How to become a regional dealer. Become an official dealer

"There is nothing more criminal than to invent great idea, but not implement it, ”says Donald Trump. If you dream about own business(, beauty salon or something else), financial independence, nothing should stop you, even the lack of start-up capital for business development. When there are a lot of ideas for building your own project, and things are not going well with finances, you can try to become a dealer.

Who is a dealer?

A dealer is an agent of a manufacturer who acts as an intermediary between the manufacturer of a particular product and a natural or legal person who wants to buy it.

In Russia and other countries, there are manufacturers who do not have their own sales offices and wish to sell their goods through dealer networks. For such companies, such cooperation is beneficial. They do not need to spend money on opening outlets. At minimal cost, they can quickly convey information about their products to a wide range of potential buyers.

Dealers are divided into several categories depending on the field of activity. There are intermediaries working on the stock exchange. They are participants in the securities market. Another type buys certain products in bulk and sells them. retail customers. There are representatives large enterprises, for example, automobile holdings that find buyers and receive a percentage of sales. If you decide to become a dealer, first of all decide in which area you want to work.

To become a manufacturer's dealer is not just to represent the products of a certain company, it is to be its regional face (for example, a manufacturing company). Dealer sales consist of the following stages:

discussion of cooperation issues, current prices, percentage of sales, etc.;
make a deal;
implementation related products factory;
providing additional services(service, installation, transportation from the factory).

Becoming an exclusive dealer of a manufacturer means getting the right to represent the company in a particular region. This status gives privileges in partnership, as the representative gets rid of competitors, receives special financial conditions.

To become an intermediary is to take an intermediate place in the chain "manufacturer - end consumer". His main role is to find a buyer and close the deal.

How to become a manufacturer's dealer?

In order to become a dealer, you need to determine But the choice of the manufacturer is not the only criterion. In order to become an official representative of the plant, you need to prepare.

Qualities required to work as a dealer

Practice shows that not all people can become a dealer, like, and reveal themselves in the field of trade. Experts have identified a number of qualities that a person should possess:

activity;
sociability;
the ability to negotiate, to convince;
stress tolerance;
initiative;
competitiveness.

If you see the above qualities in yourself, you can try to realize yourself in this area and become a dealer.

Advice: when negotiating, you must "exude confidence", since the main task in this activity is to convince that the proposed products are of the highest quality.

If you are trying to establish cooperation with a representative of a store or other retail chain, convince him that if you take the product for sale, it will literally be swept off the counter. To do this, you need to be persistent, be able to present products, indicate its advantages and benefits for the buyer.

It is important to be prepared for rejection. Unsuccessful transactions are an essential attribute of working as a dealer. It is important here not to be upset, to analyze the mistakes made during the negotiations and move on, looking for buyers.

Required Documentation

To become a manufacturer's dealer, you need to prepare a package of documents, since this business is serious and can bring a lot of money.

In most cases, large manufacturers require that the following conditions be met in order to sign a partnership agreement:

you must be a legal entity;
availability of an office;
conclusion of a mediation agreement.

For cooperation, you must also provide:

passport data;
articles of association (if you are a legal entity);
memorandum of association;
certificate of tax registration;
certificate of state registration;
ownership or lease (sublease) agreement on non-residential premises where the place of sales will be organized;
Bank details.

The list of documents may differ depending on the requirements of the manufacturer. If you plan to work in automotive business, you need to provide permission to sell Vehicle from the traffic police.

Description of activity

After signing a cooperation agreement in a certain region, it is necessary to draw up a promotion strategy, a development concept.

At the first stage, analyze the market in the assigned territory, the level of demand and options for promoting products. Determine ways to optimize sales, how to interest a potential buyer. Do not disregard competitors, monitor their work.

After that, you need to try to form your client base. To do this, make a list of companies that may be interested in the product being sold. Before arranging a meeting with potential clients, make the maximum number of inquiries about them, develop a negotiation methodology. The larger the customer base, the higher the income level will be.

If you wish to become a dealer from a prestigious company, large plant need to overcome competition from other applicants. In order to have an advantage over them, you need to take into account a number of factors.

First, they pay attention to experience in this area. Secondly, a lot depends on the region of placement. If a respectable applicant wishes to become a dealer in a city that is saturated regional representatives this company is likely to be rejected. If the manufacturer does not have a representative office in the specified area, he will more willingly agree to cooperate. The developed client base is especially appreciated. Also, the decision to partner is influenced by:

reputation;
availability of a technical base, premises for work;
the possibility of attracting qualified personnel;
the possibility of warranty service.

