The best coffee-to-go franchises. Coffee shop franchise: business with the aroma of coffee

The principle is simple: we go where there are more people who want to treat themselves to coffee. But it sounds rosy in the warm season. And it’s a completely different matter with a full-fledged establishment that offers the client much more than a cup of coffee to go. The golden mean is a mini-coffee shop. There is a place to sit and you can order takeout.

I've been in the coffee business for several years now. I’ll say right away that not everything is as simple as it seems at first glance. Even if you start with a franchise...
There is too much competition, “newcomers” are simply being squeezed out, especially in cities like Moscow.
The main thing is to find your place and your audience! A lot depends on this. Of course, this business will not make a profit right away, everything takes time, but there is always a prospect!

My husband and I are thinking about investing our capital in something profitable. The coffee industry is now developing quite rapidly, so we select something with this theme. It will be cheaper and more profitable, as I understand it mobile coffee shop, just an affordable option. It’s worth starting with this, and with future expansion, perhaps we’ll decide on a franchising coffee shop.

Review of five ready-made business models for selling takeaway coffee.

Coffee to go is an attractive offer to cheer up with a delicious drink not immediately, but a little later, in the office or on the road. Or sit with him on a bench in a shopping center. The essence of the business is to sell drinks to go.

To assess business prospects, just look at the numbers. Thus, the Bodriy Den microcoffee chain started in 2012 with a starting capital of 100 thousand rubles. When working in this format, the profitability of coffee is 25-35%. Today, in 2015, you will have to invest more, but the investment amounts are minimal compared to other types of business - on average, 200 thousand rubles are spent on opening a store. The revenue of one kiosk can reach 350 thousand rubles. per month.

The main condition for successful work- you need to open in a busy place, preferably near a transport intersection, central regions or business district. This is especially true for limited-stock outlets that specialize in coffee. But this is a product of impulsive demand; no one will specifically look for it. You can also organize a place in a shopping center - it will also have its own clientele. Baked goods, cakes, chocolate, as well as impulse products (chewing gum, etc.) will help increase your check.

The easiest way to open a coffee shop offering takeaway coffee is as a franchise. In this case, the franchisee receives support, equipment is optional), as well as the opportunity to sell products under famous brand. The terms of the franchise, as well as the work options, may be different.

Takeaway coffee in video format

Detailed information It’s better to learn about the coffee business from an entrepreneur, a coffee shop owner:

Franchise #1 - Federal chain of coffee bars Coffee Woods

The federal chain of coffee bars Coffee Woods offer a completely transparent strategy for running a franchise business, which will help you earn from 250 thousand rubles from the second month of operation.

At the beginning of September 2016, the network was represented by 57 points opened by 34 partners. Coffee Woods coffee shops have added their own twist to the franchising business: partners do not pay monthly fees, and a full-fledged advertising campaign is carried out at the start, which is completely free for franchisees. The assortment includes 32 types of coffee and soft drinks.

As for the numbers, they are as follows:

• Lump sum payment - 175 thousand rubles;
• Initial investment (counter, rental premises, coffee equipment, bar equipment) - 200 thousand rubles;
• Advertising company- for free;
• Royalties are not provided.

The amount of initial investment may vary depending on the wishes of the partner: the desire to open a coffee shop in a large shopping and entertainment center or in a small premises in a residential area of ​​the city. These and other parameters will change the amount of rent for the premises, the number of employees, equipment, and inventory. Coffee Woods has a special analytical department that calculates the amount of initial investment depending on the wishes of the partner.

What franchisees receive:

• Support at each stage of founding and establishing a business;
• Basic package of marketing materials;
• Coffee equipment for rent;
• Assistance in concluding contracts with suppliers;
• Package of training materials;
• Technological maps;
• Team travel to any city to open a coffee shop;
• Consultations 24 hours 7 days a week;
• Projected revenue from 10 thousand rubles per day.

Franchise #2 - microcoffee shop “Beautiful Day”

“Bodriy Den” is a chain of microcoffee shops. One catering point occupies no more than 4 square meters. meters and specializes in selling coffee. The menu may also include baked goods. The format is good for business and shopping centers, but the location must be chosen according to the audience.

The main consumers are modern young people, students, young families, visitors of notaries and lawyers, clients of fitness centers. These are students, office employees, entrepreneurs. Prosperity is also important; not all categories of citizens can afford to buy coffee from 150 rubles. per glass. The highest conversion is observed in business centers consistently 5 days a week; competition here is low. In shopping centers it’s the other way around - the main revenue is on weekends, there’s a lot of competition, you need to stand out from the rest.

The main thing for the micro-coffee shop format is a good location. Moreover, the trafficability of the entire shopping center is important, but of the specific area where the counter will be located. The more people who see the sign, the more appropriate it will be. Also good place there will be a point in car sales centers, there are microcoffee shops at ski resorts. It’s better to “catch” people at the entrance to the building, because... no one will specifically look for where to buy coffee, especially if the person came on business. Therefore, it is important that the stand is visible.

The cost of renting a meter of area can be from 2 to 50 thousand rubles. depending on the city and building. In this case, work will require from 1.5 to 4 meters - you can install different types of racks. Franchise providers promise a profitability of 20-40% with a turnover of 100-400 thousand rubles.

Features of the coffee-to-go franchise “Cheerful Day”:

• entrance fee - 100 or 490 thousand rubles. depending on the package;
• royalty - no;
• investments - 80-120 thousand rubles. when purchasing a minimum package per rack and Consumables, coffee machine is included in the complete package;
• payback - 6 months;
• The coffee shop's monthly revenue is 150,000 rubles.

To place the rack you will need a 220 V socket; running water is not necessary.

