How to make a landing yourself: step by step instructions
Landing page is a marketing tool that simplifies the interaction between business participants. It effectively provides prompt sales by influencing the buyer on an instinctive level. A thoughtful one-page design motivates a person to click on a button, call and buy a product or service. A one-page site can be ordered from specialists. However, knowing the secrets and nuances of its creation, it is easy to design a landing page on your own.
Independent creation of a landing page
About one-pagers
A landing page can be created by representatives of a business cell not only for sales. Its use is also relevant for:
- obtaining contact information;
- increasing brand awareness;
- informing users about the provision of services or the availability of a certain range of products;
- counseling;
- receiving resumes from candidates;
- attracting partners;
- providing access to the service.
Creation methods
The head of the business, having decided on the need to promote his product through a one-pager, must decide on the way to create it. With a small budget and the presence of employees who understand the field of design and marketing, you can use a free template and generator. An alternative option is to distribute the elements of the event among specialists.
Having entrusted the work to a marketer, you can not worry about the quality of the page design developed by the designer, for the text part of the project, which the copywriter will work on, and for the integration of the project by the programmer.
If there is enough money, many businessmen outsource to a specialized agency. With a limited budget, business representatives are thinking about how to make a landing page on their own.
What you need to pay attention to when developing a website
A landing page with a subtitle that displays the benefits of the offer
In order for a one-pager to please with a conversion, it should initially be considered from several positions. When developing a resource, it should be taken into account that its formation is carried out in the same way as ordinary sites, techniques.
The structure is laid out using HTML and CSS. It should contain a text part, images and video. A selling landing page has effective lead generation resources. Therefore, when promoting it, popular marketing techniques should be used. It is important to take into account the decisions of visitors, which are influenced by psychological techniques.
header
The heading of a one-pager should look like an offer, briefly designed as a unique time-limited offer addressed to a specific client. Better if it contains a call to action. The title is an important element of the landing page, because it is the first impression of the user on the page depends on it. Most likely, there will be no second chance to produce it on the visitor.
Landing is focused on one goal
To make the heading spectacular, you should follow the rules that determine the need for its design as an understandable element. At the first glance at it, people should understand what they are being sold. The uniqueness of the title will allow the site to stand out from the many similar products.
It is important to be able to offer a service, the idea of which did not occur to competitors. The resource name must contain an element of restriction. You can mention the price and its relevance to a specific date. An alternative option would be to indicate a limited amount of goods in stock. An effective technique is the holding of shares, the time of which expires.
One landing page has only one goal
Before you start working on creating a one-pager, you should determine the purpose of your activity. It is not recommended to try to solve several problems on one project. The landing page is designed to work in one direction only. Such a decision will reduce the reach of potential users, but increase the effectiveness of the page, which will be expressed in the number of active user actions.
Read also: Remote work from home with daily pay
What is the consumer benefit
How to claim the benefits of cooperation
To attract the attention of the consumer, on the one-page it is important to note his benefit, which he will receive when cooperating or purchasing a product. You should not only convince the user of the need to purchase a product or service from the proposed landing, but also encourage him to cooperate in the future. All benefits must be displayed unobtrusively. They can be highlighted in the form of lists or bullets. The highlighted benefits are sure to grab the visitor's attention.
Personalization
By visiting the site page, the user must understand that his opinion and decision is important for the project manager. This effect is achieved through the use of personalization methods.
elaboration structure
The information displayed on the one-page should be structured.
The user who visited the landing should be interested in its content and stay on the site in order to familiarize themselves with the offer. Attracting his attention is possible only with such a design of the product, in which its text part is accessible and easily perceived.
Acceptance of personalization
A person will not read to the end of a long text, even if it is in the form of lists. Information should be presented briefly, and its essence should have notes of intrigue. You should also not oversaturate the design with graphics. It is recommended to maintain an optimal balance between the parameters.
social proof
The selling page must contain information confirming the high quality of the products or services offered.
If there are certificates confirming that the product complies with the requirements of legal and regulatory sources, you should place scanned documents in color in a special section. To strengthen the reputation and increase the trust limit for the company represented by the one-pager, it is recommended to post real reviews of customers who have already taken advantage of the benefits offered. To give them an effect, it is not forbidden to correct them a little. With the right approach, text lines and photos with a caption that identifies the buyer turn into an effective promotion tool.
Calls to Action
Landing structure with promotion tools
The one-page must have an effective Call to Action that motivates the user to take action. The call option button is placed in the header or at the end of the landing page. It is acceptable to place it with a lead form. It is not enough to make the CTA button bright. The user is influenced by its text part, which should be synchronized with the thoughts in the user's head and voice his wish.
A call to action on a landing page is a call to action for users to take immediately. The option is relevant if the visitor did not close the tab with the site in the first 15 seconds.
Call to action in the form of a button with inviting text
The text part of the call determines the one-page conversion, which determines how many people clicked on the desired button. It is inefficient to place the field for entering an email address before the button with the call, since such a decision by the site owner creates the impression that the user has already been engaged, and may cause the page to be closed.
Lead forms
It is better to offer the client some kind of free step that does not require financial and time costs from him. Even if a paid product is being promoted, the presence of free bonuses will increase the chances of selling it.
Lead forms
A lead is feedback from a service user in the form of placing an order, registering or downloading an application. The main task of the lead form is to turn the visitor's contacts into a lead.
When developing a one-page design, you should foresee a place for a lead form in advance. The element should be as simple as possible. It should not contain unnecessary fields, the presence of which may cause unnecessary questions for the visitor. Counting on long-term cooperation with users and getting contact information from them, you should design the service interface in an intuitive style.