Opening of a shopping island. Is it profitable to open a point on the market and how to do it

What is the article about?

How to open a store in a shopping center: step-by-step plan

IT tools used by Dmitry Ogorodnik

• WordPress
• PrestaShop
• 1c accounting

Many small business entrepreneurs face a difficult choice - open their own stand-alone store or rent a small location in mall.

Both options have their pros and cons. St. Petersburg entrepreneur Dmitry Ogorodnik also faced the same choice - he already had a separate store, but he also decided to test drive the “island” format in a shopping center.

We think many small business entrepreneurs will benefit from his experience.

Dmitry Ogorodnik, 34 years old, entrepreneur from St. Petersburg, CEO Karelshungit company, which manages stores "MineralMarket" And "Planet of Shungite".

Education: Ryazan Institute of Airborne Forces. Dmitry Ogorodnik – author business blog, in which it is divided own experience entrepreneurship.

Until the end of 2020, the company had its own standalone store; In December, a retail outlet opened in the June shopping center.

Think about the design, make a good presentation

The advantage of shopping centers is that there is already traffic there. You won’t have to spend years getting people to know about your store’s location and start coming to you. You immediately gain access to a mass audience.

The first thing you need to understand: although you sign a lease agreement, in fact you do not need the lease itself, but access to the maximum number of people who “live” in a particular shopping center.

Therefore, you need to start by giving yourself the mindset - your goal is not just to stand in some shopping center, but to find a good walkable place in any shopping center.

The first thing you need to do is create a presentation. Almost all shopping centers will ask you to send a presentation of your project; without it, your proposal will not be considered at all. The presentation should contain the following components:

Design of your store. You need to order it in advance, even before you start looking for a place.

Competitive advantages. Write why you are a great option for a shopping center. Here you have to use your imagination and come up with arguments.

Portrait of your target audience.

Planned average check in your store.

General information about your company.

The most important point is about design. Accordingly, you will need to find an agency that develops the design of retail outlets and stores. There are not many such agencies (at least in St. Petersburg), but they do exist.

You need to think about how the store will look schematically - i.e. how the display cases will be located, what kind of display cases they will be, where the cash register area will be, etc.

If you don’t have any thoughts on this matter, then I advise you to walk around shopping centers and look at the points that are already operating.

And take the decision you liked as a model.

Designers will then have to turn your overall design into a 3D rendering.

This picture needs to be inserted into the presentation - 50% of the decision they will make about you depends on it.

If you don't have a picture, decision makers simply won't be able to understand whether you will fit into the overall visual concept of their shopping center.

I want to warn you right away: if you want an “island”, then it’s better to immediately plan to make it out of glass and plastic. Not made of wood! Then there will be more chances that you will be approved. Shopping centers are very fond of plastic “islands”.

After the presentation is ready, you need to make a list of all shopping centers in your city. You need to contact every possible one. And then choose from what is offered to you.

Renting in all shopping centers is handled either by the contract department or the rental department. You need to find on the Internet all the contacts of rental managers from the relevant structures. Then call them, ask about available places, clarify work emails and send your presentation.

Be prepared for the fact that at first no one will answer you at all. After a few days, I advise you to call everyone again, remind them of yourself, and ask them to watch your presentation.

If necessary, you need to call every 3-4 days until they directly tell you that “there are no places” or “you do not fit into our concept,” or they offer some options.

Let's say you still waited feedback, you are offered some options to choose from and invited to meet with the manager.

And here it is very important point: before this meeting, be sure to go to this shopping center, and it is advisable to go at least twice - once on weekdays, the second time on weekends.

Take a convenient observation position and count the traffic. Record how many people pass by your future store in 30 minutes or an hour.

This will allow you to identify potential traffic.

Also study the quality of parking, access roads, competing shopping centers nearby, etc.

Read the contract carefully, bargain, ask for rental holidays

Let's say they called you back, offered an option, you monitored everything and you are satisfied with everything. And then there is the signing of the agreement.

But before this, as a rule, you sign a preliminary agreement or letter of intent (this is essentially the same thing). This document specifies the footage, amount of payment, terms of cooperation, etc.

Negotiate before you sign. As a rule, you can always discount 10% of the advertised rental price.

You need to read the lease agreement very carefully, delving into each clause. Each shopping center has its own lease agreement. And very often there are a lot of different nuances “hardwired” into it, which can put you in a very unenviable position.

It is important that you are offered so-called rental holidays. Usually this is a month, maximum two. This is the time for you to prepare commercial equipment and equip your outlet. If there is no clause in the contract about rental holidays, then be sure to ask about it!

If everything in the contract suits you and you have signed it, then it’s time to put into production the equipment of your outlet - according to the approved design.

Do not forget that very often the designers themselves have access to various production facilities - and can advise you on a good contractor.

If your designer doesn’t know anyone, then Google and Yandex will help you - there are plenty of companies that make equipment, choose based on price-quality ratio, and don’t forget to monitor reviews.

Start hiring sellers, order acquiring, equip your outlet

While the equipment is being manufactured, simultaneously start the process of hiring salespeople. This is not a quick task; it may well take 1-1.5 months. In our experience, this is exactly how long it takes to find competent sellers.

Then you immediately need to submit an application for registration and installation of acquiring. It happens that they also delay it - until they give you a terminal, it may take a couple of weeks.

Request your copy of the contract as soon as possible. The administration of the shopping center can delay this - for example, send it to its directors and departments for signature.

And you will need it in order to install a cash register. It will need to be ordered from specialized companies and registered with the tax authorities.

And at the same time you need to purchase commercial equipment. In our case, this is jewelry - so we ordered tablets for rings, earrings and other products.

All installation work is carried out at night, so you will need to submit a request for installation of equipment in advance.

If you did everything correctly and carried out all processes in parallel, then your outlet should start operating soon.

And now - our experience

When we opened our first “island” point, there were doubts. We launched it as a test format. Someone said that islands are not the right format for jewelry. Like, no one approaches them, no matter who you ask, everyone’s wives avoid them. Allegedly, this in itself is a zone of discomfort - you stand and choose, and people walk by.

On the other hand, in 2011-2012 I myself worked on the “island” - and sold well. People come up, are interested, and buy.

So I thought it was necessary to at least try. Even if it doesn’t work out, rent isn’t that expensive, and you can still make a profit.

The main thing is to understand whether the format is suitable or not.

So, we opened our first “island” in the St. Petersburg shopping center “June” in December 2020. The first month we worked to zero. For us, “zero” is 260,000 rubles in turnover.

January 2020 started off neither shaky nor slow. For the first eleven days, our turnover again went to zero. I walked around very upset. It seemed that this would continue to happen. There were thoughts that, no, the “island” format is really not for jewelry.

But after the holidays the situation changed dramatically. Sales went up. As a result, January was closed in the amount of 417,000 rubles. And this is already net profit - over 150,000 rubles. For us, this is an indicator that the format makes sense.

And we closed February at 750,000 rubles. According to intelligence data, we have overtaken our closest competitors, who have been trading silver in the same trading center for nine months. Their maximum turnover at this place was about 600,000 rubles in December.

Our net profit in February was around 300,000 rubles. This is significantly more than our expectations. This means that we can definitely say that this is a working format, and we will promote it.

Now they have already begun to look for a new place for the second “island”. Once we have fully worked out the format, we will start working on the franchise. But this is the future.

How to open your own point in a shopping center?

Opening own business not uncommon today. The easiest way to start your journey is in the field of trading goods for which demand never subsides. These include, for example, high-quality and inexpensive clothing.

In this article we will try to outline in general terms what an individual entrepreneur will have to face when opening his first retail outlet, and we will also try to give general recommendations so that your business has a good start.

Where to begin?

Opening your own business always begins with paperwork.

Firstly, you need contact the tax office and register as individual entrepreneur.

This is the simplest and most common registration option for the trade sector.

Please note that you will be required to pay a government fee and provide a receipt before submitting your application.

Secondly, be sure to write application for registration with the pension fund. You don't have to pay for it, but if you don't, you can easily be fined.

Thirdly, take care opening a current account necessary to pay for the services of suppliers. This step is optional and depends entirely on the operating conditions of your suppliers.

