How to Create a Free Landing Page in Less Than an Hour
Most owners of private businesses, various services and small organizations understand how important it is to conduct business online. Creating a website and maintaining a page in social networks is now part of the marketing strategy of any company.
But few companies and organizations know how to make the most of the opportunities that the Internet gives them. Building a website is certainly a key part of working online, but you can achieve much more with additional features. Creating landing pages is one of those possibilities.
What are landing pages for?
The landing page (landing page, or landing page) looks the same as the site, but it works a little differently. In online marketing, landing pages serve a specific purpose—downloading apps, signing up for subscriptions, buying products, and so on. Unlike the purpose of the site, the landing page serves only one clearly defined purpose - to convince users to perform one specific action.
What does it mean?
In terms of content, a landing page should only have one idea. It should convince the user to perform the target action and explain the benefits of performing this action.
The design of such a page should be built around this action and nothing more. This also means that the design should not draw too much attention and distract users from the main goal.
The ultimate goal of the page is to get the user to click on the button. Both the design and text of the page should reflect this.
The landing page, as the name implies, means literally one page. You can break it into several sections (like in this example) or add galleries with dynamic content (like below), but it should be only one page and preferably not too long.
Headings, subheadings, buttons, and pictures should communicate the main idea of the page in a compelling and effective way.
How do landing pages work?
For a landing page to fulfill its role, you need to drive traffic to it. This can be done in several ways:
Create a targeted contextual advertising campaign (PPC) in search engines that will link to landing pages.
Submit your landing page to your subscribers.
Optimize your landing page content so that search engines can find it in organic (free) search.
All of these methods are good for driving traffic to your landing page, but then you'll need to think about where to direct users after they've landed on your page. We've said before that the ultimate goal of a landing page is to convince users to click, but where should that click take them? Will they go to the shopping cart? On the registration form? To an internal page of your site? Think carefully about the next step and help users complete it in one click.
Creating a Landing Page in the Wix Builder
If you think that landing pages can help you in your online promotion, don't wait and create one right now. At Wix, you'll find a variety of ads designed specifically to help you get as many clicks as possible. Choose a theme or design that best reflects the style of your activity and then add your photos, texts and links.
Important: one of the main advantages of landing pages is that they are quite easy to make. This means that you can create several versions of such a page with different designs and test which one will bring the best result. Landing page testing is an integral part of professional online marketing. This way you can learn a lot about your target audience and focus on the right positioning.