How much money should be invested?

Investments are required to conduct intermediary activities. In order to become a manufacturer's dealer, you do not need the same amount of capital as, for example, to build. But most often, investments in the selected project are needed.

It is difficult to name a certain amount, it all depends on the manufacturer's company. But if you manage to negotiate with the manufacturer on the receipt of goods for sale, you can avoid large investments. You will be able to pay after the sale of products, but the price in this case will be higher than with advance payment.

If you have the opportunity to pay for the goods immediately, then the amount of investment will largely depend on the type of product, the volume of the purchased lot. It is also worth including in the business plan the costs of transportation, rental of warehouses, office space, personnel recruiting, legal and accounting services.

How to become a dealer without investment?

If the initial capital could not be raised, you can become a dealer without investment. There are several ways to do this.

Realization of products under the order

Perhaps, looking through the price lists for a certain product, you had to see the mark “On order” opposite the “Price” line. This means that you first need to deposit money into the specified account, after which it will be transferred for use. The algorithm for executing this scheme is as follows:

the manufacturer signs a contract with the supplier for the supply of products at a dealer price;
products are put up for sale at the dealer's point of sale (not a product, but the name of the unit in the price list);
the buyer makes an advance payment, which makes it possible to purchase goods from the manufacturer;
the purchased goods are sent to the buyer, who, in turn, deposits the rest of the money into the dealer's account.

The specified scheme is suitable for goods of an average price category. Each person will buy inexpensive products in the nearest store, albeit at an inflated price, but without waiting. For too expensive goods an office or shop is required. For example, automobile intermediaries rent large areas for showrooms.

Provision of goods for sale

Today, many manufacturers provide their goods for a certain time, during which the intermediary must sell it. After the end of the agreed period, the products must be paid, and 1-3% higher than if the dealer paid without installments. The possibility of a return is prescribed in the contract. Most often, if the goods are not sold in full, you have to pay the full price, which increases the risk of financial losses for the intermediary.

Free testing

In some cases, the manufacturer agrees to send free samples of their products, which help to test them, present them to potential buyers. For an intermediary, such a scheme is extremely beneficial, but, unfortunately, today manufacturers rarely agree to work on it.

If the idea of becoming a dealer does not suit you, consider

In this article, we will talk about how to become a dealer (representative), what is the procedure for becoming an official dealership, how companies are selected, and how much money is required for this and whether it is possible to do without large investments.

What qualities should a future representative have?

The question of how to become a dealer, in addition to large businessmen, is asked by those who decided to take the path entrepreneurial activity from this step. After all, few people refuse to try their hand at business, representing an experienced and reliable company.

Those who are still at the very beginning of a long journey would probably like to understand what qualities are expected of them when applying for a job. As the key requirements of employers to applicants for the position of an intermediary who will officially represent the company, the following should be highlighted:

practical experience in entrepreneurship. Without it, it will be quite difficult to comprehend the basics of the profession. Qualification is needed especially if the employer is a reputable company;
high activity and communication skills. In order to perform their duties qualitatively, the dealer must have public speaking skills. At the same time, in this profession there is no clear work schedule, and a person must be constantly energetic;
stress tolerance. This quality is considered as one of the key when hiring, regardless of the proposed position;
passion for work. Often, enthusiasm in work allows you to resolve a huge number of difficult situations.

Required documents

To officially represent the company's products, you will need a package of documents. Their presence is mandatory, as it must be carried out officially and can bring good profits.

To sign a cooperation agreement, you must:

be or register as a legal entity;
have a mediation agreement in hand;
have your own office;
get a certificate.

To sign the contracts, you will need documents such as:

the passport;
certificate of registration with the fiscal authorities;
documents on registration in state bodies;
bank account details;
memorandum of association and articles of association.

Copies of all these documents will need to be certified by a notary.

How to become a manufacturer's dealer?

Before proceeding to joint work with one of the manufacturers, you should study the existing offers on the market. One way to resolve this issue is to visit the official websites of companies. In addition, it is necessary to analyze the existing market sectors in the region, identify the products that are most in demand among consumers, as well as assess the employment of the market segment and identify potential buyers.

