What product is in demand now? What do ordinary people most often buy on the Internet?

Fitness is an area that is simply buzzing with the number of business ideas and innovations. New formats and startups, apps and exercise equipment, sportswear and gadgets - in this collection we’ll talk about it all.

Business idea No. 6047

Canadian startup DoseBiome has created a drink that improves oral health and reduces the risk of tooth decay. “1000 Ideas” tried to find products whose usefulness could be increased.

Investments from RUB 4,800,000.

A wide range of products from food to stationery and tools. A flexible and understandable price range that inspires customer confidence and high customer flow regardless of the economic situation

Business idea No. 6045

CANVAS has released a collection of New Year's decor for hipsters with a beaver-lumberjack and a “coffee raccoon”. “1000 Ideas” decided to dream up gifts for other movements and subcultures.

Dutch designer Rommie Kuperus creates outrageous accessories in the form of food. In her collection you can find very appetizing handbags, clutches, wallets, bow ties and jewelry.

A group of designers from China have introduced a fan that can rotate 360 ​​degrees.

One of the problems with conventional fans is that their angles are limited...

SmartDuvet Breeze invites all couples to stop conflicts over dividing the blanket and eliminate arguments about who will make the bed this time. The new project will allow everyone to...

Investments from 45,000 rub.

Franchise "Own Line"

A ready-made turnkey business without fees or royalties, with minimal investment. Possibility to work from home

Roboticist Joe Johnson has come up with an all-weather robot that can patrol the garden without recharging and destroy weeds, separating them from cultivated plants.

Team...

The hoof brush is ideal for those housewives who do not want to purchase a washing vacuum cleaner and who fiercely hate stains and marks on the floor. When cleaning, the hooves need to be put on the legs - and...

By 2025, almost 20% of the world's population will be obese. Read on to find out what kind of furniture “big people” will need.

The realities of the modern world are such that...

We invite you to open (or expand your current) business for the manufacture of wood products: barrel baths, gazebos, summer houses, wooden cabins, swimming pools, fences, garden decor, chicken coops, etc.

Students from the Netherlands have come up with an easy and cheap way to prevent bicycle wheels from getting stuck in tram rail openings.

Students Ward Quiters and Roderick Bee...

A tourist from Ufa came up with a stove that can charge gadgets from a fire. The Tengu project is raising funds through crowdfunding to begin mass production.

Tengu -&n...

How to shoot the most breathtaking videos from a bird's eye view without spending money on expensive quadcopters? The most budget option is to buy a shuttlecock for an action camera.&n...

In Japan, they invented “smart” chairs for queuing, endowed with “superpowers” ​​that many people lack. They know how to avoid crowds and respect the order of the queue.

IN...

Psychological salon "1000 ideas"

Psychological salon "1000 ideas" is its own business that changes lives. Unique format, 25 ready-made programs, turnkey training. Investment 80,000 rub.

A group of developers from Slovenia decided to please connoisseurs of retrofuturism by creating a levitating vinyl record player.

MAG-LEV Audio is a levitating...

A creative tandem from Belarus, Olga Kotova and Alexander Dedkov, create unusual felt backpacks in the shape of octopuses, dragon wings and fairy-tale creatures.

Olga K...

Backpacks that can turn into chairs are an interesting idea for tourists, lovers of fishing, hunting and outdoor activities who value compact comfort. ...

  • Investments from 300,000 rub.
  • Many citizens of our country regularly buy various goods in online stores. Recently, online sales have increased by 40%. After a thorough analysis of the assortment of the most popular electronic trading platforms, we present to your attention 2018 statistics on what is most often purchased on the Internet.
  • Books

Buying books online is fast, convenient and cheap. In addition, their selection is unlimited by the assortment of a regular bookstore. Here you can purchase both a school textbook and literary classics or children's literature. Your purchase will be carefully packaged and delivered to the specified address. Books can easily be included in the list of best-selling products on the Internet. Even despite the advent of tablets and the availability of electronic versions of books, paper editions are still in demand. Many people want to flip through printed pages the old fashioned way, smell them, it’s a kind of ritual.

