, skills and abilities. Presentation of the topic and objectives of the lesson. Motivation.
3) Vocabulary work. Replenishment of vocabulary.
4) Work with the textbook on the content of the text.
5) Consolidation of new material. Listening.
6) Getting answers to control questions.
STAGE 3 - Final
Summarizing. Homework. Reflection. Grading.
Teacher Publication
Find resources by project
Methods of control and evaluation
- Evaluation of students' progress in the project (participant observation of teachers).
- Total assessment based on the results of the project (according to the criteria for each stage) - external expertise
Materials for support and support of project activities
Useful resources
- Safiullina F.S., Fatkhullova K.S. Tatar language. Intensive course. - Kazan: TARIKH, 1999. - 448 p. .
- Safiullina F.S. Tatar for every day. Tutorial. - Kazan: Tarikh, 2001. - 352 p.
- Internet resource: List of educational publications
Other documents
Scientific works of Viktor Petrovich Litvinov (philologist, linguist)
- Litvinov V.P. Typological method in linguistic semantics. - Rostov-on-Don, 1986.
- Litvinov V.P. Polylogos: a problematic field. - Tolyatti, 1997.
- Litvinov V.P. Metagrammatic treatise. - Pyatigorsk, 1998.
- Litvinov V.P. The Thinking of Noam Chomsky. - Tolyatti, 1999.
- Litvinov V.P. and others. Resulatireconstructionen in Deutschen. - Tübingen, 1988.
- Litvinov V.P. and others. Diedoppelten Perfektum bildungen in der Deutschen Literatursprachen. - Tubingen,
1) Project work: "Shalkan" this project is for children middle group; 2) Project work: "Tatar halyk uennary asha telebezne usteru"; 3) Project work: "Familiar fairy tales in the Tatar language"; this project is for reading fairy tales in the Tatar language that are familiar to children 4) Project work: "Kaz omase"; 5) Project work: "Tukai in our hearts". 6) "Teremok" - project
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Project activity
Subject: "Teremok" in Tatar.
Compiled by: educator for teaching the Tatar language, 1st quarter category; Bikmuratova G.G.
Project type: long-term.
Implementation period: three months.
Project type: role-playing.
Project participants: children of the preparatory group (6-7 years old).
Relevance
In the conditions of the new language situation in the Republic of Tatarstan, the formation of a person occurs under the influence of two national cultures, two systems,
ethnic norms of verbal and non-verbal behavior.
Considering age features children made this project. Children in the preparatory group for school should ask each other questions and answer correctly the questions asked, be able to make sentences.
Tasks:
1) to understand speech in the Tatar language within the studied topics.
2) ask questions to each other, express a request, desire, need.
3) develop coherent speech in the Tatar language.
Expected results.
1) activation of children's vocabulary.
2) improvement of sound culture, intonation system.
3) the development of dialogic and monologic forms of speech.
4) improving the communication skills of children in a team at the level of knowledge of certain words in the Tatar language.
Stage 1: preparatory
Target : identifying problems in speech development.
Stage 2: main
Target : preparation of staging a fairy tale through various activities.
1) articulatory gymnastics (for the correct pronunciation of Tatar sounds).
2) learning dialogues.
3) exercise - pantomime.
4) work with icons(bүre yogerә, tolke bii, ayu җyrly, kuyan sikerә, kerpe uyny һ. b.)
5) work in notebooks.
6) work with parents (acquisition of masks, costumes, showing work in notebooks).
Handing out reminders - 167 words.
Conducting a survey.
7) musical development game: “Without beebless”
(disc “Without inde hazer zurlar, maktäpkä ilta yullar” UMK projects No. 36).
Stage 3: final
The result of the project is showing the fairy tale “Teremkay” to parents, educators and children of the older group.
Expected results
Good learning outcomes appear only when the efforts of teachers and parents are coordinated. After the survey, it turned out that the more you campaign, show, explain and inform parents of bilingualism, they are more interested and there is a desire to learn a non-native language with children.
This project helped solve this problem.
As for the children, they themselves communicated with each other without noticing, asked questions and answered them correctly. Children transfer the acquired skills in theatrical games to everyday life - these are songs, poems, dialogues, dances. I hope these skills will come in handy for them at school and they will learn a non-native second language well.
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Project
Topic: "Tatars khalyk uennary asha I'll wipe out the telebezne" .
Project type: long-term (9 months).
Type of project: role-playing.
Age of children: 4-7 years.
Project participants.
1.Children.
2.Teacher for teaching the Tatar language.
3. caregivers.
4.parents.
5.narrow specialists.
Project goal: development of children's speech preschool age in the conditions of gaming activities (Tatar folk games), creating conditions for the successful mastery of the Tatar language as a means of communication.
Tasks:1. Develop coherent speech, consolidate the learned words in games.
2. To introduce children to the holidays, games, customs, traditions of the Tatar people.
3. During the games, fix the Tatar sounds.
4. foster love and respect for the culture of the Tatar people,
5. To acquaint the parents of pupils with the tasks of the regional program of the preschool educational institution and the forms of their implementation, to talk about the main components of the teaching materials, to enrich the knowledge of parents about the history and culture of the Tat. people.
Relevance.
The development of children's speech in a bilingual environment is one of the most actual problems in modern theory, methods.
The game is the leading type of child activity, including speech activity. It is obvious to everyone that methodological developments regarding the development of speech (especially in the conditions of game activity) are now extremely insufficient. children of preschool age of education in their native language. Early learning of a second language creates excellent opportunities for instilling in children respect for the linguistic cultural heritage, and also contributes to the development of communicative and speech tact. Therefore, the role of the teacher is to satisfy children's curiosity and give children elementary knowledge about traditions, way of life, culture of the peoples of the native land.
Expected results.
The manifestation of the creative abilities of children in different types activities.
Activate vocabulary.
Develop Tatar connected speech.
Improvement of sound culture, intonation system.
To enrich the understanding of the basic universal values.
Integrated educational areas: communication, art, music, physical culture, reading fiction.
Project progress:
Preparatory stage.
1. Setting goals and objectives.
2. Involvement of narrow specialists in the implementation of the relevant sections of the project.
3. Selection of information and illustrations.
4. drawing up an implementation plan: "We play Tatar folk games with children 4-7 years old."
5. Drawing up a card file: “Tatar folk games for preschool children.”
Working with parents.
1.Selection and preparation of costumes for games.
2. Participation of parents in Tatar holidays.
3. Exhibition for parents: “Tatar costumes.”
4.View presentation: “Milli Kiemner.”
Main stage.
1. Study Tatar words according to the plan.
2. Role-playing games.
3. Reading fiction fairy tale “Three daughters”, “verse Tubeteika and Kalfak” by R. Valeev, translated by E. Muravyov.
4.Artistic creativity(drawing) "Decorate Tatar costumes".
5. Music repetition of the games “Tubetey”, “Kulyaulygym”, “Malike”.
6.Physical Culture Tatar folk games “Timerbay”, “Take a seat”, “Crackers”.
The final stage.
The result of the project. Holding the Sabantuy holiday with parents.
Final product.
The child will master the lexical minimum of Tatar words established by the regional program.
A correct and complete idea of the native country, city, traditions, cultural objects will be formed, a sense of national dignity will be formed.
The interest of parents in the study and revival of the national culture of their native land will increase.
