Development of corporate identity and logo for a beauty studio (salon). Carried away by inspiration: corporate identity for a beauty salon Components of a corporate identity for a beauty salon presentation

Each institution, one way or another, seeks to increase sales, and competition forces them to take some action. The owner of a beautiful business needs to focus on what would give the institution originality and originality. It is for this that the corporate identity of the beauty salon is created.

So, you have to develop a corporate identity for a beauty salon.

What does it mean? First of all, you need to figure out what elements it consists of.

Trademark- the central element of corporate identity. By the way, the concept of a trademark is not entirely appropriate in this case.

A trademark is a registered figurative, verbal, three-dimensional, sound designation, or a combination thereof, which is used to identify a specific product. Only the owner of the trademark can use it.

A corporate identity for a beauty salon cannot be created without a trademark. This item has the following functions:

facilitating the perception of differences or creating differences;
assigning a name to a product/company;
facilitating product/company identification;
facilitating the memorization of the product / company;
indication of the origin of the goods / company;
communication of information about the product/company;
stimulation of consumer demand;
guarantee symbol.

Corporate type inscription (logo). The logo is the original style or abbreviated name of the institution / product, reflecting the corporate identity. The logo has 4-7 letters. Like any other normal identifier, the logo is distinguished by its uniqueness. By the way, a mark cannot be registered if it is not unique. If the font inscription turned out well, then the corporate identity of the beauty salon will attract a large number of customers.

Brand block is a traditional, often mentioned combination of several elements that form the corporate identity of a beauty salon. This is a pictorial trademark or logo. The corporate block, as a rule, is supplemented with the full official name of the company, postal and bank details, and the corporate slogan.

Corporate slogan (slogan) is the original slogan that the firm constantly uses. By the way, sometimes the slogan is registered as a trademark. The corporate identity of a beauty salon becomes special if the institution has not only its own logo, trademark, etc., but also a well-remembered, original motto.

Slogans are a reflection of the basic principles and priorities of the organization. For example, Philips: "Let's change lives for the better!".

Sometimes the slogan is based on customer care. For example, Johnson & Johnson: "We care about you and your health!". When developing a corporate identity for a beauty salon, you need to pay attention to creating a creative slogan.

Sometimes slogans emphasize one of the exceptional qualities of the company. For example, Rank Xerox: "We taught the world to copy!". Also, the motto of the company can emphasize its achievements and authority. For example, Sony: "This is Sony!".

Corporate color. The development of a corporate identity for a beauty salon involves the mandatory definition of a color with which the establishment will be associated. Thanks to this important element, the salon becomes more attractive to customers. Some products and services have secured certain colors that evoke vivid associations among buyers. For example, McDonalds uses yellow and red as its corporate colors, while Kodak uses gold and yellow. When developing a corporate identity for a beauty salon, it is necessary to take into account the psychological characteristics of color perception of men and women.

If the trademark is properly registered, then the corporate identity of the beauty salon, including its colors, will have legal protection. It is important to understand that the trademark will be protected only in this color version. If it is registered as a black and white version, then legal protection will extend to its reproduction in any colors. Of course, when developing a corporate identity for a beauty salon, you need to take into account such nuances.

Corporate font set allows you to focus on the various features of the brand, makes the corporate identity of the beauty salon more memorable and original.

Corporate Hero Introduction is an important part of corporate identity development. The created character is a permanent and stable representative of the company. The hero is endowed with the features with which the institution will be associated. For example, Kviki the rabbit makes children happy, makes them laugh and has fun with them. Clown Ronald McDonald creates a sense of celebration. If you create such a character, then the corporate identity of the beauty salon will be very different from most competitors.

Permanent communicator- real face. The firm chooses a specific person who becomes an intermediary between the organization and the consumer of the product. Thanks to this, the corporate identity of the beauty salon inspires confidence among consumers.

