How to write an ad - sample, examples. Where is the best place to advertise a product or service How best to advertise

In everyday life, people are constantly confronted with printed information of various kinds. But have you noticed that we pay attention to one text, and only a cursory glance at the other? Why it happens? After all, all of them are compiled according to a certain algorithm: topic, content, contacts. This means that in this case there are subtleties that must be learned before proceeding with the compilation.

Advice: Remember the purpose of ads. It lies in the fact that as many people as possible receive and assimilate information that encourages action.

Let's define the terminology. An advertisement is a type of written notice printed in a magazine, newspaper, or posted in some prominent place in order to interest readers and, as a result, satisfy their needs.

To begin with, you need to think about the following questions:

• For what purpose do you place an ad (sale of real estate, search for employees, message about the opening of a store)?
• How to properly submit content?
• What are the places where you can effectively convey information to the audience? Usually the more the better.

Now let's take a closer look at all the components of the ad.

header

The headline can be compared to the face of your message. An interesting title in seconds can attract the attention of a potential client, forcing him to fully familiarize himself with the text. Remember that a banal low-key headline can be the main reason why your alert goes unnoticed and does not bring any result. Seeing something repulsive in the headline, a person will not even want to start reading, despite the fact that the text may be beautifully worded.

So, what are the nuances of a successful title? Let's find out the details on the example of an advertising ad:

1. In the first place, use turns that require urgent attention from the client. For example: "Today only!" or "For the first time in history!". Such a headline should contain words that pull people out of the gray everyday life and attract them to a bright world. These may be expressions that a person does not see every day.

Important: the words “new”, “new” and their synonyms can only be used in the first six months after the product has appeared on the market.

1. In the title, indicate the result that you will help achieve. For example, when advertising a foreign language school, pay attention to the end result, the client's goal is to speak fluent English (German, Polish, etc.). You can write: “You still do not speak English? After our classes, you will forever forget about the language barrier!
2. Serve ads like news. For example: "Researchers have discovered 5 secrets that can change the look of your hair forever." The sensation is always of interest, as many people are constantly looking for new ways and methods to solve problems. Remember that any product can become a novelty.

1. Do something nice for consumers. For example: “The first 3 months of the Internet are free”, “Buy two shampoos - the third one is free!”. Consider the suitability of the offer for the client. If you offer a product that most people do not need, then even a free promotion will not work. Such a service must be without catches, otherwise you will lose your reputation.
2. Use intrigue. For example: “Did you know about these properties of dietary supplements?” or “Do you also make this mistake when choosing a tablet?”. Our brain is arranged in such a way that when we see a question, we subconsciously begin to look for an answer to it. Tasks that reveal the benefits of the product encourage the client to think about the need to purchase it. Do not use a question that can be easily answered, then the buyer will quickly make a decision not in your favor.
3. Add a title to the title. For example: “With Danone yogurt, your day will be great!”. The main advantage of this approach is memorability. A person who has read such an ad will, if necessary, remember the brand of the product, and then, already in the store, will most likely choose it.
4. Highlight the benefits. For example: "Installation of the Internet - low prices, suitable tariffs, 2 years warranty." Having clearly and clearly formulated the "header" of the ad, you can win the attention of the reader.
5. Use the words "before" and "after". For example: “After this remedy, your yellowed bath will become like new!”. So you give the buyer the opportunity to compare the current state with the effect that he can achieve as a result of cooperation with your organization.

Important: To create a catchy headline, you can combine the methods listed above. Write several options and choose the brightest and most creative of them.

Text

How to write an ad? There are main factors that affect the perception of the whole text by the reader. Here are some of them:

• Spelling. One of the main elements of the success of the "body" of the ad. The presence of errors will ensure that even carefully crafted content fails. Readers react negatively to typos that catch the eye. To avoid this, reread what you have written several times or check it with the help of special electronic programs. The second method is better to use in addition to the first, since machine verification is not 100% reliable.
• concentration. The text is intended to reveal the content of the title to the reader. When writing about services, focus on the main topic, report on one type of service. Do not get carried away with a large number of promises: they say, we will do everything at once. This does not happen, and the client will understand this. Encourage the consumer to make the right decision with imperative verbs: “Press!”, “Call!”, “Come!”.
• Price. If your ad is commercial in nature or has a price tag on it, be responsible. Explore the offers of competitors, analyze prices. Remember that a low price can undermine the credibility of the quality of the goods, and a very high price will scare away the client or force them to look for a more loyal pricing policy.
• Uniqueness. Ad texts can be boring or interesting. To be effective, your offer must stand out from the crowd. Include specifics in the text (for example, discount, guarantee, fast turnaround, delivery, home service, free consultation). Specify how you can pay: bank transfer or credit card. At first glance, these are trifles, but they can become the reason that an interested client will choose you among many others.
• business knowledge. Indicate facts that show that you personally understand what you are offering. Pay attention to experience. This is necessary so that the customer understands that he is dealing with a reliable person.

Background and photo

By adding a quality photo to your ad, you will already stand out from the mass of other faceless alerts. The customer is closer to buying a product and is more interested if he sees its image. You can insert multiple pictures that show the product from all sides. This will help the future buyer make an informed choice. A few rules for creating a successful photo:

• Good natural lighting will bring out the details of your product in the best possible way.
• Try not to use the flash while shooting, as unnecessary shadows and highlights will distract attention.
• Pay attention to the background: exclude everything unnecessary, such as personal items.
• Correctly determine the distance to the subject, it should not be far or too close.