Often, companies looking for dealers in the regions impose such requirements on them as:

registration as legal entity or an individual entrepreneur, which will allow you to sign a formal agreement with the dealer;
the future representative should be well aware of the scope of the company;
the official agent of the manufacturer must be financially stable;
passing a number of licensing procedures in the event that the company's activities are subject to licensing.

Enterprises offer their future representatives the following possible options cooperation:

by sales volume, when the dealer is obliged to fulfill the planned sales plan for a certain period of time;
cooperation on legal content, when a dealership agreement is signed between the manufacturer and the entrepreneur and this cooperation is supported by the presence of a certificate.

How to become a factory dealer?

As in the previous case, individual entrepreneurs and legal entities can obtain the official status of a representative of a manufacturing plant. However, in terms of sales, all possible risks takes on the intermediary. However, this form of cooperation also has its advantages. One of them is the lack of competition for a certain product in a particular region.

How to become a dealer without investment?

If for any reason future entrepreneur never managed to collect start-up capital, then you can become an agent of the manufacturer without investment.

Under these conditions, there are the following options for cooperation:

realization of goods under the order. To do this, the manufacturer signs an agreement with the dealer for the supply of goods at the dealer price. This product must be put up for sale in the dealer network. In this case, the official representative must pay the advance part of the contract to the manufacturer. The rest of the debt will be paid after the goods are sold;
free testing, where free production samples are given to the dealer for demonstration to potential buyers.

How to become an official dealer?

To obtain the right to be called an official dealer of the manufacturer, in addition to state registration, you will need:

practical experience and knowledge of sales;
the ability to explore the existing demand and market;
a dealer business plan should be developed;
be financially stable;
have correct financial statements;
ensure the availability of employees whose qualifications allow working with the manufacturer's products;
demonstrate interest in and knowledge of the manufacturer's products.

By taking all these steps, you can prepare offer, attach to it own business- plan and send the entire package to the manufacturer.

How to become an auto parts dealer?

The algorithm of actions that allow you to become an auto parts dealer is no different from the action plan for registering a similar form of cooperation when it comes to the production of other products.

How do firms select official representatives?

Selection of official intermediaries manufacturing companies, especially when it comes to major manufacturers carried out through tenders. This is due to the fact that there can be many entrepreneurs who want to get this tidbit of the pie.

When making a final decision about a particular candidate, preference will be given to the one who best meets the criteria.

How much money is needed?

It is quite natural to ask how much to invest Money to do business like this.

As noted above, in some cases this can be done without resorting to any costs by agreeing with the manufacturer, for example, on receiving goods for sale.

If it was decided to pay immediately for the purchased goods, then the amount of investment required will depend on the volume of the purchased lot and the type of product.

Conclusion

In conclusion, I would like to add that everyone will be able to try himself as a dealer, having gone through all the necessary licensing procedures. It is important to demonstrate desire, have relevant knowledge and be ready to give everything to the case at full strength.

As you know, a dealer is a representative of a company engaged in the promotion / trade of products of a particular manufacturer on certain territory. Here we will look at an article on how to become a dealer, what is needed for this.

The advantage of this status is special cooperation programs, as well as support and development assistance from the manufacturer. In addition, usually the manufacturer himself, and not the dealer, is engaged in advertising the product, which, in turn, will help you save a lot on its promotion.

Another important plus is that the specialists of the departments of development and training, sales, after-sales service, marketing and IT will help you establish all the processes that are simply necessary to successfully launch a dealer and start working in accordance with the manufacturer's standards. This is not true for all companies, but it is true for all large ones.

How to become a dealer

So, consider the information on how to become a dealer - the official representative of any organization, manufacturer.

Companies requirements

Almost any company will require you to:

Stable financial position;
Experience in your chosen field;
Dealer business plan;
Interest in the company's products;
The presence in your staff of employees - a team of professionals;
Availability of the necessary technical equipment;
Readiness for investment and, if required, construction.

And, of course, the following documents:

Charter of the future dealer (if you are a legal entity);
Memorandum of association (if any);
Certificate of state registration;
Certificate of tax registration;
A document certifying the authority of the head of the organization;
Lease / sublease agreement for non-residential premises or certificate of ownership of non-residential premises where it is planned to organize a place of sale for a future dealer (separately for each such premises);
Passport data of the head;
Agreement with a sub-dealer, if any (if the declared place of sale belongs to a sub-dealer);
Bank details.

