Applications for advertising services. The Best Free Ways to Advertise

Partizan, (( "2016-10-07T15:35:32+00:00" | date "longDate"))

We have not used well-known methods of advertising such as Yandex Direct or Vkontakte Targeting Advertising for a long time. End customers from these sources are very expensive.

Below we will list the advertising sources that we consider the most effective, but first, let's divide them into two categories: Active and Passive. Active ones require constant participation or periodic launch and bring customers immediately. Passive ones do not bring customers immediately, but they work without your participation and on an ongoing basis.

Active advertising methods:

1. Email newsletter- This is our favorite advertising method, because the costs are minimal, and the efficiency is incredibly high. There are a million nuances here: through which programs to send emails, what bases for emails to use, how and where to parse email addresses of the target audience, etc. etc. On this topic, we have a huge number of free videos on Youtube Channel and more in Video Courses. If you do everything right and with the Mind, then the results from Email newsletters you can get really impressive.

2. Skype mailing list- This is, I would say, a more narrowly focused form of advertising. Not everyone uses this messenger, but still it is one of the most popular. And it is relatively easier to make a newsletter on it than on other social networks. And unlike Email mailings, there are no such strict spam filters, although sending in millions is much more difficult here. But the open rate of emails in Skype is much higher than in email distribution. We very often use Skype newsletters to notify our clients about new products or new video courses. So much more efficient and easier.

3. Mobile mailing. This can be referred to as mailing to mobile messengers such as WhatsApp and Viber or regular SMS mailing. In the first case, it is much more difficult to launch a mailing list due to the constant evolution of these mobile applications, but in principle it is possible if you are constantly in trend and find appropriate programs for mailing. In the second case, everything is much simpler. There are more than enough programs and services for SMS mailing, but it has become much more expensive than it was 3-4 years ago. The cheapest way to send SMS, at the moment, is sending through the operator itself using programs and an external module, such as a modem or a SIM bank for several SIM cards.

Passive advertising methods:

1. Youtube Channel. If your product or service can be recorded on video, then I advise you to think about this method of advertising. Of course, do not expect your videos to immediately gain a million views and a billion subscribers. It will take months, and in some cases even years, for the development of the YouTube Channel to little results.
But if you correctly set up the YouTube channel for key queries, arrange tags and descriptions, upload videos with good frequency on an ongoing basis, do not violate the rights to copyright content and treat the YouTube channel as a separate brainchild, THEN it is very likely that it will give You will be a constant source of advertising for many years to come, gradually increasing the flow of traffic to your site.
For example, our YouTube channel Guerrilla Marketing already now provides more than 1000 views per day and about 300 transitions to our pages DAILY! At the same time, we do not invest a penny in its promotion. And this is just 2.5 years after the launch of the channel. Of course, this is not the most striking example, but given our specifics, we are leaders in Runet in terms of the number of views and subscribers in our niche.

2. Own site. Of course, many will now tell you that developing a site is long and very labor-intensive. BUT if you do not start doing it now, then in a couple of years you will greatly regret it. I'm not talking about a landing page or a one-pager now. Need a website! Only on the site you can make a large number of pages interconnected, set up Tags and Meta Tags on each page for better indexing, etc. This is exactly what search robots need to index your site in Yandex and Google. There are a lot of platforms for creating websites. Our site, for example, is made on the Platform PageKit. You can also try to make your site on this free modern system.

3. partnership. There are a huge number of projects that already have your target audience in subscribers or clients. And no one bothers you to write to the authors of these projects about mutually beneficial cooperation. Either in the format of exchanging links on your resources, or simply buying advertising space. As partner portals, there can be YouTube Channels, Groups in Contact, other sites, and even programs. Lots of options. For example, we very often cooperate with various projects as mutual PR without additional financial obligations.
Of course, this can also include Affiliate Program, but we still have to study, configure and implement this.

The World Wide Web is one of the most important mass media. If earlier people mainly drew knowledge from radio, newspapers and television, now almost all content has gradually migrated to the Internet. The Internet is used by hundreds of millions of people around the world. Mostly its audience is young and solvent. Not surprisingly, marketers have come to view the online space as a great place to promote commercial products and make money.

