stockmann closes store in mega warm stan. stockmann closes store in mega warm stan Stockmann working hours warm stan
The main share of revenue is brought by department stores (60%). January sales of Stockmann stores decreased by 17.1%, in Finland - by 9.8%. Sales of the Lindex clothing chain grew in January in all markets except Russia and the Baltics.
Simultaneously with the publication of the results, Stockmann announced the launch of an anti-crisis program, which should allow the group to save at least €50 million in a year. In addition to reducing business in Russia, Stockmann will get rid of several stores in Finland, for example, in Oulu.
Flight from the ruble
According to Y Consulting, the volume of the Russian clothing market in 2014 amounted to about RUB 3.9 trillion But due to the fall of the ruble, several foreign retailers have already announced plans to curtail their activities in Russia.
In October 2014, the Polish company Marateks, which franchised such brands as Esprit, River Island, OVS and Bodique lingerie stores in Russia, announced the cessation of work. The company had more 60 stores in the country. She explained her departure from the Russian market by the difficult economic situation, in which it became unprofitable to work in Russia.
In November 2014, fashion manufacturer Zara announced the closure of its flagship store on Tverskaya Street. The company's management then refused to explain what the move was connected with, and analysts suggested that the matter was in the high cost of rent. Also on Tverskaya, the Pandora jewelry store, Perekrestok (X5 Retail Group), InCity and Milavitsa closed.
At the end of January, Fashion Galaxy, a distributor of ugg shoes, announced the closure of three stores in Moscow. The company abandoned its presence in the Kaluga shopping center, the Schuka shopping center and the Atrium shopping center. Representatives of Fashion Galaxy explained that due to the difficult economic situation in Russia and currency fluctuations, the distributor was forced to close unprofitable stores.
Exodus from Mega
Three Stoсkmann stores in the capital rent space in the Mega shopping centers (Khimki, Belaya Dacha and Teply Stan), the rest - in the Golden Babylon shopping center (Prospekt Mira), Metropolis ( Leningrad highway) and Outlet Village "Belaya Dacha" (Novoryazanskoye Highway).
According to CBRE, the area of Stockmann in Teply Stan is 8300 sq. m. m, in Khimki - 9300, in Belaya Dacha - 10,400. Thus, after the demarche of the Finns, almost 28 thousand sq. m. m.
At the current rate, Stockmann can pay about $300 per 1 sq. m. for rent in Mega. m per year, estimates Anna Nikandrova, director of the retail real estate department at Colliers International. If so, savings on rent payments alone could amount to about $8.4 million. All the group's points in these shopping centers have been open for a long time and need serious renovation, the expert notes. According to her, in 2016, Stockmann's lease agreements expire, so such a deadline is set for closing stores.
“Stockmann are stores in the slightly above average segment, aimed at the good middle class, which was hit the hardest by the crisis: customers are starting to leave stores in the high and medium price categories for discounters,” RMG analyst Artem Kislyuk discusses the reasons for closing stores. Focusing on the middle and premium price segment is not the best strategy in a crisis, agrees Y Consulting CEO Daria Yadernaya. “If in Russia as a whole real disposable incomes decreased by 7.4%, then in the population group with an income of 80,000-200,000 rubles. the monthly decline is already over 40%,” she explains.
It will be very difficult to find new large tenants who do not yet have stores in Mega, says a department analyst retail space CBRE Maxim Palt. There are already grocery retailers there, and almost none of the fashion retailers work in such formats. “There is no fashion retailer that would occupy comparable space, except for Debenhams. But he is already renting space in Mega Belaya Dacha, says Nikandrova.
The press service of IKEA in Russia, at the request of RBC, only reported that the Mega shopping center in Moscow "is always in great demand from potential tenants," and the company will consider various options for using the vacated space. Stockmann did not respond to RBC's request.
Believe in Russia
Metro Cash & Carry (Germany)
At the beginning of February 2015, the Metro C&C chain of grocery small wholesale hypermarkets announced that, despite the difficult economic situation in Russia, the company intends to expand into the local market. It is not specified how many new stores it will open. In April 2014, Metro promised to double the number outlets in Russia until 2018. “We see great potential for the development of our small wholesale business in the Russian market. For the construction of shopping centers, both new regions and cities where Metro is already operating are being considered,” emphasized Oksana Tokareva, representative of Metro in Russia. The company is not yet afraid of losses from currency fluctuations: according to executive director Metro Group Olaf Koch if the value of the euro remains at the level RUB 80, the company's operating profit could fall by about €200 million .
Mango (Spain)
In the spring of 2014, it became known that the network selling clothes and accessories was going to create a chain of Mango Megastore department stores in Russia with an area of 850-1200 sq. m each compared to the standard 220-600 sq. m. With reference to Mango's development director in Europe and the CIS, Aniko Kostyal, the Kommersant newspaper reported that in 2014 the company should open about 30 big stores. In July 2014, Mango confirmed that it would invest until mid-2015 $34 million in the development of new formats and brands in Russia: Mango Megastore and Violeta by Mango. Mango Russia manages approximately 60 stores in Russia, taking into account franchising - 167 outlets .
IKEA (Sweden)
In January 2015, a chain that sells furniture and home improvement goods announced that it had maintained its investment plans for Russia: by the end of 2020, it intends to invest in the local market $2.3 billion“IKEA is sticking to its long-term plans. We follow the events taking place in the country, but our strategy remains unchanged,” the company said in a statement. She did not disclose plans for the number of new stores, but the announced investment may be enough to double the network. Now at IKEA 14 hypermarkets , it says on its website, including three in Moscow, two in Leningrad region, one each in Kazan, Yekaterinburg, Nizhny Novgorod, Novosibirsk, Rostov-on-Don, Omsk, Ufa, Samara and Adygea. In addition, in Russia the Swedes are building shopping centers under the Mega brand - they are also 14 .
