Bought by Mercedes. "Mercedes": country of origin, brand history
Mercedes-Benz is a German company specializing in the production of automobiles. It is the main asset of the Daimler AG concern. To date, the capitalization of Daimler AG is € 74 billion. In the ranking of "The World's Biggest Public Companies", published by Forbes magazine, the concern occupies the 24th position. The turnover of Mercedes-Benz in 2016 exceeded €89 billion, which was about 50% of the turnover of the entire group. According to analysts, in 2016 the company sold over 2 million cars.
The history of the company originates from two inventors who initially acted separately from each other. On January 29, 1886, the German Karl Benz patented his invention - a car with a four-stroke gasoline engine. During the same period, another engineer, Gottlieb Daimler, assembled a motorized carriage with an internal combustion engine. Both engineers founded their own companies: K. Benz called his Benz & Cie, and G. Daimler - Daimler-Motoren-Gesellschaft (DMG).
Interesting fact! Mercedes cars appeared in 1901. They were released by DMG. The cars were named after the daughter of Emil Jellinek, a businessman who was interested in technology and was a representative of the French branch of the company G. Daimler.
The first Mercedes car developed a speed of 60 km / h and was one of the fastest cars of its time. After the defeat of Germany in the First World War and the onset of severe economic situation car sales began to plummet in the country. Under such conditions, competing Benz & Cie and DMG first signed a cooperation agreement in 1924, and in the summer of 1926 they officially merged into Daimler-Benz. Products were produced under the Mercedes-Benz brand.
The emblem of the new company received a three-pointed star (passed over from Daimler), framed by a wreath (she received this element from Benz & Cie). Later, the wreath in the emblem was turned into a circle.
10 interesting facts you can learn about the brand from the video.
Stages of company development
Ferdinand Porsche became the head of the new company. Under his leadership, there was a series of cars with a compressor unit and a six-cylinder engine, which became the basis for the future S-series. F. Porsche worked at Daimler-Benz for 2 years, during which he managed to lay the foundation for the stable development of the company.
Period 1926–1940 was very successful for the company. During this time, she was able to produce the first mass-produced passenger car equipped with a diesel engine, and return to auto racing, participation in which has always become a sign of a successful company.
Mercedes-Benz 180, photo: pixabay
Second World War negatively affected the development of Daimler-Benz: most factories were destroyed and skilled workers were in short supply. Recovery production capacity and the release of the first car took about a year. The complete restoration of the factories and their modernization were completed in 1949.
Early 50s The management of the company decided to develop the production base on a large scale. For this, several new models have been developed, aimed at different price segments. The most successful car was the Mercedes-220, whose sales for nine years amounted to 18.5 thousand units.
Until the early 1980s the Daimler-Benz concern developed steadily, practically without competition from foreign manufacturers. During this time, the company has released a number of successful models in all segments: premium (Mercedes-300S and Mercedes-W189 "Adenauer"), sports (Mercedes-Benz W196 and Mercedes-Benz 300SL) and middle class (Mercedes W180, Mercedes W128 and Mercedes 190SL ).
In the early 80s, German companies in the world automotive market began to push the Japanese manufacturers. They offered a quality product at a much lower price. This situation stimulated Daimler-Benz management to adopt a new model for the development of the company. The company's engineers and designers have completely redesigned the lineup brand. Was launched new S-class and a new niche was opened - SUVs (W460, or Geländewagen).
Interesting fact! The arrival of the Geländewagen was somewhat spontaneous. At first, this car was developed personally for the Iranian Shah Mohammed Pahlavi. However, during the 1977 revolution, he lost power, and the German company lost its customer. Therefore, it was decided to turn the Geländewagen into a civilian SUV.
The beginning of the 80s was marked by another important decision of the Daimler-Benz management - preparations began for the expansion of the US market, which has always met foreign manufacturers with hostility. Also at this time, tuning companies (Brabus and AMG) entered the group, and the Mercedes 500E series was released together with Porsche.
