We create a booklet on a computer in Microsoft Publisher. We've made a layout, what's next? Checking the quality of photos, bitmaps
Hello readers. Whether you're doing a school assignment or creating promotional materials, a beautiful brochure can always come in handy and make a lot of positive impressions! Therefore, in this article I will show you how to do it in a simple way.
Introduction
With help Microsoft Word 2007 I'll show you how to create brochures professional quality and then, if you have a good printer, then you can print them correctly yourself. With just a few simple mouse clicks. Yes, everything is very simple.
Frankly, the only real work will be preparing the actual content for the document. After all, Word will automatically print each page in the proper order and correctly place it on the sheet when printed. Before you dive into brochure design, you first need to define the page layout. When you switch to booklet mode, Word essentially compresses each one as if it were folded in half. We will discuss layout issues when we get to step 3 below. So let's get started!
We do everything step by step
- Open the "Page Layout" tab on the ribbon, go to the "Page Setup" section and click on the desired icon in the lower right corner (see the screenshot):
Another option that is suitable for Word 2010 and above: File, then Print and at the bottom click on Page Setup.
A note about page sizes (in millimeters):
- A1 - 841 x 594
- A2 - 594 x 420
- A3 - 420 x 297
- A4 - 297 x 210
- A5 - 210 x 148
- When you're ready to move on to printing brochures, click File and then Print. Next, in the Pages section, select Printing Options, configure the settings supported by your printer. If your printer supports automatic printing on both sides, then use one of the options for Duplex printing - Flip pages on long edge or Flip pages on short edge. However, if your printer model requires manual feed to print on both sides, select Manually print on both sides.
Conclusion
Now you can add new pages and additional design elements to your booklet, expanding it as much as you want! Remember that the more of them in the booklet, the greater the value will need to be set for binding in order to avoid text falling into the page junction area when the booklet is subsequently stapled. 
By the way, this way works in any version of Word 2007 and above.
We say "Thank you!"
Tell me in the comments if you managed to make your brochure according to my method.
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A booklet is a sheet of paper folded several times. Often they advertise something. Many firms and companies distribute their booklets on the streets to passers-by so that people can get acquainted with their products or services. Basic distinctive feature is that the information in them is presented in a concise form.
If you want to make a booklet for yourself, then you have several options: contact a printing company or do it yourself. Just in the article it will be told how to make a booklet in Word. Moreover, several ways of execution will be offered.
First way: manually
The first way to make a booklet in Word will involve doing all the steps manually. That is, you will create your own booklet, which will not be similar to any other. By the way, you don’t need to have sky-high knowledge in the program to complete all the steps, just follow the instructions below, and you will succeed.
Step 1: Adjusting the Page Margins
The first step is to prepare the layout of the sheet: change the margins and orientation. This is made as easy as possible:
Go to the "Layout" tab if you have a 2016 program, to the "Page Layout" tab if 2007 and 2010, and "Format" if 2003.
Click on the button on the "Fields" toolbar, which is located on the left side.
Select "Custom fields" from the drop-down list.
In the window that appears, you need to set the field parameters. Enter 1 cm values for all bottom, left and right).
Change the sheet orientation from portrait to landscape.
Click OK.
So you have completed the first step of the instruction on how to make a booklet in Word. As you can see, now the sheet in the program is located horizontally, and its margins have expanded to cover more space, but at the same time not go beyond the printable area. Thus, it will be possible to fit more text into our future booklet.
Step 2: split the sheet into columns
The second step is to split the sheet into columns. This action It's also pretty easy to do, so anyone can do it. Here's what you need to do:
Go to the tab "Layout", "Page layout" or "Format" depending on the version of the program.
Click on the "Columns" button, which is also located on the left side of the toolbar, by the way, next to the "Fields" button.
In the drop-down list, determine how many columns your booklet will have. By default, you can choose three options: "One", "Two", "Three". But if you want more columns, then click "More columns" and in the window that appears, enter the required number of columns in the "Number of columns" field.