Priority regions

It often happens that in some regions of the country the dealer network is already sufficiently developed, and the additional opening of representative companies in them simply does not make sense, although, of course, it is possible. At the same time, there are regions where there are very few dealers, and therefore, very often manufacturing companies publish information about priority regions for opening partners. For example, at the time of publication of this article, BMW prioritized the following regions for dealers:

Belgorod region;
Vologodskaya Oblast;
Kaluga region;
Udmurt region;
Chuvash Republic.

Strictly speaking, there is nothing to be surprised at, because why open a dealer of this brand, for example, somewhere in Moscow, if there are already a lot of them there, if at that time there are regions where there are almost none. Here, by the way, it would be nice for some readers - future dealers - to think about moving, albeit not permanently. Still, this is directly related to the success of your business - its payback, profit. Almost all companies have such priority regions.

Trends or what companies take into account when choosing a dealer

If we again take BMW as an example, then in order to become a dealer, you will most likely also have to participate in the tender, because there may be several applicants. When choosing, preference will be given to the applicant who will best meet the requirements of the company (see paragraph "What do you need?").

How much money is needed?

If you want to become a car dealer, then the costs will be from 20-30 million rubles, depending on the brand of car and real estate prices in your area. In all other cases, the figures are much smaller indicators, and sometimes they are not required at all.

Do you want to work under a well-known brand, but do not know how to become an official dealer? Below we will describe in detail what is needed for this and what criteria must be met. We will give a list of documents and show you how to start a dealership without investments.

Dealer is...

Dealer (English dealer - trader) is an official Sales Representative big company(vendor). He is issued a certificate that allows him to work under a specific brand or brand. He can purchase goods at a wholesale price directly from the manufacturer and sell them at retail.

Dealer responsibilities include:

Promotion of goods in the selected region.
Fulfillment of sales plans set by the vendor.
Providing customers or buyers detailed information about the goods and the company-manufacturer.
Belief target audience choose products of a particular brand.
Keep abreast of the latest innovations of the vendor.
Establishing relationships with interested representatives from different fields of activity.

Details of the responsibilities and benefits of dealership will be discussed below. But first you need to understand the main types of such activities.

How vendors work

There are 3 main schemes.

Cooperation with one partner. The vendor relies on one major market player and relieves himself of a number of tasks that the dealer solves for him: promotion, retail goods and attracting wholesale buyers.
Work with a network of partners. The vendor is building a partner network in several regions, creating healthy competition for its members in the market. But often because of this, companies have to look for new dealers, as the old ones lose interest in them due to the lack of a clear policy or the inability to meet the set sales volumes.
Mixed scheme of work. The vendor operates in the selected region with large quantity clients. And dealers work where the target audience is smaller. That is, for example, a company and its dealer do not operate in the same city, unless the contract provides otherwise.

According to such schemes, you can work in the securities market, retail or cooperate with large companies: for example, automobile concerns or computer equipment manufacturers.

How to become a dealer: personal qualities of the candidate and selection criteria

Dealership is an attractive business, but with serious selection criteria. You need to clearly understand whether you meet them.

Personal qualities of the candidate

A person who decides to become a dealer must have at least a minimum set of personal qualities.

Stress tolerance. You need to be resistant to all irritants that may occur in the work: communication with clients, decision conflict situations, meeting vendor requirements and sales plans.
Activity. Only active actions can make good money. This applies to attracting the attention of the target audience to goods or services, business promotion, etc.
Initiative. Vendors prefer to work with dealers who are ready to take the initiative into their own hands for the benefit of the common cause.
Competitiveness. Ideally, a future dealer should understand how to competently rebuild from competitors in order to get the most part of the market.
Purposefulness. Without it, it is impossible to build a successful business.

If an entrepreneur has this set of qualities, then his chances of becoming a dealer are great. But this is not all, as there are still criteria that must be met.

Criterias of choice

Dealer candidate must be registered individual entrepreneur or LLC. Become part of a large company or worldwide famous brand an individual will not be able to.

Even before the interview, companies are looking at candidates: whether they can withstand competition from other applicants, whether they have experience in the right field, in which region they are going to work, etc.

Attention is also paid to the candidate's business plan and the presence of an established client base.

They also look at the reputation of the company, the number of employees, the number of years on the market, etc.

That is, you can’t just register an individual entrepreneur and, without experience, come to a large or small company with an offer to become their dealer. You need to seriously prepare for this.