In the 90s, the company continued to work on the development of new models and decided to improve its classification of cars. In 1998, one of biggest deals decades: Daimler-Benz merged with the American concern Chrysler Corporation. The new concern, called DaimlerChrysler, became the world leader in the car market.
By the early 2000s, the company's car lineup consisted of 12 models, thanks to which DaimlerChrysler was represented in almost every price segment.
In the spring of 2007, the board of directors of DaimlerChrysler accepted the offer investment fund CerberusCapital Management on the sale of Chrysler Group. The value of the transaction exceeded $7 billion. The previous name Daimler AG returned to the concern.
In the winter of 2008, Daimler AG became a shareholder in the Russian KAMAZ. The German company paid about $250–300 million for a 10% stake.
One of Daimler AG's latest investments is an equity stake in electric car manufacturer TeslaMotors. Today, the German concern owns 10% of the shares of the American company.
Mercedes-Benz competitors
The automotive market is one of the most competitive in the world. The absolute leader of the world market is the Japanese Toyota, which sold more than 7 million cars in 2016.
Mercedes is focused on the production of cars of the middle, upper and luxury class. The company's sales in 2016 amounted to 2 million units, which is 9% higher than in 2015. Among brands with a similar price orientation, the main competitors of Mercedes-Benz are German BMW (1.94 million cars sold in 2016) and Audi (1.84 million cars sold), Japanese Lexus (0.63 million cars sold) and Swedish Volvo (0.53 million cars sold).
Mercedes-Benz in Russia
Photo: pixabay The history of Mercedes in Russia begins in the days of the USSR. In 1973, the company signed a cooperation agreement with the authorities Soviet Union, after which the concern's products were presented at a special exhibition. In the winter of 1974, an official representative office of the company was opened in Moscow.
At the 1980 Olympics, Daimler-Benz AG was the official supplier transport technology, providing the organizing committee with buses and cars.
After the collapse of the Soviet Union, Daimler-Benz AG, having created the company Mercedes-Benz Automobiles, became the first foreign company officially opened in Russia. In 2005, the company's office moved to Leningradsky Prospekt. The first Daimler AG dealership in Russia was also opened there. Today, the Mercedes dealer network in Russia includes more than 50 partners.
Company today
In 2017, the following products are produced under the Mercedes brand:
- passenger cars Mercedes-Benz, Mercedes-Maybach, Mercedes-AMG and Smart;
- trucks;
- buses.
The group also includes two financial divisions- Mercedes-Benz Bank AG and Mercedes-Benz Financial.
Thanks to a high-profile scandal with one of Volkswagen AG's main competitors (rigged engine emissions) and good sales figures over the past year, Daimler AG's share price has risen from €63/share. up to €69/piece
Today, Mercedes factories employ 140,000 people, and the company's operating income for 2016 exceeded €8 billion. In the Global 500 ranking compiled by Brand Finance, the Mercedes brand was placed at 21 positions with an estimate of €35.5 billion.
You can watch the history of the Mercedes-Benz brand in the video.
Mercedes-Benz is a German company founded in 1926 that specializes in the production of engines and passenger cars. Now Mercedes is subsidiary concern "Daimler-Benz", its headquarters is located in the German city of Stuttgart. Mercedes Jelinek is the daughter of a wealthy Austrian businessman who had a great passion for cars. In October 1901, when the girl was only eleven years old, she demanded from her father that the cars that he wanted to buy should bear her name.
The history of the German company Daimler Motoren Gesellschaft, which produced Mercedes cars, begins in 1900. In addition to cars, it also produced aircraft and marine engines, which was the reason for the adoption in 1909 of the logo in the form of a three-pointed star, as a symbol of the brand's success on water, land and in the air.