After that, the sheet will be divided into the number of columns that you specified. However, you will not notice this until you type the text. It is possible, by the way, to delimit each column with a line. This will not only facilitate the laying of the future booklet, but also visually improve it. It is done like this:
Open "Columns" again.
Select "Other columns" from the drop-down list.
In the window that appears, check the box next to "Delimiter".
Click OK.
After that, the separators will not immediately appear, you will need to enter text to see them. But in any case, now you know how to make a booklet in Word.
Method two: using templates
Those who have been using the program for a long time know Word and how they make life easier. With their help, you can make a beautiful booklet in a few clicks, now we will tell you how.
Open the program.
On the "File" menu, click on "Create from Template".
Perform a search query with the word the same as the booklet).
Choose a template for yourself and double-click on it.
After that, the template will download and open in the program. All you have to do is enter the required text. As you can see, there is a lot in Word, so you can definitely pick up something interesting.
Hello friends! Today I want to tell you about how to make a booklet on a computer, what it is all about (if you suddenly don’t know or forgot), and also give a short list of programs in which you can create cool layouts. Moreover, create both independently and according to the proposed templates.
To create a really cool and bright booklet, you need professional programs and design skills, but a simple booklet can be made in ordinary utilities like Word or similar. To do this, you do not need any special skills and knowledge, the whole creation process is very simple. If you have Word installed on your computer, then most likely there is also Microsoft Publisher. After all, it was developed to create such publications.
Create a booklet in Microsoft Publisher
Be that as it may, whatever software were not developed, the simplest, most popular and sought-after program for creating bouquets has been and will remain a utility called Microsoft Publisher. The interface here is very similar to the familiar MS Word for all of us, so you should not have any difficulties in mastering it. However, I prepared step by step instructions, which will help you make a cool booklet quickly and easily.
I’ll make a reservation right away that I have MS Office 2010 installed on my computer. If you have some other version, then don’t worry. All buttons and controls in them are the same, the only difference is in graphic design program interface. Therefore, be sure that you will easily find all the functions that will be discussed below.
We start the program. Regardless of the operating system version you are using, the location of the program shortcut can be found as follows. In the start menu or in the search on the taskbar (the strip at the bottom of the screen with buttons), start typing the word Publisher. The search results will display the name of the program we need, if it is installed on the computer.
We will immediately get to the section for creating a new document with a proposal to select a publication template. In the window that opens, the program will offer you a huge number of options for creating a variety of types of documents. Select the Booklets section.
Creating a booklet - choosing a templateYou will see a large number of already created and designed templates. In addition, you can choose a color scheme for your booklet. Choose the template you like and click the Create button.
If the template is not yet installed in your program, then click the download button to download it to your computer.
Booklet preset template As you can see, our booklet consists of spirit pages. Each page is divided into three equal blocks. In the presented options, all the markup has already been done, you just have to replace the typical information with the necessary one. If desired, you can change the display of the font, its location, and so on. If you find it difficult to work with the objects of this program, then look at my article "", it shows the basic techniques for working with images, shapes and text in the presentation editor. Here, the actions are performed in a similar way.
Advice: Before creating a booklet, prepare information to fill in and pictures to insert. The main information will be contained on the second page of the booklet, that is, inside after folding.
Adding Blocks to a Template I recommend paying special attention to the "Insert" tab. Thanks to this block of settings, you can change any object in the booklet, insert pictures, tables, and more.
Of particular interest may be the menu " Advertisements". It provides various templates for bright, creative and catchy logos, slogans or calls to action. This eliminates the need to independently draw some shapes for later insertion into the booklet.
If everything is clear with text blocks and illustrations, then what about the background, which for some reason may not suit you? Everything is simple! To change it, go to the "Page Layout" tab and select the "Background" item. Usually, many different options are built into the program shell, among which any user can choose what he will definitely like.