For example, many Russian wholesale companies They offer cash payment.

Within 5 working days after opening an account, be sure to notify tax office and a pension fund so as not to receive a fine.

Upon completion of all procedures, which usually last about 5 days, you will be officially considered an individual entrepreneur.

Suppliers

Choosing a supplier is a very important step. By choosing a reliable and responsible company, you will not experience problems with supplies and expanding the range.

You should choose a supplier based on the product you plan to sell. If this is everyday inexpensive clothing, then you can purchase it directly from China, but this is associated with certain difficulties in state certification, which is mandatory for clothing.

Fortunately, clothing does not lose popularity domestic producers. Its delivery and purchase is much faster.

For example, many wholesalers give you the opportunity to pick up the ordered batch of goods directly from the warehouse or order the entire necessary products through the Internet.

In addition, you will have the opportunity to visit the supplier yourself and evaluate the quality of the product yourself before starting cooperation.

Selecting a location

The ideal point of sale for inexpensive clothing would be a separate module in a shopping center. In this case, you will not have to solve many additional organizational issues that will be dealt with by your landlord, the administration of the shopping center.

A huge advantage is that the shopping center provides a constant flow of customers, much greater than when opening a separate store. The larger and more famous the shopping center, the better for you, and it practically does not matter where in the city it is located.

The choice of location of your trading module in the shopping center premises should be made taking into account certain features:

• It’s very good if there are one or two stores with a similar theme nearby. For example, if you are selling men's suits, try to rent a place in the zone men's clothing so that your target audience reaches your store.
• Make sure your store's prices are roughly on par with those of your competitors. Agree, a boutique with luxury clothing will not look very advantageous next to cheap clothing stores for the whole family.
• Try to choose a place no higher than the second floor of the shopping center, where the flow of visitors is always greater.

Rental prices retail space usually billed per 1 square meter.

Most often, they can be used to judge how successful the location of the module is and how high the overall attendance of a given shopping center is.

The more convenient the retail outlet is located for buyers and the more popular the shopping center, the higher the rental price. To start entrepreneurial activity a module of 50-100 sq m is suitable.

Equipment

List necessary equipment Not too big for a point in a shopping center.

First of all, you should take care of cash register. It can be purchased or rented. Try to also get a payment terminal that accepts bank cards. Nowadays no self-respecting store can do without it.

For ease of use, install a computer. An inexpensive office model is quite enough to work with the availability of goods and place orders. Plus, the computer will provide your customers with additional ways to contact you.

In order to present the product to the buyer, you will need racks or hangers. They can be located along the walls or form small islands right in the middle of the hall. Be sure to display mannequins in the windows that will advantageously present the product to future buyers.

Don’t forget to install fitting rooms – a mandatory attribute of any clothing store.

Staff

No store is complete without staff. It is believed that there should be one employee for every 50 square meters of store area. At first, it’s better to work in the store yourself.

This way you can not only save on payments, but also better understand what the store is missing and how to eliminate existing shortcomings. Besides, there is no person who would be more interested in the development of this business than you.

In the future, you may need to hire one or two employees.

In terms of personnel, the advantages of locating in a shopping center again appear: you do not have to additionally hire security guards and a cleaner.

Expenses

Surely, this question worries you most of all. Unfortunately, it is very difficult to give a definite answer to this.

The total costs of opening your own retail outlet consist of:

• Costs of opening an individual entrepreneur;
• First purchase of goods;
• Purchase or rental of equipment;
• Rental of retail space;
• Other expenses.

In addition to the costs of opening an individual entrepreneur, which, by the way, is only 800 rubles, costs for other items can vary significantly depending on the city, the chosen shopping center, the area of ​​the premises and the amount of equipment required.

This article was prepared with the support of a trading company « Business fashion» - manufacturer and wholesale supplier of stylish and modern business clothes for men of all ages.

Note:

Original:

Organizing an island in a shopping center: how to open your own business

How to open your own island in a shopping center? Many people think about business, so opening a point in a shopping center can be the beginning successful development new enterprise.

Why is it better to start with the opening of an island in a shopping center? There are several reasons, among them the following:

• small amount of investment in the project at the very beginning;
• a large flow of buyers, as a result, an increase in sales.

Of course, it all depends on your ambitions, but organizing 1 island will not require large-scale costs. Start by finding the right product. You can always sell fun gifts or fresh juices. Starting such a business does not require large investments.

Register your status. For some entrepreneurs, it is easiest to open an individual entrepreneur, while others prefer to work under a patent.

Many shopping centers can offer entrepreneurs free shelving. By choosing this option, you will save a lot.

Having your own island will help you determine the demand for goods. You will learn about what products should be offered to consumers. This is the ideal way to bring a small business to market.

If you have enough funds, buy your own equipment. Later, you can easily transport the island to another shopping center located in a busier place. This will increase the profitability of your business.

How to increase profits from an island?

Always research demand. It is knowledge of customer preferences that will ensure the profitability of the business. Offer something that is not available in other departments of the shopping center. Of course, only relevant products need to be brought to market.

Update your assortment and attract attention with promotions. Pay attention to the design of shop windows. It’s very good if you can offer customers products that accompanying goods from neighboring stores.

Learn more about sales techniques. Offer consumers to complete the product. You can sell accessories and additional parts, for example, sell cases or batteries along with equipment. Good results gives a promotion when 3 products can be bought for the price of 2.

Try dividing the island into several parts, displaying certain goods in each sector. This way, customers will not pass by, but will begin to walk around the isle in search of the desired products.

Personnel, advertising and equipment

Pay attention to staff discipline. This is an important point, since the quality of service directly affects sales.

Even if you are going to work in the shopping center yourself, you will need at least 1 employee per shift. The number of employees can be increased if the business develops successfully.

Usually 2 people are required for 1 island, then the work will take place in shifts.

Separately, it is necessary to say about the cost. You can open a trading kiosk with a starting capital of $1,500. Of course, a lot depends on the shopping center itself and its location.

To get started, purchase the following equipment:

1. Showcases and racks.
2. Computer.
3. Cash machine.
4. To prevent theft, install a video camera. It is also necessary to control transactions.
5. Signs and promotional materials.

The last 2 points are important, but you can wait until the business starts making a profit. This way you will reduce costs.

Remember that you will have to pay rent for the premises. In addition, telephone and internet charges will apply.

Of course, a small business only works well if its owner is active. Therefore, do not sit idly by, do everything to ensure trading dynamics. Adapt your assortment to customer needs in a timely manner.

Study the trends of the current season, concentrate on the most profitable areas. For example, at the end of the year, New Year's paraphernalia sells well, and in the summer the demand for juices, milkshakes and ice cream increases.

At first, most of the income will go to rent. If you do everything right, your money flow will increase over time. First you must recoup your investment, and only then will you receive a stable income.

If you wish, you can open islands in other shopping centers. Creating a network of retail kiosks will increase profits. Beginning entrepreneurs very often open franchise islands. In this case, the parent company helps them get started.

It increases the likelihood that you will successfully start and develop your business.

Now you know what to open in a shopping center. Your island will work when the shopping center is open. Sometimes you will need to remove goods in the evening and put them on display in the morning, but in most shopping centers there is no need to remove products from the shelves.

Conclusion

The opening of an island in a shopping center can be called in a great way try your hand at business.

At the beginning of your work, your goal will be self-sufficiency, later you will begin to receive regular income. Remember that you will have to pay rent and there will be other expenses.

To increase your income, work on your sales techniques and don’t forget about product advertising.

Business model overview: an island in a shopping center

Opening a shopping island is an attractive idea for small businesses. This is an economical type of retail that does not require high start-up investments. One of the less risky options is working under a franchise.

In search of an economical, but convenient and functional place for sales, many entrepreneurs turn their attention to an island in a shopping center.

This interest is understandable: if there is not enough money to open a store in a separate room, then an excellent opportunity to start a business without significant start-up investments is to install a lightweight modular structure in the central part of the hall, in a gallery or passage of a shopping center, where there are the most visitors. However, practice shows that this species retail There are some peculiarities that should be taken into account by those who are thinking about opening it.

