Job Responsibilities of a Promoter for a Job Patent. Promoter: who is he and what are his professional duties

PROMOTER JOB DESCRIPTION

I. General provisions

The job description defines the job duties, powers and responsibilities, as well as the working conditions of the promoter of the structural unit (hereinafter referred to as the Unit).
The promoter is appointed to the position and dismissed from the position in accordance with the current labor legislation by order of the general director of the company.
The Promoter reports to the Head of Sales and Marketing Department of the Division.
During the period of temporary absence of the promoter, his duties are performed by a person appointed in the prescribed manner. This person acquires the relevant rights and is responsible for the performance of these duties.
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II. In his work he is guided by and must know:

Laws and normative legal documents regulating the implementation of entrepreneurial and commercial activities.
Market economy, entrepreneurship and business fundamentals.
Market conjuncture.
Features of promoted goods (services), trademarks.
Fundamentals of marketing (the concept of marketing, the basics of marketing management, methods and directions of market research).
Patterns of market development and demand for goods (services).
The theory of management, macro- and microeconomics, business administration.
Fundamentals of advertising, forms and methods of conducting advertising campaigns.
Promotion technology.
Methods for determining target audiences.
Merchandising basics.
Ethics of business communication.
Rules for establishing business contacts.
Fundamentals of sociology, psychology and labor motivation.
Rules and norms of labor protection, safety and fire protection.
Rules for the use of office equipment and PC.
Internal labor regulations.
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III. Job responsibilities:

Determine the goals and objectives of the promotion, its target audience.
Determine the forms and methods of presentation.
Plan and schedule presentations.
Calculate the presentation budget and approve it with your immediate supervisor.
Order appropriate equipment, promotional materials (posters, samples, advertising booklets, souvenirs, etc.) necessary for organizing a presentation.
Organize the delivery of equipment to the venues of the presentation and the transportation of personnel, placing it at the designated places.
Organize a presentation, directly participate in the promotion campaign.
Analyze presentation results.
Prepare progress reports and submit them to management for review.
Conduct briefing and training of personnel involved in the presentation.
Maintain a positive morale in the office. Show mutual assistance, responsibility, trust, support, optimism.
Carry out separate official assignments of the immediate supervisor.
Follow the rules of the labor schedule adopted by the company.
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IV. Official powers:

Request from employees and managers of the Unit information and documents necessary for the performance of their duties.
Get acquainted with the documents that define the rights and obligations of the position held, the criteria for assessing the quality of performance of official duties.
Submit proposals for improvement of the work related to the responsibilities provided for in this instruction for consideration by the management.
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V. Official responsibility:

For failure to perform or improper performance of their official duties provided for by this instruction - within the limits established by the current labor legislation of Ukraine.

For failure to perform official duties.
For violation of the company's internal regulations.
For violation of business ethics.
For misuse of computer technology.
For offenses committed in the course of their activities, established by the current legislation of Ukraine.
For providing false information to management.
For careless attitude to record keeping.
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VI. Working conditions:

The promoter's mode of operation is determined in accordance with the Internal Labor Regulations established by the company.
The promoter, due to production needs, may go on business (local and regional) business trips.
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VII. Final provisions:

Changes and additions may be made to this manual.
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Hello, dear readers of the blog site. There are a lot of professions about which we have the most vague idea (for example, or).

Therefore, today we will tell about one more of them with a very mysterious name “promoter”. Consider who he is and what his duties include.

What does a promoter do and who is he?

Often, when we come to a store, trade or exhibition center, we see young people who offer us take a booklet or leaflet, try this or that product, i.e. they advertise something. These people are called promoters.

The name is borrowed from English (promote) and is translated as " promote, activate". Agree, “promoter” sounds somehow clumsy, so a person who promotes a product or service is called a promoter.

Promotion necessary not only for direct sales of goods and services, but also in the field of entertainment and professional sports:

Let's take a closer look at each promotional area.

Trade (advertising) promoter

inform a potential buyer or client about the object of advertising by distributing advertising booklets, voice message;
present the advertised product in the form of food tasting, demonstration of the functions of industrial products;
give qualified advice about the promoted product or service;
attract a potential buyer to participate in any promotion;
give a gift for the purchase of the advertised product;
collect feedback from buyers or customers about the object of advertising (conduct a survey).