Today, online advertising has become one of the most profitable industries in the world. She has already surpassed other types of promotion and is not going to slow down. For example, official data from IPG Mediabrands shows that in 2017, global spend on online product presentation amounted to $209 billion. This is 6% more than the cost of advertising on TV. There are all prerequisites for the fact that in the near future the Internet will become the absolute leader, and other means of communication will go down in history.

If you're planning to master the art of PR, take a look at the Web right away. Sooner or later you will come to it, so it is worth starting to comprehend its subtleties in advance.

Benefits of online advertising

1. Web Promotion requires relatively low cost. If in order to run ads on TV, you need to shell out a tidy sum, then on the Internet it is quite possible to find popular sites where you can order promotion at an affordable price.

2. Large audience coverage. As a rule, a particular site is not limited to one region. Hypothetically, your ad can be seen by the entire Russian-speaking population of the world. By the way, many online stores use this: note that they often deliver goods far beyond the country of origin.

3. Possibility of fast feedback. There are a lot of ways to communicate with customers on the Web: you can create a page with reviews, indicate your e-mail and phone number, ask the customer to leave their details, etc. Establishing daily contact with everyone is as easy as shelling pears.

4. Full product demonstration. Imagine you're advertising a clothing store on TV with a 30-second clip. What can the viewer understand from it? Will he search your store? Will it rewrite your email address, even if you show it full screen in huge font? Unlikely. But if a person finds an identical online store, he can immediately click on an advertisement and view the entire assortment in a few minutes. Obviously, stores that have official websites and established promotion on the Web are more successful than their competitors.

As you can see, online advertising is a powerful mechanism. However, in order to use it competently, you need to distinguish between types of online promotion. Each product has its own version. You cannot advertise the sale of aerated concrete blocks and public memes in the same way.

The main types of online advertising

1. Contextual.

You have probably noticed that if you drive into a search engine, say, a Meizu smartphone, an LG TV or Raffaello sweets, information about these products literally begins to haunt you at every turn. This is not an accident. That's exactly how it works.

Its scheme is as simple as possible. Special systems and read the requests of each user. Interests are automatically recorded and then suitable advertisements are offered to the person.

search engine;
thematic.

The first is targeting the keywords you google. The second is used within individual online resources. For example, if you are interested in a black dress in an online clothing store, in the future you will be offered similar black dresses, or items from the same brand.

The main disadvantage: a person is not necessarily looking for what he wants to buy. Maybe he's just writing an article about smartphones. To offer him contextual advertising is an empty shot.

2. Targeted.

This type of advertising is somewhat similar to contextual advertising. True, he focuses not only on the interests of the public, but also on socio-demographic characteristics. Its name comes from English word target - target. This is the whole point of the principle. Marketer defines target audience product and point it to each member of the selected group. Let's say you are promoting a toy store for children under 3 years old on VKontakte. Therefore, you need to target young moms and dads. You are looking for people of age whose status says "married" or "married" and also "has a child." They offer a banner with a teddy bear.

To save money, many ways have been devised to rationally use targeted advertising. Some experts place it at a certain time of the day. Others focus only on a particular region. Third

pay attention to the gender and age of the potential client. Fourth combine all these options and add something of their own. It all depends on the prevalence of the product and the size of the budget.

Main disadvantage: Usually people go to social networks to relax and chat with friends. At such times, they are not particularly attuned to unscheduled purchases, so your ad risks going unnoticed.

3. SEO.

The success of any website, be it an online store or a blog famous photographer, largely depends on the position in the search engine. If it is on the first page of Google or Yandex, then it will fall into the field of view of most users. And if he modestly huddles at the one hundred and twentieth position, God forbid that at least 5% of the audience get to him. Few people have the qualities of a researcher. As a rule, people choose one of the first options offered. Therefore, SEO promotion is highly desirable for everyone.