And what about the background of the paper ad? Analyzing the rules, you can find useful tips:

• A bright background attracts much more attention than a white one.
• The red color is especially striking, but the main thing here is not to overdo it.
• Use simple fonts, as intricate patterns can be difficult to read.

Feedback

In order for a selling ad to bring you, you definitely need to establish contact with a potential buyer. That's what feedback is for. Customers must be given the opportunity to communicate with the seller, to show that they can send ideas and wishes, complaints and dissatisfaction. This will show that the organization is interested in its customers, that their opinion is important. For the seller, the ideas of the buyers can be the reason for the invention of a new product. So, include as much contact information as you can in your ad: a few phone numbers, an email address, a website, or an address where people can send emails.

Ad texts - examples

Having adopted all of the above, you can beautifully write your own ad. Where to start and where to end? This question is easy to answer with sample ads in front of you. Next, we will look at examples of alerts that deal with various topics.

About work

What do you need to specify in order to create a job ad that will get a lot of responses? Here are the main components: title, description of the proposed position, place where you can apply (place of employment), separately - the address of the job, requirements for applicants, job description, contact information of the employer. A plus would be an indication of a high salary, although it is not always appropriate to mention its size.

Advice: in the requirements area, you must specify the desired age, education, number of years of experience, work experience in the desired industry.

What a successful ad looks like:

About sale

Let's take a look at a few rules that underlie the ad for each item sold. It is worth describing the following points: maximum information about the benefits, high-quality photos, a suitable price, truthful information about the contact person. For example, you need . Here's how to write an ad:

Selling the painting "Tree of Life"!

I also sell other oil paintings. Paintings on canvas (without frames), framed for an additional fee.

Size: 40 x 60 cm, consists of 3 parts of the same size.

Price: 5 500 rubles.

I accept orders! Write, I will answer with pleasure.

Name: Alexander.

Contact number: 238-77-65.

About renting out

Consider the tips of realtors that will help create an effective text. It must include the following data: specific information about the facility, transport interchange (if any), rental period, condition of the apartment (availability of repairs, furniture and appliances, television, Internet access), personal contact details. It is also worth specifying the requirements for future tenants, for example, “I will rent a room to a married couple”, mention your attitude to the presence of pets. Here is a sample:

Rent a two-room apartment!

Apartment in a block type house. The rooms and the bathroom are separate, the loggia is glazed, there is enough furniture, a refrigerator, a TV, Wi-Fi, a washing machine.

Total area: 56 m².

Floor: 13th.

The address: Petrozavodsk, st. Leonid Parfenov, d. 7.

Price: 10,000 rubles per month + utilities + electricity.

Additional Information: possible with children.

Contact details: Edward (phone: 587-76-54).

About missing animals

When compiling such an announcement, it is worth considering important details: adding a photograph, preferably in color, mentioning a reward (do not indicate a specific amount), a description of the pet (breed, gender, age, coat length, color, special features, the presence of a collar or its absence), information about the area where the animal was lost. Example:

Lost dog!

Moscow city. Last seen on 01/10/2018 near the Akademicheskaya metro station, near the Darwin Museum.

Breed: American Cocker Spaniel (red color).

Special signs:

• The mouth is skewed to the left side;
• There is a large mole under the eye.

Nickname: Amur.

Reward guaranteed! Call at any time of the day.

The contact person: Lesya.

Phone number: 811-34-54.

About the opening of the store

Make such an announcement especially carefully, because you need to convince to attend the event, and people are now lazy and heavy on their feet. A notification of this kind differs from the rest by a small amount of information. Data should be presented in the style of “What? Where? When?". In capital letters, it is necessary to indicate that a new institution will open soon or a presentation will be held, indicate the time and place, describe what benefit the visitor will receive (sale, draw, registration of discount cards). An example ad from a general store:

In honor of the holiday:

• When buying from 500 rubles - a guaranteed GIFT;
• The main gift is a CERTIFICATE for purchases of 30,000 rubles (drawn between visitors).

About the provision of services

Your ad should be unobtrusive, but at the same time clearly necessary for the client. Properly written advertising is easy to read and enjoyable. Indicate the main points: the specific name of the service; reasons why it is necessary to order it from you; describe what problem can be solved by using this service; write the right price.

Advice: Our goal is to increase our competitiveness. To do this, you need to achieve uniqueness. Is the service provided the same as everyone else? In this case, add an accompaniment. These can be temporary promotions, bonuses, discounts for the second brought client. You can prepare small surprises for everyone who applies. People like these things and encourage them to act more decisively.

An example of a successful ad is described below.

Repair and setup of computer equipment at home!

I am engaged in private practice, I have an engineering education and 10 years of experience in this field. I provide repair services for laptops, tablets, smartphones.

I can offer:

• installation of software of any kind;
• selection of computers, purchase and assembly with further installation of network equipment;
• improve Windows without reinstalling the operating system;
• data recovery from media of various types;
• cleaning the system, replacing thermal paste;
• replacing the hard drive with an SSD;
• replacement of the motherboard, power supply.

The price is negotiable, departure and diagnostics - 300 rubles without subsequent repair, the rest - depending on the amount of work.

The contact person: Vyacheslav.

Mobile phone: 092-21-11.

There are two options for solving this issue: free and paid hosting. Of course, the opportunity to spread the right information without financial costs is always more attractive, but at the same time, there is no guarantee that your ad will be effective and will be seen. Often on free sites, user posts are at the very bottom of a long list after a few days.

