Desk book. Burda

For the first time magazine Burda fashionable"was released on the territory of the USSR in 1987. Today it is renamed "Burda" and is produced in 100 countries of the world, remaining incredibly popular among Russian needlewomen. The official website of Burda Style is dedicated to this magazine in Russia, which may well replace for fans printed edition Burda Moden.

Burda style (Burda style) official site

In the top line, you can see a link that opens a list of versions of the site in different languages. On the right side are links to accounts in popular Russian in social networks and partner websites. Under these links there are icons of sections of the site dedicated to needlework using Swarovski crystals, the Burda Academy, as well as pages with a calendar for the release of issues of Burda magazines.

A large section is dedicated to Swarovski crystals, which contains information about the company, various articles, and offers to participate in competitions.

Create with Swarovski

On one of the pages of this section, site visitors will find master classes with detailed step by step instructions and photographs of creating fine jewelry using crystals.

Master classes

Burda Academy These are courses of various types and durations. In this section, users can find out the list of courses, their schedule, cost, sign up for individual classes and master classes.

Burda Academy

On the home page banners of articles, presentations of new patterns, master classes, video tutorials, photo forum publications are displayed.

Banners on the home page

Below are the covers of the latest issues of Burda magazines

New magazines

Scrolling down the page to the end, you will find a subscription form for important news from Burda, as well as a menu consisting of links to the most important and useful pages of the site.

Additional menu in the footer

Contacts

Returning to the main menu, let's go to the first section "Patterns" Burda. On the left, categories of clothes for which patterns are collected will be displayed, below you can select the complexity, gender and desired size. In the center of the page, photos of finished products on models are shown. You can view the pattern only after purchasing it.

patterns

To do this, select a suitable pattern, send it to the basket, and then register and pay for the purchase.

The "Articles" section contains materials on various topics, including fashion, sewing, needlework, beauty and health, etc.

Articles - My house

The "Photoforum" section is intended for those who like to share their achievements. Here users post photos of their work, attaching small descriptions to them.

Photoforum - Dress

You can send your works and take part in promotions on the pages of the "Competitions" section.

Contests

The last section of the menu is "Journals". It contains an archive of issues of Burda magazines, starting from 2004. You can open any issue, read the table of contents, view photos and read articles, find and buy suitable patterns.

Here you can fill out the registration form and become a consultant. This will give you the opportunity to buy cosmetics from the catalog with a 20% discount, as well as participate in sales and promotions. You can find out more about everything related to registration bonuses on the registration page. We wish you a pleasant online browsing and successful shopping! Coming soon - scroll through Oriflame catalog 10 2019!

History of development and values ​​of Oriflame

How much do you know about Oriflame? Some may say yes and some may say no. Perhaps you love free time view the catalog and choose necessary products. Or maybe you don’t have time to hang out on the Internet for hours, but among your care products there are Oriflame products that you use. And in one and the other case, it will be useful for you to find out what is behind the name of the Oriflame cosmetic company and behind its products. It's good when each of us understands what he uses himself, and knows more about the company with which he cooperates. Therefore, today, to facilitate your search and save your time, we will provide you with all the information you need to know. You will learn everything about Oriflame and even more. Get ready for interesting events and facts from the life of a well-known cosmetic company.

Birth of the famous company Oriflame

Oriflame is a company that has specialized for many years in creating, bringing to life and then selling excellent skin care products, color cosmetics, perfumes and much more.

But if you remember how it began to exist this company, then you need to plunge into 1967, which became significant for two brothers from Sweden. It was in 1967 that two brothers named Jonas and Robert af Jochnik, as well as their close friend, whose name is unfortunately not known, founded the Oriflame cosmetics company.

The meaning of the company name has a rather deep meaning. The af Jochnik brothers decided to name their company after the Oriflamme, the royal banner of the time, which was used as a battle flag by kings. Oriflamme has always had a very great importance for the French kings and reflected their confidence in battle and their courageous spirit. This banner was raised at the time of the battle, and symbolized the determination of the king and his warriors. Jonas and Robert also knew that a big battle was ahead of them, which would require considerable effort.

