How to sell an apartment for more than the market price

Are you selling an apartment? Do you want to earn as much as possible from the sale? This can be done using several methods. The buyer, without bargaining, will lay out the money, and will be happy that he made such a good deal. How much your apartment is actually worth, only you will know.

Three Rules of Selling

Have you seen how women put on makeup? First, they look at themselves in the mirror, see all the shortcomings, and then they begin to turn into candy - they hide minor flaws, and turn large ones into virtues. They go out into the street and carry themselves with such dignity as if they were a work of art. You need to do the same with your product, even if it is real estate.

So 3 rules:

1. Know exactly everything about the shortcomings of the apartment for sale, the house in which it is located and the surrounding area.
2. Turn all the shortcomings into virtues, keep silent about some.
3. Display the product in such a way that the buyer understands how lucky he is, what a great fellow he is that he found such a wonderful apartment - a dream home.

Important! In preparation for the sale, call real estate companies and find out for yourself the average cost of the same apartments in a similar area. Find out how much such housing costs with repairs, without it.

Increase the cost in the price range of the cost of housing of this class.

A few more generally accepted rules that should not be forgotten so that the price does not fall:

Neatness	Dirty apartment drops in price: Be sure to wash everything, especially the bathroom and toilet and kitchen. Everything should shine. Yellow-brown wallpaper from cigarette smoke, the smell of alcohol and dirt - an occasion to make cosmetic repairs and change the wallpaper. If you don't, the price will drop sharply.
Smells	Any unpleasant smell, cigarettes, cats, plumbing, the smell in the entrance - you need to get rid of them.
Old utensils, furniture, dishes	Throw away anything that is no longer functional, torn, won't wash, has no antique value, or can't be used in a vintage style (don't forget to remove or change the rug).
Excessive interest	No need to be like the father of an old maid, to whom they finally wooed and fall at the feet of those who came with the words: “Thank you, you are our deliverer!” Simply and with dignity in moderation praise, sell your product.
Don't scold your neighbors	All the neighbors are wonderful decent people and you are proud that you know them (if there are no very obvious shortcomings).
Get your apartment paperwork in order	The legal cleanliness of the apartment, legal redevelopment and other issues, for example, with people registered in the apartment, must be resolved by you.
Calculate exactly how many minutes from your apartment to transport stops, where you can park, how far are shops, schools, kindergarten, sections, etc.	You must know the infrastructure of the microdistrict in order to answer any question of the buyer.

In addition to the simple rules that everyone applies (even if they don’t know, the buyer will still look at everything and ask about everything), there are other, psychological points that affect the buyer’s decision.

For example, the color scheme of the apartment, the feeling of comfort.

What will raise the value of the apartment

What is the buyer paying for? Do you think it's just for the room? No. The price may increase by 50,000 - 100 thousand rubles. for an economy class apartment for:

• convenient layout;
• glazed loggia with heating (additional full-fledged living room);
• for the balcony, loggia;
• apartments on the 3rd - 6th floors are always more expensive than on the first or last;
• beautiful view from the windows;
• well-developed infrastructure, everything is within walking distance (this is a prerequisite for elite housing);
• parking space near the house, convenient check-in (for elite housing, guarded parking near the house or underground is unconditional);
• clean entrance. Some sellers, before showing the apartment, not only clean and wash everything in the apartment, but also do the same in the entrance. In addition, they put flower pots on the landing (in an elite house, concierge and cleanliness are always present).

The cost of elite housing can be increased by 300 - 500 thousand rubles. due to:

• expensive repair;
• natural wood parquet, expensive interior;
• prominent neighbors (so many citizens will pay a high price to live next door to famous people, pop stars, movies, politicians, etc.);
• the prestige of the area of ​​the city.

The price is necessarily higher if the buyer wants to buy this particular apartment. For example, a daughter wants to live on the same landing with her elderly mother. Or a person decides to return to his childhood home and buys a home in this house. There can be many reasons. But the essence is the same - people are ready to pay much more than the apartment costs, if only their wish is fulfilled, and the seller agrees to sell the dream apartment.

What else affects the cost of the apartment

To sell housing more expensive, you need to give it a marketable appearance. That's what repairs are for. Remember that apartments of a certain class always have their own potential buyers. For example, a luxurious renovation in an economy-class housing is a loss for the seller. The layout itself, the district, the apartment building do not imply that new tenants will have big money. And vice versa, luxury housing implies modern fashionable renovation from expensive materials and the involvement of a designer. Such an apartment will increase in price.