• Blogs. The advantage of this option is the division of sites on a specific topic. There are free methods, as well as paid ones, where your products and services are listed as . It is possible to order a banner that will be visible to everyone.
• media. Even in the age of information technology, people continue to receive a significant part of their information from printed publications. Why not contact the local newspaper about placing your ad? This will require money, but a large number of people will see the text. Do not forget about media sites: if you contact the responsible person (admin), you can agree on the publication of an advertising article or on the placement of a banner.
• Social media. Now social networks are confidently reaching the peak of popularity, so they can become a good platform for promoting your ad. There is a chance to become a thematic group administrator for free, but such an activity will take a lot of time and effort. It is necessary to recruit subscribers, establish communication with them, answer questions of those who are interested. Many recognize that with the right approach to business, this method is effective.

Where can I order an advertisement?

If you need the quality and speed of promoting your publication, use the services of masters who know what . They can be found on various freelance exchanges. One of them is freelance.youdo.com (not advertising!).

The order takes place in 3 steps:

1. Placement of your task with an indication of the requirements and wishes.
2. Freelancers offer their services.
3. Choosing the best of them with an analysis of reviews and time spent on the site.

The price for such a service varies, but you have the right to set your budget and wait for someone to agree to these conditions.

Advantages of this method:

• Reliability. On the exchanges, all performers are checked by the administration of the service before registration. An indicator of professionalism is the feedback from grateful customers.
• Speed. You won't have to wait long, in a few minutes after your publication, offers from performers will begin to arrive.

This option saves you time and effort, but can be a bit costly on your budget.

How to place an ad on Avito?

Avito is one of the largest trading platforms in Russia. Thousands of new advertisements for sale and purchase, provision of various services, etc. appear here every day. Officially, the site has been operating since 2007, and during this period he managed to win success with users.

No doubt you have thought about posting your message on this board. But there are certain rules for this:

1. header. We have already written about how to make it catchy. It remains to be added that you can focus on the number of views and calls: if it does not satisfy you, change the name of the publication and select several other options. What should not be written in the title of an ad on Avito? It is not allowed to indicate the price, contact information, website address in the title.
2. Search words. There are keywords in the Avito description that will help you find your ad among millions of others. To do this, use well-known expressions. For example: instead of saying "Cute hamsters", use "Cute hamsters". So you have more chances to view.
3. Structure. Divide your text into several paragraphs, so it will be easier for the reader to get acquainted with its content.
4. Simplicity. Using too literary language will scare away the desire to purchase your product simply because it is difficult to understand its description.
5. Reason for sale. A normal price for you may be too low or too high for the buyer. It is better to immediately indicate why you are getting rid of a particular product. For example, you are selling a phone not because it is defective, but because you have a new model. Such information reassures the potential client.
6. Benefit. Don't forget to include in the text how your product can be used. Spare no words to describe the various ways in which it can be used. And the buyer, who did without a thermal mug, realizes how much he needs it.
7. Call to action. To encourage a customer to make a purchase decision, leave a certain intrigue that will be resolved only through a phone call. Suppose you offer to find out about a gift. Also show that the buyer has a unique opportunity that will not happen again, such as buying at the old price (or a limited number of units left).

Save the article in 2 clicks:

By following the above tips, everyone is able to create a quality ad that achieves the desired effect. Whether you're in a gathering or just posting flyers outside, make the text more appealing to your audience.

In contact with

Services are a great business because Most often, investments are not required, only skills and knowledge are enough. But what if there are very few customers (for example, you have just started and word of mouth has not yet worked to its fullest)? Where to find them, where to advertise your services, where to advertise services? The fastest way to advertise your services is to place an ad on the Internet.

Below I will look at several places where you can successfully advertise your services, tell you how to look for such places and what is the best free way to attract customers.

1. Freelancing or Where to offer services last.

If you intend to build a business, and not do part-time work, then I would avoid any freelance sites to find clients. Now, for almost any field, there are such platforms where performers can receive an order for work or offer their services. The disadvantage of such services is that there will be a lot of people willing to do the work and, accordingly, the payment is very low (or you need to have a very good portfolio and rating).

Such sites are more suitable for honing skills, training and part-time work in your free time (or during work).

Examples of such services:

https://master.yandex.ru/ - Yandex.Master, a completely new service. Job service in the field of domestic services (cleaning, repair, courier assistance)

https://youdo.com/ - A popular order service. You can order or offer any services: cleaning, transportation, shopping, delivery, hairdresser, lawyer - in general, all possible services.

http://freelance.ru/ is probably the most famous service for working and searching for performers in the IT field: programmers, designers, etc.

http://work-zilla.com/ - any tasks and assignments for remote work. Anyone can earn here, because. the level of tasks is very different: from “collect information” to “make a website”. If, on the contrary, you are looking for a performer, then at the moment, when registering on Workzilla from my blog, you are credited with 100 bonus rubles to pay for tasks.

These services are popular, easy to sign up for and are the first place people go to earn extra money. The downside, which I have already voiced: low pay and a lot of competition. In addition, usually high quality work is not expected from performers from such services, so it is difficult to get good orders there.

Well, probably the main disadvantage is that on such services you can only be represented as an individual. If you have a company, then you have to be cunning. It should be understood that customers come to such services to save money on the contractor, and those who need a company and quality will look elsewhere.

2. Notice boards

This is probably the most obvious and understandable way. Just one piece of advice - don't waste your time on unpopular boards. To help you:

I wrote instructions. Use in conjunction with the list of boards, which can be requested by mail through the form below.

For my work, I selected the best bulletin boards. They can be received by mail along with a series of brief instructions for working with the boards.

3. Catalogs of companies and services

Catalogs of goods and services are the best option for placing ads about services. On each such site, you get your personal page with a description of the company and offers, and sometimes a mini-site.