So from 1967 to the present day, Oriflame has not only been developing, but growing and conquering the whole world at a very rapid pace. By this, she shows her resolute attitude to act, just like the French kings in the past. The first Oriflame catalog that the world saw was published in 1972. And today the company produces already millions of catalogs, which are printed in 40 languages ​​and are in active demand in more than 60 countries.

Interesting fact. The main advantage of the company is also that it not only earns itself, but gives everyone the opportunity to earn, and also does not cease to participate in charity events helping those who need it.

What does Oriflame use to create their cosmetics?

Many do not stop asking this question and are strenuously looking for an answer to it. And this is right, because in order not to doubt the company itself and its products that we buy, we need to be confident in its quality and care for us. Therefore, we want to tell you about interesting facts creating unique cosmetics catalog Oriflame.

Oriflame uses all kinds of quality improvement methods, innovative technologies and proven ingredients. For example, before starting to create one or another product that will fall into the Oriflame catalog 16 2018, the company very strictly controls compliance with hygiene standards in production. Everything is important here: the cleanliness of the premises, the air, and the water that is used to manufacture products. All this is carefully checked and cleaned. The room is intensively disinfected, the instruments undergo microbiological analysis, the air is filtered, and the water is purified several times. All this speaks of extraordinary efforts and quality control, which allows you to have only the best products.

And what about the ingredients for making products? Here, too, everything is very carefully checked and selected. The ingredients used must match international standards and undergo mandatory testing.

The company uses mainly herbal ingredients, having previously tested them for safety for human health. Only those components are used that do not harm a person and do not destroy environment. Also, in the composition of Oriflame products, you will never see the use of GMOs. This is contrary to the rules and standards of the company.

Interesting fact. Oriflame has extensive experience working with scientists. It employs more than 100 scientists who work for the benefit of the company and us. Scientists conduct ongoing research that helps the company improve and progress. Through constant research, scientists find new ingredients and develop new technologies that significantly improve the quality of products. To ensure that all this research is useful and relevant, scientists collaborate with the company's research teams, which in turn track fashion trends and consumer needs. Employees of the company are always aware of the most interesting fashion offers and do not cease to be interested in your opinion and needs today. Having so much important information and developments of scientists, the company always creates what is interesting and relevant today to watch in Oriflame catalogs.

Fundamental values ​​of Oriflame

For many years, Oriflame has been building its development and activities on three inviolable values ​​- unity, spirit and passion. These values ​​are of great importance to the company and help it cope with various difficulties.

• Unity is what makes a company strong and irresistible. When everyone in the company has the same mindset and goals, a common spirit appears that brings together, unites and encourages to be a support for each other.
• Spirit- this is the second value of the Oriflame company, which makes it stronger. Just as the two brothers from Sweden wanted to see their company as determined and purposeful when they were founded, today, many years later, this value of the company has not changed. Oriflame gathers in its circle only determined, purposeful and optimistic people who are ready for creative upheavals. Thanks to such a strong and impregnable spirit, everyone in the team works harmoniously and strives for improvement and development.
• Passion- this is what tirelessly promotes Oriflame to the position of leader. Thanks to strong desire improve product quality and help millions of its consumers become more beautiful, the company's employees achieve good results and act for the benefit of the company and us.

What is offered in the Oriflame catalogs

Oriflame is an endless number of proposals for your beauty. New catalog always strives to surprise us with its novelties and a large assortment of the most diverse products. Flipping through page after page of a print or online catalog, we can all be immersed in an abundance of luxury cosmetics. For example, you can easily find skin care products for the body, hands or face. There are different offers for different age categories. Among decorative cosmetics, you will also notice a variety and a lot of new products in each catalog.

In addition, on the pages of the catalog you can always choose your ideal fragrance, favorite accessories, as well as other interesting offers. If you are looking for a reliable way to take care of your health, then the Wellness series of vitamins and minerals is just right for you.

Despite the fact that most of the buyers of Oriflame products are women, the company has not forgotten about products for men. Therefore, leafing through the catalog, you will definitely see everything you need for dear men.