Pros and cons of islands

Like any business, trading islands have their advantages and disadvantages, which future owners should be aware of in advance.

Pros:

• Compactness (on average from 2 to 15 sq. m), which allows you not to overpay for rent
• Possibility of selling a wide range of both food and non-food products and services. Here are just a few of them: ice cream, sweets, gadgets, perfumes and cosmetics, express manicure (nail bar), accessories, coffee, leather goods, watch repair, express payments, pawn shop, jewelry, etc.
• Convenient location in the “pass-through” areas of supermarkets
• Ease of assembly and disassembly, mobility (if there is a wheelbase)

Minuses:

• Lack of storage facilities and fitting rooms (which narrows the range of goods for sale)
• Limited display space (if there are miscalculations in determining demand for products, there is an excess of unclaimed items)
• Strict standards for the type of retail structures, which are often introduced by the landlord.

To minimize risks and unplanned investments when opening a trade on an island, you need to carefully study the lease terms, analyze the trafficability of the selected point and the presence of a target audience for your type of goods and services.

Selecting a location

When designing large stores or multifunctional centers, as a rule, the layout of free space already takes into account the presence of shopping islands. During the process of putting the facility into operation, their number may change, but only slightly.

On the one hand, this allows future tenants to look in advance best places to open your own “point”, on the other hand, there is a need to take into account the interests of the landlord, who often puts forward requirements for island owners to work in accordance with general concept center.

An important criterion for choosing a location for a trading island is the traffic indicator (see Fig. 1)

Fig. 1 TOP 10 most “passable” places in Russia

But it would be a mistake to make a choice based only on the popularity of the shopping center.

It has been noticed that in the most “pass-through” supermarkets, the more successful islands are those representing recognizable brands with big names: brand names of watches, ice cream, cosmetics, jewelry.

If next to them there is an original, but “unfamiliar” manufacturer, “banner blindness” begins among visitors to the shopping center. It is difficult to influence it without special marketing tricks that require additional costs.

In addition, the more “serious” the landlord is, the more conditions he has. For example, the Arena shopping mall (Voronezh) requires that the islands do not exceed a height of 160 cm, be transparent and equipped with internal lighting, so as not to disrupt the perception of visitors to the main shopping galleries.

Representatives of centers with “famous names” often wish, upon approval, to receive a colorful booklet from the retailer with a detailed description of the shopping island and many of its images in the interior of the hall. This additional expense: design bureaus estimate such an order at 60-70 thousand rubles.

This is why experienced entrepreneurs advise beginners to “start” in less pretentious and large trading enterprises, while choosing places with high traffic, but a minimum set of counter conditions of the landlord. This will allow you to show maximum imagination in decorating a shop window, product presentation, etc. And you will compete with neighboring kiosks mainly due to the originality of the idea and the profitable presentation of your product.

Which product should I choose?

One of the first questions a future retailer will ask is: what to sell in trading floor on the islands? What to prefer: edible products or non-food products? Who should you bet on: the public focused on consumer goods, or the discerning buyer of exclusives?

Magazine “Trade Practice. Retail Equipment" in 2014 published a forecast for the retail market until 2020 (see Fig. 2)

Fig.2. How is retail trade developing in Russia?

As you can see, the markets for food and non-food products are almost the same in dynamics: the economic difficulties of recent years are making themselves felt. Let's look at examples of successful projects from the TOP - the 25 most profitable franchises 2020 according to forbes.ru.

Cocktails Tea Funny Point

The original food brand for pedestrian areas. Based on the preparation of the “bubble tea” cocktail, invented in Taiwan, which includes tea, milk, syrup and jelly-like balls with juice inside.

Advantages:

• the shopping island takes up little space - about 4 m²
• royalty in the amount of 4% of revenue is paid from the second year of operation
• start-up capital(about 0.8 million rubles) can be obtained from Rosbank under the “Successful Start” program
• the design of the retail island and equipment placement was developed by the franchisor and successfully implemented in large shopping centers, which helps to avoid additional approvals with landlords.

Designer T-shirts Provocation

Many visitors to the largest supermarkets remember the bright windows of the islands of the Provokatsia brand, where you can buy T-shirts with hooligan prints.

The owner of the stores and creator of the franchise, Hasmik Gevorkyan, recalls that a buyer “threw this successful idea” to her.

She opened her first store in Kursk, and now represents the brand’s products in large Moscow malls, and another 91 points are the result of a partnership with franchisees.

• Estimated initial investment– 0.55 million rubles.
• Profit: 3.57 million rubles.

Car device for “advanced” buyers

Those who plan to open trading islands in trading floors draw business ideas from successful projects.

In 2009, they began selling automotive electronics: navigators, DVRs, radar detectors and accessories - under the Autodevice brand.

Today it is one of the most profitable franchises, according to Forbes. The cost of the initial investment is 0.9 million rubles, profit is 2.1 million rubles. The Autodevice offer for franchisees is interesting because the lump-sum payment is minimal - only 39,000 rubles, and there are no royalties.

Summary: The main rule when choosing a product for sale in a trading island format is to focus on target audience.

For success, not only the idea is important, but also a well-executed concept, attractive display design, consideration of popular and non-traditional positions, and a clear promotion strategy.

All these requirements are met by franchises that have already proven themselves as profitable business. By using them, you can minimize possible risks.

What to consider when opening a trading island?

Before you start your own business, take advantage of expert advice to help you avoid annoying mistakes:

• When choosing a place to rent, do not limit yourself to the simplest solutions (“by acquaintance”, “closer to home”, “largest store”, etc.), arrange a small “tender” for landlords, indicating your wishes on the Internet. It’s better to choose from several offers - less likely to miss
• Study the shopping center audience! Where the public lives, who come to buy food or furniture, gadgets are unlikely to be in demand
• Don’t hope that the business will start working without your participation: at least for the first time, you will have to supervise the hired sellers. Consider the travel time factor to the store and back. For example, the owners of the Madrobots shopping island in the MEGA Belaya Dacha shopping center in Moscow estimated that it took them 4 hours a day to do this
• Be extremely careful when choosing an island contractor! Study reviews about it on forums, get “live” recommendations, read the contract in advance, project documentation. You must be confident that the delivery and launch of the finished module will be met and that the supplier will not lose interest in you if you notice a design defect and ask for it to be corrected.
• By approaching the organization of your business with due attention, you will get a competitive business that will bring you satisfaction and profit.

How to open a retail outlet from scratch in the market and shopping center

Small business can be started with small retail store. In this case, the risk of bankruptcy is minimal, and this starting option will be the most optimal.

And this article will help answer questions about how to open outlet from scratch, where to open it, how to choose the right range of goods sold, organize a pricing policy and keep records correctly.

Peculiarities

To begin with, the amount of starting capital is determined and the products sold are selected. A search is made for suppliers whose conditions are favorable and convenient for those opening office work. At the first stage, it is recommended to select related product groups.

When opening a retail outlet in public places - in a market or in a shopping center, registration of an individual entrepreneur will be required.

Moreover, the optimal choice of the system by which taxes will be paid to the state is important. The most common tax system is the simplified tax system.

The selection of the location where the retail outlet will be located is carried out very carefully. Competitors' stores should not be located in close proximity to the opening outlet.

Having decided on the location, you can agree on the cost and rental conditions. When concluding a lease agreement, you should pay attention to the possibility of early termination.

Acquisition commercial equipment for creating appearance and store design will greatly affect the loyalty and trust of potential customers.

Hiring a salesperson is mandatory so that the businessman has time to do other things organizational issues. The friendliness of the seller and his good guidance in the assortment will affect the success of the retail trade and its profitability.

Price policy

The cost of the proposed product should be thought out depending on the capabilities of the target audience - whether it will be a budget product designed for a large part of the population, or an elite one.

It is preferable to choose an intermediate price setting option.

To set the optimal markup for products sold, you should analyze the prices most often set in the sales region; it is necessary to study pricing policy competitors and adjusting the prices of an open outlet from scratch.

Automation of retail sales

On initial stage In office work, it is important to promptly obtain reliable data on its active state. For this purpose it is desirable to automate this business by selecting a functional accounting program.