Cloth

There is a huge range of outfits available online. What's the most purchased thing on the Internet?

  • Trousers. These can be both summer and winter models (depending on the season), made from various materials. Practical and high-quality trousers are among the most frequently purchased products on the Internet;
  • Blouses and tunics. There are never many such things, so they are always in demand;
  • Dresses. This type of clothing is present in every woman’s wardrobe, which is why dresses sell well online;
  • Skirts. Classic plain or flowing multi-colored. The variety of models presented on electronic trading platforms amazes the imagination of the most demanding customers, which is why they prefer to shop online;
  • Among the frequently purchased goods on the Internet, I would also like to highlight jackets, sweaters, jeans and other fashionable clothes. But where people most often buy things online is in small towns and villages. In such localities there are no shopping centers or large clothing stores, so they shop online.

Kids' things

Many netizens who have children order clothes and toys for them from online stores. Let's figure out what children buy most often on the Internet.

According to statistics, the most popular categories of children's products are strollers, cribs, playpens and feeding tables. Consumers also often search for diapers and wet wipes. For preschool children, educational toys and various interactive games are purchased. In addition, it is profitable to buy bottle sterilizers, warmers, yogurt makers, etc. online.

Digital technology

If we talk about what is most often purchased online, we cannot ignore digital technology. And there are several important reasons for this:

  • Save time. In the catalogs of online stores you can find any model of phone or tablet, so you don’t have to waste your time searching for a suitable option;
  • The range of online stores is amazingly diverse. You can find thousands of different models of gadgets on the Internet;
  • Almost every electronic store has a department for related products;
  • Prices on the Internet are usually much lower, especially if the equipment is sold from the manufacturer;
  • The network often has sales. Discounts on outdated models sometimes reach 50–70%.

Products for sports and fitness

Beginning entrepreneurs who want to start trading online are often interested in what products are most often purchased on the Internet? In addition to children's clothes and digital equipment, people who lead a healthy lifestyle often make purchases online. Recently, it has become fashionable to play sports, so the demand for equipment and clothing for training is constantly growing.

Some people prefer to exercise at home. Such training is much cheaper than visiting a fitness club. If you purchase a fitness machine, you don’t have to worry about buying a gym membership. Online stores of goods for sports and outdoor activities amaze with the variety of assortments. Here you can find everything you need. Sports items are what people buy most often online because it is truly practical.

Furniture

Furniture occupies a special place on the list. Buying a wardrobe or sofa online is not something new. You no longer have to travel around the city in search of suitable furniture, since the Internet offers a wide range of products from both domestic and foreign manufacturers.

Many consumers believe that buying furniture online is not only convenient, but also profitable. You will not be able to find such a range of quality products at affordable prices in any city store. You can slowly study information about the model you like and read reviews from other customers. At the same time, no one will stand over you and impose what does not suit you. If you type into the search bar what people often buy on the Internet, furniture will be one of the first places in the list of goods. And this is not surprising, because buying it online allows you to save a decent amount of money.

Accessories for handicrafts and hobbies

Recently, many people have begun to engage in handicrafts. Handmade is not only a tribute to fashion, but also a great opportunity to show your creative abilities. To understand what people most often buy online for handicrafts, it is necessary to highlight the most popular areas of activity in the handmade industry. This:

  • Decoupage;
  • Embroidery;
  • Knitting;
  • Scrapbooking;
  • Pottery;
  • Bijouterie.

Of course, when a person orders a product through online materials, he may be a little confused about its texture or color, but a good craftsman can find a use for any raw material.

Goods for pets

Online trading accounts for more than 20% of the total trade turnover in our country. Both buyers and entrepreneurs are interested in small wholesale sales. If you look at what products are often purchased online, these are mostly the most popular products or highly specialized niches. For example, various pet products are very popular among online consumers.

Online pet stores are created so that people can save their free time. Regular stores offer a small selection, so you cannot always buy everything you need. In addition, you can make purchases online without leaving your home. All you need to do is order the product you need, pay for it, and your purchase will be delivered directly to your home at a time convenient for you.