You can distribute leaflets and conduct a tasting without special skills and knowledge (this is), and only a person who knows absolutely everything about this product can give qualified advice.

To achieve their goals, the promoter must visually stand out from the crowd. Therefore, they are provided with T-shirts, caps and other clothes and accessories with a logo or a store for work.

If it is necessary for the potential buyer to absolutely remember the promoted product (service), then the promoter is dressed up in a cartoon character costume or in a costume of the product that is being advertised. The talking cheburek looks funny, inviting to visit the cheburek.

The work of promoters - people who organize advertising activities and check its implementation.

The benefits of this work

Flexible work schedule (several hours per day). This is very convenient for those who study and cannot devote all day to work.
You don't need to have special education.
Opportunity to develop communication skills.
Getting paid for each exit or for a specific event.
The possibility of part-time work for minors, because it is not issued and the work book is not started.

This is a specialist responsible for attracting customers to an entertainment establishment. The promoter must carry out promotions of planned events, develop their program content, and conclude agreements with artists invited to the performance.

Their earnings are higher than those of trade specialists, but the requirements for them are quite serious.

sports promoter

Professional sport is, in fact, the same sale where the sporting achievements of an athlete act as a commodity.

The sports promoter is athlete manager, agrees on participation in competitions, concludes contracts, resolves financial and legal issues.

Qualities required to work as a promoter

Work as a promoter, like any work activity, requires certain qualities from the applicant. Their list depends on the type of promotion.

Trade promoter it should be:

young (under 30 years old);
have a presentable appearance;
sociable;
have a competent and clear speech;
not to lose self-control in a non-standard situation;
be neat;
have a medical book (when working with products).

If the promotion is only posting advertising or placing it in mailboxes, then there is only one requirement: to conscientiously do your job.

Club the promoter, in addition to the listed qualities, must know the basics of office work and accounting, be able to negotiate.

Sports the promoter must additionally know the basics of jurisprudence and the specifics of the sport in which his ward is involved.

How to get a job as a promoter

Search jobs online:
1. on sites related to employment (for example, hh.ru. By entering this name in a search engine and clicking on the site address, you will automatically be taken to a page with vacancies in your region);
2. on the websites of companies producing goods, companies providing various services to the population, shopping centers, shops.
Find a vacancy in newspapers that publish job advertisements.
Contact an advertising agency, they often require promoters to fulfill customer orders.
Visit a recruiting agency.
Ask working promoters for the contacts of the company with which they cooperate.

If you are interested in learning new information, read our blog and advise your friends to do it!

Good luck to you! See you soon on the blog pages site

Profession history:

Among the first promoters, there are heralds, whose activities were known as early as the 14th century BC. e. They walked the streets and shouted small advertising texts.

In the Middle Ages, such a position was considered monetary and enjoyed respect among people. Mostly heralds conveyed information about commerce, the administrative and legal field, including elements of social advertising. In those days, the advertising process was under the close control of the authorities.

When in the XI-XII centuries there was a fashion for holding jousting tournaments and competitions, the position of herald arose. Their duties included both informing people about the places where the tournament should take place, and providing a ritually designed order of knightly confrontation.

As for modern employees in the field of advertising, the peak of the demand for the profession of a promoter fell on the 1990s, when the words “marketing” and “product promotion” were completely fixed in everyday life.

Profession features:

flexible work schedule.In some organizations, promoters specify the time during which they will be able to perform their duties. Therefore, you can easily combine part-time work with study or main work.
gaining communication skills with a large number of people. This kind of work can instantly nullify the complexes relating to communication.
there is a chance to meet influential people among clients.
wages are calculated based on hours worked, so different projects are paid differently;
have to stand all the time;
it is possible that conflict and stressful situations arise, from which it is necessary to find the most optimal way out and not offend a potential client.

Responsibilities:

The promoter is a professional whose activity should be aimed at increasing the recognition rate of a product or service, which in the future will bring an excellent income to the organization where he works. Promoters work on people, communicate with potential consumers in order to interest them in their products. Their responsibilities include product presentations, tastings, advising on the quality and characteristics of the product, stock control of advertised products, work with documentation, installation and dismantling of advertising equipment.