Purchasing expensive software products is not justifiable for a small company due to the associated purchase and maintenance costs.

Online systems accounting does not require installation, so they are mainly Internet applications that do not require downloading and updating. Their capabilities:

• Organization of sales at several points;
• Using the seller interface to register a sale;
• Generating reports by shift and for the selected period;
• Creating and printing documents;
• Automatic and manual assignment of discounts;
• Carrying out cash and non-cash sales;
• And other.

Such programs provide data on profitability, profitability of a retail outlet, cost and volume of goods sold, trade dynamics, balances and movement of products sold, the state of non-cash and cash funds, income and expenses for certain items.

The main advantage is the use of a barcode scanner and printer for printing receipts and labels, which will simplify the registration of actual sales and record keeping in general. Beginners can use the system for free and without a time limit.

Assessing expectations

Before opening a retail outlet from scratch, you should imagine the level of your desired income.

At the same time, you cannot do without certain costs: rent, the cost of the first batch of products sold, the costs of arranging the rented premises and advertising, wages for hired workers, and registering an enterprise.

By calculating the costs of opening and estimating the possible income, you can calculate the approximate payback period for this business. A development strategy must be formulated and the goal to be achieved must be defined. To calculate the achievability of a goal, you can resort to the KIPRO mathematical formula.

Legal aspects:

• Choice of organizational and legal form;
• Collection and preparation of documents for registration of a legal entity or individual entrepreneur;
• Registration with tax, statistical authorities, Pension Fund, etc.;
• Obtaining licenses to sell retail goods;
• Registration of rented space;
• Obtaining permits from the fire inspectorate, sanitary and epidemiological station, etc.;
• Purchase and registration of a cash register;
• Opening a bank account.

As the above documents are completed, hired employees are selected.

Trading Rules

When opening a retail outlet, a businessman should know certain trading rules.

Having decided to start such a business, you should contact the administration of the retail segment and make inquiries regarding the rental of space for commercial premises. Each market has its own options.

Having registered your enterprise, you recruit hired salespeople. If the outlet is not promoted, it will be very difficult for your employees to pay wages.

Check this one out helpful advice in the video:

Therefore, at the initial stage, one efficient assistant will be enough, with whom you can work to increase trade turnover, expanding the range of products sold and carrying out marketing moves.

Probably everyone has thought about opening their own business at least once (and most likely, even more often). To begin with, a small point of sale will be enough, and then, as they say, time will tell. As a rule, not many people go further than these thoughts. But for those who want more, we decided to talk about the most affordable option - an island in a shopping or business center. The area of ​​the island is usually 5-10 square meters, and a larger island will not necessarily be more expensive, a lot depends on the location and rental period. The island itself, as a sales point on the territory of a shopping center (SC) or business center (BC), is one of the best options for starting your business, which is why it is so popular. Walking through the shopping center, you may not see some branded store, but it is impossible not to notice the island, because it stands in your way.

And also, in order not to lose sales data, track the most popular items, protect yourself from theft and quickly carry out inventory, we recommend installing an automation system at the very beginning. For example, Poster can take 15 days to understand how such accounting systems work and what they are needed for. And now more about the islands themselves.

What do they sell on the islands?

Islands can be divided into two types: those located in BC and TC. The types of services and products that you will offer depend on the type of center. Below we will describe in more detail what business centers and shopping centers are, their classes and types.

Which business is better suited if you are considering the option of a BC:

Coffee shop, bakery and pastry shop

Printing services, fast photo printing and press sales

Sale of batteries, small household goods

Tobacco kiosk, hookah accessories and e-liquids

For shopping center the list is much longer. Try to focus on selling goods that are not in the hypermarket inside the shopping center or the range of which is very narrow there:

Fresh juices (freshly squeezed juices)

Decorative or craft sweets: chocolate, cakes, candies, etc.

Coffee to go

Wallets, belts, bags and hats

Accessories for smartphones and tablets

Perfumery

Fan paraphernalia (football, hockey, etc.)

Watches, knives, flashlights

Jewelry and bijouterie

Postcards, gifts, gift wrapping

Printing on T-shirts, mugs and instant photo printing

Souvenirs (if the shopping center is near the station or in a tourist area)

Pet supplies (not every shopping center has a full-fledged pet store, but even if there is one, a person can remember that they need to buy loose food or treats for their pet on the way out when they see your island)

Tobacco, cigarettes and everything for hookah

Electronic cigarettes and accessories

A separate point can be made cosmetology services:

Express manicure

Massage chairs

Express haircut

Eyebrow and eyelash extensions

But for such islands, basic showcases will not be enough; you will need separate mirrors, lighting, and chairs, which means you will need more initial investments. But a big plus will be the accompanying sale of cosmetics, which will significantly increase revenue.

Buying a ready-made island

This can be either a full business or a lease assignment. A good option for a start, but in any case, you will either overpay for a working outlet (compared to opening from scratch), or buy cheaper, but this outlet may go bankrupt in your presence. Also, unpleasant situations may arise when the lease of an outlet is transferred to you. For example, you want to open a takeaway coffee outlet in the lobby of a business center, where there is already a coffee shop that gives you its established audience. It looks tempting, but in reality it may turn out that they give you their place, and literally a week later they open a new island next to you, and this audience returns to them. To avoid this, write everything down in the purchase agreement and in the terms of the lease, if possible.

Island by franchise

A good option for retail or catering outlets. Requires a little more initial investment, but you will get:

famous brand, recognition;

reliable supplier;

ready business-plan;

assistance in starting a business.

You can read more about opening a franchise business using the example of a cafe in our separate section.

What types of business centers are there?

This information will come in handy when you look at rental listings or when working with real estate agents. All business centers are divided into three classes: A, B and C. Not long ago, types B+ and C+ began to appear in the descriptions, when landlords want to emphasize the improved characteristics of their center. There is also category D, which is common only in small cities (population around 100,000 people). Such business centers offer potential tenants only “walls”: no infrastructure, you need major renovation, the famous corridor-office layout, which is extremely inconvenient for many tenants.

Most often, there is simply no place to place an island as a point of sale, although the audience of such centers is quite suitable for a certain type of business. For example, you can sell newspapers, small household goods, batteries and similar goods there.

How do the classes of business centers differ?

1. Class A business centers:

usually located in the central part of the city;

have convenient access, secure parking (one parking space per 100 square meters of office space) and separate underground parking;

There must be a public transport stop nearby;

repairs according to international standards;

centralized air conditioning and ventilation system;

reliable 24-hour security;

designed for top companies in the city or country.

2. Class B business centers:

most often located around the city center near metro stations;

availability of open guarded parking;

high-quality interior finishing;

good repair;

communications in full;

individual air conditioning;

designed for medium and small businesses.

3. Class C business centers:

located in residential areas or far from the main highways of the city;

finishing is cosmetic repairs carried out by the owner of the building or the tenants themselves;

disjointed communications;

unguarded parking;

low rental costs are, as a rule, only of interest to small companies.

What types of shopping centers are there?

Shopping centers vary in concept and specialization.

Universal shopping centers. They offer the widest possible range of goods and services. Ideal for different types of islands, the main thing is to study competitors and traffic in order to correctly calculate the payback and feasibility of opening a new point.

Specialized shopping centers. Attract the audience due to a wide range of products in a certain category. This narrow focus may pose some risks. Choosing the type of business, what to sell or what services to provide, should only be based on the specialization of the shopping center. Most often, such centers are formed on the basis chain stores electronics or building materials is a popular phenomenon for cities in regions with populations between 300,000 and 1,000,000 people.

Such shopping centers can be designed for both ordinary buyers (retail) and professionals, which means that in any case there will be traffic here, which gives additional stability to the business.

Fashion centers, where clothes, shoes and accessories are sold. Their advantage is that they are located in the central part of the city and, even with small areas, provide targeted traffic. IN major centers In fashion, the assortment is important: the more different boutiques, the more diverse the audience.

shopping mall(shopping and entertainment complexes) - almost the same as universal shopping centers, only a larger rental area falls on places for leisure, entertainment, sports and recreation, including active ones.

How to search for a place?