Changing the background of pages By the way, you can change not only the background itself and its type, but also the color. To do this, go to the "Additional background types" submenu and experiment with the settings. There you will change the gradient, the number of colors and other elements.
After you enter all the necessary information into the created booklet, decorate it with colorful illustrations and find the optimal background, you need to print the document (if you plan to show its paper version). To do this, press the key combination CTRL + P, select the number of copies, specify the printer and send to print. But if you're not going to print it yourself, it's wiser to save the booklet as a PDF.
Save booklet as PDF Can be posted online, viewed and printed on any computer that does not have Microsoft Publisher.
And now, in order to be able to correct our booklet in the future, let's save it in the native format of the Microsoft Publisher program. File - Save.
Here, it seems to me, is a simple and understandable instruction that helps you understand how to make a high-quality and beautiful booklet yourself. Don't be afraid to experiment with different settings, folks. If you notice some interesting feature, then try to activate it. It is quite possible that this will give your booklet even more expressiveness and brightness. I have only described basic elements controls for creating a booklet in Microsoft Publisher, but you can try to go further and make a layout that fully meets all your needs.
Alternative programs for creating a booklet
As I said earlier, this is MS Word. In it, you will definitely need to change the orientation from portrait to landscape, as well as adjust the number of columns. All this is done in the Page Layout menu.
After that, you will have to fill in the empty fields with the required information, arrange with pictures and set up other parameters (font, its size, field indents, etc.).
A booklet created in Word will be practically no different from what you would do in Microsoft Publisher. The only difference is that there are no pre-installed templates in the text editor for this particular type of printed matter, you will need to design the sheet yourself.
Another alternative is the Scribus utility. This is small and free program, which has a lot of settings. It provides a special grid on which you can align all the elements of the booklet relative to each other and the borders of the sheet.
Appearance Scribus programs Gimp is another program, a kind of graphics editor. It has wide functionality, but its interface is able to plunge an unprepared user into discouragement. Mastering it will not be easy if you see it for the first time, but if you succeed, then you can easily create not only booklets, but even more advanced design.
Program for professionals - Adobe InDesign. I do not recommend using it, since a huge number of buttons for creating and editing graphic files will confuse you. You can climb into the jungle of the utility only if you already know how to work in it, otherwise I advise you to do with any of the programs described above.
I sincerely hope that everything works out for you. In any case, do not be afraid to experiment, in which program you would not work. Only in this case you will be able to make beautiful and bright booklets. Subscribe to blog updates, share the article in in social networks. We are waiting for a lot more informative and interesting, friends! Now, please answer the question.
In what programs did you make the booklet?
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The design of the booklet either attracts attention in the first second, or it doesn't. Then the booklet is instantly discarded.
How to create an interesting booklet for the reader? How to make your booklet read to the end? IQBrand experts prepared detailed guide to create an effective brochure.
Planning the content and format of the booklet
In terms of functionality, the booklet implies a limitation in the printed space. As a rule, a booklet contains from two to a maximum of eight A4 pages spread.
Accordingly, you will face a shortage of printed space. Your first step is to write creative content. When compiling the content, first write a to-do list.
Booklet size - A4 or A5
The size depends on the amount of textual information and illustrations. But, as a rule, the size will be dictated by the goal you want to achieve in the process of disseminating information.
Purpose of the booklet
The purpose of the booklet may determine the format and the design itself. The booklet can call to action - visit a new outlet, or provide brief technical information about a new product line.
The target audience
The target audience to which the booklet will be presented will also influence the size and design. The style of the information provided may differ significantly depending on the age or social categories.
Planned effect
The planned effect of the booklet determines the textual and illustrative content. Methods for increasing brand loyalty differ significantly from methods for increasing sales of a particular product.
The answers to these points will give an understanding of what resources will be needed to achieve the goal. It is the ultimate goal that forms a detailed guide to action.