Literature
1. Babynina T.F. Traditions of national cultures. Kazan, 2006.
2. Zakirova K.V. In the glade of childhood: a reader for educators and parents. Kazan, 2011.
3. Zakirova K.V., Mortazina L.R. Balachak – uynap kelep userr chak. 2012
4. Zakirova, K.V.
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Bikmuratova Gelusya Gusmanovna
Project name: "Familiar Tales in the Tatar Language".
Purpose: I made fairy tales to rhyme so that children would be interested in listening.
Tasks: 1. Develop an active vocabulary, speech.
2. Get interested in listening to and understanding fairy tales in the Tatar language.
3. Raise the desire to learn a second language.
Age of children: 5-7 years.
Relevance.
We live in Tatarstan and we have two official languages, despite this, our people do not know the Tatar language well or do not know it at all. There are few works for children.
And when they are already familiar with Russian fairy tales, they understand the essence more. Children of preschool age will master Tatar at the level of age characteristics.
Expected results.
Children will hear familiar fairy tales not only in Russian, but also in Tatar.
Tatar speech develops. They have a desire to play roles, because fairy tales written to rhyme are quickly remembered.
Conclusion: in the future, compose fairy tales not only for reading, but also for dramatization.
“Shalkan” akiyate
Babai utyrtkan shalkan, shalkan үskәn, zur bulgan.
Babai shalkanny tartkan, tarta, tarta khale betkach
Abine st. chakyrgan.babay
Tartkannar yes, tartkannar
Tartyp khәllаre betkәch, kyzlaryn chakyrgannar.
Babai, әbi, kyz shalkanny tartalar tiz.
Teak shalkan chykmy ikәn, alarnyң kөchlәre betkәn,
Kyz shunda etkә dәshkәn, et yogerep kilgan.
Әy tartalar, әy tartalar tarta, tarta aralar
Һәм pesine chakyralar.
Teak shalkan kuzgalmy yes, zur bula, ala almyylar.
Tartyp chigara almagach, tychkanny chakyralar.
Tychkan kilep yabysha, tartyrga st bulish.
Sanarga yes өlgermilәr, shalkan kilep tә chyga.
“Och ayu”
Yashәgan di urmanda zur ber өydә
Ayular gailәse, аtise һәm әnise
Һәm kechkenә balasy
Әti ayu zur bulgan, street өyne totyp torgan.
Ani ayu җyyeshtyrgan, bala ayu kechkenә bulgan
Botka gyna ashagan
Bervakyt bergә alar, rizyk ezlәrgә baralar.
Isheklaren biklәmichә achyk itep kaldyralar.
Urmanda adashyp yorgәch, Masha kerә shul өygә
Kerә dә kүrә anda, kemder yashi biredә.
Өstәldә dә әyber bar, karavat ta җyelgan.
Kemnarder Monda Tor.
Utyra zur uryndykka, whale kecheragegen
Uryndykka utyra gyna, street shunda uk vatyla.
Kulyna kashyk ala, botka asharga totyn.
Tamagyn Tuidyr st.
Aldagi yakka kerә, bashyn kuya karavatka
Һәм shunda uk yoklap kitә.
Kaitalar ayular audan, öyne kurep shakkatalar.
Kem tide әyberlәrgә dip, Әti ayu sүzgә kilә.
Әni ayu and aptyry: “Who is bar monda, who is өydә?”
Kechkenә ayu kүrep, kychkyra bar kochenә:
“Minem kashyk buyalgan, by whom is ashagan talinkadan?
Uryndyk ta vatylgan, who are the sons of syndyrgan?”.
Karasalar karavatka, ber kyz bala yoklap yata.
Bolar tavyshynnan kyz kuzlaren acha.
Kurkuynnan Masha tizrә, өydәn chygyp uk kacha,
Tiz-tiz genә, yogerә yogerә avylyna kaita street.
Abise ishegaldynda kyzchygyn karshy ala.
Shul kөnnәn birle Masha әbisennәn head
Urmanga barmy ikәn ber dә.
“Sertotmas urdak”
Konnәrdәn ber kөnne yort huҗasy auga kitә,
Өydә kalgan khayvannar yort huҗasyn zarygyp kotә.
Өygә ozak kaytmagach, khayvannar bik kaygyralar.
Nichek khuҗany tabyik dip һәrberse uylanalar.
Barsy ber fikergә kilep үrdәkne chakyralar.
Urmanga khuҗany ezlәrgә үrdәkne җibәrәlәr.
Khuҗa өydә yuklygyn sөylәmәskә әytәlәr.
Bar-bara trader street karshynda kerpe kүrә,
Khuҗa өydә yuklygyn tiz genә sөylәp birә.
Kerpe min usal tugel di, mina yshan berkemgә dә
Sөylәmәm ech sereңne di.
Kemne genә ochratsa da soyli үrdәk һәrkemgә
Kuyanga yes, ayuga yes, bүregә.
Shulay bara trader, karshysyna tolke ochry
Urdak annan and sory.
Tolke ana kүrdem min di, ete da bar belamen di,
Minem arttan iyarsәn, khuҗanny tabarsyn di.
Tolke үrdәkne iyartep өenә alyp kitә.
Үrdәkne өendә biklәp,үze auga chygyp kitә.
Khuҗa bik akylly bula, yort yanyna kapkyn kuya.
Kilgan һәrber җәnleklәr shul kapkynga elәgә.
Kerpe, kuyan chitlekke, ayu bure chokyrga,
Tolke elägä kapkynga.
Khuҗa kaityp kergәch өygә, үrdәk tә kaityp tөshә.
Үrdәknen sүz totmaganyn khayvannar soylәp birә.
Shul kөnnәn bashlap үrdәk soylәshmi ikәn ber dә.
"Kuyan kyzy"
Kuyannyn bulgan kyzy and yaratkan yoldyzy.
Irkәlәgәn street ana nazlagan һәm yaratkan.
Kyzyn shatlandyrym deep kiez itek alyp kaytkan.
Kuyan kyzy shatlangan, itekne ber da salmagan,
Lakin yalanayak yörgә ana kubrak oshagan.
Anisennәn kacha -kacha iteklaren yashergan.
Kar өstennәn yalanayak ber ike kөn chabyp yörgәn,
Өchenche kөnne aksap әnise yanyna kilgan
Anise ayagyn karap sheshkәnen kүrgęn.
Tәrәzәdәn ana tien kүrep ala,
Aibolitka kirak di street baryrga.
Anise ana tabibka alyp kitә
Kilep kergәch brown alar, bigrәk kүp avyrular,
Lakin tabib balalarny chiratsyz karyymyn di,
Avyrtular kүp bulsa yes, barsyn davalymyn di.
Kuyannyn ayaklaryn Aibolit tiz tuzetkәn.
Head of itekne salmaska, kiep yörgә әytkәn.
Shul konnәn birle kuyan iteklaren salmagan.
Ayaklars and tunmagan, Berkaychan avyrmagan,
Gel salam bulgan.
Preview:
MUNICIPAL AUTONOMOUS PRESCHOOL
EDUCATIONAL INSTITUTION
"KINDERGARTEN No. 213 COMBINED VIEW"Sovetsky district of Kazan
Project work
Topic: "G. Tukay in our hearts"
(130th birthday)
for teaching children the Tatar language
Bikmuratova G.G.