The most important advantage is home delivery of orders. Now you can buy healthy and tasty food for your pets without interrupting important matters. Pet products are 15–20% cheaper online. This is the best option for purchasing food and accessories for your pets.

Appliances

Many entrepreneurs who have heard about the benefits of online trading often ask the question whether it is worth buying an online store in order to sell household appliances there. According to experts, at the moment our compatriots prefer to make such purchases in shopping centers. But online sales volumes are constantly growing, so it makes sense to open your own online store and start promoting it.

If you pay attention to the list of things that are often purchased on the Internet, you will notice that household appliances are far from the last place in it. Experienced entrepreneurs who have been engaged in online trading for a long time recommend starting their activities with one product name and gradually expanding the assortment.

Cosmetics and perfumes

According to the results of sociological surveys, what girls most often buy on the Internet, the following groups can be distinguished:

  • Cloth;
  • Shoes;
  • Present;
  • Products for creativity.

But the most popular among the fair sex are cosmetics and perfumes. In specialized stores, customers often encounter problems such as too high prices, a small assortment or low quality of goods. In this regard, many girls and women began to order cosmetics and perfumes on the Internet.

The main advantage of virtual boutiques is that you can buy things here at any time of the day or night. All orders are processed automatically, and purchases are delivered to all regions of the country.

As you know, high-quality cosmetics and perfumes cost a lot of money, so before buying such a product in an online store, you need to make sure that you are dealing with a reliable supplier. Customer reviews that can be found online in specialized forums will help you with this.

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Expert opinion

The contents of the consumer basket may change under the influence of the crisis. It is beneficial for people to buy various goods online because their prices are lower than in the market.

Declining wages and rising utility tariffs have led to the fact that more than 45% of the income of residents of our country is spent on drinks and food. This indicates that the money-eating policy is firmly rooted in the minds of our citizens.

According to experts, many Russian residents are increasingly using various online stores to purchase both household goods and essential goods. Statistics used in the analysis showed that since the beginning of this year, more than forty percent of citizens have used the Internet to purchase various products.

As a rule, the age of the bulk of consumers who use the Internet to make purchases varies from twenty to forty years. It is the high popularity of e-commerce among the solvent population that forces many entrepreneurs to transfer their business to the virtual space. In this article, we propose to consider the ranking of the best-selling products on the Internet.

Since the Internet is visited by a huge number of people every day, any product can be sold here

Before talking about what people buy most often on the Internet, we should make a small digression and consider the relevance of e-commerce. According to statistics, more than seventy percent of the territory of Russia is covered by the World Wide Web.

This means that residents of all regions of the Russian Federation have the opportunity to use online stores for shopping. Quite interesting is the fact that in the first stages of the development of e-commerce, the main consumer mass was young people. Today, the picture has changed significantly, since the age of the average online buyer ranges from twenty to forty years. These changes have left their mark both on the total sales volume and on the demand for different product groups.

It should be noted that online shopping is beneficial for both the buyer and the seller. The main advantage of online stores is their relatively low prices compared to “physical” retail outlets. However, few buyers think about how the cost of a product is formed. The price of each product offered includes a commodity premium, which includes all the seller’s costs associated with the acquisition, transportation and storage of the goods. Business on the Internet allows you to significantly reduce the level of product margins by reducing associated costs. In this case, the entrepreneur does not need to spend part of the profit on renting a sales area, paying utility bills or salaries to sellers. It is the elimination of these costs that will significantly reduce the final cost of the product.

As practice shows, during an economic crisis there is a drop in demand for goods presented in the middle price segment. Many people who want to save their money begin to give up many familiar things. Many financial analysts do not recommend that novice entrepreneurs engage in the sale of such products. If you want to get a stable profit and a business with high development prospects, you need to choose products that fall into the category of cheap products.