The competition here is no less, but most companies treat directories and message boards carelessly: they try to register anywhere, quickly place their ads and forget about them. Although, if you choose directories wisely, look at attendance, study competitors' ads, beautifully design your page, then the chances of getting a client increase significantly (3 secrets of working with directories are just below).

Really popular directories of companies, sites of goods and services:

• and many others

Thematic directories for your business

Also, each business area has its own thematic directories, portals and ratings, where you definitely need to add (provided that they are popular on the Internet, i.e. visited by your potential customers)

And it's very easy to find them. Look for such directories as if you were a client, for example: "firms in [your field]", "company directory [your field]". And register, register everywhere. You need to be where your customers are, especially if it's free.

3 secrets of working with directories:

• Feature 1. Almost all advertisers, when adding a company to the directory, simply indicate the name of the company. While people don't look for companies by name (how do they know what you might be called), people are looking for specific services or products. For example "website promotion". Therefore, in the company name field, it is better to write "Internet agency "Iva" - website promotion." And you will be ranked above your competitors. And the rest of the services can already be listed in the description.
• Chip 2. Sometimes it is enough to fill in absolutely all the fields in the company card in order to be displayed above competitors. As I said, most firms indicate the bare minimum when registering, in a hurry and go to the next site. Pay attention to the cards of the companies that are displayed above, what do they have and others do not?
• Feature 3. It is better to be in 10 popular visited company directories with a completely and beautifully filled page (logo, photos, history, USP, successes, etc.) than in 100 unknowns with a template gray ad.

4. Your site

Your website is ideal, no matter what you do. It is possible to make a website now very cheaply (for example, for only 15-20 thousand we make turnkey optimized websites that quickly get into search results), and then constantly developing it, attract more and more customers.

The advantage of being in the service industry is your expertise, which can be shared on the site, thereby showing (and advertising) your experience. People, before contacting someone, try to solve the issue on their own and find preliminary information that will help them. All of them are potential visitors to your site and potential customers (you don’t have to go far for examples, you are now reading my blog).

There are no competitors on your site and there is a place to write any information. The site is your sales manager and consultant.

Can free advertising deliver effective results? Where is the best place to post free ads? What makes good free online advertising different and why is it beneficial for business? How to competently create advertising for free and increase the profit of the company? What are the advantages of a flash mob for brand awareness for the whole country? The answers to these questions are in our article.

What are the benefits of free advertising

The obvious advantage of free advertising is that it does not require any costs. For businesses, this cost reduction will be very helpful. Today, many buyers are beginning to be annoyed by too intrusive (and also very expensive) advertising. Therefore, to search for the necessary information, they increasingly visit free classifieds sites.

An interesting and proven fact is that users perceive free advertising as more objective. At the same time, in terms of its effectiveness, free advertising confidently competes with paid advertising. Over time, when the company grows, it is not always solid to use free advertising. But at first, or even in the work of a medium-sized business, free advertising becomes a reliable tool for powerful promotion and justified savings.

Upside down alphabet stickers and billboards in the subway

Elena Kolmanovskaya,

Editor-in-Chief, Yandex, Moscow

We decide to launch an advertising campaign when a great idea appears that meets 2 conditions - we like it and people find it useful. So, for example, we decided to place stickers in the subway "The driver does not give information, all questions to Yandex." Or street advertising - the placement of billboards, on which the first in the name of the company was an inverted "I", so it was possible to attract attention and provoke discussion.

What should be free advertising

You should carefully consider the issues of professional and competent compilation of free advertising. An advertising message can be executed in different ways - graphically or using text, or it can combine both options.

The main condition is a concise, catchy and capacious ad. Modern users do not have the desire and time to get acquainted with a huge offer. Therefore, the best option is graphic images with a minimum of text, which should accurately reflect the meaning and essence of its message. Learn how to create effective advertising for your company in the course ".

Guerrilla Marketing as a Way to Advertise Yourself for Free

Companies spend 5 million rubles. every year to attract new customers, and consumers no longer pay attention to advertising of goods, as they see 2 thousand advertisements per day. One of the solutions to the problem is guerrilla marketing, which distinguishes brands from competitors at a minimum cost. The editors of the magazine "Commercial Director" prepared an overview of two examples where guerrilla marketing worked perfectly.

40 free advertising options

1. Newspaper ads. Only newspapers with commercial and private advertisements remain among the free ones on the print media market. If you manage to disguise your commercial ad as a private message, you can get a free advertising tool. Nothing terrible will happen if the editors reveal your attempts at such a trick - at most they will block the submission of ads from the current issue.

2. Social stands. They are located on the territory of almost every yard. They are not forbidden to glue charges - however, this method is unlikely to be particularly effective. After all, such stands are studied mainly only by people of the older generation.

3. Stamp printing with a memorable and distinct logo, information about the company. Such an option will not please with special aesthetics. Although we have been using such free advertising for more than 7 years, it confirms a fairly high efficiency, especially in the areas of repair, personal services, etc.

6. Competent and understandable form of the signature in the working e-mail. You should indicate not only contacts, your full name, line of business. You can supplement the information with a short advertising message.

7. Mailing lists. The newsletter can be organized on your website, or you can use a specialized service or programs. It is worth being careful enough, because often such advertising is regarded by recipients as email spam. Therefore, for proper effectiveness, it is important to correctly compose an ad by contacting a professional copywriter.

9. Business card as free advertising. You should place a brief commercial offer on the back of your business card. It is not at all necessary to indicate contact details in a foreign language - it is better for foreigners to prepare a separate business card.