Branded clothing. The corporate identity of the beauty salon should also cover the clothes of the staff. Some items of clothing will signal that a person is an employee of this institution.

Some American firms have created special codes that define the clothes that can be worn. They are based on elegance, conservatism and a sense of proportion. By the way, elegance is an international concept. The corporate identity of a beauty salon may involve a certain form of clothing for the establishment's specialists and attendants.

The introduction of the principles of corporate culture should be carried out with great care. Do not violate the individuality of employees, their characteristics. The desire to dress every specialist in a strict uniform can turn into a failure, because. productivity is likely to drop significantly. Therefore, when developing a corporate identity for a beauty salon, it is necessary to adequately assess whether some of its elements are appropriate in this institution.

Other proprietary constants. This includes hymns, legends, banners, etc. Some of these elements have a significant impact on the corporate identity of a beauty salon. Sometimes a company has an emblem that is not a trademark, but is constantly used and causes certain associations among consumers.

We are also talking about branded design features. For example, the BMW grille is distinguished by its consistency, despite the fact that the appearance of cars changes.

The corporate identity of a beauty salon includes many elements. Its creation is by no means an easy task. We recommend contacting specialists if you want the corporate identity of the beauty salon to be exclusive.

Dress code in a beauty salon: how to introduce and convince staff

What gives a corporate identity to a beauty salon

Recognition. No one doubts that advertising is the engine of trade. But, if there is no corporate identity for a beauty salon, then the effectiveness of advertising campaigns is significantly reduced. Thanks to the symbolism, advertising messages are combined and have the desired effect on the consumer. The corporate identity of the beauty salon is also created with the help of signboards, advertising printing, outdoor advertising. All this ensures the recognition of the institution.

Identification. In modern conditions, it is not so easy to make yourself known on the market, and to arouse the interest of customers is even more difficult. The corporate identity of the beauty salon allows you to solve this problem. If you choose bright and memorable symbols and regularly interact with consumers, then the result will not have to wait so long. Over time, the salon will begin to recognize, distinguish it from similar establishments. As you understand, the development of a corporate identity for a beauty salon is something worth spending your time on.

Investment in the future. Advertising campaigns require a lot of investment. But the corporate identity of a beauty salon is a kind of "insurance" that you will need if for some reason a period of calm comes. Consumers who already know about your establishment and are confident in the quality of service are invaluable capital earned through the creation of a corporate identity. Even if advertising activity is stopped for some time, these customers will remain with you.

Economic benefit. Why is an advertising campaign not always effective? The reason may be that the addressee was chosen incorrectly, that the wrong communication channel was preferred, etc. The corporate identity of a beauty salon, as a rule, is developed taking into account the results of marketing research. Thanks to this, the target audience and its characteristics are determined. If you know your client thoroughly, that is, understand what he wants, what he will react to, and what he ignores, then you can significantly reduce advertising costs.

Equipment of beauty salons: from a standard set to a luxury class

Beauty salon corporate identity: examples with photos

Corporate identity of a beauty salon for men: features and chips

For a long time it was believed that only women were clients of beauty salons. However, establishments for men are no less popular, and such a business is also developing rapidly. The corporate identity of a beauty salon for men has its own characteristics.

The corporate identity of a beauty salon determines its success. The target audience that the institution focuses on must be taken into account when creating it. For example, if your clients are young people who want to experiment with their appearance, then the corporate identity of a beauty salon should meet their needs. It is advisable to offer guests of the institution such services as a creative haircut, piercing, depilation. If we are talking about a respectable businessman, then he will like the rejuvenating procedure, cutting his mustache. Of course, the format of the institution completely determines the corporate identity of the beauty salon.

Ways to influence the female audience will not work with men. When developing a corporate identity for a beauty salon, you need to take into account that the gender perception of colors, texts, and images has its own characteristics.