Before creating an online store, you should carefully study sales statistics over recent years

Today, consumers are in demand for inexpensive clothing, furniture and household appliances that have an average level of quality and low cost. . When wanting to engage in e-commerce, it is very important to determine the consumer audience. Choosing expensive goods that are in demand among high-income citizens will allow you to make large profits. However, it should be understood that the number of orders cannot be compared with the turnover of cheap goods at low prices.

What not to sell

An aspiring entrepreneur interested in the question of what people buy most online should familiarize themselves with the current legislation governing e-commerce. There are regulations that contain a list of products prohibited for sale. Such products include medicines and narcotic drugs, alcoholic beverages, precious stones, military and edged weapons, as well as food.

It is the last product category that should be given special attention. Beginners are not recommended to sell goods that have a short shelf life. According to current legislation, restrictions on food products do not apply to soft drinks and ice cream. Also, every entrepreneur has the right to sell bakery and confectionery products via the Internet. In this case, the only requirement of the regulatory authorities is the presence of original packaging.

Before starting to create your own online store, an entrepreneur should study all aspects of the chosen field.

There are product categories that are not recommended for sale due to the high level of competition in this segment. An example is online stores specializing in the sale of small household appliances and electronic gadgets. This market segment has the highest level of competition due to the high popularity of both “physical” trading brands (M-Video, Eldorado) and foreign virtual platforms (Aliexpress, Amazon).

Top best selling products

Clothing, accessories and shoes

According to statistics, this category of goods is in demand among twelve percent of domestic Internet users. As a rule, most people purchase products from famous and well-known brands. It should be noted that the low demand for this product group in the vast virtual space is explained by the fact that not every person is able to determine the one that is suitable for themselves. shoe or clothing size.


Thousands of users order products online every year

Books, computer applications and games

This product group occupies second place in our rating. The high sales volume of goods from this category is explained by the simple fact that not a single “physical” store can compare with the online platform in terms of the number of assortments presented. In addition, users of such resources have the opportunity to order delivery of goods to their home, which avoids the need to visit several retail outlets in search of the desired book or computer application.

Electronic gadgets and home appliances

The top best-selling products on the Internet are headed by various devices belonging to this product group. According to statistics, more than fifty percent of network users purchase phones and tablets, computer accessories, kitchen appliances, automotive devices and other devices via the Internet. It should be noted that this market segment has the highest level of competition, which becomes a significant obstacle for newcomers in the field of e-commerce.

Popular products purchased in Russia

Statistics on the best-selling products on the Internet allow you to clearly see the ranking of the most popular products. According to the analysis of experts, services for booking airline tickets and tickets for various events are highly popular among Russian residents.

  1. In addition, many residents of our country use the Internet to purchase large household appliances, clothing, shoes and software. Top sales look like this: 3rd place
  2. – laptops and smartphones. 2nd place
  3. – perfumes and cosmetics. 1st place

– small household appliances.

Below we suggest that you familiarize yourself with the most popular products among representatives of various groups.

Statistics data Products for women.

As practice shows, most women choose online stores specializing in the sale of clothing and accessories. Wallets, handbags, scarves, dresses, jackets and other clothing are the most popular products in this category. It is important to note that many women avoid buying shoes online due to the associated difficulties. In addition to clothing, many women are interested in perfumes, cosmetics, home and garden products, and kitchen utensils. Products for men.


Men are significantly less likely to buy clothes online compared to women. This consumer group prefers to buy various gadgets, computer applications and car accessories. In recent years, experts have noted a high demand for “smart electronics”. This product group includes electronic cigarettes, smart watches, quadcopters and other similar products.

The advantage of selling through an online store in this case is that you can order goods anywhere in the world, so the range of goods on the Internet is practically unlimited Goods for children.

Products for children are the most requested products, according to statistics. This group can include both various toys and clothing. Quite interesting is the fact that in this category, branded products are in high demand. Other goods.

  • This category includes those types of commercial products that are in demand among representatives of different social groups. Let's look at the answer to the question of what people buy most often. The statistics look like this:
  • various household appliances;
  • garden tools;
  • goods related to various hobbies (Hunting, fishing, tourism, etc.).