2016
Target: introducing children to the work of G. Tukay.
Tasks:
To summarize the knowledge of children about the work of G. Tukay;
Raise interest, love for the works of G. Tukay;
To form in children kindness and responsiveness, honesty, truthfulness, respect for nature through the works of G. Tukay;
To develop in children curiosity, creativity, cognitive activity, communication skills;
Expand knowledge about Tatar writers.
Project type: short-term -1 month (April).
Project participants: children of the middle, senior, preparatory groups, Tatar language teacher, music director, educators.
Working with parents:
Consultations for parents “G. Tukay in our hearts”, “We read fairy tales of G. Tukay together with children”; "An evening of watching cartoons based on the fairy tales of G. Tukay".
Organization of an exhibition of children's works "Based on the fairy tales of G. Tukay."
Design of stands "Tukay with us"
First stage:
- study of the works of G. Tukay;
Participation of children in the regional competition "Tugan telele - Tukay tele" with poems by G. Tukay;
- acquaintance with the life of G. Tukay, watching videos, albums;
Make a small library;
Flashmob "Tukay and children" (reading G. Tukay's poems in kindergarten)
Watching cartoons based on the fairy tales of G. Tukay;
Repetition of the games "Su Anasy", "Shurale", Tatar folk games;
Learning and dramatization of individual read works by G. Tukay;
Organization of an exhibition of children's works based on the works of G. Tukay.
Equipment:
Shurale costumes, Su Anasy, dogs, butterflies; audio recordings of songs to the words of G. Tukay "Tugan tel", "Tugan avyl", a comb, a puzzle box, masks, Tatar national clothes (tubeteikas, costumes, a scarf with ornaments), carnation flowers.
main stage (celebration of Tukay's birthday)
The Tatar folk melody "Taftilau" sounds
The children enter the room.
Presenter: Hello guys! Isanmesez, balalar! Today is a holiday in our kindergarten, we are celebrating the 130th anniversary of the birth of the great Tatar poet - Gabdulla Tukay!
Spring, April and Tukay are inseparable, because it was on April 26 that the great poet of the Tatar people, Gabdulla Tukay, was born!
From an early age he was left an orphan, without a father and mother. His childhood was spent in different families. Tukay was a very capable and diligent boy: he studied at the Tatar gymnasium and at the Russian primary school. He studied Russian, Tatar, Arabic, Iranian and Turkic languages. Despite the short life path he managed to write many poems, songs, fairy tales and riddles for children.
Now our children will tell us his poems:
1 child :"Martin"
2 children: “A mouse that got into milk”
3rd child: “Funny student”
Host: many of his poems have become songs, let's listen to one song, the words that Tukay himself wrote.
2 children sing a song: ”Naughty Kitten”
Presenter: but the song "Tugan tel" became the anthem of the Tatar people. Standing together, let's all sing this song together.
Song: "Tugan bodies". Words by G. Tukay, folk music.
Host: G. Tukay not only wrote works, he loved to play Tatar folk games as a child. Now we will return to the childhood of little Gabdulla, and he was also lovingly called little Apush.
The boy Apush and mother come in.
Mom: and ulym, sin bik akylly bala, kүp nәrsәlәr belәsen, kechkenә genә bulsan yes, barsyna өlgerәsen.
Boy: әye, әniem ashlәremne beterdem, uynarga chygyp kerim.
Mom: ash betkach uynarga ardent, bar uynap ker balam.
(boy calls his friends to play)
Children play Tatar folk games:
“Kүrsәt аle, үskәnem”, “Tүbәtәy”.
Leading: from a young age he was a smart boy, he always brought his business to the end. And only after that he went out for a walk with friends. The verse, which is called “Esh betkach uynarga ardent” (“Do your job and walk boldly”) just says this.
Scene: "Esh betkach uynarga ardent."
Presenter: Gabdulla was left an orphan at a young age, he was brought up in different families. As a child, the most difficult times were for Tukay, but despite this, he continued to write, spent his free time in nature, swam, played with the boys. Come on, we are with you Let's play a game and remember little Apush.
Game: “Yasheram yaulyk”, senior group.
Leading: and the children of the preparatory group will show an interesting musical game“Plague urdak, plague kaz” and dance “Shoma bass”.
Dance: "Shoma bass" disc Shoma bass 33 track.
Leading: Tukay loved nature, he especially liked the village of Kyrlay, although he lived there a little. He praised her very much, he visited different places, but better than Kyrlay, it was such beautiful nature, he could not find anywhere, and many works were born there , for example, the poem “Shurale”, “Tugan avyl” and much more. And let's listen to a poem about this village.
Verse "Tugan avyl" listening.
Leading: we visited the childhood of little Gabdulla, and now we will return to his fairy tales. What stories do you guys know? What cartoons did you watch?
Children: Su anasy, Shurale, Goat and ram, Bala belen kubalak, etc.
Presenter: butterflies will soon begin to fly, what do you think about what work I just remembered?
Children: "Bala belәn kүbәlәk".
Dramatization of the poem “Bala belan kubalak”
Presenter: guys, and G. Tukay wrote not only poems, but also riddles. Listen to the riddles of G. Tukay and guess what season?
Children read riddles about the seasons (“Autumn”, “Winter”, “Summer”, “Spring”).
There is a knock on the door, Su Anasy enters to the music.
Su anasy: Who are the aldy minem altyn cockroaches? Biregez kire uzemә. Kaya minem taragym?
Presenter: do you guys know where the comb of Su Anasy is? No one took it?
Children: no.
Presenter: Su anasy, beznen balalar keshe ayberenә timilәr, alar uzlәre matur itep altyn tarak yasadilar.
Game: "Su anasy" middle group.
Su Anasy, Su Anasy Su Anasyn kүr әle,
Aldynda kem basyp tora, yalgyshmyycha ayt ale.
Children give her a hand-made comb.
Su anasy: oh, rakhmat! Yarar min kitim, taragymny head җirdan ezlim.
Sounds music from the ballet "Shurale" F Yarullina.Shurale enters.
Shүrale: oh, oh, barmagym avyrta, barmagym!
Byltyr kysty, Byltyr kysty!
Presenter: and, there was kyskanga, there was elamiylar inde! Our children will blow now, and the pain will pass.
Children blow, Shүrale begins to tickle them.
Leading: Shurale, don't scare our children, but rather play with us!
Game: “Shurale”
Әy Shүrәle, Shүrәle! Shүrәlene kүr әle!
Sin aibat, sin matur, keti, keti it aleh!
Shүrale: it’s good with you, it’s interesting, but little Shuralyata are waiting for me in the forest, it’s time for me to go home. Thank you for helping me, now my finger doesn’t hurt.
Presenter: the children really like the fairy tale about “Shurale” and they painted your portrait, we want to give it to you (they give a portrait).
Shurale: min chynnan da matur, eibat. I didn’t think that I was so handsome.
Children: saubulygyz!
Presenter: So we managed to visit fairy tales, and now it's time for us to return. We now know what a famous, unforgettable Tukay was and will remain in the hearts, he is remembered and not forgotten to this day. Many writers wrote and write good poems about him. He is known not only here, but all over the world!