Auchan (France)
In January 2015, the grocery retailer announced that the volume of the investment program in Russia would amount to 10 billion rubles, the main directions will be the opening of new stores and the development of logistics. In June 2014, after the annexation of Crimea, the World Bank nevertheless approved the financing of Auchan projects in Russia, despite the protest of Canada and the lack of support from the United States, Bloomberg reported, citing bank representative Seren Jwayed. International financial corporation, which is part of the World Bank Group, was supposed to lend to the French network €250 million for expansion in Russia, Vietnam and other developing countries. The bank noted that the project will provide middle- and lower-middle income consumers with access to quality products at low prices.
OBI (Germany)
The network of goods for the house promised in 2015 to bring to Russian market its food discounters Plus: by 2020 should open before 150 stores , investments can be up to €500 million, the company said in a presentation. As OBI Russia CEO Ian Strickland told the Kommersant newspaper in December 2014, the chain plans to open five or six hypermarkets already familiar to local consumers every year for three years. Thus, OBI is not cutting back on its investment program in Russia, even though it has experienced a drop in traffic in its stores, Strickland explained. At the beginning of the year, Russia worked 24 hypermarkets OBI.
It is a pity that the Stockmann stores on the outskirts are closed and will last until the end of 2015. This store in "Mega-Teply Stan" helped out a lot many times because of its unique product range. For a whole year or two, we bought ready-made meals in their grocery department and never once did anyone have food problems, which spoke of the quality and hygiene of production (we heard that the quality of production is controlled personally by the management). Then the store practiced a unique policy - all ready-made food by weight was sold in the evening at a significant discount, sometimes half or more of the regular price - accordingly, in the evening there was a large number of people who wanted to buy salads and ready-made side dishes and meat dishes very cheaply in quality identical to any cafe or average restaurant. We bought salads weighing half a kilo sometimes and it came out very cheap, in general we took ready-made meals for 3-4 days for a family of 4 adults. Their other product range is generally quite expensive. Parts of the first and second floors are devoted to clothing and manufactured goods. Here you could sometimes find very good clothes, although there were problems with the sizes - too tall, one might say ideal figures (this is in the men's department). In the department of manufactured goods on the second floor, one could find interesting goods, for example, now only there you can see a unique Revol pot made of space ceramics for all types of stoves and types of heating (after the devaluation of the ruble, it costs 14 thousand, i.e. approx. 200 dollars). Loved the loyalty program Regular customer", which always gave a significant discount - recently (January 2015) I threw off almost 500 rubles from the purchase on it. Special sales promotions in Stockmann - the so-called "Crazy Days" - were very popular - a little bargain price. I don't remember when such first sales started, but much later than the construction and operation of the store (probably 2010-2011). There were so many people on "crazy days" that the store hired additional temporary staff (usually students). The idea was not only to sell special item, but also part of the usual - quite expensive and stale. I was very attracted by the brand of these sales and bright yellow packages, everything was thought out very competently and in detail. These sales were very successful, until, of course, the devaluation of the ruble, now they have lost their meaning, like the very existence of a mid-range store. After the collapse of the ruble and the economy, the store is clearly working to the last of its strength and at a loss, what will be in its place later is not clear. With the departure of Stockmann, it will become generally more difficult to buy clothes, household goods and rare food in Moscow, in principle, even now you sometimes have to travel to different stores and different parts of the city to get what you need.
Galina Utesheva | 01/03/2018
On February 11, 2018, Stockmann closes the department store in MEGA Teply Stan. According to the Chairman of the Board of Directors of Stockmann JSC Yakov Panchenko, the decision to close was made at the beginning of 2017, and is part of the overall strategy to optimize the company's asset portfolio.
Today, Stockmann's development priority is active expansion into the regions and entry into the Internet trading market. In the summer of 2018, online sales will start, the click & collect function will be launched - the ability to order goods on the website and receive an order in the store. Online sales will also help accelerate the Company's regional development.
The opening of a new department store in Krasnodar is scheduled for February 2018
We remind you that at the beginning of November 2017 Stockmann opened in Kazan. The opening of a new department store in Krasnodar is scheduled for February 2018.
Large-scale work on business restructuring and network development began to bear fruit: sales in the second half of 2017 increased by 34%, on a comparable basis - by 24%.
Stockmann is a chain of department stores specializing in the sale of clothing and household goods. The company was founded in 1862 in Helsinki and operates in several European countries, including Finland, Latvia and Estonia. The brand has been represented in Russia for more than 25 years, since 1989. At the moment, the network has 9 department stores, 6 of which are located in Moscow, and three more - in St. Petersburg, Yekaterinburg and Kazan.
January 10, 2018The department store, which is the anchor tenant of the MEGA Teply Stan shopping center in the south of Moscow, will be closed on February 11, 2017
The Stockmann department store chain has decided to close one of its Moscow stores as part of an optimization program Russian business. It is reported that the department store, which is the anchor tenant of the MEGA Teply Stan shopping and entertainment center in the south of Moscow, will be closed on February 11, 2017.
The main development strategy of Stockmann today is regional expansion, as well as the development of the division e-commerce. In the summer of 2018, Stockmann will officially introduce an online store in Russia, as well as a click&collect service for ordering goods online and receiving them in retail stores networks.
In the second half of 2017, Stockmann increased sales in Russian department stores by a third compared to 2016. Earlier it became known that the Russian division of Stockmann JSC will manage Stockmann department stores in Russia, including developing them on the site of the closed Podium Market chain. At the end of last year, the opening of the first Stockmann store in Kazan took place. In the first quarter of 2018, the company is expected to enter the Krasnodar market.