Main disadvantage: There are many subtleties in SEO that are inaccessible to the average person. Therefore, optimization is entrusted to specialists who know a lot about semantic analysis. Their services are priceless.

4. Banner.

Banners are good because they instantly sink into a person’s soul. bright picture will be deposited in memory faster than even the best text. There are many precedents when, after launching a competent banner ad, sales increased by 50% or more.

Banners are divided into the following types:

static;
animated;
interactive

The latter are considered the best option. If a simple picture or GIF may not impress the user, then ignoring a poll of two options is much more difficult. And after the first interest arises, you can win over the client further.

Main disadvantage: because of the phenomenon banner blindness people often don't notice the pictures on the sides of the site. There are so many banners that the brain of an average person perceives them poorly.

5. Email newsletters.

6. Teaser.

“Find out why Pugacheva beat Kirkorov” or “Vanga predicted the end of the world in 2018” are the clearest examples of teaser advertising. To create it, a headline is used that instantly attracts attention, as well as a revision - the main message, where a loud phrase is explained and there is a call to action.

Teaser advertising is not necessarily clickbait with a catch. It is used not only by cunning network marketing, but also serious companies to promote branded items on the market. Sometimes they launch ads in a complex way, sometimes the headline comes out a few days before the release. Warming up public interest, the authors create intrigue.

Main disadvantage: because of Pugacheva, Kirkorov, Baskov, Goji berries and super-remedies for breast cancer to teaser advertising little trust. Alas, unscrupulous manufacturers adore her.

7. Video advertising.

Many entrepreneurs are aware of the popularity of YouTube and are trying to run video ads. I must say that it brings good results. Videos are perceived with a bang by the public, especially if they are interesting and informative.

viral videos that you can send to a friend or post on your wall;
teaching notes (this presentation method is very common among various online schools);
image clips aimed at presenting the product from the best sides

Video advertising is also good because it can be used to really track the reaction of viewers. People will rate the video with likes, leave positive reviews, and also criticize. With this, you will see what you are doing well and what needs to be improved.

Main disadvantage: a good video will have to spend a lot of money. At a minimum, you'll need a good camera, good editing, and an adequate script.

8. Native.

Native advertising is a message that unobtrusively fits into the surrounding context. Imagine that you are reading an article about the most effective ways study in English. And, dwelling on each of them, you notice a remark that such and such a school actively uses this technique in teaching students. It would seem that they are completely neutral references, but in fact they appeared in the text for a reason.

Main disadvantage: unobtrusiveness often plays tricks on native advertising. Because of this people often overlooked hidden message.

9. Bulletin boards.

For some reason, this option is undeservedly forgotten. Many associate message boards with the sale of used items for three pennies and think that this site is not at all suitable for promoting modern projects. But in vain. Avito is still visited by many people, and so far it is not going to go down in history.

Here it should be noted right away that bulletin boards are just one of the ways to increase your customer base. Don't place all your hopes on him. However, with the right approach, it can give a good result. For the effect to really be, you need to make a selling ad. Clear photos, maximum full list contacts, keywords in the title, simple and intelligible text - the key to success.

Main disadvantage: so that your message does not sink to the very end, it must be constantly raised. This is a rather troublesome task and often not free.

10. Spam and viruses.

Since this method of advertising exists, it is worth remembering about it, however, we are extremely do not recommend to use them. First, it is not pure from a moral and ethical point of view. Secondly, its effectiveness is in question. Your potential customers are not idiots. Gone are the days when most Internet users were led to incomprehensible offers and followed dubious links. Viral ads that pop up all over the screen do not push a person to buy, and spam is immediately deleted from the mailbox. Therefore, if you want to gain an audience and make people believe you, choose a different promotion method.

The effectiveness and cost of advertising on the Internet

We have already understood that Internet advertising is useful for a product. We also figured out that it can be done in many ways. However, online ads do not guarantee successful sales. Running ads is a risk anyway. A lot depends on the mood of the public, the professionalism of the content maker, the relevance of the offer. You can insure yourself on all fronts, but there are times when even the most best ideas fail.