Interesting fact. The Oriflame company never rests on its laurels, and therefore has such success. Every year, it releases an average of 900 new products for you. Therefore, each catalog contains a lot of new and interesting things. See these novelties in our catalogs online or on our website, which is always ready to introduce you to the best deals. And one more good news about what the Oriflame catalog offers us. In addition to the products you can buy, the company also offers you good earnings. There are many ways to do this. These are promotions that you can participate in and earn money, and direct forms of sales that can provide you with a steady income. You can also find out about all this on our website in the "Menu" section.

"Your dreams are our inspiration!"

"Your dreams are our inspiration!" - this is the motto of Oriflame, which she has been adhering to for many years. And these are not just words, the Swedish company has been diligently putting them into practice for all the years of its existence. All your dreams, wishes and needs are what really inspire Oriflame to create new products. Fulfilling dreams is the mission of the company, which has been firmly rooted from the very beginning of its development. Therefore, to make your dreams come true, do not stop dreaming and do it as often as possible!

Creating fashionable, tailored clothing is often easier than you might think. And BurdaStyle - a huge community of ambitious and fashion-conscious designers - will show you how. In this book you will find detailed instructions; five basic patterns with the possibility of any modifications: skirt, blouse, dress, coat and bag; fifteen detailed step-by-step master classes; as well as detailed descriptions of the basic techniques and the tools and materials necessary for the work. Here is everything you need on the way from the basics of creativity to the heights of craftsmanship and creating your own unique image. Even if you've never threaded a needle before, this book will show you how to set up your own workshop, how to use a sewing machine, how to work with patterns, and how to properly fit a product. For experienced needlewomen, the book opens up excellent opportunities for improving their skills, gives many inspiring ideas...

Read completely

Creating fashionable, tailored clothing is often easier than you might think. And BurdaStyle - a huge community of ambitious and fashion-conscious designers - will show you how. In this book you will find detailed instructions; five basic patterns with the possibility of any modifications: skirt, blouse, dress, coat and bag; fifteen detailed step-by-step master classes; as well as detailed descriptions of the basic techniques and the tools and materials necessary for the work. Here is everything you need on the way from the basics of creativity to the heights of craftsmanship and creating your own unique image. Even if you've never threaded a needle before, this book will show you how to set up your own workshop, how to use a sewing machine, how to work with patterns, and how to properly fit a product. For experienced needlewomen, the book offers great opportunities to improve their skills, gives a lot of inspiring ideas from seventy-eight members of the BurdaStyle community from all over the world. The unique union of fashion, creativity and professionalism makes this book an excellent and indispensable guide to sewing and style.

Hide

worldwide famous brand familiar to anyone who sews or is just learning to sew. Fashion, style, quality, ease of execution. A great gift book to have on hand. Practical course cutting and sewing based on the famous Burda basic patterns: skirt, blouse, dress, coat, bag. The simplest and most accessible cutting techniques teach you how to create countless styles and options from them for every taste with minimal effort. Even a beginner can handle it! A huge number of ideas from world famous designers. Basic patterns in full size with Russian sizes! The perfect gift for any woman!

Burda (Burda)- fashion magazine, produced by the German publishing concern Hubert Burda Media. Comes with patterns of life-size clothing models. Originally called Burda Moden. The magazine became the first Western edition published in the USSR.

History of the magazine

• Franz Burda and Franz Burda II. Starting a family business

In 1898, twenty-five-year-old Franz Burda got a job at Otto Pröttel's printing house in Philippsburg. Four years later, he rose to the position of director of the organization. The first edition of the Burda family was the Philippsburger Zeitung, published in 1903, where Franz was in charge of editorial and publishing. After serving in the printing house for a few more years, he decided to open his own business. In 1908, having returned to his hometown of Offenburg, the entrepreneur registered the company and named it after himself. At first, only three people worked in the printing house. In 1927, the company launched its first publication, the radio program magazine SÜRAG. On February 24, 1903, a son was born to Franz Burd, who was named after his father. He took over the management of the printing house in 1929 when he graduated from the university. Franz Burda Jr decided to expand family business. The company's first publications were the French soldiers' newspaper Revue d'Information (1945), as well as the magazines Das Ufer (1948) and Das Haus (1949).