The main things for work are supplied by the franchisor, this is a stand (optional), branded cups, mixtures (consumables are purchased for a fee). Sugar, milk, and baked goods are purchased at local markets.

To open, you can use an individual entrepreneur or LLC, the optimal taxation system is UTII, if not available, the simplified tax system is 6%. A cloud-based CRM-ERP system is used for management; the fee for it is 2-2.5% at the start, and is subsequently calculated based on turnover. Cash machine not used, a receipt printer with a netbook is used. Also on initial stage uniforms for staff are purchased. 1-2 baristas are enough to work, depending on the place and time of work. One person is enough in the business center, because... the main flow passes through work time.

What equipment is needed to get started:

• rack;
• information board with menu;
• coffee machine and coffee grinder;
• cash register (netbook, receipt printer, cash drawer);
• bar refrigerator;
• pump and mixer for autonomous water supply.

Additional expenses - loyalty cards, staff uniforms, badges, coin box, operating hours sign, pitcher, tamper, knock box. Consumables - coffee, sugar, cream, milk, branded cups, thermal mugs, lids, napkins, syrups, disposable plates and spoons.

Franchise #3 - chain of fast food restaurants "Uncle Doner"

The restaurant chain also offers takeaway coffee fast food“Uncle Doner” and you can open an establishment as a franchise. However, in addition to coffee itself, the restaurant’s menu includes main dishes (specialty in flatbread with various fillings, burgers, manti, French fries, samsa).

This is a place where you can not only cheer up with a delicious drink, but also have a snack. Such restaurants can be located in food courts in shopping centers, they can be opened on the street, near bus stops, at train stations and bus stations. Due to low prices(coffee costs 55-70 rubles) and the presence of dishes on the menu for a quick snack, clients with below-average incomes also turn to them.

These establishments also sell drinks to-go; the format of these establishments is more understandable to most. Simply put, this is the same shawarma, only in a more civilized form. The founders took a product known to most, improved it, created symbols and form style, they built nice pavilions. Visitors are people who happen to be nearby and want to grab a bite to eat. No one will specifically go to Uncle Dörner, so it is important to locate the cafe close to the flow of people. But in this case there are more placement options, since advertising in the form of signs, stands, and promoters will also work. If few people will specifically go for coffee alone, then the drink as part of a full meal has a much better chance, especially since in the establishment you can sit down and take a break from the road.

Franchise features:

• entrance fee - 500 thousand rubles;
• royalty - 3% of turnover;
• payback of the project - 6-18 months;
• return on sales is 17-19%.

In addition to paying the entrance fee, you will also have to spend money on the construction of a pavilion (renting space in the shopping center), as well as equipment (coffee machines, distribution line, display case, menu, etc.).

Franchise #4 - Coffee Like

Coffee Like also offers drinks to go. They work according to the same system as “Beautiful Day”, but in addition to traditional coffee they also add seasonal offerings to the menu. In summer, cooling drinks are better served - fruit cocktails, mojitos. IN classic version There is coffee (different varieties and volumes) and tea.

The establishment is a coffee bar and can be located in shopping and business centers, as well as in other places, for example, entertainment centers. A place is rented and a stand is installed. Buyers are mainly young people, students, office workers, entrepreneurs, as well as other visitors. The establishment should be located in a passable place, preferably on the incoming flow (into the building or onto the floor).

There is an option to put up a separate stand on the street and sell coffee without a waiting room. This format is best used in recreational areas (popular city parks, squares, skating rinks), as well as in the central part of cities, especially megacities. The initial costs are minimal - for a stand and equipment for making coffee (coffee machine and coffee grinder). Raw materials are purchased locally, the accounting system is in the cloud.

Franchise features:

• entrance fee - 300 thousand rubles;
• royalty - no;
• investments - 450-700 thousand rubles;
• return on investment - 3 months.

Franchise #5 - GO!coffee

The GO! coffee to-go coffee franchise allows you to enter the business with minimal investment. The concept of the placement is similar to the takeaway coffee brand “Bodriy Den”. Coffee sales locations are located in shopping and business centers, cinemas, entertainment venues, universities, and office buildings. Workplace located behind the counter. You can also open a pavilion on the street; the drink is in demand at public events and on busy streets. You can locate yourself next to a fast food kiosk that cannot offer customers real bean coffee.

The main difference from the “Bold Day” franchise is that the location can be selected after the conclusion of the contract, i.e. the presence of a potentially attractive point is not a prerequisite.

Possible work formats:

• coffee shop with a separate entrance (a full-fledged establishment where people come to have a snack and relax, coffee to go - additional service);
• an island in a shopping center (only open for takeaway);
• shopping pavilion (open for takeaway, can also accommodate several people inside);
• mobile coffee shop (works mainly at large events, as well as on-site service).

The company does not provide racks; it only develops drawings according to which the franchisee manufactures them. Therefore, the care of the place lies entirely with him. You will also need a coffee grinder and coffee machine to open it. They are present in the maximum package. The franchisee purchases all branded consumables from the franchisor, and products from local suppliers. The menu may contain related products - baked goods, sweets, chewing gum.

Franchise features:

• entrance fee - 100, 140 or 220 thousand rubles. depending on the package;
• investments - 150 thousand rubles.

conclusions

Thus, a business selling takeaway coffee may well exist, but one cannot expect much profit from it. But it will not require unaffordable investments either. A good option for a start for those who want to understand whether they will succeed in working with catering. Despite the limited range of services offered, such points give a very clear idea of ​​​​working with food products and serving visitors. In the future, you can develop by increasing the number of coffee shops or expanding the range, as well as changing the format itself (for example, opening a cafe).