Do not rush to get upset. Product promotion is not a single event that happens once in a lifetime, but a process that lasts for years. Even if your initial strategy fails, you can tweak it until it starts working.

Contrary to popular belief, marketers do not rely on intuition. They have clear schemes by which they check the effectiveness of online advertising:

1. Hit. In Russian, a hit means the number of visits to a resource. This indicator, in isolation from everything else, says little. You can click on the link at least a thousand times from one computer.

2. Host. This refers to the number of unique users who are interested in the resource. You can map unique IP addresses to hits and find some correlations.

3. CTR. In common parlance, this abbreviation is called clickability. It takes into account the number of impressions of an advertising message to the user, as well as the percentage of responses to it.

4.CTB. This is the conversion rate. It shows the number of casual visitors who become customers.

5. CTI. This indicator is responsible for counting interested visitors. An interested person is one who has thoroughly viewed the site, and also repeatedly returned to it.

6. ROI. Return on investment.

All data is taken from special counters. Professionals evaluating the effectiveness of online advertising can learn a lot from these numbers. They clearly show how the average user reacts to the information offered to him. Based on his behavior, you can successfully change the PR campaign until it starts to work in full force.

How to start advertising?

And now we move from theory to practice. Since you are reading this article, then most likely you have a project that is waiting to be promoted. So what should be your first action?

Here you should immediately make a reservation that a lot depends on the amount that you expect to invest in promotion. If you have an unlimited budget, you can order a number of promotional mentions from top bloggers and rest on your laurels. But if you expect to spend money sparingly, you will have to build a more complex scheme.

Inexpensive, but effective means of online promotion are:

targeted advertising;
thematic contextual advertising (and CCM);
site optimization.

Most likely, you will have to repeatedly catch the eye of users. From the first time, your sales are unlikely to skyrocket. Therefore, it is worth stocking up on finances and running ads regularly for some time.

Another important aspect is the platform for promotion. If you are a beginner, we advise you to start with search engines and social networks. This is where the largest concentration of potential customers. AdWords Search Network, Yandex.Direct, VKontakte, Facebook and Instagram are almost win-win options. Many started with them, and most were satisfied with the result. Below you will find more sophisticated ways to advertise, but for now, choose proven methods.

Conclusion

In the article, we examined online advertising from all sides. We figured out what it is, identified its types, learned how to test its effectiveness, and also gave a couple of tips for running your first ads. From all that has been said, we will draw a few final conclusions.

First of all, always approach online promotion wisely. As you already understood, there are many ways to properly promote a product on the Web without investing millions. Try to choose options that are highly likely to work. Ruthlessly discard bad ideas. Remember that your income depends on it.

Secondly, use all possible ways. Don't get hung up on one thing, especially if you see that this option is ineffective. Practice shows that best results achieved by those businessmen and marketers who are not afraid of change.

Thirdly, developing a PR campaign on the Web is no less difficult and responsible task than launching advertising on TV. This article only gives you the basics of online marketing. If you are just starting to comprehend it, a long and painstaking work awaits you. There will be mistakes at first, like everyone else. The main thing is not to give up if something did not work out.

We hope that our material has become useful for you, and you will definitely apply the knowledge gained in practice. Let this article be the first brick in building a successful career!

The absolute advantage of free advertising methods is that it saves money. Such cost savings are always welcome, especially in terms of business promotion. Some methods of promotion without investment are increasingly distinguished by quick returns and significant profits; at the beginning of development, they are quite suitable. It is difficult to predict the effectiveness, since it will be individual for each case.

Printed;
Outdoor (stands, leaflets, etc.).

For today in printed publications placement fees do not require only private ads. If you try and disguise offer for personal sale, it will promote your product well, and for free. But newspaper editors are also rarely newbies, and in the vast majority of cases they know about this trick and do not miss the announcement. In any case, it's worth trying.