Of course, women's and men's beauty salons will differ in symbolism and colors. An exception is a creative institution designed for young people and girls. In this case, the corporate identity of the beauty salon may contain bright colors. Interior design also matters. Both men and women love comfort. The fair sex will appreciate the small details in the interior, and the strong half of humanity will pay attention to the situation as a whole. As you understand, in order to develop a corporate identity for a beauty salon, it is necessary to take into account numerous nuances.

A woman tends to make spontaneous decisions. Commercials on TV, a corporate identity for a beauty salon, a leaflet received from a promoter can attract her. A man likes to make informed decisions. He, as a rule, makes inquiries about this or that institution before visiting it. It is extremely important to create a "club" atmosphere in the men's salon, which men will tell their friends and buddies about. Then the corporate identity of a beauty salon for men will attract even more customers.

What are the carriers of corporate identity for a beauty salon

business card;
folder, letterhead, seal;
catalogue, booklet, flyer;
price-list;
a uniform;
corporate textiles;
outdoor advertising;
souvenir goods;
discount, club card.

Corporate identity development: two options

1. Both freelancers and full-time employees of the establishment can develop a corporate identity for a beauty salon. This will require a team of three people:

designer photographer;
marketing analyst;
programmer.

The working group is formed and divided into several mini-groups. Thanks to this, the corporate identity of the beauty salon is created faster and better.

It will take 2-4 weeks to develop a corporate identity for a beauty salon. When entrusting the work to freelancers, remember that they may not be the most responsible people, they may end up with an advance payment, or simply do something completely different from what you asked for.

2. Representatives of an art studio can also develop a corporate identity for a beauty salon. Their services include the following:

marketing research;
SWOT analysis;
naming;
logo design;
corporate set of fonts;
choice of corporate colors;
creation of polygraphy;
uniform design;
interior design;
professional photography;
creation of an advertising slogan, text;
creation of illustrations for promotional products;
creation of electronic presentations;
trademark registration.

Corporate identity and interior of a beauty salon, where SNIPs dictate their own rules

Space and style

In the room you will need to arrange everything necessary for the functioning of the salon. The owner will have to deal with the equipment of the hall, reception, dressing room, common rooms, treatment rooms, utility rooms, pantry, staff rest room, bathrooms.

When organizing the space, it is necessary to take into account not only the norms of sanitary and epidemiological supervision, but also the specialization and orientation of the salon. For example, an institution may have a hairdressing, cosmetic or manicure and pedicure bias. If this is the case, then it is important to allocate the best part of the premises specifically for those services on which the concept and corporate identity of the beauty salon are based.

As a rule, the salon has open and closed areas. The following areas are considered open: reception, waiting area, manicure area, hairdresser's room, and closed - SPA, massage, beauty parlor, staff room. The corporate style of a beauty salon should be a unifying element for all these premises.

Of course, first of all, a designer who develops a corporate identity for a beauty salon should start from the norms of SNIPs and GOSTs. When all these requirements are taken into account, you need to focus on the convenience of visitors to the salon. When organizing the space of the establishment, try to imagine yourself in the place of the client. Walk from the front door to the hairdresser's chair and see everything through the eyes of a visitor. It is important to pay attention to the places where the client stays the longest.

In many salons, the hairdressing room is a large open area, however, it is desirable that it does not turn into a "passage courtyard". It is extremely important that the manicure/pedicure room is located in a separate room. If this is not possible, it is advisable to use a thin decorative partition. Of course, the staff room and utility room must be hidden from visitors, otherwise even the most sophisticated corporate identity of a beauty salon will not save you from customer dissatisfaction.

The entrance group should be organized so that the administrator has the opportunity to pour tea / coffee for the client without losing sight of the reception and the front door. It is desirable that the wardrobe for outerwear is not too close to the entrance, because the risk of theft of an expensive fur coat is still present. However, it must be positioned so that it is easily accessible to customers. If the corporate style of the beauty salon as a whole and each room separately is impeccable, then most likely the visitor will not be outraged if he is offered to wait a little on a cozy sofa. With a beautifully designed glass display case, the sales of home care products will greatly increase.

class affiliation

The corporate style of a beauty salon determines its concept and segment. For example, if we are talking about an economy class establishment, then the use of elaborate decor elements will look inappropriate.

