Many online store owners are thinking about how to increase website traffic and increase sales. You can achieve this in different ways: for example, set up contextual advertising that “lands” the client on the page of a service or product category, run an email campaign, work with social networks… Or createlanding page for his online store.

for online store - this is one of the most effective ways to sell a small assortment of goods, a collection, a piece or an exclusive product, a promotional offer.

In this article you will see some unusual exampleslanding pages for online stores. The examples are different and this does not mean at all that each of these sites is of high quality or beautiful.

The main thesis we want to convey is that you take the first step, even if it seems to you that the result is ridiculous and imperfect.

Remember the main rule of any good landing page - place no more than 12 positions and no more than 7 categories on the site. The less you sell from a landing page, the more effective it will be. Ideally, you should create separate ones for each category of goods. And sometimes under one product.

What can be sold onlanding pages for online stores?

Not all items can be sold withlanding page for an online store. The most effective options (based on our practice) are:

• Fashion goods (what is booming right here and right now);
• Novelty or some unusual product;
• A rare product (for example, it is difficult to find a frame for batik in Ukraine, it can only be ordered from masters from Russia or England);
• Branded clothing at a discount;
• New collections of furniture, appliances, clothes, shoes, etc.;
• Slimming products;
• Food at a special price and so on.

With the help of a landing page, you can also promote your services. Here are some of them:

• infobusiness;
• Various trainings;
• Various courses;
• Author's practices and methods;
• Specialized services (for example, a freelance designer who specializes in typography or logos).

What about online shopping, you ask? Everything is simple. Expertise can also be sold by item. For example, trainings, books, recordings of classes.

With a strong desire, you can sell everything. The main thing is to have a useful product or valuable information for which customers will be happy to give their money. Take care of the content and traffic, find professionals who will set up an advertising campaign for you. Ultimately, your goal is to create a platform that demonstrates a really profitable offer.

Creation secrets

In creating a landing page, just like in any other work, there are secrets. Here are some of them:

1. If your landing page is long, you should fix or repeat the call to action button on each of the screens. You cannot guess at what point the visitor will be ready to make a purchase or order, so the “red button” should always be visible.
2. The design should adhere to the corporate color scheme and it is desirable to maintain stylistic uniformity.
3. Pay attention not only to the content, but also to the form. The site should be meaningful, beautiful, convenient.
4. Don't overuse countdown counters. They only work for impulsive purchases and are no longer as effective as they used to be.

Okay, time for some examples.landing page for online stores.

Landing page for the sale of a night-light-projector

A low-budget but good example of a landing page selling a galaxy nightlight. This one-page has a visual representation of the product, a promotion, general information about the product. At the same time, there is no aggressive pressure on the client.

Underwater walk with the Little Mermaid

Do you love the Little Mermaid? The creators of the site seem to invite visitors to immerse themselves in the marine atmosphere and swim there with their favorite Disney characters. This landing page for the sale of bathing toys will interest both children and their parents.

Interactive owls. "Clean"

not bad landing page for an online store.The product itself is presented on the first screen - an interactive owl toy. The next spread is a simple capture form and product benefits (“100% original”, “German quality”, etc.). Next we see a presentation video demonstrating how the toy works.

Landing page selling bouquets of toys

This landing page for online storebeautiful, although a bit too “girly”. We are offered to make a wonderful gift for our beloved woman. At the same time, we see the catalog of goods itself, their cost, customer reviews. There is not a lot of information, but this is due to the fact that the landing page is the main page of a multi-page site. Much of the information can be clarified in other sections.

Provence, Paris.landing page for an online storesweets

On this simple but pleasant landing page, you can order confectionery products of your own production. “Tasty” presentation of products and well-researched style, unfortunately, are combined with large and poorly structured layers of text. Clip art or some other visualization of the benefits could be a good solution.