We see outdoor advertising around every corner. However, only a few people read the information on the stands, since during the day hundreds of advertisements from all sides. People are becoming more and more indifferent to advertising posters. Flyers are also popular. You should make them, hire a promoter and instruct him to distribute them in crowded places (parking lots, shopping centers etc.). The main thing is to decide on the target audience and find out where, at what time the traffic target customers will be the highest. To calculate an effective leaflet distribution scheme, there are recommendations depending on the target audience.

Interesting facts of the world of marketing!

Chanel's video is the most expensive ad in the world. The main role starred Nicole Kidman, who received $ 3 million for her work. The total cost of the video is 33 million.
The oldest attempt to promote services is a pillar inscription carved in Memphis 500 BC. It was written there: “Here I live, Minos from the island of Cyprus, who can interpret dreams inexpensively”.
In order to make the food look appetizing, during the filming of commercials for products, they often give them the best look. Tools range from sprays and shoe polish to blowtorches and motor oil. The experts in this field are called food stylists.

The widest potential for development is provided by the worldwide network. If you have certain knowledge and computer skills, it is better to start offering a product on the Internet. There are several common free methods of online advertising or online marketing:

A good option is to start a second page to use it only for commercial purposes, adding potential customers as friends every day. However, these actions are associated with the risk of being blocked, because some regard the application from such an account as spam.

Another way - hashtags. They are not intrusive at all and are a type of tag that is designed to make it easier to find photos or posts on the desired topic. A hashtag can be a single word or a whole phrase, but it is always preceded by a symbol «#» . The message will be found faster if it is signed with a competent hashtag.

Youtube. There are millions of users on this service, including your potential customers, so you can advance here in a fairly short time. You should create a channel, shoot a suitable video and upload it. It is recommended to add a video with a duration of no more than 2 minutes and take care of copyright in advance.
Q&A services. For example, Google, Mail, etc. On such portals, you can often find questions about where to sell or buy goods, where to go for dinner, or which clinic is better to treat your teeth. You just need to find a question that suits your field and answer it with a link to your site.
Online auctions.

An example of building a budget advertising company from an expert

Evgenia Lavronenko

Head of marketing department

Cassida™ Eurasia & Central Asia

www.cassida.ru

In my 10 years in marketing, I have seen many different types of guerrilla marketing. Some of them work. Part no. The first rule to remember before you do anything is that you must know your target audience (target audience)! There are no universal places where all people go, universal platforms where entrepreneurs and housewives read the news (we don’t take Yandex into account).

So, only after you have decided who your target audience is, you can sit down and brainstorm. It's not hard. You need to answer 2 questions: where is my target audience, how to transfer information to her in this place. In the process, you will have a lot of ideas, both paid and free advertising options. Do not remove all paid options. Leave them for future use, it will forgive you the further development of the company.

Let's look at an example

My target audience is mothers with children.

Question 1: Moms are:

- On sites and forums for moms;
— In groups in social networks for mothers;
- In polyclinics;
— In parks, etc.

How can we influence them?

On sites and forums for moms: Write comments, participate in discussions, give advice, and leave our CP in the signature (we only spend conditionally free time). Create your own discussion topics, incl. Has anyone ordered from these guys? The reviews are good, but I want to clarify with you ”- shareware (we spend only time on shareware).
Accommodation banner advertising on third-party sites on the Internet - for a fee.
Offer a percentage of sales to the site (forum platform) - for free, etc.

As a result of your brainstorming, you will end up with over 100 marketing channels and their variations. And that means you have work to do. But, most importantly, remember that free cheese is only in a mousetrap, so everything free methods marketing is time. Your time, which can be easily converted into money.

Another “life hack”: remember that there are excellent services for finding remote freelancers. These employees will be happy to help you do some of the work for more than reasonable money (up to $ 70-150 per month).

If the stigma of a spammer does not scare you, you can create many accounts on different services and constantly send messages offering your services to everyone in a row. It will take a lot of time and almost will not evoke a response from the right audience. Nevertheless, regardless of the type and cost, the issues of product promotion must be approached prudently, having thought in advance which of the methods free advertising suitable for your area.