The final stage
View albums "Museum of Tukay in Kyrlai"
Presentation "G. Tukay"
Make a lapbook on the topic: “Fly with us”
Photo report
Excursion with parents to the monument of G. Tukay in Kazan.G.G., 1 sq. category.
Target : Consolidate children's knowledge about the family - through different
activities; be able to compose sentences out of two or three words.
Tasks : 1. Create conditions for the formation of cognitive interest in children (cognition).
2. To consolidate the ability to name all family members in the Tatar language (social and communicative development).
3. Encourage children to participate in dramatization
familiar tales.
2. Develop coherent speech and enrich the active vocabulary
children (speech development).
3. To educate children in accuracy when coloring (artistic and creative development).
Project duration: 2 months (long-term).
Age of children: 4-5 years old (middle group).
Project type: role-playing.
Relevance.
It is important for the population of Tatarstan to know both main languages
our Republic. It is imperative for Russian-speaking children to learn the initial skills of the Tatar language already at the level of kindergartens, so that in school age reach the conversational level
which will also help them better understand the indigenous population. For this reason, this project was drawn up.
Expected results:
Creation of a piggy bank of cognitive information;
The manifestation of the creative abilities of children in various activities;
Consolidation of words in the Tatar language;
Project participants:
1.Children;
2. Parents;
3.Teacher for teaching the Tatar language;
4.Educators;
5.Music director;
Project progress:
Preparatory stage.
1. Definition of the topic, setting goals and objectives.
2. Selection of illustrations.
3. Drawing up a plan - schemes.
Working with parents.
Selection of costumes, masks, attributes, sew a large turnip (etc.)
Main stage.
Word learning
Anastasia Natalina
Creative project for teaching the Tatar language "In the circus" - "Circus"
creative project
"AT circus»
Structure creative project
I. Explanatory note:
1) Passport project:
Members project: children and teachers of the preparatory group,
assistant teacher, parents.
Implementation period: 1 week from 03/11/2013 to 03/15/2013
Type project:
By the number of children - group
According to the dominant method - role-playing
For educational areas: "Communication", "Knowledge", "Artistic creation» , , "Physical Culture", "Socialization", "Work", "Security", "Music", "Health".
Methodology of preschool education: « Teaching the Tatar language to Russian-speaking children» .
2) Relevance project.
“He educates everything: things, phenomena, but above all people. Of these, parents and teachers come first.
A. S. Makarenko.
We live in a beautiful republic Tatarstan. We appreciate the well-being of our native land, but against the background of these charms, we forget about the second state Tatar language. According to the definition of the famous writer G. D. Grachev, “bilingualism is a dialogue of worldviews of world systems. Moreover, it turns out stereoscopic vision, three-dimensional thinking. On the other hand, at this level fruitful self-criticism of thought and word. For "bilingual", living between two models of the world, clearly feels the insufficiency of each of them, which is not seen by the self-confident "mono-lingual" no matter how great language he did not think". learning another one language - Tatar children have a much more voluminous and multifaceted idea of the world, this is wealth. They begin to understand that the world is multifaceted, we are all friends, this is a great social experience for our children." The child must learn openly in express your thoughts in Tatar, emotions, feelings. Such expression is possible in dance, in drawing, singing, theatrical activities, writing stories, in the game. All of the above, in our opinion, can be covered by any one topic, in our case, the topic “ Circus". There is not a single child who would not be interested circus. Everyone loves him. Children dream of being circus artists, act as brave trainers of wild animals, turn into real wizards and surprise the audience with all sorts of tricks. And, of course, there is one dream for everyone - to become clowns, to make people laugh. After all, if you look from the point of view of adults, then the clown is a big child: mischievous, seemingly awkward, touching and always kind. Maybe that's why this image is close to all children and they want to become it so much. We decided to give them this opportunity.
3) Purpose: improve the quality of knowledge Tatar language in children through role-playing activities.
Tasks:
Educational:
. ("Knowledge")
Exercise children in counting within 10 by Tatar language. ("Knowledge")
"Animals", "Primary colors", "Run Command"(bure, krpe, at, ayu, tch, tychkan, tlke, zgr, kyzyl, ak, sary, kara, yashel, sikere, yokly, utyra, fat, smart, bii, ygere, ech) ( "Communication")
Form ideas about security rules traffic during the excursion "Security")
Expand understanding of adult work (juggler, trainer) ("Work")
Educational
Tatar language("Knowledge")
Form the need for physical activity ( "Physical Culture")
Create a desire to organize role-playing games ("Socialization")
"Socialization")
Develop creative initiative"Artistic creation» )
Continue to develop interest in fiction on Tatar language("Reading Fiction")
creative imagination. Develop Creative skills("Artistic creation» )
Develop children's desire to sing and sing Tatar melodies of songs and cheerful melodies ( "Music").
Educational
"Security")
Develop the ability to negotiate, establish contacts in a joint game ( "Socialization")
"Work")
Tatar language. ("Socialization")
Raise interest in the various types of motor activity available ( "Health")
4) Expected pedagogical results.
II. Theoretical justification project
Methodology second language teaching is an industry pedagogical science and has its own goals, objectives and content. However, not all methods currently in use learning can develop the necessary speech skills and abilities in preschoolers with maximum success, as they rely on the patterns of mechanical memorization. And this, in turn, negatively affects the formation of motivation in children for this type of activity. Practice itself puts before science the need to update the content learning based on the characteristics of children's development: creative thinking, word creation and play as the leading activity. To a large extent, these patterns are due to the peculiarities
children's perception. Features of mastering the second language at preschool age are associated with the immediacy of children's perception, openness towards people who speak a different language language, with spontaneous mastery of other forms of communication.
A preschool child does not realize why he needs to know the second
language. The goals of an adult are too abstract for him. The motivation of preschoolers operates on the principle "here and now", i.e. the child is not set by distant goals. Therefore, the whole process of comprehending the second language built as a process satisfaction of personal, cognitive, game needs of the child in interesting communication with adults and children. It is important to build the process of communication in the most rational way, taking into account the psychophysical capabilities of children, including
number - features of memory development.
1) Disclosure of the essence of the basic concepts that reflect the problem project.
in the republic Tatarstan people of different nationalities live who should know the second state language - Tatar. assimilation Tatar language finds an obstacle due to insufficient triune focus: educator - parent - child. Adults do not fully appreciate the value of learning Tatar language in the family, which in turn affects the process of slowing down cognition language.
2) Basic principles underlying project.
The principle of a targeted approach in the formation of a civic position among the younger generation, involving the use various forms and methods of educational work.
The principle of activity, which provides for a reasonable initiative in the transformation of the worldview of children.
The principle of comprehensive assistance in the formation of emotional and value relations of the child to his native people, language, culture.
5) Material:
Related illustrations « Circus» (Mktpkch yashtgelr lifebasy)
Video about circus
2 pictures with clowns
Arena layout
Theater in the palm of your hand
Animal masks
Black magician's hat
Numbers up to 10
Paper, glue, brushes, napkins - according to the number of children.
TCO - music center, camera, multimedia equipment.
Estimated result:
Improvement of knowledge Tatar language in children through direct participation in role-playing activities.
Increasing cognitive interest among children and parents to Tatar language and its culture.
Creating an atmosphere of joy in joint activities children and adults.
Organization of activities parents:
Motivation: children and I are working on project"AT circus» .