Room color

Real estate companies in the United States of America conducted statistical observations, compared the sales ratings of houses with white walls compared to other colors, and concluded that houses with blue and blue bathrooms, blue and blue-gray living rooms and kitchens sell best. For example, Americans pay $5,400 more if the front doors are blue. And in Russian villages there are white houses with blue shutters and doors. And it's considered old fashioned.

These statistical results are not suitable for Russia. Our compatriots are probably more temperamental, endowed with great optimism and sincerity. Therefore, despite fashion trends, the most favorite colors for common rooms and living rooms among Russians are warm peach, apricot, beige - a trend of French styles. These shades are suitable for every taste of every member of the family.

bedroom color, which will appeal to a particular buyer, you can not guess. Therefore, use pastel colors, soft, unobtrusive. Most buyers prefer to redecorate to their liking and get the home furnished with new furniture. Pastel-colored walls are easy to repaint (if it's matting), but usually, people like a quiet bedroom.

Kitchen. The color scheme of the kitchen depends on the level of illumination. No matter how the new owner remakes it, it is necessary that the first feeling when examining the apartment is associated with cleanliness, spaciousness, and comfort.

Toilet and bathroom should always be distinguished by brilliance and purity. Now there are a lot of household chemicals - you can remove any pollution. The main thing is that nothing leaks anywhere, there is no mold, the drain tank is in good condition.

The fact is that the buyer accurately imagines how his new home will look like. And your task is to help him see his dream in the apartment you are selling.

How to write an ad

After you fully prepare the apartment for inspection, compose and publish an ad. The first thing the reader sees is the title and photos. How to write an ad correctly is, of course, a science, but there is a main rule: praise the apartment for the benefit of the buyer. For example, you have installed new double-glazed windows (plastic windows) and are very glad that the apartment has become warmer, there is less noise from the street. Would you like to put it into words? Say that the residents will be warm and comfortable due to modern double-glazed windows.

Do not write that the kitchen is small - say that it is cozy.

If public transport is located far from home, write that you are in an ecologically clean area, the children will be completely safe. Use the “glass half full rather than empty” method, remember that every coin has two sides and you can always find a bunch of pluses for one minus.

Important! The very first impression and penultimate words are remembered! Lead the buyer to the idea that he received the Jackpot in the form of this apartment and wants to buy it.

Photos for the announcement

It is very important to present the photos correctly. Do you know how many women get married based on photos, just because they are taken by professionals? In life, these ladies look much, to put it mildly, more modest. But the memory remains a beautiful photo. If you want to sell an apartment at a higher price, take a picture of it from the right angle. For example, the north side, poor light, so take a photo shoot at night with artificial lighting. The rooms are small - choose the right angle and expand the space. You need to put 10 - 12 photos. You can invite a photographer.

findings

We will collect in the table all the nuances that affect the cost of selling an apartment:

Cleanliness and odor free	It takes a minimum of material costs, but you need to allocate time
Cleanliness at the entrance	Make an exception and put things in order on the flights of stairs and the landing in front of the apartment
Repair	Depending on the class of the apartment. Remember that too expensive repairs for apartments of average and lower prices will practically not pay off - invest at a reasonable minimum
Space in the apartment	Remove unnecessary things, furniture. Make the apartment seem more spacious
polish	Look at a couple of design solutions, hang curtains temporarily, put vases of flowers where necessary. Make the apartment seem as attractive as possible
Inviting announcement	All words must be precise and sentences short. Attract a buyer. Let him want to see
Good interior photos	Photos of rooms should be beautiful.
Pleasant but businesslike experience on the phone	Only your voice, words and intonations will be heard on the phone. Therefore, practice so that you want to talk about the apartment in person.
Neutral wallpapers, colors that everyone loves	Do not stick floral wallpaper if you are doing a facelift. Not everyone likes this solution. Most families want something trendy
Prepared documents for the apartment, forms of the contract of sale	If you do everything in advance, then the probability of making a mistake will be minimal. Everything must be ready
Convenient entry, parking, playgrounds, landscaping, infrastructure, city area	Due to this, you can raise the cost, but a little.
Famous neighbors, historical significance of the house	Prestige at the expense of neighbors, residents, past

All these factors will help you sell the apartment for more than what is offered for it “as is”.

Advice. Don't set outrageous prices. The real estate market is full of offers. The high cost will delay the search for a client.