10. Online auctions. An effective tool for organizing sales and attracting new customers.

11. Conferences and forums on the Internet for free advertising. There must be a message relevant to this conference or forum, otherwise it will be deleted soon.

Get a blog secretary

Inna Alekseeva,

General Director of PR Partner, Moscow

Sophisticated users usually immediately notice hidden advertising. In particular, if the company's brand is written too correctly (Ecco, not Ecco - after all, the second option is easier to write), intrusive advertising.

An excellent alternative to hidden advertising is to directly indicate the interest of the user for whom the product is being promoted. For example, a blog secretary will formally lead discussions on behalf of the company, defending the brand's reputation and conveying information about new products.

12. Joint Marketing. Several companies are engaged in mutual advertising - 8-9 organizations, for more. Joint advertising efforts allow you to distribute advertising more effectively, with the distribution of brochures of your company and partners, the placement of emblems and signs from each other, cooperating in a sales organization. As a result, the effectiveness of advertising increases at a lower cost.

13. Aggregators of goods and services. Specialized catalogs for placing your products with prices and photos - similar to an online store. Usually, news and other features are allowed here. Such examples are the resources tiu.ru, pulscen.ru, etc.

14. Forums for advertising. Moderators and administrators of such resources are not very fond of free advertising - deleting information almost immediately. A more flexible approach is needed here. We select all thematic forums and the largest forums in our area. We read the topics on them and meaningfully answer. Only after understanding with whom you have to communicate, you can unobtrusively convey information about your product. Sometimes you can agree with the moderators to create your own separate topic, in which you will act as an expert. For example, "Everything you wanted to know about buying laptops" if you are selling computer equipment.

15. Q&A Services. Here you need to expand, relevant and simply answer user questions. In this case, the information in the message will allow you to solve someone's problem and convey information about your product. Examples of such services are otvety.google.ru and otvet.mail.ru.

16. Advertising with videos. In particular, you can think about creating training videos, or prepare an unusual advertisement that attracts attention. We upload any recordings made to video hosting sites - for example, Youtube. The main rule is the most detailed description of the video so that users of video hosting and search engines can find it.

17. Article in a magazine. Free magazines and online publications. If you consider yourself an expert in a certain field, have useful information for readers, you can agree on writing an article for free. But this free advertising pays off - you get an additional way to communicate about your company.

Useful content is more effective than direct advertising

Natalia Radchenkova,

Marketing Director of Alfa-Content service

Publications in industry magazines, media, blogs, social networks about what excites consumers always meet with a positive reaction from the target audience. If you provide useful information and a solution to a problem, you will get much more loyal customers than when you simply declare yourself with an advertising slogan. However, independent searches for really good sites that will make free placement often lead nowhere.

Today, for very little money, content marketing can be ordered from specialists, and every ruble spent will be repaid with a vengeance. We recently made placements for a spare parts store on a popular auto portal and YouTube auto channels. The materials were seen by more than half a million people, the store's sales doubled, and the transitions continue to this day without any financial costs. The bonus from useful articles and for business development is obvious.

19. Barter with banners. Providers are widespread on the Internet, ready to provide free space on their server for your site, but they will place a banner. It is quite acceptable free hosting to host a website for a start-up business.

20. Start a blog. Recently, the popularity of blogging has increased significantly. A promotional offer can also be published here, but only if you can keep an online diary yourself.

21. Free advertising paired with another firm. You agree with the interested company on the production of advertising leaflets at its expense - they will place ads of both the partner and yours on different sides. You will also be distributing flyers.

You can do without advertising costs with the help of partners

Andrey Khromov,

CEO of Aristos, Moscow

For example, a company in the market for the supply of automotive components agrees to place advertisements on taxi cars (or on seat headrests). A supplier will recommend this taxi to their customers. The costs in this case are limited only by the price of printing flyers.

Such symbioses are most common in the field ecommerce. Most often, we come to an agreement that the online store puts our flyers with a promo code in each order to receive an additional bonus or discount. We do the same for our orders.

Here it is important to choose the right partner for cooperation. You can work effectively even with conditional competitors, which are other online stores. Although it is better to look for more suitable options - for example, for a shoe seller it will be a shoe care company, for a tour operator - a beach accessories store, etc.

22. Advertising in public through articles. You can find thematic groups on social networks - study the content of one of the publics, write a new article suitable for this community. The group should also be mentioned in the text. Then we publish the article in our public and report it to the moderator of the selected community. He, at a minimum, will post a link to your community, and at most, he will publish the entire article in his group, indicating the authorship and link.

23. Become an advertisement yourself. If there is not enough money for advertising, become it yourself. Inform everyone about the company - including relatives, friends, acquaintances, random interlocutors, etc. Put a sticker with the name of the company on the car, wear a T-shirt with a logo, etc.

Carry information about the company on review sites

Alexey Shtarev,

CEO of SeoPult Systems

A great and completely free way for a company to advertise itself is to talk to people who write reviews. If they write well about you, thank them and promise “goodies”, if they write badly, show participation and help sort out the situation. It will only cost you time, but it is difficult to overestimate the effectiveness of such work. There are many services to search for reviews, in our system these are free SERM module used by many businesses.

24. Communicate and talk about your product / company/service. Don't forget to participate in all public events where you will have the opportunity to convey information about advertising - including holding press conferences, seminars, exhibitions, fairs, forums, etc.

25. Participation in various competitions to receive grants, subsidies, or the status of the best company in its field. There is always a chance to win here, especially since the media usually write about the participants of the event, providing you with free advertising.