Features by region

The amount of demand for commercial products depends on the characteristics of the region where the entrepreneur plans to operate.

In order to better understand the degree of influence of this factor, a practical example should be given. Residents of Siberia prefer to buy warm clothes, jackets, down jackets and cardigans in online stores. Residents of young regions are in greater demand for summer clothes and swimwear. It is this factor that should be taken into account before creating an online store.

On the Internet you can find many different services that compile regional statistics based on user requests. This information can help create a list of popular and interesting products that will be in high demand. Also, budding entrepreneurs should take into account the demand for regional brands. Many citizens of our country often purchase products with city names or district logos on them. Such souvenirs are most often used as gifts.


Analysis of regional demand for goods is one of the important factors in the field of e-commerce. It is this aspect that can reflect the approximate level of profitability of the enterprise. As practice shows, in order to receive regular income, an entrepreneur should offer his customers those products that are purchased almost daily. Before creating an online store, you should conduct a little analysis and identify all the components of the shopping basket.

Most often, consumers purchase clothing, shoes, accessories, appliances and electronics, goods for home and garden, cosmetics and perfumes

Conclusions (+ video)

In this article we looked at the most popular products on the domestic market. From all of the above, we can conclude that for every seller’s offer there is a client. According to experts, every aspiring businessman should correctly determine his niche. Choosing market segments with a high level of competition can negatively affect the income and rate of return on business.

In contact with What products are in greatest demand, and how can you pick them out from the crowd?

What is more profitable to sell?

What goods are best to trade?

When choosing products for sale, you should take into account the geographic location of the region in which you plan to open a retail outlet, as well as the characteristics of the locality.

In large cities, it is easier to sell expensive goods that are characterized by quality and elegance. In villages and small towns, it is better to promote cheap products, even if they are not of high quality.

Before making wholesale purchases of products, you should carefully study the market and analyze its parameters to understand whether it is overbought.

If it is overcrowded with any product, in order to take a reliable market position in the chosen commercial niche, you will have to invest in an advertising policy and in the formation of a customer base. If there are no offers in the region similar to the entrepreneurial ideas planned for promotion, then the businessman needs to think about whether they will be in demand.

For example, a musical instrument store will most likely close in the first months if it opens in a provincial town.

An alternative idea for building a business with any product Formation of a retail trading network

An excellent alternative to a standard store would be to open an online store.

Carrying out activities on global networks, you can experiment with types of goods, in practice selecting the most popular products. In some schemes, cooperation with suppliers is possible without initial investment. Working on the principle of dropshipping will help you decide on a niche without making mistakes, the consequences of which are financial losses.

The advantage of an Internet project is that there is no need for additional expenses, such as renting premises and paying employees. The cost of advertising an Internet project is much less than the cost of promoting a stationary point. There is no territorial reference to it, which allows you to sell products throughout the state.

Factors influencing demand

The main characteristic of any product is its cost. It is formed taking into account the cost of the purchase price, the markup percentage and the pricing strategy used. High prices can be charged for high-quality products. Using marketing schemes to promote a product will allow you to stand out from your competitors. To emphasize the exclusivity of a product, it is enough to inflate its price compared to another similar product located nearby in the display case. After making emotional sales of a new product, you can continue them through huge discounts to the normal price.

What is better to sell

Sellers often use a strategy based on a temporary reduction in the value of the property. When using it, it is important not to scare away buyers who may consider that the cheapness is due to insufficient quality. To do this, the price tag should display two price parameters, as well as the deadlines until which promotional discounts are valid.

The demand parameter is directly influenced by the pricing policy supported by competitors. Too low and inflated prices are perceived suspiciously by potential buyers, which does not contribute to ensuring a normal level of sales.