For a small business at the initial stage, advertising is of great importance. A well-built campaign in this area will help you get your first customers and start making money. In later stages, she also has great importance. At the very least, you need to convey information about new promotions and offers to the audience. At the same time, the business will not refuse to expand its customer base at any stage of its development. Which ad is the most effective? It is difficult to answer this question without considering a specific situation, but we can still give some assessment.

Offline advertising methods for small businesses

At first, a novice businessman is forced to face large quantity complexities. As long as a small number of people are aware of its products or services, and suppliers and potential customers do not even know about your existence, it is impossible to talk about doing business.

Proper organization of an advertising strategy helps a lot at the initial stage. You should not choose expensive advertising methods if the budget is tight. Better offer more quality service(product) to get people talking about your business and spreading word of mouth. The advertising campaign itself should be selected taking into account the characteristics of a particular business, because otherwise you will have to carry out an unscheduled campaign.

telephone marketing

The very concept of telephone marketing involves making calls to contact the widest possible audience of potential customers of the enterprise. Whether they are individuals or legal entities, it depends on the specifics of the business. The key purpose is to inform you that certain goods or services can be obtained from you.

For skilled "phone salesmen" it is not so difficult to even pre-deal on the first call. You can get positive results if you have some communication skills. For insecure entrepreneurs good decision will hire a special employee who will conduct calls through the database of numbers. The negative point in this case is that the interlocutor may not have free time for communication or he will not be interested in your offer at all.

leaflet distribution

This method is quite well known and is actively used to this day. The distribution of leaflets can be effectively dealt with by agreeing with the management of the supermarket. In such cases, at the checkout, the buyer is offered a leaflet on which your offer is presented. Flyer printing is a relatively cheap advertising method, but conversion rates are usually not very high. To inform the audience at the initial stage, handing out flyers is an excellent method.

You can hire street consultants who will not only hand out brochures to potential clients, but also answer a few simple questions. When using flyers, it is important that they are made with high quality, because for an uninformed person they will become the “face of the enterprise”. The content should be concise, but capacious - you need to clearly convey the essence of your activity.

Advertising signs on asphalt

This type of information dissemination is relatively new for Russia. The inscriptions on the asphalt are a creative move, but not for everyone. At the preliminary stage, it is extremely important to understand exactly where your potential customers are “concentrated”. Sometimes placed inscriptions do not bring effect simply because:

they are not visible due to a large number of people;
potential customers do not use the route on which the inscription is placed;
it was worn out due to precipitation and people walking;
it is forbidden to place in specific places.

At the same time, high-quality, bright advertising on asphalt for a number of business areas can be an excellent tool to arouse consumer interest. For example, advertising will look great on the roads to educational institutions preschool level.

Outdoor advertising on the streets

This includes all kinds of signs, banners, billboards, signs on the walls of buildings, signs, advertising structures, car stickers and much more. They can be decorated with or without LED illumination, in volume or flat form, etc. Almost every business that has its own retail space, uses this type of advertising in one form or another. It is important to understand that if you can make a sign over the entrance to the store without big expenses, then placing your advertising banner on billboards in the city will often be expensive. Of the advantages of outdoor advertising, one can single out a large reach and a rapid increase in recognition.

Among the disadvantages is the high cost, which is a rather big minus for starting a business. Difficulty of competition - many people use such approaches, which requires a lot of creativity to attract the attention of a potential client. Contact is usually quite quick, so your offer may simply not be remembered.

The most effective advertising on the Internet

Advertising your business on the Internet for most entrepreneurs today is almost an obligatory expense item. Its simplest direction is to create your own website, which will attract visitors. The web site itself can serve both for informational purposes and directly become an additional (or even main) " trading floor» of your business. It all depends on the specifics of your offer. On your website you can place all the necessary information about own business. Today it is a fairly cheap product, especially when it comes to an online business card.

You can attract visitors to your site in different ways, which differ in both cost and efficiency, but we'll talk about this below. Social networks have become an important aspect today. Will it be a public page, the use of advertising in other communities or personal accounts to attract to an online platform or directly to a store (office)? In each case, you need to approach with your own decision. According to statistics, the cost of attracting one client on the Internet is one or more orders of magnitude lower than when using offline methods.