Important qualities:

sociability;
presentable appearance;
age from 16 to 35 years;
self-confidence;
creative thinking;
resistance to stress;
good physical form;
responsible approach to work;
lack of mental disorders and speech defects.

Skills and knowledge:

knowledge of the characteristics and features of the advertised products;
knowledge of the basics of economics;
the ability to draw conclusions;
the ability to defend one's position with reason;
acting skills.

Prospects and career:

Work as a promoter is the first step on the way to moving up the career ladder in the advertising field. Often, young people who manage to combine study and part-time work work hourly as promoters.

A promoter is a person who distributes flyers or is engaged in advertising (promotion) of a product or service. The profession is most common among young people. Often in supermarkets, near metro stations or in various busy places, you can meet guys and girls in branded, bright clothes, handing out leaflets or test samples of the promoted product.

What does a promoter do? A specialist offers a product, talks about the properties of the product, its advantages, competently answers questions from consumers and simply draws attention to the product and the company's brand.

Places of work

History of the profession

The profession of promoter is believed to have originated in the United States in the 1960s. The goal of the newly minted specialists was to offer cinema tickets. In Russia, promoters appeared quite recently, in the 1990s, when the development of private entrepreneurial activity increased, and at the same time the competitive environment increased.

Promoter Responsibilities

The promoter's responsibilities include:

distribution of flyers;
demonstration of goods for the client;
distribution of product samples;
attracting and advising clients;
sale of the company's products.

In addition, the responsibilities of the promoter may include:

active sales;
collection of contact details of interested participants of the action;
compiling a report on your outlet.

Requirements for a promoter

Basic requirements for a promoter:

age 18-35 years;
activity;
grammatically correct speech;
education is below average.

Promoter resume template

How to become a promoter

This profession does not require a person with a higher education. Typically, employers are looking for a candidate aged 18-35. So many people have a chance to become a promoter.

Promoter salary

As a rule, the work of a promoter requires about 3-4 hours a day. In this regard, the promoter's salary is hourly and ranges from 60 to 300 rubles per hour. On average, the promoter receives 100 rubles per hour.

In today's market conditions, in order to achieve high sales, trading companies carry out various types of promotions. This is one of the conditions for success. The result of such an event largely depends on who organizes it and how, that is, on the promoter. What kind of profession is this and what are its features will tell the article.

Who is a promoter and what does he do?

Nowadays, promotions have become familiar to many people. If a few years ago the citizens of our country were afraid of people who stopped them on the street and offered them a drink or a cookie, now everything has changed.

Simply put, a promoter is a person who promotes a product (service) on the market. That's what this profession means. Many may have a question: "What does he do?". Everyone must have met a handsome guy or girl on the street at least once in their life with a beaming smile on their lips. Usually they quickly pronounce the prepared speech and hold out the leaflet.

They may also offer to take part in some kind of event.

These people are called promoters. Representatives of this profession can walk around the mall and offer to try some new product, while they can easily be dressed in a hamburger costume or some other character. Whatever role they play, their main goal is to promote goods, services, and sometimes people.

Responsibilities

What is the job of a promoter? After analyzing the ads on sites with vacancies, you can highlight the main responsibilities. They are as follows:

inviting people to try or experience the product;

product consulting;

questioning people;

distribution of gifts;

producing a presentation;

conducting lotteries;

exchange of barcodes or labels for a gift;

organization of public events.

These responsibilities are spelled out in almost every ad. Knowing about them, you can already understand whether you want to go to work in such a position or not. Many may have a question regarding payment. We'll talk about this below.

Salary

The salary of a person promoting a product depends on what is required of him. If he just distributes leaflets, then the payment will be correspondingly low, if you need to advise something, then a little higher, and if you need to organize a party, then you can count on a decent salary.

If at the same time the promoter sells the product, he gets a percentage of the sales. But such a condition is stipulated in advance. Most often, work to promote goods is paid for each hour (minimum - 100 rubles), and the more complex the requirements, the more earnings.

What should a promoter be like?

Promotions do not require special education. So far, universities do not teach this specialty, but everything is ahead! This is not a profession, but rather a vocation. Companies that need a promoter pay attention to the following qualities of the applicant:

Most of the time this is a one time job. As a rule, such advertising activities are carried out by students. Perhaps this is all that can be said about the career of a promoter. If you are interested in such work and fit all the parameters, then go ahead!

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