As a rule, the corporate style of an economy class beauty salon is eclectic, that is, it combines various modern elements. Finishing is carried out using inexpensive decorative materials and equipment.

The owner of a business class cabin will not save on finishing materials, equipment and furniture. The design of such establishments, as a rule, is carried out in the style of "loft". In addition, the corporate identity of the business class beauty salon allows the use of additional decorative elements and stylistic solutions.

An elite salon is usually designed in a classic style. Unfortunately, finding equipment that matches the style of the establishment can be problematic. Therefore, it is acceptable to use a modern style with elements of the classics (forged chandelier, antique mirror, stucco).

It is desirable that all rooms have a single corporate identity for a beauty salon. It is better to use the same finish, style. The unified corporate identity of the beauty salon in all rooms will allow you to easily change rooms if necessary. By the way, we recommend taking care of the presence of mobile partitions and guides for them. Thanks to them, you can, if necessary, combine or separate some zones.

Interior and exterior

Each visual component of the brand, including a signboard, outdoor advertising, business cards, interiors, must have a single corporate identity for a beauty salon. When a potential client sees your advertisement, flyer, leaflet, etc., he immediately understands what kind of establishment he is talking about.

If the interior, exterior and branded products are not united by the corporate identity of the beauty salon, then nothing good will come of it. Of course, you should not go to the other extreme, that is, decorate all the premises in branded colors, either. Try to find a reasonable combination, and then the corporate identity of the beauty salon will gradually increase its recognition.

If we are talking about a franchising model of a beautiful business, then in such a situation the owner will have to strictly follow all the recommendations of brand identification. As a rule, the owner is offered a detailed brand book, which describes the style, colors, corporate identity of the beauty salon, and its concept.

The same applies to representative salons of a certain cosmetic brand, as they are aimed at advertising their products. The design of the premises must match the color, symbolism and concept of the cosmetic brand.

How to create a corporate identity for a beauty salon at low cost

Do you want to create a corporate identity for a beauty salon, but you do not have enough funds for this? Interior decoration without large investments is possible using the following techniques:

Textiles and prints. To buy new furniture and equipment will need a considerable amount of money. In case of financial difficulties, you can contact an organization that reupholsters sofas, chairs, armchairs, etc. The appearance of furniture will improve significantly if you change the upholstery, and updated curtains that echo them in color will give the salon a special sophistication. As you can see, the corporate identity of a beauty salon can be created at a low cost.
Decorative elements. A refined atmosphere in the salon can be created with the help of paintings, posters, vases, jewelry, flower arrangements, and other decorative elements. Thanks to them, you can change the corporate identity of the beauty salon and the mood of the premises from time to time.
Lighting. With the help of new lighting scenarios, you can transform the space. You will be able to place accents, emphasize geometry, etc. However, it is important to understand that the illumination of workplaces should not be compromised due to the fact that the designer decided to update the corporate identity of the beauty salon.

Thanks to color schemes, you can also change the mood of the interior. If the establishment emphasizes its comfort and coziness, then it is decorated in pastel colors. Many clients love finishes that look like natural wood, stone, sand. If the target audience of the salon are young people, then it is advisable to use bright colors. The corporate identity of a beauty salon largely depends on which clients the establishment is oriented towards.

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As you name the ship, so it will sail - the famous saying works the same way with respect to corporate identity. The legend, told at the right time and in the right place, determines half the success.

The name and slogan set the tone. Add to this the correct perception of graphic symbols, signs, colors, shapes, collected in a bouquet of emotions - and the company's image is set. This happened during the development of the corporate identity of the ARIA CLUB beauty studio.