26. Word of mouth- is considered the most effective advertising option. After all, people trust the advice of friends and acquaintances more. Even if you still have rare clients, you should inspire them through small incentives. You can even promise a percentage of the profits for referred friends.

27. Offer potential customers a discount on products. You can sell at cost or dumping - we need to attract the attention of the target audience, luring it away from competitors. However, you need to know the measure, so as not to make your business unprofitable.

28. Search engine optimization of the site. Internal work - optimization of the content and structure of the site. External factor - work with the reference mass on the site. Here you get an advantage in comparison with commercial sites - after all, you publish unique, author's information. Therefore, users refer to non-commercial sites more often.

29. Exchange articles with other sites. Advertising in the form of links to your site, posted in articles from different resources. Special articles should be prepared that can be made available to other resources. That is, you prepare articles for advertising in the form of a link or a banner to your site for free. But the articles must be of high quality so that the site owner wants to publish them.

• Unique Selling Proposition: Examples, Development Tips

31. SMS distribution. An effective tool for advertising existing and new customers of the company about news and promotions. Today, various free mailing services are available on the Internet, although they usually become paid after the end of the test period.

32. Create memes- in the form of pictures with a funny caption. Such advertising is based on viral distribution, effectively declaring itself on the Internet.

33. Arrange flash mobs. A pre-planned mass action. The more creative and original the planned scenario is, the more potential customers will be able to attract. Moreover, such events are actively covered by various media, and people tell their friends.

34. Live advertising- cheap, but very effective advertising tool. With proper organization, such advertising can be very successful. The basis of such advertising is that a person wears suits, accessories, clothes, signs with advertising on himself, sometimes even appropriate tattoos, etc.

35. Souvenir products- advertising of the company is applied to stationery. These products are distributed free of charge. A very effective tool when in everyday life the client uses your souvenirs - pens, notebooks, notepads, etc.

• Instagram promotion: who it suits and how to launch it

36. Unidentified city object. Weird items are put on public display that may or may not be related to your products. For example, in different districts of the capital, cars pasted over with leaflets were placed to advertise the film “Fool”.

37. Street performance. The UMMC-Agro company accompanied the launch of the new brand on the market with a street action in the city. Green elves participated in pagan dances calling for summer and mentioning Mr. Green (brand name).

38. Graffiti, with the image of the logo of the company or product. Suitable for applying walls and sidewalks.

39. Intriguing news that can interest people, motivate them to send them to their friends. For example, on the large banners of the pharmacy chain there was a message "Cut out this coupon and get a discount." News appeared in various media that he cut out a 2-meter banner, according to which he received a discount at a pharmacy.

40. Go for the trick. The director of the costume shop quenched a thousand coins, each covered with a layer of gold and silver. When buying, the seller imperceptibly placed such a coin in his jacket pocket. The buyer was happy with such a find and would definitely tell all his friends about it at every opportunity.

Free seminars for clients

Vladimir Sizykh,

Marketing Director, Smart Business Technologies, Moscow

The number of participants in one seminar is 15-30 people, half come to the office, half prefer online classes. Among the costs for the company is the payment of employees' time, and about 5-10 thousand rubles are spent on tea and coffee, catering. With the help of seminars, 2 serious tasks are solved:

• informing customers about services;
• establishing feedback with customers.

It is unlikely that it will be effective to sell services at seminars. After all, usually the event involves people who do not have sufficient authority to make the final decision on the purchase. But they can suggest what their companies need, and the information obtained can be an important tool for successful marketing work. Another aspect is that seminars become a successful option for working with clients, but only if you have an expert reputation. Otherwise, such an event will be too small.

• Trigger Emails: How to Achieve Good Conversions with Almost No Effort

3D drawings are an inexpensive way to advertise

Maria Zborovskaya,

business analyst at Prozbor, Yekaterinburg

The return received usually significantly exceeds the investment - by about 3-4 times. For example, street artists depicted several cups of coffee with the company logo in front of the Loft Cafe in Donetsk. The costs amounted to 10 thousand rubles - paid off in the form of revenue in a few days. Even at the stage of creating such advertising, the number of visitors increased by 30%. Moreover, many took pictures and published pictures on the Internet, posted information and city newspapers, thereby increasing the cafe's recognition and the number of visitors by 40%.

What you need to do before launching a free advertising campaign

Step 1. You should decide on the target audience of your product. If possible, you need to get the most detailed and detailed portrait of the client. With what emotions, where and under what circumstances makes a purchase. You need to evaluate the compliance of your products with the expectations and needs of the target audience.

Step 4. We calculate options for the development of events. We need at least two scenarios for the possible development of events - optimistic and pessimistic.

Information about the author and company

Elena Kolmanovskaya, Editor-in-Chief, Yandex, Moscow. Yandex is a Russian portal that offers users key Internet services, including Internet search, site directories, a payment system, maps, encyclopedias, e-mail, a spam filtering system, free hosting, a catalog of store offers, and more. etc. The company earns by selling advertising, 80% of the turnover comes from contextual advertising. According to research companies TNS Gallup Media, FOM and Komkon, Yandex is the largest resource in Runet in terms of audience size.

Inna Alekseeva, CEO of PR Partner, Moscow. She graduated from the Faculty of Journalism and the Faculty of Philosophy of Novosibirsk State University. She trained in the field of sociology, PR and journalism in the Netherlands, Italy, Germany. Since 1999, she worked in various positions in PR agencies, then as a PR director at the DOKI real estate agency, and headed the PR service at DeltaCredit Bank. She took first place among the heads of PR agencies in the rating of the magazine "Profile" (2012). Entered the top 10 most influential women in Russian business, published by The Moscow Times (2012); won in the nomination "Irreproachable reputation" of the international award "Business Women - 2014". Author of trainings and seminars "Training top officials to work with the media", "Marketing top officials", "Secrets of effective PR", "100% PR: reboot", etc.