Having studied the market, it is necessary to apply the current price, which does not stand out from the applied cost policy of competitors. In order to take an advantageous position in the market, it is important to show the consumer the main advantages of the product. Read also:

Business plan for a fish store with calculations

Buyer characteristics

When planning to open a retail outlet in a small town where the population’s income does not exceed 20,000 rubles, it makes no sense to try to sell expensive jewelry, fur coats or luxury tableware. Despite their best wishes, potential buyers will not be able to accept the seller’s offer due to insufficient funds. When generating demand, it is important to take into account the need for the product.

You need to understand whether it is a product that you cannot do without, and whether it will be bought equally in a crisis and in conditions of economic stability.

Taking into account the laws of demand formation and maneuvering with them, you can significantly get ahead of your competitors and get an excellent financial result, depending not only on the type of product, but also on the professionalism of the entrepreneur, the marketing strategy he uses and the level of competition in the chosen commercial niche.

Rating of goods and services in high demand

The population is in demand for those products that are necessary for daily use. This includes food, household chemicals and personal hygiene items. A product of this category will be purchased by citizens even in conditions of economic instability and low wages.

Beginning entrepreneurs are advised to pay attention to food, since a person needs to constantly replenish his body with nutrients. For this reason, people rarely save on this expense item. Meat, fish, and dairy products require special storage conditions, therefore, when specializing in this type of product, it is necessary to additionally invest in refrigeration equipment.

The easiest way to sell cereals, pasta, vegetables and fruits is because they do not spoil quickly and do not require storage at low temperatures. Don't forget about alcoholic drinks such as wine, cognac, beer, liqueur and vodka, as well as tobacco products.

Personal hygiene items and household chemicals never disappear from the shopping cart. People will always buy detergents, cleaning products, shampoos, soaps and cosmetics.

You can also make money on seasonal goods, such as ice cream, chilled juices, hot drinks, fuel briquettes and clothing.

Popular products are impulse items, which include small items such as chewing gum, candies and chocolates. This type of product is not perceived as a purchase by consumers, but the seller can make good money from it.

Profitable products

Products in demand are not always profitable for the seller. To make a normal profit, he must be able to add a normal markup to the purchase price. To do this, the product must be purchased from the supplier at a reduced cost, much different from the competitive retail price. You can make good money on technology and electronics, such as phones, laptops, tablets and video cameras. Such a business will require not only sufficient initial investment, but also certain knowledge.

Seasonal products

Shoes and clothing are always in demand, especially if they are of high quality and at an attractive price. You can think about selling luxury products, but to sell them you need appropriate premises and advertising. They will only be sold in cities with large populations and in small quantities. A distinctive characteristic of this type of product is seasonality. In each season, clothes and shoes are sold, the type and models of which are relevant in this time period.

The modern market is oversaturated with various goods and services, so many novice entrepreneurs find it difficult to choose a line of activity. If you want your business to bring good profits, you need to find an idea that will be in demand in any economic conditions. We will tell you in this article what is in demand among the population in 2019.

In-demand products

First, let's talk about goods that are in great demand among the population. First of all, these are, of course, food:

  • Meat and sausages;
  • Fish;
  • Dairy products;
  • Cereals;
  • Pasta;
  • Vegetables and stuff.

Household chemicals and personal hygiene items should also be mentioned separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the market basket, which is why many experienced experts recommend that beginners open their own business in the food industry.

Regardless of income, people continue to buy:

  • Washing powder;
  • Toothpaste;
  • Detergents and cleaning products;
  • Shampoos;
  • Soap;
  • Cosmetics, etc.

When thinking about what product is in great demand among the population during a crisis, we should also mention alcohol:

  • Vodka;
  • Cognac;
  • Wine;
  • Beer;
  • Ready-made alcoholic cocktails.

Such a product attracts the attention of buyers, not only on holidays, but also on weekdays. Don't forget about tobacco products. Despite the fact that recently the state has been actively fighting smoking, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

The production or sale of seasonal goods can bring enormous success to a small enterprise:

  1. Chilled juices;
  2. Ice cream;
  3. Hot drinks;
  4. Fuel briquettes;
  5. Seasonal clothes, etc.

When forming your own business model, pay attention to “impulse demand” goods. Many consumers do not perceive small things like candy, chewing gum or small chocolate bars as a purchase. But from the sale of such goods, which are in great demand among the population, you can make a good profit.