“Vendors prefer candidates who can represent them in the free region, show a competitive business plan, and already have experience in the right niche.”

Conditions to be met

Register as an individual entrepreneur or LLC.
Have financial stability and successful experience business.
Have an impeccable reputation.
Clearly understand the niche features of the chosen company.
Have a unique business plan and ideas for the effective promotion of products or goods.
Possess the personal qualities mentioned above.
Be ready to invest and have the means to do so.
Be open to constant growth, development and learning.
Have the right technical base and premises for conducting activities: office, retail facility, warehouse, etc.

In some cases, for example, if you have a company, you will need strong team: experienced and qualified staff.

Having fulfilled these nine conditions, the vendor is unlikely to refuse you the position of a dealer.

What documents need to be collected

Certificate of registration of an individual entrepreneur or LLC and registration with the tax service.
Charter (if LLC).
Memorandum of Association (if any).
Lease agreement, sublease or proof of ownership commercial real estate: office, warehouse, outlet and etc.
Passport and its copy.
Bank details.

If you plan to become a dealer of an automobile concern, you will need to obtain permission from the traffic police to sell vehicles.

When cooperating with a sub-dealer, you will need a valid contract with him.

All of the above documents must be notarized if the vendor does not have a full-time lawyer.

Vendor search: where to find it

There are two ways to find the right company.

job search sites

There are many resources on the internet for free accommodation summary. They are often monitored by companies looking for new dealers to expand their network or replace those who have left.

In the resume, you need to describe in detail your experience in business, niche, mention the presence of a business plan and ideas for promoting goods and products. Be sure to indicate whether you are an individual entrepreneur or LLC. Remember that being individual you still have to register legally. But you should not do this in advance, because there is no guarantee that someone will pay attention to you and offer to become a dealer.

Independent search

This is the most effective method. It consists in finding a suitable company and sending out a resume.

If you are engaged in trade, then you should choose a supplier of one of the goods and invite the management to become its official dealer.

How to become a dealer without investment

Dealing does not always require money. You can enter into such a business without large investments. There are 3 ways to do this.

Goods for sale. First, the manufacturing company sends its products to the dealer, who sells them, and only then gives the money to the vendor. This is the most profitable and popular scheme.
Goods on order. The buyer orders the goods, makes an advance payment, the dealer sends the order to the vendor. The goods delivered from the vendor are transferred to the buyer, who pays the rest of the payment. After that, the dealer sends the money to the manufacturing company and keeps his share of the markup.
Official representative. The vendor hires a dealer who offers price lists and product samples to the target audience. Income depends on the established remuneration.

The most profitable schemes of work are the first and second. The third is more like a hired job.

Dealership Benefits

Being a dealer has more advantages than starting your own business.

You will start selling under a promoted brand around which a loyal target audience has formed.
No need to spend money on expensive advertising campaigns.
You choose the goods or products that you will sell.
There is no need to pay for training, because vendors regularly conduct free trainings and master classes for dealers. You will gain valuable knowledge that you can later implement into your own .
It becomes possible to offer products cheaper than analogues on the market.

7 secrets of successful dealership

In conclusion, we propose to study and remember the 7 main secrets that will help you become a successful dealer.

Always check the vendor before sending him a resume. The future success of the business depends on how correctly the company is chosen.
Choose an inexpensive, but high-quality product that is in demand among the target audience.
Collect and constantly expand your customer base. Use various marketing techniques.
Learn and, if possible, attend events organized by the vendor.
Always win over people: look presentable, be friendly, smile and do not bring things to conflict.
Appreciate regular customers and look for new ones. Offer them discounts and loyalty bonuses.
Be confident, assertive and speak clearly in interviews with new clients or partners. This also applies to the moment of the first communication with the vendor.

Becoming an official dealer is not easy. You need to carefully prepare for this: study the company, come up with several original ideas product promotion. You need to be confident, purposeful, punctual and responsible. This is the only way to become a successful dealer who will be appreciated by the vendor.

How to become a dealer?

Contrary to popular belief, not only "giants of business" can ask such a question.

To have stable ground under their feet in the form of an experienced and reliable company, and to develop thanks to such support, many newcomers to the field of entrepreneurship would not refuse.

It is important to understand an essential detail: the dealer does not simply resell the goods of the employer.