Here's ours short plan steps to remove an island in a shopping center:

Make a list of the most popular shopping centers (as an option - as traffic decreases, so that you can start searching in less popular centers at the end). Priority - find a good place in a popular center.

Go around the selected shopping centers, looking for not only vacant, but also occupied places that are suitable for your type of business, with good visibility of signs, storefronts and stable traffic. The best places are near the entrances, but they are usually more expensive.

As you go around, you need to find out the contacts of the administration.

You need to find out the rental price. Perhaps some owners or managers will want to organize a personal meeting and call them to the office for a conversation. Often such issues are resolved individually, depending on the area of ​​the future island and the rental period.

Decide which point you need: “wet” or “dry” (with or without running water). For example, if you are planning to open a coffee shop, this is a very important point. Imported water is expensive and is constantly in short supply. It is needed not only for drinks, but also for washing dishes, cutlery and equipment. It is possible to “outbid” any occupied places by offering a higher rent; the main thing is to understand how profitable this is. Perhaps the lease term under the agreement is for busy place is already coming to an end, and with the help minimum increase fee you can pick it up.

On average, the minimum rental period on the market is 6 months. Few landlords will agree to a shorter period, so it will not be possible to “try” the business and understand whether it works in this place. Be sure to take this into account when drawing up your business plan.

Equipment - new or used?

To be honest, it is very difficult to find a fully working and modern option on the used island equipment market. Plus, you'll have to reassemble it, and it won't look as good as you thought it would look in the ad. In addition, you need to select display cases for your product group, volume of purchases and assortment. For retail islands, one of the most popular designs is rectangular display cases with high corner elements (cabinets, shelves). If you are still considering buying used items, then choose counters with big amount height-adjustable shelves. This will make it much easier for you to adapt display cases to the desired product.

Not every ready-made island pavilion will fit the rental conditions in the chosen location. Be sure to select designs that meet the requirements and general standards of the business center or fuel dispenser.

How much does it cost to open an island in a shopping center?

What do you need and what costs await you when opening an island in a shopping center:

Rent an island in a shopping center. The average area of ​​a point is 10 square meters, then the calculation is based on the price per 1 square meter: if for Moscow it is from 6,000 to 10,000 rubles. (Kyiv - from 2000 to 4000 UAH), then in large regional cities these figures will be at least 2-3 times lower.

Staff. The point must operate while the shopping center is open, which means 30 work shifts of 12 hours per month (working hours are from 10:00 to 22:00). You need at least 2 people who will receive from 500 to 1000 rubles. (200-400 UAH) per shift. Then everything is calculated individually.

Taxes. For Ukraine, this will be 5% of turnover with a single tax plus a monthly unified social tax; for Russia - taxes from payroll, UTII or a percentage of turnover under a simplified system.

Office or warehouse. The goods need to be stored somewhere, because all the products will not be sold at once and together. At first you will realize that what sells faster and more, the rest of the product will “freeze” and overall sales will fall.

This does not mean that you need to keep only the most popular items, you just need to purchase more of them and deliver them as needed, and store the reserves in a warehouse. The requirements for such premises depend on the type of product: the same room will not be suitable for chocolate and jewelry. In addition, when suppliers deliver goods, they need to be capitalized, priced, price tags attached, delivery processed, etc.

A small warehouse or just an office (which is much more common) within walking distance from the point of sale is an ideal option. You can, of course, do everything at home, but this is rather a temporary solution.

Accounting system. It is needed to process deliveries, add new items, prepare reports for the tax office, maintain cash register shifts, take inventory, print fiscal checks etc. It’s best to consider inexpensive ones so that you can see at any time how sales are going at your point and control the entire work process.

Accounting. Perhaps the best option is to outsource it: find a suitable person through colleagues, acquaintances, or trust an agency. For small turnover of a small business, this will be enough, and you won’t have to delve into it and waste your time. When starting a project, count on about 5,000 rubles. or 2500 UAH per month.

Don't be afraid to start your own business. Alternatively, think and take a closer look at what you are missing in the shopping center where you spend the most time. Perhaps your first business is just around the corner.

How to open a grocery store? The idea of ​​opening a small grocery store often arises as an idea profitable business V small town or in the village. Indeed, even small shop products can become a source of stable income.Not so long ago, to make money trading, it was enough small investment, unsuitable premises and unobtrusive service. Nowadays the retail industry is very competitive, so the approach to organizing the work of a store must be serious.

Opening a grocery store in a residential building is not always easy. If the high-rise building does not have special retail space, then to do this you will have to buy a couple of apartments and convert them into non-residential premises. This can be a difficult task because... you will have to make a separate entrance, agree with the meeting of residents on the use of common property (facade, roof, basement), obtain permission for redevelopment, etc. In some cases, renting space for a store will be the best option.

Choosing premises for a store is one of the key issues with which you need to begin implementing your idea. But that's not all. In our instructions, you will learn about other important factors for retail that directly affect your entrepreneurial success. So, let's open a grocery store.

Your own store: how to open a grocery store from scratch

Are you planning to open your own business? Don’t forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Moreover, now many banks offer favorable conditions for opening and maintaining a current account. You can view the offers here.

How to open a grocery store from scratch: step-by-step instructions

If you want to learn how to open a grocery store, then our step-by-step instructions will help you with this. Where to begin? Marketers are confident that for the success of retail trade, the most important thing will be the choice of location and assortment of the store, so the first point of our step by step instructions It will be just a choice of location.

1. Select a store location. You can open a store in a separate building, in a residential high-rise building or on the territory of a shopping center. Each option will have its pros and cons, but you need to focus on the expected customer flow. It is preferable to choose a more expensive premises with more traffic than a cheap one, but where there are few potential buyers.
2. Register an individual entrepreneur or LLC; you can find out the full description of these organizational and legal forms in the article “”? Please note that if you want to sell alcohol, you must register an LLC.
3. Select a tax regime and calculate. You will have little time after state registration to decide on the choice of regime, otherwise you will remain on the general taxation system. And this is difficult and unprofitable. In addition, the need to purchase a cash register depends on the chosen tax regime.
4. Make a technical project and obtain permits to open a grocery store. We have already described above what permissions are needed for this.
5. Purchase and install commercial equipment.
6. Define your target audience. Who will be your buyer: housewives of several neighboring high-rise buildings; business center employees; discerning consumers of gourmet foods? The solvency of your category of potential buyers must be taken into account when choosing assortment for the store.
7. Select several suppliers of goods for your store, find out under what conditions they work: delivery times, minimum purchase quantities, availability of quality certificates. Purchase the first batch of goods to start the store.
8. Report the opening of the store to Rospotrebnadzor by submitting a notification.
9. Make a deal with your employees.
10. Launch advertising and arrange a store opening.

Video: "How to open a grocery store from scratch?"

17Oct

Hello! Today we’ll talk about how to open a store. We will consider the opening of any store, and not a specific example by the type of products sold.

Open your own store- one of the most common options from which novice businessmen choose. A store can generate a stable income and requires virtually no intervention, time or effort. However, many are scared off by not knowing exactly how you can open your own store, how much it will cost and when it will pay off. We tried to answer these and many other questions in this article.

What documents are needed to open a store?

Let's figure out together how to open your own store from scratch. The procedure for preparing for the opening of a store begins with registration as an individual entrepreneur or company with limited liability. Each option has its own advantages, but most often beginners prefer individual entrepreneurs, since in this case there will be fewer problems with reporting, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications result in the fact that the entrepreneur is liable for all obligations with his own property, and the founder of the LLC risks only his share in the total amount authorized capital. Among other advantages is greater anonymity, because not everyone knows who the founders of the LLC are. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should make your choice in advance, since the exact package of documents you will need to collect depends on your legal status.

LLC registration

To register an LLC, you will need to collect the following documents:

• in 2 copies;
• for the sole founder - the decision to create an LLC, for co-founders - the agreement and minutes of the meeting;
• photocopies of the passport of the director and founders;
• a document confirming payment of the state duty in the amount of 4,000 rubles (you will need to open a temporary account);
• if necessary – .