The cheerful clown asked the children many questions. We ask you to help us find answers to them. For each family, write out a specific plan of action at home, down to the questions that need to be asked to children to consolidate Tatar language. Determine the timing of the task. Funny little animals from circus are asked to draw houses on the topic "We are in circus» .
Approximately thematic plan for creative project
Day of the week Direct educational activities Collaboration teacher with children Individual work children Working with parents
Monday
03/11/2013 World around
"Introduction to circus» Watching a movie "Children about circus»
03/12/2013 Excursion to circus Didactic game "Animals in circus»
13.03.2013 Application "In the arena circus» children independently cut out the silhouettes of animals and stick them, pronouncing their names. A game "Perform the command of the trainer"
Drawing competition "We are in circus»
03/14/2013 Game "What the magician will show" (fixing the account up to 10) Didactic game "Draw a balloon for the clown"
15.03.2013 Physical culture Psychic gymnastics "Picture an animal" Evening of rest « Circus»
Exhibition of drawings.
Making a presentation "AT circus»
Appendix
Excursion to circus
Program content
Systematize children's ideas about circus. ("Knowledge")
To introduce children to the professions of workers circus. ("Knowledge")
Repetition of the rules of the road. Putting them into practice.
Cultivate the ability to behave correctly during the excursion ( "Security")
Route discussion
Before going out, check the children's clothes and shoes.
Didactic game "Animals in circus» (bure, krpe, at, ayu, tch, tychkan, tlke)
Up to 7 children participate in the game.
Target:
Systematize children's ideas about circus and animals in Tatar. ("Knowledge")
Refine and activate the vocabulary on the topic "Animals", (bure, krpe, at, ayu, tch, tychkan, tlke, sikere, yokly, utyra, fat, smart, bii, yegere, ech) ( "Communication")
Develop the ability to classify domestic and wild animals into Tatar language("Knowledge")
Contribute to the enrichment of the game with new plots using attributes ( "Socialization")
To cultivate the ability to work in a team, give critical self-assessment and evaluate the activities of others, readiness to support each other, improve communication skills in Tatar language. ("Socialization"
Didactic material: picture circus arena, cards with drawings of animals (bure, krpe, at, ayu, tch, tychkan, tlke, cards - schemes for commanding animals (sikere, yokly, utyra, zhyrly, smart, bey, yegere, ech)
Game progress:
The teacher invites the children to choose animals, name it on Tatar language. Then the teacher takes a card - a diagram with a drawn team, and the children speak in Tatar language that you need to perform it to the animal and perform the movement. The chip is received by the child who was able to name all the words correctly without errors.
Application "In the arena circus»
Program content:
Develop creative initiative, fantasy in productive activities ( "Artistic creation» )
Develop visual and auditory attention, verbal-logical thinking, memory, creative imagination. Develop Creative skills("Artistic creation» )
Cultivate accuracy in the manufacture of toys from waste material ( "Work")
Material:
Sheet A-3 with the image of the arena
Pictures with animals
Waste material: buttons, kinder - cap, foil, fluff, wooden sticks.
Working process:
The teacher offers a picture with a painted arena and pictures of animals and offers to create a picture of animals performing in circus. Children independently cut out the silhouettes of animals and stick them, pronouncing their names on Tatar language.
Didactic game "Draw a balloon for the clown"
(zgr, kyzyl, ak, sary, kara, yashel)
Program content:
Refine and activate the vocabulary on the topic "Primary colors"(kyzyl, ak, sary, kara, yashel, sikere, yokly, utyra, fat, smart, bii, yegere, ech) ( "Communication")
Develop creative initiative, fantasy in productive activities ( "Artistic creation» )
Develop visual and auditory attention, verbal-logical thinking, memory, creative imagination. Develop Creative skills("Artistic creation» )
Cultivate accuracy in the manufacture of toys from waste material ( "Work")
Material:
clown silhouette
A sheet of paper, colored pencils, or paints according to the number of children.
Game progress:
The teacher shows a picture of a clown, invites the children to draw balloons in their hand. Children pronounce the painted colors of the balloons on Tatar language. The chip will be received by the child who did not make a mistake in naming the colors.
The owner of a Kazan IT company on how gamification is conquering business: games are ordered even for the defense industry and police
“Mobile gaming is a mortgage without an apartment at the end. You will be deftly bred to buy crystals to rebuild the Smurf village. And they will suffer if you don’t pay monthly,” says Yan Shevchenko, owner of the Kazan studio GD Forge, about the intricacies of the gaming industry. About why she got orders from Aeroflot and Pirelli, what games businessmen play today and how this industry is similar to the film business, he told BUSINESS Online.
Yan Shevchenko: “We want to tell the world the most amazing and most technologically advanced stories. We have a whole stack of them." Photo: Sergey Elagin
"MOBILE GAMES ARE A MORTGAGE WITHOUT AN APARTMENT AT THE END"
— Yan Vladimirovich, what does your company specialize in?
— On game and near-game projects. We usually say that we make innovative graphics applications. We planned to create classic games and entertainment applications. But suddenly we felt that there is a great demand for business products. We started with the development of simple marketing games, some short promotional events in the company, events. Gradually, this developed into the fact that we began to order sufficiently powerful gamification modules for ourselves, for employees, for clients, in order to create additional levers of motivation.
- What kind of motivation are you talking about?
— This is a subtle game of managing the needs and desires of the client.
— Are there many companies like yours in Kazan?
— In the local market, we are the only ones who make games to order. There are competitors in Moscow and in several other cities. IT companies usually have programmers, project managers, and so on. But there are no people who would be engaged in creative tasks. And we can do everything that concerns the feeling of beauty artistically and beautifully. We take on ordinary applications, if only we are interested in it: according to the field of activity or the complexity of the task. For example, now we are working on an amazing project - we are unifying the legal service.
Photo: Sergey Elagin
Was it the customer's idea?
— Yes, but together we thought of the implementation. It promises to be really interesting and useful. When it comes to dealing with legal documents, it's convenient to have everything you need in one place. And not like this: here I opened it - it's no longer relevant, here - too. Or different sources give a different list of documents. As a result, in order not to get into a mess, you collect a lot of extra papers.
Our kind of motto is Fair Games. This is both fairground and fair games. Paid like for a movie ticket and play for fun. Our robot horse with a rock and roll screensaver will entertain you to the last. That is, the game is not made in order to shake the maximum money out of you.
— Does it happen otherwise?
- Almost all mobile games are a different case. This is a mortgage without an apartment at the end. You will be deftly bred to buy crystals to rebuild the Smurf village. And they will suffer if you do not pay monthly. ( Laughs.) That is, it is always in one way or another psychological blackmail. And we tell adult cool stories. In other words, we do what we would play ourselves.
— Who usually orders game projects for you?
First, private individuals. Most often, these are people who have been “trumpeting” in other areas for 40 years, earning a lot of money and suddenly remembering: “But I had a dream!” That is, they woke up a game itch. The second is companies.
"WE CAN MANIPULATE THE USER SUBTLE AND GRACEFULLY"
- How did you approach this topic?
— Since childhood, I dreamed of creating games. This has been my hobby since I was 15.
- Probably, you grew up in a family of techies?