Its goal is to present the products of the “parent” company thoughtfully and with high quality, properly prepare the client base for the perception of the newly arrived product, take care of the reputation and promotion of the brand.

Who is a dealer: detailed explanation

A dealer is an employee, often of huge corporations. The purpose of his work is to expand the sales market for products in new regional centers.

An uninformed reader can compare the work of a dealer with the activities of a speculative direction. However, this opinion does not correspond to reality at all.

The dealer plays the role of an independent entrepreneur in the market segment entrusted to him: he purchases products from only one manufacturer at wholesale prices, and then sells it without changing the brand.

At the same time, be sure to take into account all the subtleties marketing activities parent corporation.

The work of the dealer in some ways has parallels with politics.

The leadership of a particular region can make independent decisions within its region.

However, regardless of the views and desires of politicians at the local level, decisions on global issues necessarily coincide with national ones.

So the dealer chooses his own ways of doing business, but his marketing policy is necessarily subject to the "parent" entrepreneurial person.

Per last years the number of dealers in Russia has decreased.

First of all, this is due to the appreciation of the dollar. Currency fluctuations steadily lead to an increase in purchase prices for imported products.

In order to remain a successful player in the market or open your own dealership, in this moment of economic instability, it is important to have some qualities.

What qualities should an applicant for the role of a dealer possess?

When submitting your resume to the HR department of a potential dealer job, you need to deal with a key question: what do employers expect from applicants?

List mandatory requirements for dealers:

Experience in entrepreneurial activity.

Hiring a newbie is too risky.

Especially if we are talking about reputable companies that require guarantees and the proper level of work performance from the very first days.

Sociability and high level activity.

The dealer is a very energy-intensive profession.

For the qualitative performance of his duties, the applicant must show the ability of a "great orator" in the process of negotiations with partners.

Also, the profession does not provide a clear work schedule.

Therefore, you must be ready to perform your duties at any time of the day or night.

Stress tolerance.

One of the decisive factors in almost any job.

It is not for nothing that this quality is most often indicated by applicants in their resumes in the “about themselves” column.

The work of the dealer will require even greater tolerance and self-control, because it is associated with constant emotional stress.

Special requirements related to the distinctive features of the goods being sold.

At the same time, any peculiarities of doing business in the region where the future dealer operates are taken into account.

What could be such requirements?

The presence of an appropriate material base for the placement of goods, the preparation of documentation for the opening of an LLC, solutions with points of sale - all this can be taken into account by the employer.

Interest in potential employment.

This point seems to go without saying.

However, it is just as important as the other factors listed above.

Enthusiasm sometimes plays a crucial role in dealing with difficult work-related situations.

If you think that you meet all these points - be happy for yourself!

You have every chance to become a successful dealer and develop both your business and promote your employer's products.

How to choose the right business area?

In order to become a dealer, you must choose an employer company.

To do this, first of all, you need to determine the market segment that you want to represent.

When choosing a business area, you need to build on personal experience and priority areas for your region.

There is another option: if you are trying to work with a particular company, you need to establish what its managers are repelled by when expanding the geolocation of the business.

Consider the main potential targets:

Corporation Goals	What is required from the dealer?
The new representative office must be located in a region in which the company's products have not previously been represented	Analysis of the sales market of the region, competitors, the need for products sold. The dealer is obliged to start, first of all, from the interests of the employer. If necessary, it is possible to move to another region, where the organization of the business will lead to greater success.
Implement your marketing policy based on the dealership	The initial task of the dealer is to present the products in accordance with the initial marketing plan. The highest task is to adapt the marketing plan to the client base.
High sales	To achieve such a complex goal, it is necessary to carry out a number of activities. The dealer must ensure the uninterrupted supply of goods to properly organized own points of sale. Distribution of products by partner networks will also have a positive impact on sales.
Cooperation on an ongoing basis	It is important for the employer to understand that you will not leave him at that moment, as soon as you manage to establish a business at the proper level. Successful dealer activity is based on long-term cooperation and constant support.

Taking into account the peculiarities and specifics of the goals of the "parent" organizations, one should carefully consider the choice of the represented business area and company.

Only a clear understanding of the goals and the experience to implement them will make your work as a dealer successful, not a failure.

The third option for determining your "dealer path" is to analyze your own capabilities.

For example, a legal entity that has connections in the desired market, points of sale, authority in the market, may qualify to open a dealership of a world-class company.