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

• charter with a registration mark;
• registration certificate;
• certificate of assignment of a TIN and registration with the Federal Tax Service;

Individual entrepreneur registration

To register an individual entrepreneur, you will need a shorter list of papers:

• receipt of payment of state duty;
• signed and certified by a notary;
• photocopy of passport;
• photocopy of TIN certificate;
• if necessary, an application for transition to the simplified tax system.

An important point: those who deal with the entire process themselves do not require notarization of the signature on the application, which will save on the services of lawyers.

The registration period is also 5 days; upon completion, the entrepreneur will receive an extract from the Unified State Register of Individual Entrepreneurs and a certificate of state registration as an individual entrepreneur. All documents with information from the Unified State Register of Individual Entrepreneurs and the Unified State Register of Legal Entities for registration of LLCs and individual entrepreneurs are sent to extra-budgetary funds every day. The same information is sent to statistical authorities.

Notification of completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to recent changes in legislation, aspiring entrepreneurs no longer need to submit a huge pile of papers to various authorities. Instead, to open a store, it will only be necessary to notify one specific authority.

For individual entrepreneurs and LLCs opening trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to engage in wholesale supplies of food or non-food consumer goods.

The notification must be submitted in the form specified in the relevant Rules. It can be delivered either in person, or by mail, or electronically, certified electronic signature. In the latter case, the government services portal is used. Upon completion of the process, you can open the store for the first customers.

Which store is profitable to open?

Almost all retail outlets are in demand among buyers. However, some of them generate more income than others, and the initial investment pays off faster. Next we will look at different ideas to open a store, let's estimate how much money you need to open your store. It is also worth understanding which store is profitable to open during a crisis.

Flower shop

Opening a flower shop is always profitable, but you need to choose the right place and delve into flower business so as not to incur losses due to damage to the goods. You need to know how to sell flowers!

Produse store

A reliable and popular option, especially attractive to those new to the business. The demand for products will never subside, which guarantees a constant income if the outlet is located in a good location. However, it requires special equipment, including quite expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store you will need certificates for varnishes, paints, etc. The most profitable way to open stores household goods in small populated areas and villages. Payback period is 1-1.5 years.

Children's store: toys, clothes, shoes

This product will always be in demand, because no one will save on clothes and shoes for activities.

Also, many parents are simply unable to refuse their child when he asks. new toy. The furnishings in such a store should be appropriate - the shelves are slightly lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In times of crisis, it is worth paying attention first of all to more affordable solutions, and not to luxury furniture. It is also worth paying attention to domestic manufacturers. The quality of their products is not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People always build – in times of crisis and beyond. A variety of construction and finishing materials are in stable demand. The profitability of the business, according to experts, is about 20%.

Auto parts store

Ask any car owner and he will tell you that there is always a shortage of spare parts in stores and you have to wait a long time for them after ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the province, think about which store to open in a small town. All of the above options are certainly suitable. You can also consider, for example, opening a pet supply store, a car accessories store, a fabric store, etc.

Selecting commercial equipment for a store

No one real store cannot do without the appropriate equipment. The choice of specific models should be made based on the assortment of the retail outlet. Particular attention should be paid to refrigeration equipment - it is this that takes up the most space, and prices can cause a serious blow to the budget.

The selection of display cases is made based on turnover and assortment. For example, for refrigerated display cases, you should choose models with deep narrow display, and the temperature regime for them should be maintained within the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After refrigeration equipment, it is worth moving on to the selection of racks, which will become the main element for displaying goods. Today on sale you can find models with sections with lengths from 600 to 1250 mm. The price varies depending on the length. For bakery products the display cases are additionally equipped with wooden baskets, and the confectionery sections are supplemented with limiters that do not allow the goods to spill.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before purchasing a specific model, you should pay attention to analogues, compare their parameters and only then opt for a specific option.

Choosing a room to open a store

A significant role in the question of how to open your own store is played by the competent choice of premises for it. There are a number of requirements and aspects that you should pay attention to when choosing.

1. Product type. Selected species goods are required to be sold in certain places. For example, a grocery store or simple household goods should not be located in large shopping centers - preference should be given to more accessible premises. An excellent option would be a building on a busy street in a residential area.
2. Availability and Visibility. Remember: even the largest traffic does not guarantee large quantity visitors and buyers. The retail outlet should be located in such a way that there are as many target customers on the street as possible. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember: the better a store is visible, the less advertising it requires. It is very important that there are sufficient parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters of retail space.
3. Competitors. The presence of neighboring firms can play both a positive and negative role. Here it is important to take into account their clientele: a hypermarket and an expensive boutique will not bring each other new clients, but a beauty salon may well contribute to the growth of the client base.
4. Price. One of the most important factors. It’s worth noting that we’re not just talking about rental costs here. Any premises require periodic repairs from the owner. In addition, this amount should also include marketing costs when the store is located away from the main flow of visitors. Don't forget about monthly payments: public utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
5. Personal preferences. If you yourself plan to work in your own store, when choosing a premises it would be useful to take into account your own preferences - the distance of the place from home and the like.

It is very important not to rush when choosing a location for a store. Try to research the area in advance, look at potential clients and competitors. In some cases, you should not be afraid to postpone the opening date for this purpose, because the wrong choice will result in a whole host of problems.

Choosing a supplier for the store

Just as a seller fights for every client, so suppliers fight for their customers. At its core, a supplier is the same store, but a wholesale one. You should choose your supplier especially carefully. Particular attention should be paid to the following criteria:

• Reliability. Of course, reliability is the most important criterion. It includes how obligatory the supplier is in terms of fulfilling the order, how honest he is during payments, and how timely he makes deliveries.
• Price. It is completely logical that everyone wants to purchase goods as cheaply as possible. Under equal conditions, preference should be given to the supplier with the lowest prices.
• Range. Also very important criterion— the wider the product line is displayed, the more interest it can attract.
• Brand recognition. Everyone knows that trading is inextricably linked with psychology. To quickly gain a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - returning or replacing a product under warranty is much easier.
• Additional nuances. Important details include discounts, bonuses, deferred payments, issuance of goods for sale, and other similar ones. They will allow you to get additional profit, so you definitely shouldn’t neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. This way, if problems arise with one, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the supplier’s city and your own. The best option would be delivery by rail.

Finally, communication with suppliers is most often carried out through Email. All you have to do is select the items you are interested in, and the supplier will issue an invoice in response. After payment selected transport company will deliver the goods.

Search for personnel for the store

Every employer can take two paths when searching for employees. He may try to find high-quality professionals who will immediately show highest result, or can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a shortage of such specialists. In addition, they will also require appropriate wages, which not everyone can afford. And each such employee has experience and a number of unique attitudes, so first you will need to rebuild them to new conditions. Among the advantages, it should be noted that it will be possible to save on training, and employees will be able to work on the day of hiring.

Talented newcomers will become clay in the hands of a master. With proper guidance, they can become professionals of the highest class, but there is a chance of getting nothing but problems instead. But the salary of such an employee may be lower. At a minimum, at the stage of gaining experience, training and internship. Such people can be raised in a team as successful and dedicated employees who fully correspond to the specifics of the job.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. Training a new employee invariably involves costs, including attending courses and training. And you just need to learn the range of products - find out their features, advantages and disadvantages. When hiring a talented newcomer, you should pay attention not only and not so much to his presentation and communication skills, but also to his intelligence, because in a short time he will need to remember a lot of characteristics of various products.

The picture that emerges is that high-quality specialists are a better option if you can afford them. Otherwise, you will have to make do with promising newcomers.