- No, I have an ordinary intelligent family: my mother is an economics teacher, my father is a doctor. I was born in Estonia when it was still part of Soviet Union. Then we moved to Ukraine while it was part of the Soviet Union. Then - to the Far East. Thank God, he remained a part of Russia ( laughs). As a result, we ended up in Kazan, because my mother is from here. I went to study at the National Humanitarian and Technical Institute of the Volga Region - just to get a diploma: I always knew that self-education would come first for me. But when I was in my second year, his license was revoked. I transferred to Chuvash State University. Studying in such a large, serious university, where there were many teachers of the old school, suddenly I liked it. In the specialty "Automated information processing and control systems" we learned about methods that are applicable to both the aircraft and the software product.
When employees of the Yoshkar-Ola office of a large Russian company Elephant Games, a game developer, I showed them what I was doing for myself. They were delighted and offered me, then a fourth-year student, to head the Cheboksary branch.
What exactly did you show them?
“It was a first-person story fantasy game. I recruited classmates. By the way, many of them are still with me. We managed to make several products that performed very well on the international market: they took top places in ratings, sales charts, and so on. For example, my very first project, the Lost in the City online game, was translated into probably 12 languages around the world. It was very popular in Japan, in America ... As a result, I even somehow found it in a basket in the M.Video store, already in Russian.
Photo: Sergey Elagin
- Yes. My portfolio is in the credits.
- Percentage of sales? No. Although I was in top management at that time, I worked for a salary. And, frankly, it didn't matter. I was ready to pay for the possibility of creative self-realization at the international level during my student years... I immediately reached the peak of my career: I took all the key positions in one person. Worked in the main office in Yoshkar-Ola, opened a Kazan branch. And then I decided that that's it, I want to do projects according to my own rules. The four of us started almost three years ago with a small service - developing game documentation for other companies. The first order for the game appeared only three months later.
And who did you make them for?
- Games have become fashionable not only in the classical sphere, but also in marketing, and in advertising, and in many other places in business. At the heart of any game are psychological manipulative techniques. They are very well applied in the business sphere. Hence the term gamification arose, when game principles are applied to any processes. For example, when you provide your social network details, they tell you: “Add a phone and you will the best person on the ground. Now name your e-mail and you will be just amazing. And so you will be lured and lured until they receive all possible contact details to strengthen their advertising platform.
Gamification is, if not yet a standard, then on the verge of a standard. Our game designers are responsible for such subtle matters as excitement, goal achievement, encouragement, additional motivation. And we can subtly and gracefully manipulate the user so that he does what the customer needs.
Photo: Sergey Elagin
"THE GOAL OF EVERY COMPANY IS TO BE IN THE POCKET OF A SMARTPHONE USER"
— Do you work more for the Tatarstan market?
- Half of the orders in our portfolio are federal: from Moscow, St. Petersburg and so on.
Why do they choose to work with you?
- In the Mother See, the price tag can be five to six times higher. This is a lot, considering that the development of IT products is not cheap anyway. In a word, in Moscow you still pay simply for the fact that this is Moscow. In addition, it is also a question of quality. Our IT park and Innopolis attract a large number of specialists. Working in the gaming industry is not just about creating another website, here you create a whole virtual world.
— The rest of the orders come from Tatarstan?
- Local orders only 30 percent. The remaining 20 are foreign, including Ukraine and Belarus. Although this may actually be an order from afar: they know how to look for applications in the foreign market.
How many orders have you already completed?
— We have about 40 projects on our account. Here, for example, is the report of the Rosatom Academy with infographics. It looks like a small magazine. But there are labels on certain pages of it. Thanks to them, it was possible to fit a lot of information into the report - it can be seen using a smartphone. This is augmented reality. And we made countless coloring pages for children with augmented reality: cartoon characters come to life in the smartphone in the colors in which the child painted them.
“IT people are terribly afraid of the business environment. They are generally introverts, they sit in the office, focusing on one task. Photo: Sergey Elagin
In general, augmented reality works very well in marketing. For example, a company produces chocolates. You can use augmented reality to revive labels with it. For this, it is not necessary to change the production process. It is enough to release an advertising campaign: “Install our application. Scan the labels of all our chocolates and collect all the monsters." First, the children will force their parents to buy them all these chocolates. Secondly, the company will now always be able to contact its consumer through the application with the announcement new products, promotions or games.
- It's already modern marketing?
— Yes, and quite advanced. Now the goal of every company is to be in the pocket of a smartphone user. Because 70 percent of visitors to every site are mobile devices: people go to them from their phone.
Or, for example, we did a project for Aeroflot called Aerogames: two hours before the plane's departure, you can earn miles. Firstly, real users can really brighten up the tedious waiting time. Or give it to a child: he plays and at the same time earns miles that can be spent on flights. We got it a good product increasing loyalty to the company. We are very proud of him. This is user gamification. In other words, managing them. And there is the gamification of employees. If your company has three thousand sales managers and all of them are young people, it’s not enough for them to work just for money: they want to compete with a friend or the whole crowd to challenge a branch from another city. It can be your own small gaming social network, during which participants receive rewards. Earned points can be spent in the store. If you need to stimulate managers to sell a new product, you can assign a different type of reward: there were coins, and here stars. And only for stars it will be possible to buy Lexus. It will be received by the one who accumulates it first. And now they have to learn how to sell a new product. But the motivation is not negative: we won’t “fine you if you don’t fulfill the sales plan”, but more intangible.
“Here, for example, is the report of the Rosatom Academy with infographics. Marks are inserted on its certain pages. Thanks to them, it was possible to contain a lot of information - it can be seen using a smartphone.
Or, for example, why slap in the mud to see how a cottage village is being built on the spot, if you can put a virtual reality helmet on a person and he will visit a hundred cottages in a day without leaving the office. Virtual reality is well integrated into the business process, and at all levels: from staff training to final marketing.
— Do customers expect creativity from you?
— Sometimes we are approached with a ready terms of reference. Sometimes they ask for help developing a concept. We make up to simulators - in a virtual reality helmet, a person learns to work with equipment. How often does it happen? They take a newbie. He starts to work, spoils the raw materials, the machine.
And with the simulator, he will first go through everything in a draft. This is a popular topic. We received orders for the production of similar simulators for several large industries, including defensive value. I can’t name them, we are often bound by a non-disclosure agreement. This is the problem of the portfolio of all IT companies: far from the most “delicious” remains in it. We, the final performers in the chain, are faced with a choice: either money or a mention in the portfolio. Often they pay well for concealing authorship.
- Why do they do it?
- They want to disguise that they are not the performers. Usually, having received a contract, they find a contractor. The difference in pay is their income. A huge number of agencies simply dispatch applications. Actually, it's not that bad. When you come to some giant corporation, you can hear: “Fie, who are you?” And these agencies already have a reputation, and through them we get the opportunity to work on this or that interesting product.
For example, we are currently building a crime scene investigation simulator. The student, using the right tools, must correctly collect and store the evidence. Both we and the customer hope that it will become a good study guide for students of universities of the Ministry of Internal Affairs.
“Many people think that making an IT product is like building a house. Here's your estimate, here are the workers: why isn't home on time? Photo: Sergey Elagin
“WE NEED TO LOOK FOR WHAT WILL BECOME AN ADVANTAGE TODAY AND A STANDARD TOMORROW”
- Everyone new project- new experience?