This brand is known all over the world, it is sold in cities, metropolitan areas, regions, political entities such as Thailand, Poland, Kazakhstan, Finland, the European Union, India, the USSR, Vietnam, Japan, Lithuania, Turkey, Israel, Georgia, North Ossetia, Libya, Ingushetia, Malaysia, Russia, Moldova, Iran, Asia, Spain, Cuba, USA, St. Petersburg, Dominican Republic, Australia, Italy, Great Britain, Moscow, Chechnya, South Ossetia, Azerbaijan, Dagestan, Uzbekistan, Tajikistan, Europe, Canada, Africa , Belarus, Montenegro, Switzerland, Croatia, Tunisia, Abkhazia, France, Indonesia, Greece, Egypt, Bulgaria, Latvia, Singapore, Estonia, Armenia, Philippines, Mexico, Kyrgyzstan, China, Brazil, Ukraine, Germany, Czech Republic, Austria, Australia .
Each country has its own currency, there are a lot of them, for example, Australian dollars, yuan, euros, Canadian dollars, hryvnias, Singapore dollars, New Zealand dollars, Swiss francs, litas, British pounds, Japanese yens, tenge, US dollars, rubles, Belarusian rubles . Any of these currencies can be used to buy a car from Mercedes.
In 1926, the firms "Benz" and "Daimler" merged into one, so the star was inscribed in the ring, it was a tribute to the past achievements of the Benz cars in the races. That's right, the emblem is often used today.
The first model "Mercedes-35R5" with a four-cylinder engine with a volume of 5913 cubic centimeters had a classic arrangement of units. The engine was placed in front, and the drive wheels were rear.
This car became the basis for the development of all future models that have been produced since 1902 under the Mercedes-Simplex brand. The most famous representatives of this series include the models "60PS" and "40 / 45PS" with engines of 6785 and 9235 cubic centimeters, moreover, the last of them could reach speeds of up to ninety kilometers per hour.
News about the Mercedes company, as well as exchange rates and other useful data, can be found by visiting the page of the Market Leader magazine, or by reading press releases from Russian banks (VTB, Rosselkhozbank, Bank, BINBANK, Sberbank, Bank of Moscow, Raiffeisenbank, Citibank, URALSIB, TransCreditBank, Alfa Bank, Promsvyazbank), financial companies and banks in Europe financial institutions and banks of Switzerland, investment banks of Ukraine, companies and banking sector of the USA, banks of Belarus. Buy this model, really using electronic payment systems: Western Union, WebMoney, Yandex.Money, E-gold, Rupay, Unistream, Qiwi (Qiwi), Rapida, PayPal, LiqPay, [email protected], Leader.
Payment systems were invented in order to pay for various goods and services. With their help, you can buy cars of the brands Nissan, Opel, Ford, VAZ, Mazda, Peugeot, Volvo, Audi, Volkswagen, Mercedes, Toyota, Fiat, BMW, Kia, Renault, UAZ, Porsche, Chevrolet, as well as computers, telephones, watches, computer games (GTA, simulators, RPGs), elite breeds of dogs, laptops, diamonds, smartphones, yachts, real estate, office equipment, mobile equipment.
Subsequently, the Daimler company produced a whole series of passenger cars with engines from 1568 to 9575 cm3, including magnificent cars with a body that was completely closed.
Some of them were equipped with valveless Knight engines (Knight), which had a spool valve distribution, Mercedes-Knight with a 4055 cm3 engine was produced until 1924. Sports "Mercedes" were winners in many international competitions that were held even before the start of the First World War.
The most mass-produced products of the company were the middle-class models "W-110/111", which in 1967 were replaced by a large series of cars from "200" to "280E", "W-114/115".
This family of cars was produced not only in the body of a four-door sedan, but also a five-door station wagon, two-door coupe and a hardtop (having window openings without intermediate pillars). The diesel engines of these vehicles were very popular. Further development led to the appearance of the "W-124" series (1984-1995) and "W-123" (1976).
Compact-sized cars, which the company abandoned in the fifties, began to be produced again only in 1982 ("W-201"). This series includes the "190" models in several trim levels with engines that had a working volume of 1.8-2 .6 liters and power 75-185 hp In the nineties, there was a big change in the program "Mercedes-Benz. The company presented its products in new areas of the automotive market.
However, the classic "E" and "C" series cars remain the basis of the company's program. The range of Mercedes-Benz models in 1998 was very extensive. Buyers were offered dozens of modifications and models of twelve separate families.