If you do not have such a solid starter kit, consider a more modest employer offering support in the initial stages of enterprise development.

How to become a dealer: 3 steps to the goal

STEP 1: Find a company-employer

The first step to becoming a dealer is finding an employer.

In this process, it is worth starting from your location, it is also worth considering the regional features of doing business.

Instructions for finding an employer:

Decide on a business area.

Use one of the three options discussed in the previous section.

Analyze the competition.

When the industry is defined, analyze the market in your region for the presence of large representations of other top companies from the selected line of business.

For example, if you have a desire to represent the automotive business, consider automotive market your city (federal region).

Suppose the selected region is "deprived of attention" by the automobile brand "Audi". Here is a potential employer!

Contacting the company.

After determining the organization whose interests you intend to represent, you need to contact the personnel department.

In practice, this is done as follows: you find the contacts of the nearest representative offices of the organization in your country, contact them, clarify the details of cooperation.

The second stage is an appeal, directly, to the main office + provision project documentation on .

Final stage.

If the employing company shows interest in your person, representatives of the main (leading) office will ask you to attend a meeting of responsible employees.

The main task of a potential dealer is to confidently present their business plan at this meeting.

After analyzing the possible expansion of the business in your area, the final decision will be made.

On the initial stage interaction, a potential dealer, to a large extent, demonstrates the skills of a marketer (effectively presents his program for the development of the "parent" business in the region).

The second stage provides for real actions to implement the plans.

STEP 2: Registration of business

At its core, dealer activity is entrepreneurship.

It is very simple to explain this - the dealer organizes his own separate enterprise through which it operates.

That is, a dealer is an employee who organizes a “work office” for himself and sets the rules for internal work in it.

The "paper" component of the process is.

Another form (for example, IP) is not allowed.

Only a legal entity may be allowed to act as a dealer.

The dealer receives the status of a legal entity by organizing his own enterprise.

In its focus, it should correspond to the represented company. To do this, of course, the dealer must coordinate each step with the management.

Only in this way the employer will be aware of the process of registration of a representative business, and will be able to control it.

To regulate the process, a cooperation agreement is concluded, which includes:

approval of product supply routes;
implementation plan + deadlines;
product promotion plan;
volumes of purchases of products;
basic description of the cooperation scheme.

An example of a dealership agreement:

Formation of an LLC is carried out in three stages:

The first stage: organizing the composition of the founders and the adoption of the statutory agreement + opening a bank account.
Second stage: submission of an application with all necessary amendments to the Federal tax service, which will put the organization on tax records in the Unified State Register of Legal Entities (register of legal entities).

Third stage: practical implementation.

This includes renting space, hiring employees, organizing the work process according to the requirements of the employer.

After the conclusion of contracts and registration of a legal entity, the dealer can start selling goods on the market of the Russian Federation.

STEP 3: Sales of goods by a dealer

The dealer can rely on the supplier to ensure the quality promotion of the goods.

Order of conduct marketing promotions often described in the contract.

It is beneficial for each employer to help the dealer to get used to the promotion of products, to properly organize the sales process.

At the first stages of supply and implementation, the dealer can be assisted by a consultant who has more experience in the relevant activities.

The task of the dealer, depending on the goals of representative activity, may be:

In the work on the scheme of distribution of products for retail chains, i.e. direct participation of the dealer in negotiations with market representatives.
Selling goods through own outlets.
In combined activities: sales of goods through own networks + organization of agreements with partners.

Choosing one of these interaction schemes − key factor to determine your future responsibilities as a dealer.

Some more information about who a dealer is and how to become one in the video:

A dealer is a kind of profession, a type of entrepreneurial activity that requires an “employee” to be fully committed and interested in their work.

Seeing this as a springboard for a smooth transition to self-employment is not entirely the right solution.

Cooperation with a supplier as a dealer provides for impeccable obedience to the statutory policy of the parent corporation, without any opportunity to realize one's ambitions in full.

The path to success as a dealer lies in the willingness to represent someone else's product with the same care and dedication as in the case of their own production.

At the same time, the dealer is an important person in any large corporation.

You will become a part large team, you will feel the support "behind your back", but you will also receive high demands on the quality of your work.

If you don't have any questions, how to become a leader, but only more determination, start acting right now!

Thanks to the support of the “big brother”, even a novice entrepreneur is able to conquer peaks that are inaccessible at first glance.

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