Vladimir Sizykh, Marketing Director, Smart Business Technologies, Moscow. CJSC "RDTeH - Reasonable Business Technologies". Field of activity: management and technology consulting, development and implementation of information systems. Number of personnel: 286. Annual turnover: 2.029 billion rubles.

Andrey Khromov, General Director of the company "Aristos", Moscow. LLC "Aristos" Field of activity: management of Philips branded online store (www.shop.philips.ru). Number of staff: 80

Maria Zborovskaya, business analyst at Prozbor, Yekaterinburg. LLC "Prozbor" Field of activity: information and consulting support for the commercial and financial activities of the organization. Main clients: manufacturing and trading companies of the Ural Federal District operating in the b2b and b2c markets (sales automation projects, investment efficiency calculation, etc.)

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Ads that you don't have to pay for aren't ineffective. Of course, marketing campaign budgets can reach huge numbers - both five- and six-figures - but only large corporations can afford such expenses. And the promotion of a small personal business does not have to be expensive at all. For it, you can also use free advertising options (on the Internet and not only). Probably, in the future, advertising budgets will be reduced due to competent methods of promotion. Our article answers the question of where to advertise for free, and in such a way that the effect of it is maximum.

Pros and cons of free advertising

Nowadays, trade in various products and services is shifting from ordinary stores to the World Wide Web, which opens up great opportunities to satisfy the desires of consumers. As a power user, you will be the first person to turn to the Internet when you need to buy or sell something.

Free bulletin boards and specialized portals are very convenient and functional tools for making transactions, which have many advantages:

1. Speed ​​and cost savings (you can place and search for ads absolutely free). To publish your information, you just need to fill out a special form.
2. An active influx of regular customers. The World Wide Web has become a place for the purchase and sale of almost any services and goods, so an interested target audience seeks to go there, providing a huge number of views.
3. Clarity and functionality of interfaces. Announcements and advertisements that users place for free are clearly grouped by topics and sections, which makes it easier to find them.
4. Indexing in all major search engines is the main tool for promoting free ads and attracting consumer attention to them. By posting your information, you can be sure that it will not only be found by the internal search on the site, but will also be displayed in a selection of search engines for a suitable query.

The disadvantages of this method of free advertising can be called the rapid updating of ads: every second new entries appear that move yours down the list. You can fight this by systematically publishing your ads on the portal.

Where to effectively advertise online for free

Free classifieds boards

This free advertising tool is not new, but quite effective. Information posted on bulletin boards (including advertising) is indexed by search engines and is easy to find. However, not all such web resources can boast of high traffic and data quality (some such sites, filled with 90% spam, are visited only by sellers who place their ads there for free, and customers are not interested in them).

How do users even find these free classifieds boards (other than the most popular portals)? It is unlikely that anyone will memorize the URL of such sites, which are now a great many.

A person usually gets to the free classifieds board from a search engine for a specific request, and then, having become interested, can view the rest of the information. Such web resources are usually searched for by the name of the product or service of interest (rather than using queries like "bulletin board Moscow"). Perhaps your ad (or advertisement) will not be in the first positions in the search results, but will still be found (including potential customers).

Free advertising on forums

The administration of the forums and especially the moderators have a very negative attitude towards those who try to place their ads on the resource for free. Therefore, active registration on all sites in a row and spamming them with your ads is not the best option: your information will be deleted very quickly. It is not suitable as a method of attracting customers for free.

But you can act more deliberately and competently. Find the main forums on your subject or regional forums, register on them, read, leave some meaningful comments. Having figured out who is who on the web resource and what are the rules of communication, you can move on to free placement of unobtrusive advertising of your services or products.
In some cases, with the permission of the moderator, you can start your own topic and advise in it on some goods (for example, “All about double-glazed windows”). It will become a platform on the Internet where you can freely and freely advertise your services or products.
When choosing forums, you can focus on the attendance and activity of participants, or you can - on their position in search engines for the corresponding request.

Q&A services

Working with such free services is very simple. You need to give competent and detailed answers on the topic. You can advertise a product or service (also free), and it will not be removed if it is relevant to the topic and solves someone's problems.

You can shoot and post on free video hosting sites (YouTube and others) various videos, both educational and explicit advertising.

It is very important to fill in the description for the story in as much detail as possible - this will make it easier for the user to search through the videos. Videos are also indexed by search engines, and your video, even ads, can be at the top of the list of results for a related query if you present it correctly.

Creating and posting useful videos on free video hosting sites that people will share is a more reliable way of promotion than outright video advertising. The more unobtrusive the ad, the better. For example, it can be placed at the end of the review of a toy (in the form of the text "To place an order, call us ...").

Articles in magazines

Online publications can become your free advertising channel. But traditional print media should not be discounted either. Being an expert in any field or having valuable and interesting information, you can write articles and, by agreement with the editors of magazines and electronic media, post them for free. This will give you the opportunity to indirectly advertise in the form of mentioning your contact details and the company's website.

Take a closer look at the authors of articles in magazines and newspapers: you will see that at least a third of all materials, especially in highly specialized media, are written by various professionals and company executives. By placing their ads in this way for free, they get potential customers, the media editors get valuable expert comments and first-hand information, and readers get interesting texts.

Free social media advertising

Creating a page, group or public for your business project is a modern and convenient way to advertise on the Internet for free. Such sites are usually filled with useful tips on the chosen topic, small articles.