Mercedes cars are liked by poets, writers, artists, employees of embassies and consulates, investors, lawyers, politicians, employees travel agencies and insurance companies, lawyers from visa departments, actors, financiers, athletes, models, businessmen, people from the world of show business, including Ksenia Sobchak, Verka Serdyuchka, Nikolai Baskov, Oleg Gazmanov, Ani Lorak, Joseph Kobzon, Anastasia Volochkova, Pavel Will, Kristina Orbakaite, Vladimir Presnyakov, Philip Kirkorov, Valery Leontiev, Alla Pugacheva, Mikhail Shufutinsky.
For the sake of such high-quality and good cars, many motorists sell sugar, coffee, gasoline, coal, cotton, wheat, gold, silver, oil, gas, and other goods.
By purchasing press from foreign publications at kiosks: TheWashingtonPost, TheFinancialTimes, Forbes, TheDailyTelegraph, TheTimes, TheNewYorkTimes, TheGuardian, or media newspapers from Russia and the CIS, you can always get interesting information. In these magazines and newspapers you can find useful information, for example, reports, analytical forecasts that are created by analysts from investment companies: ATON, BCS, Finam, ZERIH Capital Management, Troika Dialog, ALOR Group. In this press you can also read about the rating of Forex brokers from brokers, analysts, banks, ECN Forex, traders, mutual funds, experts.
Almost all mass media have their own websites where you can get acquainted with data about cars, stocks, equipment, options, finance, quotes, futures, economics, investments, ecology, SP 500, politics. News portals also often publish stock news on the CAC 40, SMI, DAX, MICEX, FTSE, RTS, Nasdaq, Dow Jones indices.
Since 1997, small-sized class A models have been produced. They are one of the most popular car classes among Europeans. The cars have front-wheel drive and are equipped with engines with a displacement of 1397 to 1689, their power ranged from 60 to 102 hp.
In 1993, it appeared, and in 1997, the compact C-class "W-202" (4-door sedan and 5-door station wagon) was heavily modernized. The working volume of engines for models from "C 180" to "C43AMG" ranges from 1799 to 4266 cm3, and power - from 95 to 306 hp.
The E-class, which is considered intermediate ("W-210"), began to be produced in 1995. A wide range of engines of different displacement and type, from 1998 to 5439 cm3, with power from 95 to 354 hp, is able to attract many customers. Models from "E200" to "E55AMG" are available in the offers.
The S-class, which is a representative ("W-140"), began to be produced in 1991, these are models from "S290" to "560". Cars are equipped with 6-, 8- and twelve-cylinder engines with a working volume from 2799 to 5987 cm3, and power from 177 to 394 hp.
At the end of 1998, cars appeared new generation S-class. They are slightly smaller in size and weight compared to the "W-220" series. They are equipped with V6, V8 and V12 engines with a volume of 2.8-5.8 liters.
"SLK" - sporty, light, short, is a group of sports cars with 2-door bodies.
The roadster and coupe were shown for the first time in the spring of 1996. Their characteristic feature is the presence of an all-metal top, which automatically assembles in the trunk in twenty-five seconds. These models use only four-cylinder engines with a volume of 1998 and 2295 cm3, and a power of 136-193 hp.
Since 1997, on the chassis of C-class cars, they began to produce coupes of the "CLK" type with 4-, 6- and 8-cylinder power units with a volume of 1998 to 4266 cm3 and a power of 136 to 279 hp. Cars of the "SL" type are two-seat coupes and roadsters, as well as "CL" (4-, 5-seater luxury coupes), which have been produced since 1989 and 1992.
In terms of power units and chassis, they were unified with the S-class family and equipped with 193-394 hp engines. All-wheel drive and multi-purpose vehicles also include the G-class family, which appeared in 1979. Cars of 1998 have diesel and gasoline engines with a working volume of 2874-3199 cubic centimeters with a power of 122-215 hp.