• Franz and Anne Burda. Love story

“The most important thing is faith in yourself and in your strength.”

On July 28, 1909, Anna Magdalena Lemminger was born in Offenburg to the family of a train driver and a housewife. She received the nickname "Enne" as a child, when she constantly sang the song "Änchen von Tharau". In the girl’s head, the image of her mother, constantly washing or preparing food, was forever deposited. Anne wanted a different life. After the parochial school, the girl graduated from a trade school and got a job as a cashier in an energy company. One of her clients was Franz Burda Jr. The young man was captivated by her beauty and kept repeating that she was Offenburg's most conspicuous girl.

In 1931, Franz Burda II and Anna Magdalena Lemminger got married. Enne and Franz were married for almost twenty years, they raised three children - Franz (1932), Frieder (1936) and Hubert (1940). Enne was the most spectacular society lady in Offenburg: she dressed beautifully, kept a maid and a nanny, and went to Baden-Baden to cut her hair.

• Anne Burda. The appearance of Burda Moden

“If your income does not allow you to dress at Dior, a needle and thread, taste and imagination will definitely help you look fashionable and stylish…”

In 1949, Anne Burda found out that her husband was cheating on her with her secretary Elfriede Breuer, who even bore him a daughter. To provide for a second family Franz gave his mistress a printing workshop and a small fashion magazine "Effi Moden", which gradually went bankrupt under inept management. Forty-year-old Anne Burda, with the help of a lawyer, took away the magazine from her husband's mistress and personally headed it. She forgave her husband's betrayal, and Franz became the wife's junior partner. In the same year he received the post of honorary senator Technical University in Karlsruhe.

Anne Burda changed the name of the magazine to Burda Moden and created a new concept: from now on, the publication printed life-size illustrations and patterns of simple elegant outfits that could easily be sewn by yourself. In 1950, the first issue was published with a circulation of 100,000 copies. magazine Burda Moden. In post-war Germany, where women dreamed of beautiful and inexpensive outfits, Anne Burda's ideas seemed revolutionary. She offered not fashionable outfits from the catwalks, difficult to tailor, but beautiful and practical products.

Enne attended fashion shows in Paris and Milan, chose the models she liked and adapted them to the tastes and financial capabilities of the magazine's readers. Besides, she was the first to offer her audience an application with clear and precise patterns. The magazine was distributed through trade union organizations at enterprises, and those who were not able to purchase the publication in the proper way had to buy it at exorbitant prices from speculators. Women exchanged numbers, rewrote articles and copied patterns.

• Anne Burda. Development of Burda Moden

“I was constantly striving for wealth. But not only. I've always wanted power."

Anne Burda attracted the best specialists to the development of patterns for the magazine. She poached graphic artist Oswald Moser from her husband's publishing house. By 1956, the circulation of Burda Moden reached 500,000, and a few years later - 1,200,000 copies. In 1963, the world record for the most sales of a fashion magazine was broken. In the 1970s, the publication was produced with a circulation of 2,000,000 copies. Initially, only models were printed in the magazine. women's clothing. By the 80s, the content of the magazine was supplemented with men's and children's clothing, as well as advice on home economics, needlework, and cooking. Later, the Burda International and Burda Special editions were added to the main issue of the publication, completely devoted to needlework, cooking, etc.

From several magazines, mainly thanks to Burda Moden, a whole publishing empire has grown. The publishing house annually organized competitions for non-professionals and tailors. Anne Burda herself hated housework and never sewed. Her intuition and business acumen helped her succeed. Later, Anne Burda moved to New York and opened a boutique in Manhattan, where she showed models from the magazine on herself. Such screenings were a success and positively influenced the ratings of the publication. Then stores were opened all over the world, where you could buy fabric and accessories for the clothes offered in the magazine, as well as old issues of Burda Moden.