Who is responsible for recruiting employees? In all more or less large companies this role is assigned to the HR department. The search for new specialists is most often carried out in the following ways:

• Relatives and friends. As practice shows, this option is common, but often one of the worst. No matter how close an acquaintance is, this does not mean that he will be a good employee and seller. Unlike people on the street, it is more difficult to objectively assess a relative’s skills. Very often we subconsciously smooth out obvious shortcomings and biasedly encourage our relatives.
• Posting advertisements in stores and on the street. One of the least expensive, but at the same time effective ways, which is why it is attractive. Those who apply through an ad found on the sales floor can be immediately sent to the HR department, which will save a lot of time. Unfortunately, this turns into too much traffic - the manager’s office is very close, so simply curious people can enter it, hoping for luck.
• Ads in printed publications and the Internet. There are two main paths here. You can study the existing offer or submit your own ad. In the first case, you will have to spend a lot of effort and time to study applicants and consider their candidacies. As a result, even finding one employee can take several days. Your own advertisement has a number of advantages - if you compose it correctly, then unsuitable candidates can be eliminated immediately. You don’t have to call those interested - they will come to your HR department themselves.
• Working with recruitment agencies. The main advantage of this option is that all the work of studying the resume, searching and interviewing is transferred to a third party. As a result, only those people who fully match the given profile will be sent to your company. The disadvantages of the approach are obvious: the work of a recruitment agency requires its own payment, sometimes quite a lot. And despite all the precautions, acquiring a “pig in a poke” is quite possible. You can avoid risks if the contract with the recruitment agency mentions the payment of a fee only upon the employee’s enrollment upon completion of the probationary period.
• Talent hunt or Headhunting. This method personnel search is one of the most current developments. It involves luring high-quality specialists from other companies. The main advantage of this approach is the opportunity to observe employees in action and evaluate their skills and abilities. The main disadvantage is the high costs, because you will need to make a fairly lucrative offer that he cannot refuse. And once an employee has been lured away, you can always lure him back again: you can hardly expect any kind of unconditional loyalty from such a person.

The methods mentioned above are equally suitable for finding experienced specialists and promising newcomers. The only exception is headhunting. Experts recommend that when looking for a professional, contact recruitment agency, since the chance of finding a truly experienced employee increases many times over. You can also look for newcomers using other, less expensive means. Experts believe that the optimal team will be one that combines experienced specialists and young beginners. This will make the store more efficient and reduce wage costs.

Finally, when hiring, you should not focus only on your diploma and resume. It is also worth paying attention to the applicant’s charm and appearance. Remember that sellers will become the face of your company and this face should be beautiful and cheerful.

Store business plan - tasks and goals

An important point in the question of how to open your own store is drawing up a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without drawing it up.

Drawing up a business plan must satisfy the following goals:

• It should help a potential investor understand whether the project is worth investing in.
• The information in it should be decisive for the bank if a loan is required.
• The plan becomes the source of all information about the project. This information will be useful not only to the founders, but also to outside observers.

Accordingly, the business plan should solve the following tasks:

• Determining the circle of persons responsible for implementing the plan.
• Revealing target markets, determining the store’s position in the market.
• Setting short- and long-term goals, forming tactics for achieving them and development strategies.
• Evaluating profitability and possible costs.

It is important to remember that a well-drafted business plan is the key to the prosperity of the store. In no case should you ignore this point, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing a form of taxation

The issue of choosing a form of taxation plays an important role when opening a store. Not only the tax burden, but also the volume of penalties for various offenses depends on this. It’s worth saying right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make your choice:

1. Prepare general characteristics companies: where will the store be located, will there be any customers legal entities, what is the value of the assets and the planned annual revenue.
2. Make an analysis of all forms of taxation and select taxes common to all.
3. Select your preferred option.

The choice of taxation form should be made based on your net profit, and not on the volume of tax burden. In some cases, it makes sense to choose a system with high taxes, which will allow you to save money in the future or achieve a certain goal - occupying a certain market segment or similar.

General taxation system or OSNO

Applicable to individual entrepreneurs and LLCs. This is the default option - if there have been no statements about switching to a different form, then OSNO is used. Requirements include maintaining accounting, maintaining a ledger of expenses and income.

OSNO taxes for LLC:

• The main tax is corporate income tax in the amount of 20% of profit.
• Value added tax VAT – 0, 10 or 18%.
• Corporate property tax of up to 2.2%.
• Insurance premiums for employees – 34%.

OSNO taxes for individual entrepreneurs%

• Personal income tax in the amount of 13% of income.
• VAT – 0, 10 or 18%.
• Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can cope with them.

Simplified taxation system simplified tax system

LLCs under the simplified tax system do not pay taxes on property, profits and VAT. Individual entrepreneurs are exempt from VAT, personal income tax and property used in their activities. The simplified tax system is not available to everyone.

Requirements of the simplified tax system for LLC:

• Less than 100 employees.
• Income less than 60 million rubles per year.
• Lack of representative offices and branches.
• Income for the last 9 months is less than 45 million rubles.

There are no restrictions for individual entrepreneurs.

Tax rates of the simplified tax system: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for stores with low expenses. Most often, entrepreneurs choose the first option with a simplified tax system of 15%. However, you should not consider this option the best - before making a choice, it is better to analyze both options.

Single tax on imputed income or UTII

Is single tax on imputed income, that is, a fixed tax on specific species activities. This tax does not depend on income; it is paid even if there is no income. Payment is made every quarter.

Conditions for switching to UTII:

• Suitable activity.
• Less than 100 employees.
• Must be permitted in the territory where the activity is carried out.
• For LLC – share third party organization should be no more than 25%.

The transition to UTII is not possible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent tax system. You can find them in article 346.43 tax code. The rate for individual entrepreneurs is 6% of the possible annual income. To transfer, the company must have no more than 15 employees, and annual income must not exceed 60 million rubles. The validity period of a patent ranges from a month to a year.

The main advantage of PSN is the absence of reporting, the need for a cash register and a fixed tax amount. This option is optimal for entrepreneurs whose activities are seasonal in nature and are of little use for stores.

How much does it cost to open a store?

Many people are wondering how much it will cost to open own store? Which store to open with minimal investment? It is simply impossible to answer this question with any certainty; there are too many factors at play. What exactly are you planning to sell? In which city will the store be opened, and in what area? Because of this variety, prices vary very, very widely. More often than not, something definite can be said already at the business planning stage, and then a new, even more interesting question arises: where to find start-up capital to open a store?

Experienced entrepreneurs begin searching for funds after registering a business. In this case, it turns out that detailed business plan, in which you can see the entire project indicating the amount for its implementation. It is possible that required amount could have been found much in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

• Investors. After you have ready business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone will be ready to invest their own money in your business.
• Banks. A bank loan is also a common method of solving the problem. However, you should not think of it as a panacea - it often falls on the shoulders of a beginning entrepreneur like a yoke, significantly slowing down the development of the business.
• Friends and relatives. You can always try to involve friends or relatives in the matter. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, you can simply buy out the share.

Attracting first clients

After opening a store, the question of attracting the first customers arises. Currently, marketers have come up with many recipes for success, but the simplest and at the same time effective are:

• Distribution of leaflets. The main thing here is a bright, attractive design that would make a person not only take the leaflet, but also become interested in its content. It should also contain important information regarding the products you offer, as well as address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them through mailboxes and place them on tables in supermarkets.
• Posting advertisements. The method is as simple as it is effective, but not without its drawbacks. Not many people look at notice boards (unless they are located at public transport stops). In addition, such a method can spoil the reputation in the future - “advertising on poles” is perceived negatively by many.
• Display advertising. Perhaps the most optimal method to date. You can place an ad in newspapers, on television, but, above all, it is worth advertising on the World Wide Web. The last option is especially good because it will not require much investment, and the audience reach will be simply huge. In addition, you can choose literally any convenient format for your advertising.
• Recommend to friends. You can tell your acquaintances, friends, relatives, relatives of friends, etc. about your product. This option will be the easiest way to advertise your product without spending any money at all. At the same time, it is also distinguished by its effectiveness, because we all trust our own surroundings much more than even the most beautiful advertising leaflets. One should not discount the effect “ word of mouth" Even experts admit that it is one of the most effective methods advertising.

Finally, it’s worth giving a few tips that may be useful to novice entrepreneurs thinking about how to open their own store.

Instead of developing completely your own trademark, entrepreneurs prefer to work as a franchise. This phenomenon is called franchising and is a special type of relationship between entities in which the franchisor transfers the rights to conduct business without limiting either the basic principles or business model of the franchisee.

This approach has its pros and cons.

Advantages:

1. Saving money;
2. Product certification;
3. Ready soil for business (no need to develop a strategy, concept, etc.);
4. More acceptable lending conditions;
5. Reduced advertising costs (you won’t have to promote your brand again);
6. Centralized marketing strategy;
7. Support from the copyright holder in terms of procurement, supply, design and staff training.