Internet advertising tools often need to be combined for maximum results. Sometimes it happens that one of the methods shows a low conversion, but if it is abandoned, the level of efficiency of the other method also drops. Such things are difficult to predict, and you can only notice in practice. The main positive side of advertising on the Internet is its speed of distribution. There may not be much time between launching an advertising campaign and getting the first client.

contextual advertising

The fastest and most effective method of advertising on the Internet. Its main problem is the difficulty in setting up for unskilled professionals. For this reason, you will need to contact a special agency that will conduct advertising campaign. Fortunately, today such services are widely available, so they are cheaper than hiring a separate staff of "advertisers".

The advantage of contextual advertising is its clear customization for specific user requests in search engines, which allows you to select the target audience as accurately as possible. This is used by online stores when attracting customers for individual popular units of a product or product group. This is a fairly versatile tool that, with the right settings, will begin to bear fruit very quickly.

SEO promotion

This is a "long-term" method. Search engine optimization allows you to get customers for free when they search for something online. It should be understood that getting to the first page will require quite a lot of effort, since almost every niche already has a host of competitors. At the same time, not using SEO is definitely a bad option, since this method includes a number of engineering works on the site and its comprehensive improvement. The best time to start working on search engine optimization is the stage of developing your site. This will avoid a number of mistakes in advance. The main advantage of SEO is the free transition of the target user to the resource, while in contextual advertising you have to pay for every click.

Free classifieds boards

This is a rather controversial instrument in many respects. The main problems in using it are - high level competition and low user confidence in offers initially. Another aspect remains that, against the backdrop of an increase in the number of offers for last years the number of those who come in search of purchases is increasing more slowly. The good news is the versatility of such sites - you can offer both goods and services on them. It is worth focusing on the most visited message boards - their use will definitely not be superfluous.

Public pages in social networks

Today, VKontakte remains the largest Runet social network in the Russian Federation. This platform offers the possibility of creating targeted advertising and retargeting (appeals to people who have previously become interested in your advertising). This is an effective and fairly cheap tool that many people actively use today. advertising agencies. Similar tools are available in other social networks, however, it is much more promising to start working with this site, since it has the widest audience and attendance.

Advertising can be purchased both in groups, whose members can potentially become customers of your business, and you can order its placement in the user's news feed. Not every company will find this type of advertising useful, but those who offer goods can find buyers here, and the created group can be used as a feedback board about your services. The most common problem when using this advertising tool is choosing the right groups. In the case of an incorrect choice of advertising placement, you can simply waste money. is a separate issue, so we will not dwell on it in detail here.

For every business "the most the best advertisement' will have its own, and bring uniform statistics in this case is not possible. In a tight budget, you will have to choose “what is cheaper” and work out a strategy to attract customers as clearly as possible. It is advisable to try the widest possible range of tools in order to evaluate what is most effective for your case.

The most effective service advertising

To the question of which service advertising is the most effective, the answer is unambiguous - high-quality execution. Of course, you should not rely solely on word of mouth, however, it is important to understand that reviews in this case are extremely important. There are specialized platforms where people share their impressions about certain enterprises in a particular area. Statistics show that more than half of consumers, when faced with information about a new seller (service provider), are looking for more detailed information and reviews. If acquaintances cannot suggest anything, then they ask questions on the Internet.

It is important to monitor such network resources and promptly respond to complaints. This will not only clarify that you have already solved any existing problems, but also reveal the bespoke posts left by detractors. You need to collect reviews in text and video format from customers on your website. In return, it is better to offer a discount - the client will return again to use it. Such a solution must be implemented to increase customer confidence, but it alone will not be enough.

At the initial stage of work, while there are not so many customers or not at all, it is necessary to use active advertising methods. If your business involves the provision of services in the territory of one city, leaflets and outdoor advertising will be the most effective methods. For those who provide consulting, accounting and other services that can be provided remotely, it is better to resort to contextual advertising and search for clients in social networks.

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