In 1974, Anne Burda was awarded the Order of the Grand Cross of Merit of the Federal Republic of Germany, and almost thirty years later, the Cross of the Federal Republic of Germany with a star of Merit. She headed the magazine until 1994, after which she retired and took up painting. On November 3, 2005, Anne Burda passed away. A street in Offenburg is named after her - Anne Burda Alley.

• Hubert Burda. Family business development and management Burda Moden

Hubert Burda was born on February 9, 1940 to Franz Burda II and Anne Burda. He joined the family business in 1966 after studying at the Munich Institute at the Faculty of Art History and Archeology. At that time, Hubert did not understand the publishing business at all. The company already owned fifteen magazines. In 1973, Franz Burda II transferred the powers of managing directors to his sons: Franz - in the field of printing, Frieder - in finance and administration, Hubert - in publishing. At the end of 1986, after the death of his father, Hubert Burda took over the management of the publishing house, buying out their shares from the brothers. He became the owner of Burda magazine in 1994, when Anne Burda retired from the company, and the Burda Moden publishing house became part of the Hubert Burda Media concern. In the same year, the magazine began publishing in China, becoming the first Western magazine to be allowed into the country.

By the 2000s, the magazine's audience had changed a lot. Now it is bought not by those who cannot afford good ready-made clothes, but by women who are fond of sewing. In the early 2000s, female readers were regularly referred to as the "creative elite" on the pages of the magazine. During the same period, the editors of Burda Moden began to offer women help in finding the right fabrics. The magazine began to publish more articles and photos of ready-made clothes. Currently, Burda Moden magazine has been renamed Burda Fashion. It is published in classic and mini formats and is available in 20 languages ​​in almost 100 countries.

Burda Moden magazine in Russia

“Anne Burda stood at the origins of our publishing house in the Soviet Union. A German woman who does not know the Russian language was able to understand the needs of a Russian woman and offered her the main thing - elegance, beauty and faith in a dream.

Arnd-Volker Listevnik, CEO Publishing house "Burda"

In the Soviet Union, Burda Moden began to appear in 1987 and became the first Western magazine distributed in a closed state. The publication was produced at the Soviet-German enterprise "Burda Moden" opened in the same 1987. It appeared thanks to the assistance of Raisa Gorbacheva, who declared that the magazine would be a great contribution to the "democratization of Soviet women." On the occasion of the release of the publication, a solemn event with a fashion show was held in the Column Hall of the House of Unions. German Foreign Minister Hans Dietrich Genscher told Anne Burda that to establish friendly relations with Soviet Union she did more than "the three ambassadors before her put together" .

The first issue of Burda Moden came out by March 8, 1987 with a circulation of 100,000 copies and was instantly sold out. On the cover above the name of the magazine was placed the phrase "Models for those who sew themselves." Then the slogan changed several times: “Fashion for everyone”, “Magazine for everyone”, “Fashion for the whole world”, etc. To make the publication accessible to Soviet readers, the number of pages was reduced in the Russian version, less quality paper was used, etc. But despite this, the magazine, which became a kind of "window to the West", was very popular. Each model from the issue was copied many times, each recipe was immediately brought to life. Soviet women who "sewed according to Burda", as well as in the West, appreciated the elegance of styles, the accuracy and convenience of the patterns presented in each issue. A little later, the TV program “Burda Moden Presents” went on the air, where video sewing lessons were shown. The restrained style of the magazine's clothing models brought up the tastes of several generations of Soviet women.

Now Burda Moden has ceased to be a symbol of a well-equipped foreign life. At present, as well as abroad, the magazine is bought by women who need quality patterns and practical advice about household chores.

Hubert Burda Media

Currently, the media concern Hubert Burda Media, under the leadership of Hubert Burda, publishes 262 magazines (, Men's Health, Bunte, Freundin, Frau im Trend, Lisa, Relax, etc.), which are published in more than 20 countries around the world. The company also has shares in various radio stations, projects on television and on the Internet. The company employs more than eight thousand employees. The concern has representative offices in Germany, Central and Eastern Europe, Asia, and also in Russia.