New all-wheel drive comfortable ML-class models have been produced in the USA since 1997 and are equipped with gasoline engines that have a power of up to 270 hp. Since 1996, the station wagon family has included V-class cars with turbocharged and gasoline and diesel power units with a volume of 2.3 liters, and a capacity of 143 and 98 hp. In 2000, the S, C, and CL class models were updated.
Mercedes-Benz, often referred to simply as Mercedes in Russia, is a brand of cars produced by the German auto giant Daimler AG. The company is known for its premium cars, vans, buses and trucks. The company's headquarters is located in Stuttgart (Germany), founded in 1926. Currently, Mercedes-Benz is the third largest luxury car manufacturer in the world after and one of the most recognizable automotive brands in the world.
It was Karl Benz, who stood at the origins of the company, who is the creator of the world's first car with a gasoline engine - the 1886 Benz Patent Motorwagen. Other founders include the engineers Gottlieb Daimler and Wilhelm Maybach, who created a car with a gasoline engine a year later. The Mercedes-Benz brand is one of the world's oldest operating car brands. Continuing the tradition of the "founding fathers", the company owns many innovations in terms of technology and vehicle safety, which are then widely used in cars of other brands.
For the 4th year in a row, Mercedes Benz has broken its own car sales records. In the previous year, Mercedes sales worldwide amounted to 1,650,010 cars, which is 12.8% more than in 2013. Also this year, 2 world historical records were set.
Mercedes records in 2014:
- The best sales for the month, which amounted to 163 172 car;
- The best sales for the quarter, which amounted to 454 853 car;
sport utility vehicles for sale, mercedes sales in the world 2014, mercedes benz company, mercedes records
In this photo you can see how in December 2014, at the factory, a 500 000 automobile Mercedes Benz.
The leading place traditionally goes to the new S-Classa, whose sales grew by 82,3% , also increased the implementation of more compact models of the type (A-, B-, CLA-, GLA-Class ) by 24,6% .
Contrary to skeptical forecasts, in the Sport Utility Vehicles for sale (SUV) market, sales are still gaining momentum. So Mercedes Benz Company, offering its customers a wide range of models, in 2014 reached SUV sales records (+5,4% ) - 341789 cars of this class. Sales of GLK-Class increased by 7,6% , M Class - 8,6% , and the legendary G-Class became the leader - 10,5% .
Main market in 2014 are USA – 330 390 cars and China 281 589 . This, in turn, amounted to 5,7 and 29,1% respectively. To all this, such countries as Japan, Germany, Canada, Australia and the United Kingdom have achieved good results.
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The history of Mercedes-Benz is not just the history of another car brand, it is the history of the entire automotive industry. Two companies stood at the origins of the legendary company - Benz and Daimler. They are significant in that their creators, in fact, invented the car in the form in which it is known to this day. Perhaps we would now travel by other transport if not for this manufacturer.
The country
Mercedes was created in Germany - a country with a pedantic and pragmatic view of things. As you know, special attention is paid to the little things. As a result, this company did not become the only German concern that makes high-quality cars. However, she retained her leadership position.
The birth of a legend
Sedans
In 1963, the Mercedes-Benz 600 rolled off the assembly line - the same legendary "six hundredth Mercedes". He earned the status of the most prestigious sedan of the 20th century. Only rich people drove this car: heads of state, major businessmen, movie stars and mafia leaders.
In 1976, the model went on sale. It is certainly considered one of the most successful and reliable models of the company. About 2.7 million of these machines were produced. Today they can be found on the roads of many countries, including the countries of the former USSR.
In 1991, the S W140 appeared. It is considered a cult for the entire post-Soviet space of the 1990s. By the way, the first Russian who bought this car was V. Zhirinovsky.
SUV
In 1979, the world saw the civilian version of the iconic military SUV "Mercedes". The manufacturing country is still proud of this model. As you already understood, we are talking about the Mercedes-Benz G-class "Geländewagen". This model has proved to be a real long-liver. Now it is considered a luxury SUV, but once it was just a reliable "workhorse". This car is still in production, and its popularity is only growing.