Booklet goals
The first thing a booklet should do is grab attention. How to achieve this effect? Will it be photos, illustrations or headlines, or maybe a combination of them?
Knowing your audience well will tell you what will best capture the reader's attention.
The second action of the booklet is the interest in further reading. You should indicate the benefits of your offer and what exactly the potential client will receive. Remember, information should be specific, not abstract.
The third quality of a booklet is an immediate call to action. The booklet should convince the user to contact you, or it is better to immediately conclude an agreement with the announced discount.
To draw attention
The quality of the design must be impeccable. Headlines and photos that work to attract the attention of the user should be of the highest quality.
IN technical terms content and photographs must be of the correct proportions with a suitable font solution, with consistent margins.
In artistic performance, colors should create a sense of harmony.
Only if the quality of the design is at the proper level, the booklet has a chance not to immediately fly into the trash can. A high-quality design will not only attract attention, but also indicate the overall level of your company. Thoughtful content shows a professional approach to business.
Call to action
One of the main purposes of a booklet is to persuade the customer to contact you directly. A popular and effective technique in this case is the opportunity to get an additional discount.
Summary.
Creating an effective booklet is a creative process. However, the above technique is the basis of any professional designer. Use it in your work.
In this article, we will tell you how to make working advertising booklets. Reading it will be useful not only for designers, but also for marketing and advertising managers, so that they know for sure what they want the next time they go to order a promotional booklet.
Advertising booklet... With this simple, simple and effective tool advertising you have met repeatedly. Just remember: you crumpled it in your hands at some exhibition, put it in your pocket when leaving the store, raked it out of the mailbox along with letters and newspapers, or threw it with relief into the trash on the street, moving a couple of steps away from the promoter that you handed him over.
And now about the main thing - can you remember at least one of these booklets? What was written in it? Have you saved it so you can study it more closely later? If you have been thinking for more than 5 minutes and haven't "dragged out" a single booklet from your memory, you should know that you have never come across real masterpieces of booklet design. If you saw at least one, you would definitely remember it.
Key features of the booklet
A BOOKLET (from the English booklet - a little book) is a non-periodic sheet edition printed on both sides of a sheet and folded (folded) in any way in two or more folds.
Booklets are different. It all depends on the imagination of the designer and the capabilities of the customer. If we consider the booklet in detail, we will see that it has the following characteristics:
Format (size)
The booklet has 2 sizes: folded (finished) and unfolded. When folded, the most common can be called A6 (105x148mm.), A5 (148x210mm.) And A4 (210-297mm.). When unfolded, everything will depend on how many folds (folds) you plan to make. Most popular view booklet - eurobooklet (or leaflet). This is an A4 sheet, printed on both sides and folded under the Euro envelope format with two parallel folds. It is convenient to send the Eurobooklet by mail, as well as place it on special racks during exhibitions and distribute it at promotions.
Fold type
It all depends on how much information you need to place on the booklet. The more information, the more folds. The main thing here is not to overdo it. Below are the most common types of folding, but this does not mean that this is the only way to fold a booklet. There may be hundreds of options.
Sometimes one of the leaflet strips in the booklet is turned into a tear-off coupon by perforating one of the fold lines.
Paper type
For printing booklets, as a rule, paper with a density of 135 - 250 g / m2 is used. Booklets made from paper weighing up to 150gsm can simply be folded (folded). If the density of the paper is greater, then a creasing is needed - a pressed groove along which the booklet is folded. If you do not do scoring on thick paper, you will get an ugly “hall”. For printing booklets, a variety of paper grades are used: from simple coated paper to expensive textured, tinted, and design papers. It is important to remember that paper can both emphasize the design and “kill” it, so before you start working on the layout, decide on what paper you will print it on.
Print type
The printing house will help you decide on the choice of type of printing, but you still need to understand what advantages and disadvantages each of them has. We will look at the most common types of printing.