Flaws:

1. Difficult conditions for both sides due to shortcomings legislative framework RF.
2. The contract is concluded for a period of 5 years. Termination is subject to penalties.
3. Expenses in the form of monthly royalty payments.
4. Constant control by the copyright holder of the brand and some restrictions.
5. Franchising does not eliminate the need to go through numerous bureaucratic procedures, including registering an LLC or individual entrepreneur.

You can find franchises of many stores in ours.

Conclusion

As you can see from the above, if not everyone, then many can open a store today. You need to know where to start to open your own store. The main thing in this matter is careful planning and understanding of the store’s operating processes. Of course, not a single business at the beginning is complete without a lot of troubles, but if you follow the tips given above, within a year or two your own retail outlet will begin to generate a stable income. We hope that we were able to help you, and now you can easily answer the question of how to open your own store!

In the minds of the inexperienced office workers(they are the main visitors to shopping centers) occasionally the asterisk “I want my own business” flashes. Outwardly, everything is simple - the task is formulated as “I’ll open one small point first,” and then yachts, the Cote d’Azur with palm trees, and fresh crabs quickly flash before your eyes. This kaleidoscope of dreams sometimes lingers with all sorts of idle questions like “what should I wear for my money?”:

Some (about one in a hundred who are passionate about the idea) decide to jump into this pool. Most often by purchasing an already operating store. I will consider the issue of purchasing an already operating business later, but for now let’s focus on opening a store in the “Island” format (in simple terms - a tray). The area of ​​such a Klondike, as you might guess, is limited by the amount of rent. Mostly only 5-10 square meters. So, we want to open an “Island” (this term is more euphonious than a tray - looking with a dragging gaze at the girl, casually declare - “I have a store in a shopping center, a small island” - better than “I keep a tray.”

1. To begin with, what to trade. The city has a lot of shopping centers, wholesale markets, and online stores. An “idea” is like a diamond, you need to find it. And if you have found a real USP (unique selling proposition), then the key to success is already there. Not 100%, but let’s say about thirty. The peculiarity of retail is that even if you sell mink coats at half the market price, there will be no immediate sales. And they won't be around for long. 1) they won’t know about you; 2) those who know will be afraid to buy “why is it so cheap”; 3) those who want to buy will hold back their money (I’ll get through this winter in the old one, and then I’ll buy) and so on ad infinitum. Hysterical “SALE” and “80% discount” in shop windows won’t help much - now it only works for brands. Good USP can be based on Maslow's pyramid of needs (as they increase: food, apartment, clothes and shoes, medicines, educational services and so on. up to souvenirs, easels, violins and Stradivarius drums).

As an option, go to the USA or China (preferably Guangzhou) and go, look, choose. But this is the path of serious investment - with an amount of 2-3 million rubles, which you are also ready to freeze for a long time (delivery takes 2-4 months, sometimes more).

Bad luck? We want to try it right away - the palm trees of our dreams stab us in the back with sharp leaves. So, let’s list the options for “what to trade”:
1.1. We are looking for something new in China, we bring it, we open. Requires investment, plus time and organization costs.
1.2. We surf the Internet in search of cool Moscow wholesale companies, look at the assortment, wander around the shopping center (shopping center), compare, and again look at the assortment of wholesalers. Let's choose. Of course, there is no uniqueness.
1.3. We buy a ready-made business. It’s quite possible, but there are two options: a) you can buy a working theme at an expensive price b) you can buy cheaper something that will finally go bankrupt in your presence. Consider the cost of the business as turnover for 4-6 months (of course, adjusted for profitability) for a point operating in a slight plus. So, a store making 200,000 in turnover per month will cost 800,000 rubles - 1,200,000 rubles, including equipment, inventory balance (calculate it at purchase prices), rental agreements, etc. If it’s cheaper, it’s a reason for checks; if it’s more expensive, it’s also not good. In general, as I said above, the topic is complex and will be considered separately.
1.4. Franchise. It requires investment, but we immediately get a) a brand, often well-known b) a single supplier c) assistance in organization. Previously, the franchise was a utopia, now there are many interesting ones. Sometimes I look for them on www.beboss.ru There, for example, there is Sunlight - a worthy topic.

2. We decided on the product and found what we liked. Now let’s calculate that this will have to be done regardless of the decisions in step 1.

2.1. Rent. You are standing in a shopping center, on 10 square meters. Those. your expenses are at least 4,500 rubles. x 10 = 45,000 rub. rent per month. But the rate of 4,500 has long been gone, “this is fantastic,” so focus on 65,000 rubles. In places like Mega, and in general top shopping centers, rent for “Islands” is 10,000 rubles. per meter, i.e. your amount is 100,000 rubles.

2.2. Sellers. Robots have not yet been invented (and they will probably be expensive), and slavery is prohibited (unfortunately). Those. searching and hiring sellers is an objective reality and necessity. Your point requires 30 work shifts per month, 12 hours each (from 10-00 to 22-00). That means at least two sellers. How much will you pay? Well, I don’t know how it is everywhere, focus on 1,000 rubles per shift. It's minimum. I would even say 1,200 rubles. Total for the circle is 36,000 rubles. in addition to rent - it is tax free. Previously, sellers used to be hired as individual entrepreneurs - but since 2013, taxes on them have increased significantly. As for taxes, you will have taxes from payroll, UTII or a simplified percentage of turnover. Feel free to pledge 20,000-25,000 per month.

2.3. Office and warehouse. The product tends to be sold. Moreover - good product sells quickly, bad ones don't sell at all.

As old as life itself, the Pareto rule is in action. Your 100 or 1000 items of product will not sell at once - the most popular and interesting ones will quickly go away, the rest will freeze and sales will fall. This means we need to plan in advance for renewal/maintenance inventory balances. Where will you store your wealth? It is clear that the requirements for the premises are determined by the product - industrial vacuum cleaners are one thing, jewelry is another. Suppliers will deliver the goods, they must be capitalized, priced, and price tags printed. So either a warehouse (which is less common) or just an office (which is more common). Of course, you can do it at home - but this is not an option.

2.4. Accounting system. Ordering a product from a supplier is an intimate and exciting process. Saying “stop by the store and bring what’s on sale” is a pleasant option, but unrealistic. Especially if the supplier is in Moscow. Those. you need a) a computer, b) a program (Excel will not work here, you need to receive goods, write off sales, control balances). The best option, of course, 1C 7.7. You can do 8.0 if you have the money - but a lot of it has already been spent. So we add a laptop (10,000 rubles) and 1C (15,000 rubles). In general, 1C TIS 7.7 is better. + URIB (control distributed databases data) - but this is already deep in the development perspective. Let's also mention a printer for printing price tags and invoices, and Internet access for work (if you rented an office).

2.5. A legal entity with a current account (most likely an LLC), this is 15,000 rubles. Immediately discuss with the bank the installation of a payment terminal - now 50% of buyers have cards. Moreover, the cards allow you to spend money without interest, but withdrawing from ATMs charges interest, i.e. the strategy of saving money at the terminal in the form of “go and buy” will not work. SKB Bank demands 25,000 rubles. for installing the terminal - having a laugh, we go to Bank24ru and receive the terminal as a gift to our current account. I also installed terminals at MDM Bank and Sberbank for free.

2.6. Outsourcing accounting. Find a friend - everyone has acquaintances with accountants, and while your turnover is small, 5,000 rubles. a month is enough.

Ugh...tired. We were left with the choice of location (I don’t deliberately designate it as a priority - there are many nuances there. The location is important, but not primary in the sense that all the best places are not for you, unless of course your dad is the owner of this shopping center, but there is always a choice from what, so it’s not scary). Further inventory and assortment; rental agreement, selection and purchase of equipment (with a design project, of course).

But that's all in the next issue of "Trading Point for Dummies" :)))

UPD. If the topic of work retail outlets interesting - I will write - a look, as they say, from the inside. So add yourself as a friend and leave comments to identify your interest in the topic.

While there is no interest, well, to hell with it - if there is interest, we will return to the topic.