History of the company in Russia
It's hard to believe, but in 1901 in Tsarist Russia it was already possible to meet a Mercedes car. The manufacturing country sold trucks for the Russian army. After the Second World War, it was quite actively imported into the territory of the USSR. Between 1946 and 1969 at least 600 vehicles (cars, trucks and buses) were imported.
At the exhibitions of the 70s, which were held in the USSR, Mercedes represented mainly trucks. In the 80s, only L. Brezhny and V. Vysotsky had new Mercedes. In 1978, the German company was the official supplier of the Moscow Olympiad. And two years later, the first representation of Mercedes-Benz opened in the capital. Two more years later, after the collapse of the Union, the first official dealer- "LogoVAZ-Belyaevo". In 1994, the official representative office of the Stuttgart company was opened.
In 2010, on the basis of the KamAZ enterprise, they began to produce Mercedes trucks. The country of origin, the city and some production features have changed, but the quality remains the same, because the German company puts forward special requirements for it. Three years later, the production of Mercedes Sprinter commercial cars was launched at the facilities of the GAZ enterprise. Soon, perhaps, a Mercedes car will also be assembled on the territory of the Russian Federation. The producing country is solving this issue with Russia.
In the 1990s, W123, W124, W140 (the same “six hundredth”) and Gelentvagen became cult models for Russia. Since then and to this day, cars of this brand are considered the most prestigious, including among politicians. Today, the Mercedes lineup consists of 16 classes.
The inventors of the first modern car - Daimler and Benz - lived only 100 kilometers from each other, but never met until they created the concern " Mercedes Benz". The country of origin - Germany obviously - has succeeded in educating talented engineers.
There is a version that before choosing a three-pointed star as an emblem, the management of the Daimler company wanted to give preference to an elephant or an orange. Imagine a black tinted Gelentvagen with an elephant on the hood. But it could happen.
In 2007, Mercedes-Benz launched its own Internet TV.
Mercedes-Benz is the only car company that allows its safety expertise to be used in vehicles from other manufacturers. The German automaker was the first to launch production of cars with independent suspension of all wheels and with a diesel engine. Also on these cars, the ABS system was first installed in 1978, airbags in 1981 and the ESP system in 1995.
The Mercedes-Benz 300 SLR set an endurance speed record of 159.65 km/h in 1955, which has not been broken. This year this model got into the biggest disaster in the history of motorsport. That day, 80 spectators and the pilot of the car were injured.
The Gelentvagen model is officially in service with the Swiss army.
The Mercedes-Benz company appeared so long ago that gasoline was then sold in pharmacies.
Mercedes and famous people
The 1954 Mercedes 300 SL had gullwing doors, which made Elvis Presley and Marilyn Monroe very fond of. In addition, in 1999 the model was recognized as the best sports car of the twentieth century.
Steve Jobs - Founder Apple- regularly bought a new one just to drive without license plates. The fact is that, according to the laws of California, a new car can not be registered for 6 months after purchase.
In the film "Seventeen Moments of Spring", Stirlitz drives a Mercedes MB-230 car.
Vladimir Vysotsky loved high-speed driving. He once rolled over in his Mercedes as many as 17 times. The fact that he survived speaks of high level safety in Mercedes-Benz vehicles. The manufacturing country takes the issue of car safety very seriously, and this applies not only to the company that became the hero of our conversation, but also to other German auto giants.
Conclusion
So, we found out what distinguishes the Mercedes company, which manufacturing country gives the world these wonderful cars, what stages the more than century-old history of the company consisted of, and what interesting things happened during this time. Now we can draw a small conclusion about the Stuttgart concern.
The history of the advanced automobile brand Mercedes was quite complex and eventful. Producing country cars- Germany definitely knows how to make high-quality cars. Despite the conservative design, German models are very popular among any age categories motorists. They are a sign of prestige and wealth. But it all started, as it often happens, with simple household developments and innovative ideas of two ordinary engineers. And it is not known what we would drive now, if not the developments of the Mercedes company. The country of origin of these cars - Germany - has become a symbol of high-quality and advanced automotive industry. Let's see what it will please us next.