What is profitable to sell?

If you are planning to open a store, you first need to find out. The most important thing is to correctly determine what is currently in demand among the population. In this case, the business will flourish and bring excellent profits. So, let's try to figure out what sells well during a crisis:
  1. Equipment and electronics - phones, laptops, tablets, video cameras. This . Such a business will require you to have certain knowledge and significant financial investments;
  2. Products. If you open a grocery store in a good location, it will bring in a decent profit all year round. To increase the profitability of your enterprise, you can create a household chemicals department in your store;
  3. Shoes and clothing. Buy inexpensive, high-quality goods in bulk and sell them at retail at attractive prices. You can also offer consumers luxury products, but they are rarely purchased in small quantities;
  4. Stationery. Such a product is in great demand among the population at the beginning of the school year;
  5. Sporting goods. Many modern people are trying to lead a healthy lifestyle, so recently the demand for various sports equipment, clothing and exercise equipment has begun to grow. If you are interested in what products are in great demand during a crisis, be sure to pay attention to this market segment;
  6. Fabrics and accessories. During the crisis, many citizens sew their own clothes, so the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
  7. Flowers. People celebrate weddings, anniversaries and other special occasions in all economic conditions. As you know, the best gift for any occasion is flowers. The cost of bouquets is sometimes several times higher than their cost, so such a business brings a decent profit;
  8. Kids toys. Parents try not to deny their kids anything, so the demand for children's products remains consistently high even during a crisis. In addition to toys, the assortment can include strollers, cribs, clothes, diapers and hygiene items.
  9. We figured out which products are in demand during the crisis. Now let's talk about what services will be in demand in conditions of economic instability.

    Most popular services

    To determine what services are in demand among people in your region, you need to carefully analyze the market. This will allow you to assess the level of competition, as well as determine the profitability of the business and its approximate payback period. At first, you can provide services yourself, without hiring employees. Once you have formed your own client base, you can hire qualified staff.

    The most popular services in demand by the population:

  • Minor repairs (husband for an hour). This business idea is perfect for beginners who are looking for... The "husband for an hour" agency offers clients a wide range of services - repair of household appliances, installation of plumbing fixtures, replacement of electrical wiring, sockets and switches. Before you begin, you need to complete paperwork, purchase tools, and place advertisements in local media. Such activities will bring monthly 30–50 thousand rubles of net income;
  • Freight transportation. This is a fairly popular area of ​​activity, since recently both legal entities and individuals have begun to use the services of transport companies;
  • Service and repair of household appliances. If you hire qualified specialists and conduct an effective advertising campaign, you can earn 50–60 thousand rubles monthly. To increase your revenue to 100–150 thousand rubles, you need to constantly promote your business and expand the range of services;
  • Hairdresser, cosmetologist. According to experts, this is a fairly promising type of commercial activity that can bring excellent profits. In order to open a small beauty salon, you will need approximately 300 thousand rubles. If the location of the establishment is successfully chosen, monthly revenue can reach 100 thousand rubles. The success of such a business also largely depends on the intensity of promotion and professionalism of the craftsmen;
  • Shoe repair. Such a business will require minimal financial investments from you - for paperwork, purchasing tools and raw materials. If you work independently, without hiring employees, you can earn 40–50 thousand rubles a month;
  • Organization of festive events. Services for weddings, birthdays, corporate parties and other celebrations are in greatest demand in large cities. If you provide an effective advertising campaign, the business will generate 50–150 thousand rubles of net income per month;
  • Funeral services. If you include the production and installation of monuments in the list of services, you can earn up to 200 thousand rubles per month;
  • Delivery of environmentally friendly products to your home. This business idea is perfect for rural residents who do not know. Many modern people care about their health, so they try to eat only natural, environmentally friendly food. If you organize regular delivery of fresh vegetables, milk, meat and other products to your regular customers, such a business will bring in 50-80 thousand rubles of net profit every month.
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