The desires of the owner of the future ARIA CLUB salon, located on the Petrograd side, were not limited to standard ideas about a luxury class place. Glossy surfaces and the usual “sleekness” of the premises looked like the boring outlines of a thousand changing salons and boutiques. The previously coined name ARIA CLUB by itself set a high level of the institution, intended for wealthy people, not without good taste and appreciating high quality. “My salon should be fashionable. Nothing to do with standard establishments. Visitors, getting here, should feel that they have come to an art gallery or a photo exhibition,” said the owner of the future beauty studio.

Word and sign

The concept of the institution determined the features of the corporate identity. The logo symbolizes beauty and luxury - it is both a precious stone and an open flower.

The unexpected combination of these associative elements most fully expressed the very idea of the institution as a luxurious premium beauty salon. The laconic form of the logo was complemented by a simple text style. A calm, simple font was the ideal solution. The use cases presented in the brand book clearly demonstrate the harmonious perception of the font on any background. Regardless of the texture, be it simple brickwork or noble crocodile skin, the text style looks stylish and restrained.

Colors and textures

In the corporate style, mostly cold shades are used - velvety blue, magical dark purple, which give business cards, letterheads and booklets a strict, elegant and attractive look. All elements of corporate identity emphasize the status of the institution. The excessive severity of business cards and letterheads is “diluted” with various background textures - leather or wood. By the way, it was leather and wood of natural natural colors that were eventually used in the interior solutions of the salon after the creation of the corporate identity.

From business cards to interiors

The defining decision for the interior design was the corporate identity. The concept of interior design of the cabin was also dictated by the desire to surprise an already demanding audience. Space of 300 sq. m. allowed to realize the most original ideas. So, the beauty studio has the features of a loft. The brickwork of the walls, massive dark wood parquet, exposed ceiling beams and ventilation pipes were deliberately exposed and were part of the visual picture.

“The austerity of the space helped to focus on the details of the interior. Expensive upholstered furniture of noble tones, massive mirrors, exquisite lamps and other decor items are more like art objects than functional necessities. The bright accents were the famous lamp by the English designer Tom Dixon in the form of clusters of large electric bulbs above the reception area, the white Nemo chair in the form of a mask from the Fabio Novembre factory, says Anton Varzin, art director of ART Studio Design & Construction.

The feeling of presence in the gallery does not leave at the sight of huge mirrors, made in different styles, and as if immersing viewers in different eras. Decorative items such as handmade clocks and a collection of antique dolls reveal the theme of art. The interior is dominated by dark colors - rich brown, purple, gray. The combination of different textures - brick, wood, glass, velvet, leather - leaves a feeling of novelty, while the appeal to the target audience remains the same. The colors of the corporate identity in the interior, the logo, which is used not only above the reception desk, but also, for example, in the decoration of wall panels, make up a complete picture of the ARIA CLUB premium class salon.

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The importance of the corporate identity of a beauty salon

Retain your customers and attract new ones- the primary task of modern salons. After all, despite all the delights of caring for a loved one, economic crisis last two years shifted priorities in the hearts of Ukrainians. The beauty salon market fell 24.7% in 2014 and rose only 3.4% in 2015.

Clients preferred professional care self-care and began to visit salons much less frequently. Many of them and completely abandoned cosmetic procedures, occupying a rather expensive niche, and only occasionally sign up for a hairdresser. Appropriate corporate identity transforms the beauty salon from a simple place of relaxation to a small temple of beauty. At the same time, the corporate identity emphasizes the status of the salon and the client himself, where he feels like a part of a closed privileged club. Thanks to this, corporate identity is one of the tools that helps modern salons Do not lose loyal customers and find new ones.

The goals of developing a corporate identity for a beauty salon

Designing a corporate identity for a beauty salon is not just a whim or a desire to make the room beautiful and comfortable. Form style helps to achieve the following goals.