- Exactly. For example, we now know what kind of rake you can step on if you undertake to create a collective virtual reality. And how, in general, to synchronize a group of people in one space in real time, each of whom has his own picture of the world, and everyone still moves his fingers, touches something, and everyone sees it. We even make our projects collective.
Is this also a trend?
- Yes. It's not that fun to play alone. I would like to participate in some kind of adventure with other people. These are the same quest rooms, only in virtual reality. And here you are not limited to the interior: it can be a skyscraper, hell, other planets and worlds. What we love the most is doing these digital daydreams.
If the entrusted project was to your liking - we would be happy to do it ourselves - we offer to reduce the price tag in exchange for a share of the income in it. Many plan to sell the final product. They are willing to work with us according to this scheme. Because they know that by giving up profits, the studio will be even more motivated for the success of the project. Among them, for example, the owner of one of the YouTube channels, which has 1.2 million subscribers. He decided to make a game for them: since he has an audience, why not monetize it?
We have amazing cases. Somehow we were negotiating on the project, but the customer disappeared somewhere. And we liked the idea. For example, the Kul-Sharif Mosque is currently not accessible to wheelchair users. And there is no way to install ramps for the disabled there. You can create a case with virtual reality. The group goes inside for a tour. People with disabilities stay outside, but thanks to virtual reality glasses and headphones, they get the full feeling that they are walking the route with the rest. Looking around, they can even see a particular place as if they really were there. Technically, this is implemented in the simplest way. You don't need to install anything inside. The guide through the application in the smartphone, seeing the previously taken panorama, manages this virtual tour.
Photo: Sergey Elagin
By the way, at the forum “Looking into the Future”, the president of the Republic of Tatarstan was shown our joint application with the “Entrepreneurship Factory”. I suggested: “What if we make a simulator of an entrepreneur who takes the very first steps?” We have developed an inexpensive and interesting concept.
- What is its essence?
- This is a virtual "sandbox" of the entrepreneur. It is as if you are subscribed to your own enterprise, which is at the start: a cafe, a furniture factory or a hairdresser. Essentially, this step-by-step instruction. First step: write a business plan. The second step already involves several scenarios. A person can intuitively try to lead a business to a set goal, for example, in terms of profitability, and this is tied to real entrepreneurial experience and existing tools. You need to register a legal entity, otherwise sooner or later you will be fined for illegal entrepreneurial activity etc. It seems to be simple, and at the same time there is an educational value.
- And what was the reaction of Rustam Nurgalievich?
- He liked this. At least he promised us support.
— In a word, are games more and more in demand in business?
- Application sites were once an advantage, now they are already standards. We need to look for something that today will become an advantage, and tomorrow will be the standard. Then your business will look more attractive than competitors. By the way, after the recent forum "Looking into the Future" we received a lot of orders in the corporate segment. We are even drawn into one of the blockchain stories.
“Now, of course, there are small private schools in Moscow. But they have a huge price tag. It is not only commensurate with higher education, it exceeds it" Photo: Sergey Elagin
"THIS COULD BE A SKYSCRAPER, HELL, OTHER PLANETS AND WORLDS"
Is game development not cheap?
- Abroad, the budget of the game starts from 50 thousand dollars. Expensive games, depending on the scale and devices for which they are intended, cost 200-400 million. The price of some global games is approaching a billion dollars. In Moscow, a small toy can cost from one million rubles to ten.
- And at what amount does the price tag start?
- The simplest mobile or browser marketing game, like the once well-known Flappy Bird, costs from 100 thousand rubles. The Vietnamese who invented it once woke up very rich, because it became popular all over the world. It is incredibly complex, because it leads to white heat and the desire to break the phone and at the same time incredibly simple. In a word, there was some kind of charm in it. If the game is multiplayer and integrated with social networks, and even with some advanced 3D graphics, it will cost more. In general, we have a price range from 300 thousand to 7 million.
— Which order was the most difficult?
- Definitely an Aeroflot project. This is a job with a large complex structure, which has serious requirements for sustainability. For the most part, this development was done by the guys from our branch in Innopolis. We have a good workforce there.
I also remember the project for Pirelli. At first it was just a car with a screen, pedals and steering wheel, for which we made the software part. In other words, racing. There was a queue for the booth. The visitors liked the attraction so much that they even broke the steering wheel twice. And then the customer asked to remake it for virtual reality, so that it could also be put in sales salons.
In general, this is an international trend. In Europe, the largest car dealerships give visitors the opportunity to virtually repaint the car, change its equipment. The demand for such things is growing, and for good reason. Using such innovations, companies enter the luxury segment. Often, an expensive development creates a mega-media occasion, because of which everyone will talk and write about this company. This marketing is now considered the most effective - when everyone wants to write about you.
Photo: Sergey Elagin
— Are you targeting the international market?
And IT has no boundaries. If you have made a product, it immediately enters the international market. It just needs to be localized. We use native translators in the countries the game enters. In fact, this is the only expense. The main thing is to be able to develop products that have potential.
For example, now we have one of our products translated into 12 languages. Accordingly, it is sold in 12 countries, up to China. So at the recent Russian-Chinese congress I was on the subject. Communicated with a delegation from this country. Figured out how to work with them in terms of marketing. The market is huge.
- Was there any interest?
- Yes. We were given a lot of business cards, we sent out our proposals. Waiting for an answer.
"WE WANT TO TELL THE WORLD MAXIMUM AMAZING STORIES"
Is your creativity limited by orders?
— For us, this is a way to realize our own projects. We want to tell the world the most amazing and most technologically advanced stories. We have a whole stack of them. The problem is that everything is expensive, everything needs money.
What exactly are the funds being spent on?
— The product is created by a large team of specialists: artists, screenwriters, 3D modelers, programmers... We even attract local investors for new projects. Some of them had a childhood dream: to make games. But fate led them to success in construction, restaurant business and so on. It turns out that for someone we even make dreams come true. We plan in next year undergo international registration. We do not want to confuse this direction with outsourcing, we will try to learn how to sell our products on our own. In a word, become independent game developers.
“Cartoon characters come to life in the smartphone in the colors in which the child painted them”Photo courtesy of GD Forge
Have you already created something of your own?
So far, a test project has been released. This is a virtual reality attraction: a shooting gallery. There is nothing super-revolutionary in it - for us. In general, virtual reality is cool by default. We wanted to know: how much can a game designed exclusively for virtual reality bring in? To be honest, not very much: the market is small. Therefore, all our upcoming projects will use virtual reality only as an additional opportunity. If you don't have an expensive helmet, it will work like classic game.
In February next year, the first two projects should be completed. One of them is a harsh horror film about the entrance. We all find ourselves in this terrible place from time to time. Together with a friend or girlfriend, getting goosebumps is the very thing. You can use the Internet or at home, placing laptops nearby, with or without a virtual reality helmet. The second project is a fantastic story with aliens. In general, the most important thing in games is to give the opportunity to experience some unique experience.
Especially since the possibilities are endless.
— Information Technology offer more and more powerful solutions: artificial intelligence, neural networks, and blockchain, which is now being talked about on every corner. In a word, everything depends on ambitions and money for marketing. And the possibilities are truly enormous.
- It is unlikely that everyone is aware of this.
- Such complex words as virtual or augmented reality, gamification, generally scare businessmen. Therefore, we try to tell them in an accessible way how to keep up with the times. For example, why not try to go to the neighboring region through the application? Get into the pocket of your customers and clients to be able to keep direct contact with them. Nowadays, every business has mobile devices. And this great way expand your field of activity.