Digital printing appropriate if the task is to print a small circulation (up to 500 copies). It does not require a long prepress and production process printed forms. The disadvantages include the presence of the so-called sawtooth contour, which is present on the outlines of the letters. True, to see it, you need to take a magnifying glass. There may also be small particles of powder and black color problems.
In design, the rule works - everything ingenious is simple. All accents must be justified and work out the costs of their manufacture.
Offset printing very different high quality and requires prepress, so it is used (and profitable) for printing large runs (more than 500 pieces). When printing offset, the quality of the paper directly affects the result. For example, if the paper has some bumps, then the printed elements may come out with a slight waviness. The disadvantages include the fact that each additional color leads to a rise in price. Otherwise, offset has only pluses.
Cutting and other "pretty things"
One or more sash strips can be formed by cutting (cutting contour), which, in combination with a specially designed graphic design, will create a bright accent. It is also possible to cover some graphic elements with UV varnish (glossy finish). It should be borne in mind that for the use of cutting, embossing and even UV varnish, it is better to take thick paper - starting from 200 g / sq.m. Being engaged in "decoration" the main thing is not to "overdo it." In design, the rule works - everything ingenious is simple. All accents must be justified and work out the costs of their manufacture.
Example of applying UV varnish
Punch example
Basic booklet design rules
Conciseness
First, most important and most important rule in the design of booklets - do not try to "shove the unshovable". This is a small advertising medium, the meaning of which is to briefly and interestingly inform about a company, product / event or service. Conciseness is the key to success. Try to remember it yourself and put it in the head of the customer. A booklet with a lot of text causes horror and an immediate desire to find an urn to throw it away. Select the main advertising message and beat it. For example, if the goal of the booklet is to inform about the company, tell us briefly about the services it provides, highlight the USP (unique trade offer), provide contact information. No need to go into details. If the client is interested, he can find out everything on the company's website or at a personal meeting with managers.
Orientation
The main task of the booklet is to attract the attention of potential customers, so before you start thinking about design, you need to understand who the target audience of the advertising message is.
Considering the interests target audience, you will be able to choose the right color and style of the booklet: for women - pink, red, pastel shades; for young people - bright, possibly acidic colors and juicy shades; for serious business partners - blue, gray, dark green, etc.
The design of the booklet is developed taking into account the target audience.
Don't forget about corporate identity company, because, despite the "one-time" nature of the advertising booklet, it should be directly associated with the company. At the same time, it is not necessary to use all the elements from the brand book - it is enough to take one or two recognizable ones that will support this connection.
Layout
The booklet opens or unfolds, so it is imperative to ensure that the figures and texts that are folded on different pages blend well when unfolded. Different types folds create pages of different sizes, this can also be beaten with design.
Bright visual accent
The small format of the booklet dictates the second rule of design - no need to shrink. If you use a lot of small pictures, there is a danger that no one will want to look at them. It is better to choose one or more juicy images that are guaranteed to attract attention, and supplement them with text. Sometimes it is worth giving preference to local colors, which in themselves can become an anchor that catches the eye. As a rule, they use for booklets, which are easy to beat.
Readable fonts
Fonts in general should be well read, otherwise they contradict their main task - to convey information. And on the scale of a small booklet format, this becomes almost the most important. It is better not to use more than 3 fonts within one booklet. Font hodgepodge is generally a sign of "bad" taste, so it's better to choose one font and use different spellings (bold, black, italic) for text accents. For more tips on working with fonts, see this table.
Leads
In order for the booklet to be taken with you and saved, it is best to invest something “valuable” in it. It can be a tear-off discount coupon, a pasted discount or gift card, or something else. People love "freebies" in all its manifestations, so this way you will significantly increase the likelihood that the booklet will "live" longer.
In order not to be unfounded, we made a successful, very successful and simply ingenious design of advertising booklets. Get inspired, think, be guided by the rules, and then there is a high probability that your booklet will be among the very best. Good luck!