Increase brand awareness. The main identifying elements become center marketing campaigns and combine advertising messages. People are very good remember certain characters and sets of elements, and begin to recognize the beauty salon only by seeing a certain color or logo.
Increase competitiveness. In the eyes of customers, a salon with a unique corporate identity has more advantages than a regular establishment. Corporate identity allows stand out and stand out from the competition.
Simplify the process of opening another beauty salon. When developing a corporate identity, it is necessary to create brand book, guided by which it will no longer be possible to make a mistake when creating a network of salons.
Build brand trust. Customers are more likely to visit those establishments that are professionally designed. The first impression affects the overall attitude to the salon and increases confidence in the staff and the brand as a whole.
Reducing advertising costs. corporate identity on its own is a powerful marketing tool, which requires minimal further investment in the promotion of the salon.

How are you call beauty salon, so it will work. Behind name development for beauty salon contact KOLORO. In 14 days, we will develop for you the best name that will distinguish the institution from competitors.

Beauty salon branding: the main elements of corporate identity

Corporate identity is set of unique identifying elements, which are presented in text, graphic, audio and other forms. Development of the corporate identity of the institution may involve working on hundreds of details. However, in the case of a beauty salon, it is worth highlighting those components that are inherent in this particular type of institution:

logo- a symbol that represents the brand;

￫ - first communicator with clients corporate identity element. He meets them on the sign, in the window and inside premises. At the same time, he last- remains in the client's wallet with business card or club card.

corporate color palette- a combination of the best colors for use in interior / exterior design;
staff uniform design - clothing items should signal that a person works in this institution;
slogan and supporting texts should reflect the mission and idea of the brand, positioning;
branded textiles: towels - an excellent advertising surface for applying the logo of the salon;
outdoor signage and showcases- this is an additional opportunity to use rented surfaces for the benefit of the image;
office and documentation: pens, catalogs, price lists, business cards - can be both souvenirs and advertising;
discount cards- this is another opportunity to be "in touch" with the consumer - to give him a club card that will always be with him).

Corporate identity development in Kyiv is a branding agency KOLORO. You can order by contacting us in any way convenient for you. : by phone +38044223 21 50 or by mail.

If the salon is engaged in the distribution of cosmetic products, it is also worth brand packaging materials, transport and price tags.

Requirements for the corporate identity of a beauty salon

Be versatile. Corporate identity elements should look equally good on any advertising surfaces, and corporate colors should match the atmosphere of the hall.
Be unique. When developing a corporate identity, it is necessary to avoid resemblance to any other brands.
evoke pleasant associations. Clients should get a good impression of the salon only after crossing the threshold.
Comply with the chosen positioning strategy. Corporate identity is the face of the brand, so it must take into account the chosen price segment and the needs of the target audience.

Features of the development of corporate identity for beauty salons

Depending on the price segment of the salon, there are four classes of establishments: economy, medium, premium and luxury. When developing a corporate identity, it is easiest to focus on the class of the salon. He dictates the concept of the institution and helps better meet the needs clients.

Economy class beauty salon corporate identity

In the interior of a cabin of this class, artsy elements look cheap and out of place, so preference is given to simplicity. Choose a style high-tech or avant-garde. In the hall there is only the most necessary furniture of a simple form. Used in decoration inexpensive materials(paint, tiles, wallpaper). For example, glossy floor tiles allow you to visually enlarge the space. Visitors usually do not stay here for a long time, so most often they choose white, which complement two or three contrasting colors.

Corporate identity for a middle-class salon

Here the designers have more room for imagination. In the design you can see Empire or even Baroque motifs. Are used additional decorative elements(flowers, paintings, silk fabrics), more expensive finishing materials (wood). Since visitors can stay here longer, the design of the room make it cozy and warm- choose pastel shades for walls and upholstered furniture, antique mirrors and pompous chandeliers. In such an institution, people with average incomes can feel like they are at the reception of the king.