Be sure to invite your friends to subscribe to your public, encourage them to like and repost the posts they are interested in. This way of free advertising is quite forgivable if you have one project and you do not bother your friends with such requests. And if your business goes uphill, people will even be glad that they helped you in some way. Thank them with discounts for free and disinterested participation!

Where to advertise for free on Google

Surprisingly, not all entrepreneurs know that you can place your ads for free on various Google services.

If your business has some kind of territorial connection (there is a corporate office, a warehouse with the possibility of pickup, etc.), then be sure to use Google's advertising opportunities and add information about your company.

Because information can be placed there absolutely free of charge, and the publication process itself is simple and fast. In addition, Google is one of the largest search engines in the world, and getting extra points in it is a significant advantage for a business.

• the company's location will be marked on Google Maps;
• increase in traffic to the company's website;
• there will be live reviews of buyers and visitors;
• the company will be at the top of the search results;
• it will be possible to get valuable attendance statistics for free.

All these advantages will become available to you after you place information about your organization in the Google My Business service. This information will automatically appear in search results and maps.

The Google+ service allows you to post links to new articles, which significantly speeds up their indexing by search engines, and reposts raise these publications to the top of search results. Don't miss out on this great free advertising opportunity for your business.

Those who follow your Google+ account will see relevant entries in the search results, and on the first page, which everyone is sure to view. The more relevant a post is, the higher it ranks and the closer it is to the top of the results list.

For example, when you search for "psychologist Moscow" you see companies that have accounts in the Google My Business service, immediately after the contextual advertising block, in second place in the list of results. Very impressive, isn't it? And it's completely free - these companies did not have to pay anything in order to place their ads.

If this convinced you to use Google as a marketing tool for your business, let's get started.

What information is required to submit an organization profile to Google My Business?

• Brief description of its activities.
• Contact information (address, phone number, website), work schedule.
• Logo, photo (institution, office, shop, etc.).

By placing this company information on Google Maps, you will see something like this:

To get this result and publish your ads on Google services for free, follow these steps:

Step #1 Sign up for a business page account.

To do this, go to Google My Business and use the big button to create an account and publish information in it.

The account in this service is linked to the main account in the Google system (it should already exist at the time of registration of the business page, but if it does not exist, follow the instructions from Google to create it).

Type your company name and address into the search box. After making sure they are not in the list, add them.

Step #2 Place basic information about the company in the newsletter.

Fill in the following fields:

• company name;
• the country;
• the address;
• city;
• postcode;
• main telephone number;
• business category.

If you serve clients remotely or travel to them, do not forget to check the appropriate checkbox at the end. In the window that appears, specify the approximate location of your target audience (settlements, distance from the company's office).

This information is needed for the usual search for goods and services and search by maps. Take the opportunity to advertise online for free to make it easier for your customers to find you.

Step #3 Confirm the identity of the business.

Within two weeks, a letter containing a verification code will be sent to the address you specified, which opens up many additional opportunities for free advertising for the company.

You can confirm that your business is real, and by phone. This is optional, this step can be postponed for some time, but if you are serious about active free advertising of your company, then its authenticity needs to be verified.

Step #4 Complete all other profile fields.

Place a company logo, a photo, be sure to indicate the time of work and write a concise description of your activities. It should contain the keywords for which you want to bring the company to the top of the search results (but remember that this text is advertising, first of all, for people, not for robots, there should not be too many keys).

The basic information can be edited, if necessary, using the "Change" button located at the top right.

Step #5 Keep track of the relevance of information and user comments.

Post the change to Google immediately:

• the work schedule of your office (warehouse, shop, etc.);
• his physical address;
• Site URL.

Don't ignore comments posted by users. Comments can become both free advertising of the company, if they are meaningful and positive (and then you should be thankful for them), and anti-advertising, if these are complaints and negative reviews (in this case, you need to initiate a dialogue with their authors).

Once you've entered your business information into Google My Business and configured everything correctly, move on to the next step. Simultaneously with the business page for the company, a profile is created on the Google+ social network. Having this account is an effective SEO tool: in fact, it is free advertising of the company in the search results for relevant queries.

The organization profile itself on Google+ can also (and preferably) be made attractive to users so that it becomes a full-fledged advertising tool. To place all the necessary information and materials, use the submenu on the left and go to this page:

To make your Google+ profile a free online advertising channel for you, post the following information on your profile:

1. Cover photo.

Choose and place an attractive, high-quality, high-resolution image that captures the essence of your business.

For example, you can use a photo of your team or good pictures from an event with your participation. These photos are great advertisements.

1. History of the company.

A company profile on Google+ is an abbreviated version of the “About Us” section of the corporate website, where you need to place basic information: the range of goods (services) offered and, in short, data about the organization itself. Be sure to provide the text with keywords so that the business page can be found through the search - then it will become your free advertising.

1. Links.

1. Photo, video.

To add visibility and color to your corporate page, publish videos and photos that reflect the activities of the company and the products (services) it offers. Small videos about goods or services in action are a great tool for free advertising.

Update and supplement information on your business page more often: statuses, news, events. Conduct surveys, reach out directly to readers and ask for their feedback. If there is not enough time to maintain a page on Google+, just copy content from other social networks (VKontakte, Facebook).

If you have already collected your own subscriber base, send them an invitation to your page on Google+ (only those whose mail is registered on Gmail).

• Promise unique content that is not in the mailing list or in the company's profiles in other social networks. The promise must be kept by starting to prepare this material specifically for Google+ and not posting it anywhere else.