Photo: Sergey Elagin
“EVEN IF WE NEED AN INTERN, HUNDREDS OF PEOPLE RESPOND”
— Behind you is a wall covered in marker. Is it a working board or a fragment of the interior?
- It's marker tape. We dream of covering the whole office with it, so that wherever the idea does not come to mind, it can be sketched. Very convenient: I drew, photographed - and you still have the results of brainstorming. Our game designers are game directors and project managers at the same time. That is, people who have a creative vision of how things should look. They create the concept. I just check them periodically.
- How can you manage such creators?
- I have a rule. I always participate in the start of each project to make sure that nothing is lost from the concept proposed by the client and that my employees correctly place all the accents during production. But I try to build the process so that everything does not depend on one person. He can burn out, and then everything will end.
- Is it difficult for you to select personnel?
- Not. Our salary is lower than in other segments, but demand is still high. Even if we say that we need an intern with no experience for a small scholarship, hundreds of people respond. People love making games. It turns out that they are paid for the pleasure. In addition, here you constantly have to solve different problems, and a person grows professionally very strongly. Even knowledge at the level of trigonometry justifies itself in our country - the very one about which we thought at school that it would not be useful to us in life. Our staff has grown from three to 50 people in 2.5 years. And there is no flow as such.
Photo courtesy of GD Forge
“MANY THINK THAT TO CREATEIT PRODUCT - HOW TO BUILD A HOUSE"
- I heard your emotional speech at the “Entrepreneurship Factory”. Strongly get customers?
- Many people think that making an IT product is like building a house: "Here's your estimate, here are the workers: why isn't the house on time?" Whereas in fact this is not a construction site, but a complex research task. We are forced to name specific deadlines because they are expected of us, and not because we are 100 percent sure that we will meet this time. You have to earn money, pay wages.
If it takes a maximum of a week or two to develop a one-page site, and the delay is possible no more than a day, then when creating complex games, it’s a different matter. But if you create a project for six months and miss the deadline by two or three months, that's already decent. At the same time, we try very hard.
- Can there be penalties?
- Naturally. Classic business contracts do not take into account the fact that their partners are not cement suppliers, but scientists who solve a complex problem that borders on invention. If a programmer stares at the ceiling all day, it does not mean that he has been idle. Perhaps he saved a month of wrong searches. IT people are terribly afraid of the business environment. They are generally introverts, sitting in the office, focusing on one task. None of them in life wants to quarrel with someone. Programmers are said to have a mild form of autism because their job is to write a line from left to right and repeat it a million times.
- In a word, a lot of misunderstanding?
- I'm not talking about the fact that sometimes people are sure - they know exactly how to do it better than you. They read smart articles - and they pour out terms. And then they are surprised that everything turned out wrong. It is better to come to us with the simplest possible task, we will translate it into technical language ourselves. Or they say: “I want a blockchain.” In such cases, I wonder to myself: “How did you get the need to use technology that no one in the world still understands, what to adapt to?”
Knowledgeable people are rare. They see only the picture, and what is hidden behind it, they do not suspect until you tell. Unless you are working with this company for the first time. Well and advertising agencies there are always tons of IT projects, so it’s easier to work with them.
Photo: Sergey Elagin
"THE GAMES INDUSTRY HAS ALREADY OUTSTANDED CINEMA AND MUSIC COMBINED"
Is the gaming industry rapidly gaining popularity?
- In our country, it is not really developed.
Is the situation different abroad?
— There is even a state institution where game developers are trained. This is a separate industry, which already five years ago overtook the cinema and music combined, all over the world. Its turnover is estimated at $109 billion, which is only half that of the arms trade. With us, games are mainly learned in the process, so internships and mentoring are very developed. Now, of course, there are small private schools in Moscow. But they have a huge price tag. It is not only commensurate with higher education, but exceeds it.
Many people want to try themselves in this industry. Our company becomes an opportunity for them. I have a personal game designer website. Somehow one of the companies offered me to get a job as a game designer and lead projects. I - and I still have 10 years of experience in the gaming industry - dissuaded them: “Why do you need to go through this hell? Let's do it better for you." So personal branding works well too.
In general, the gaming industry is more like the movie business. Studios, having created a game, in the same way find a publisher who sells this game, taking a share for promotion. The game, unlike the site, is not for everyone. Therefore, compared to website developers, our competition is lower. But, accordingly, the demand is lower.
Photo: Sergey Elagin
“IN INNOPOLIS TAX OFFICERS UNDERSTAND WHAT IT ISIT!»
— Why did you open a branch in Innopolis. Because of benefits?
— Of course, there are benefits: there are tax holidays until the end of the year and, possibly, they will be extended. But, in general, we got there by accident. It all started with the fact that students from this IT city began to ask us: “We want to have an internship with you.” And shortly after that, we were offered: “Do you want to become the first game studio in Innopolis?” Why not? We have applied.
We received the status of a resident, one might say, with the blessing of the President of the Republic. We have educational project in the Tatar language. This is a game for young children that will help them learn new words through colorful pictures. The business plan was also defended personally in front of Rustam Minnikhanov. We want to join forces with a new local TV channel for children and the Department of Journalism of KFU. In a couple of months we expect to finish work on the first game. Then we will make a whole educational platform. By the way, the office in Innopolis - and we have only five people there now - we are considering for growth.
Are you doing business without partners?
- I think we have family business. Nellie and I - and she Executive Director We've been together for 11 years now. I am the owner of this company, and it is the owner of a branch in Innopolis. I can’t help but note: in Innopolis, the tax authorities understand what IT is and how everything happens in this area in general!
Photo: Sergey Elagin
- Are there any special features?
- Usually, the tax inspector, in principle, does not understand what money out of thin air is: “How can you be paid so much if you do not have any spending on resources?”
- Do you have any hobbies?
— The main hobby for us is, of course, business. Once Nelly and I went to the pool. And we will definitely continue somehow. ( Laughs.)
- And the traditional question "BUSINESS Online": your three secrets successful business?
The first is to do what you are passionate about. That is, the work should also give you pleasure. The second is to do what you yourself understand. And the third - at least in the beginning to do it yourself. If you did not create a business blindly - you did it with your hands, and not just read about it in books - you have an understanding of what processes are going on in your company. These three terms worked for us. I understand every aspect of creating a graphic application: initially I drew, wrote music, and programmed.
Business card companies
GD Inno LLC
Year of creation - 2014.
Directions of work - development of games, projects of virtual and augmented reality, gamification of business processes.
Number of employees - 43.
Founders - Shevchenko Yan Vladimirovich (100% of the Criminal Code).
Turnover - 29 million rubles (2016).
Business card of the head
Shevchenko Yan Vladimirovich
Education
Graduated from the Chuvash State University. Lenin with a degree in Automated Information Processing and Control Systems (APCS) (2009).
2008–2010 — E-studio LLC (Elephant Games), head of the branch in Cheboksary.
2010–1012 — LLC "E-studio", project manager at the main office in Yoshkar-Ola.
2012–2013 — E-studio LLC, head of the branch in Kazan.
From 2014 to the present, he has been the head of the GD Forge studio.
Marital status: Not maried.