Beauty salon brand book contains all the information about the institution - from his mission(ideological part) to the guide for using graphic elements(guideline). When ordering a beauty salon brand book from KOLORO, you can be sure that your logo will be perfect on any advertising surface.

Corporate identity of premium and luxury salons

The corporate identity of the beauty salons of the two upper classes is quite similar. The difference between a luxury salon is the use the latest equipment and the best finishing materials. Popular styles for such salons are gothic and minimalism. Strict styles allow emphasize the cleanliness and sterility of the institution, impeccable quality. Often corporate color salons of this class - black, sometimes in combination with white, red.

Trends in the development of corporate identity for beauty salons

There are salons where the client can order full range of procedures for face and body care (from massage to hair styling). However, there is also highly specialized establishments. For example, nail aesthetics studios or barbershops are hairdressing salons exclusively for men. In any of these establishments, the client expects increased attention to himself and excellent quality of services.

Despite the fact that everywhere the client receives a range of personal care services, corporate styles for specialized salons differ significantly. Consider main trends in the development of corporate identity individual establishments and examples of well-known Ukrainian salons.

Corporate identity of beauty salons for men: barbershops

Barbershops created especially for men. Here they can get their hair cut, beard trimmed and a full range of facials - and that's it. exclusively in the male company. Often a barbershop combines a barbershop, a bar and a hookah bar. Like women, men love comfort. The interior is diluted with vintage details - old typewriters, bicycles and cameras.

When developing a corporate identity, it is necessary to take into account gender differences in the perception of color and fonts. Therefore, men's salons are significantly different from women's.

The corporate identity of such an institution emphasizes the "club" atmosphere of the place, the involvement of visitors in a closed circle of friends. The main style of the interior of barbershops - America 20-30s: old furniture, woodwork, french subway tiles. And the names here are also gangster.

Follows the best traditions of American barbershops. Barbers with stuffed sleeves, a bottle of Jack Daniels on the table and posters with WANTED "criminals" emphasize institution authenticity. The institution's logo is half the face of the gangster Tommy Pushka and a strict font with the name. In the design there is a lot of wood, brown, there is punching bag- to relieve stress, and even deer horns.

Elements of the corporate identity of the barbershop Tommy Gun

Corporate identity of youth beauty salon for girls

If the clients of the beauty salon are mainly young people, then the format of the institution should take this into account. creative establishment, where girls come for evening make-up or hair, maybe Decorated in vibrant corporate colors. Here are used bold decisions and unusual details in the interior.

To order corporate identity and logo for the future salon in Kyiv. Company KOLORO provides services branding andrebranding beauty salons with favorable conditions for customers. The control on the development of a corporate identity for a beauty salon will always be in your hands.

AT design salonG-Bar are used pastel lilac and lilac shades. Staff clothing also made in these colors. Target audience - young girls, accustomed to an active lifestyle. Therefore, the space of the hall is used to the maximum to accommodate all comers. In interior design many cute elements- unicorns, vignettes, balloons, floral prints and natural flowers. Selected corporate identity fully reinforces brand positioning and takes into account the characteristics of customers.

G-Bar corporate identity elements

Corporate identity for ladies' lounge

Beauty salons where women can come from but rejuvenation and relaxation,- it's female beauty centers. Their positioning is based on the fact that in such an institution you can be transported from everyday worries to the world of a relaxing holiday. Taking into account such needs of customers, an appropriate corporate identity is developed.

Brouchelounge- the first institution of this type in Kyiv. Corporate identity creates an atmosphere in which women can completely relax. The interior is used a lot creamy white which sets the atmosphere of comfort. It is set off by two primary colors - fuchsia and deep pink. Tagline « inspiredbyyou” emphasizes the exceptional attention of the staff to the visitors.

