Best Places to Advertise

The number of future buyers and customers directly depends on the location of the advertisement. As a rule, large companies do not skimp on buying the most popular sites for installing their advertising media. Representatives of small and medium-sized businesses do not attach much importance to this, believing that they cannot afford such expenses. In addition, they do not expect a special effect from promotions, and therefore, if they invest in advertising, they use ineffective advertising tools. That is why there is practically no return.

The best advertising spots in the city

But for those who understand the meaning of the correct placement of advertising, it is very important where exactly to install their designs. Usually they are strengthened in the most crowded, popular places in the city, but even here you need to have a clear idea of ​​​​the composition of the audience that will see these messages. For example, if you place a banner offering children's toys and clothes in an airport hall that is usually crowded with people, the return on such advertising is unlikely to exceed expectations. After all, the audience of this place is far from thinking about buying children's goods. People are preoccupied with the upcoming departure, they are busy with luggage and pay attention mainly to advertising of goods needed on the way or to ticket prices. If the same advertising banners are installed near shopping centers, children's institutions, maternity hospitals or clinics for children, then it will bring much more buyers.

The main rule for finding a good place should be to find the places where your target audience most often visits. It is also necessary to pay attention to the broadcast time when it comes to television or radio advertising. For example, advertising addressed to young parents should be broadcast during the daytime, if the products are intended for the older generation, it is better to run it in the early morning hours, and for young people it is better to run in the evening and at night.

Where else can you place ATL ads?

The most profitable is the placement of advertising in places of direct sales, for example, in the halls of supermarkets or on the way to them. The second most popular is advertising in the windows of large shopping and entertainment establishments. Further, you can highlight advertising in elevators and on bulletin boards at the entrance to the entrances of houses. It is necessary to ensure that consumer goods are advertised here, services that are really needed by residents of houses.

Large billboards installed along highways, highways, and parking lots are also considered popular.

The main requirements that experienced advertisers make when choosing an advertising space are:

• Required target audience;
• Coverage of the surrounding area;
• The number of contacts with an advertising medium at one point;
• Contact time spent remembering ads.

It should be remembered that even if you install a banner in the most crowded and frequently visited place, but do not take care that the inscriptions are easy to read, so that the viewing angle allows you to see all the information, if the structure is covered with foliage or protruding parts of buildings, then the effect of such advertising will be few.