Elements of corporate identity for a beauty salon for women Brouche ladies lounge

Corporate identity for a nail aesthetics studio

Salons specializing in providing manicure services more often choose restrained form style. The calm interior allows you to shift the focus to bright jars with varnishes and nail care liquids. Tagline High Five Studios - " Your hands and feet will be in heaven". The positioning strategy is supported by an appropriate corporate identity. Selected for design pastel shades of yellow(sand, light brown, peach, honey), soft armchairs, ottomans, sofas, simple geometric shapes. In such a place you can come and relax without effort.

Elements of the corporate identity of the nail aesthetics studio High Five

Corporate identity of the network of VIP-beauty salons

Development corporate identity for a network of salons should refreshguideline, which will bring together all the rules for using corporate identity elements. In design interior salons BACKSTAGE traced loft motifs, And you corporate identity is a bit outrageous. As main color selected here black color which is most popular for elite beauty salons. Strict fonts, metallic sheen and minimalism emphasize the status of the institution.

The corporate identity of a beauty salon is what sets the general mood of the establishment, forms the brand image and the attitude of visitors to him. No branding development impossible to build communication with customers and stand out from the competition. Thanks to the corporate identity casual visitors become loyal customers.

You can order the development of corporate identity at the KOLORO agency. Our experience in branding shows that love for a brand begins with the design of corporate identity.

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	The profession of a hairdresser cannot be called rare, in our country it is quite common. For several years now, there has been a demand on the labor market for representatives of the hairdressing profession, despite the fact that many specialists graduate every year. Hairdressers work in beauty salons, hairdressing salons, advertising and modeling agencies, and on television. Career growth of a specialist depends on his skill and professionalism.
14421.		Considering logo design as the basis of corporate identity	21.3KB
	The topic of my course work is relevant because the service market is constantly evolving and all companies need to have a brand name as the main attribute of the development strategy of an increasing number of companies. Only in one country there are more than 500 thousand enterprises for each of them, the question of their own logo as the basis of corporate identity becomes the most acute since its development is a long and complex process. To achieve this goal, the following tasks were set: to define the concept of corporate identity ...
9803.		FORMATION OF A TRADING ENTERPRISE'S CORPORATE STYLE ON THE MATERIALS of IP Drozdova "Confectionery "Planet"	6.92MB
	The presence of a corporate identity in a company is an indicator of the company's solidity, seriousness and long-term intentions. And in the modern situation, the presence of a company's corporate identity is already simply implied, it is an integral part of business ethics.
20189.		Development of a business plan for organizing a hairdressing salon "Goddess"	1.58MB
	Theoretical aspects of business planning. Essence and types of business plans. Characteristics of the main sections of the business plan. Development of a business plan for organizing a hairdressing salon Goddess.
13178.		Development of a brand promotion strategy for the Azhur beauty salon	325.12KB
	To analyze the features of the salon industry market; Give the concept of branding in the service sector; Consider ways to promote the brand on the Internet; To develop a brand for the beauty salon "Azhur". The object of the study is the beauty salon
14485.		DEVELOPMENT OF THE ARCHITECTURE OF A WEB SERVICE OF A CLOSED SOCIAL NETWORK USING THE DJANGO FRAMEWORK	606.29KB
	The integration of conventional sites with external social networks has already become quite an active part of our lives. Many millions of sites have tightly integrated with the most popular networks, and almost all new projects today are created with integration by default.
13806.		Development of a corporate block, corporate website and recommendations for promotion on the Internet	1.43MB
	In the age of the rapid development of computer technology, mankind has great opportunities for the development of communication methods that simplify the process of searching and exchanging information. To date, in order to obtain complete information on any issue, people do not have to visit libraries to consult with specialists, or to independently investigate this issue, it is enough just ...
11659.		Development of a jacket with elements of sports style	64.61KB
	Calculation of the cost and profitability of the designed product. Designing is the second stage of creating a garment according to the created sketches of the model. Jackets are made not only in the usual blue color, but also with various highlights, wear, aging elements, painted in bright colors with beautiful embroideries on any part of the product.