How to advertise on your own?

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Everything is simple, like the first letters of the alphabet, like A, B, C - you are the owner of the enterprise, you have a potential client, and he needs to know about you. A B C.

Whether you are the owner of a small household goods store or the head of a chain of shopping centers, the steps will be approximately the same, just on a different scale.

At the same time, it is not always possible to turn to professionals in this or to hire such a staff. This is normal if the business is just starting. And it's okay if you just want to personally participate in this side of your child's life.

Do-it-yourself advertising, step one. "What's the name of the ship"

You are starting from scratch. You are not some petty employee of an already established office. You are creating your own business. You do not have a program prepared by someone. You are not handed out ready-made advertising leaflets, so that you simply hang them up.

How to tell the world about your enterprise? About your product?

Sit down and brainstorm - what exactly do you want to achieve? What place to take in a niche? Take risks for popularity or settle for stability?

How do your main or possible future competitors perform in terms of advertising? Do you want to stay in this business for as long as possible - or not? And how exactly do your competitors advertise their firms - in the media, on social networks, or on huge and expensive advertising posters along highways and avenues?

Your competitor is your enemy. But learn everything about him, and he will cease to be your enemy. He will become a miserable envious person.

If you are the owner of a small business, then other people, specialists, employees of advertising agencies can make advertising for you. And this is a good sign - if you have a creative idea in your head that they just need to bring to life. After all, by and large, the main question is not the technical ability to make advertising with your own hands, but the ability to create key ideas for it.

What if there is not even an idea? Well, then, you are not Steve Jobs, take heart. However, after all, Steve Jobs also once had no ideas.

By the way, according to legend, the name Apple was chosen precisely because the team could not give birth to another, more adequate idea. And it did shoot.

Have you already chosen a name for your company?

Your firm, your shop is your child. And you would hardly name your child Akaki. So it is in this case. A catchy, bright name, but at the same time conveying the essence of your activity - that's what you need. A good name is the starting point of your business. This is the first thing buyers know about you.

Second step. Outdoor advertising on your own?

Once again - we will not discuss the process of cutting out ads from whatman paper and sticking them on poles. “We make advertising ourselves” means “we come up with advertising ourselves.” Advertising agencies still take the main money for this.

Paper on the entrance door, posters on the walls, billboards with a pasted image or screen, neon advertising (with backlight), audio advertising on escalators in the subway - there are many possibilities, you need to understand the characteristics of your target audience and the correct distribution of funds.

Ideally, your advertising stand should become part of the street landscape. So that passers-by perceive your poster "The best goods at the best prices" as an integral element of the environment as the bushes trimmed along the alley.

Stationary advertising structures- installed in certain places that you have agreed and paid for. It is desirable that these were places popular with the population - busy squares and major highways. The structure can either stand on its own or be attached to the building.

Temporary structures- installed near your outlet or office. They usually contain brief information of paramount need - the name, opening hours, discounts and promotions. Exhibited during the working day, removed at night.

Our minimum is an advertising poster on a wall or a shop window. Maximum - a large screen with an advertising (staged) video in the city center. It all depends, of course, on money. But it is necessary to fulfill the affordable minimum with high quality and dignity in order to grow further.

To increase the element of dynamism in your advertising, you can install an inflatable pneumatic figure near your business. Which one - depends on your financial capabilities and design imagination. The main thing is not to be blown away by the wind.

Pavement signs and other advertising structures can be placed at your entrance, on the building, on the pedestrian zone. Design is always important - catchy, but not tacky. The original name plus the original form of advertising and its placement are the hooks with which you hook buyers. You need not just stick a small advertising poster anywhere and sit satisfied - you need only your advertisement to attract attention, eclipsing all the others, mediocre and tasteless.

Varieties of outdoor advertising

A billboard is a large billboard usually placed along a highway.
A superboard is usually three billboards enclosed in a triangle.
A supersite is a type of billboard that is large and tall, which is why it is usually placed outside the city limits.
Prismatron is a billboard whose surface consists of prisms changing sides. It can show three pictures that change over a period of time.
Citylight - illuminated shop window, standing on the sidewalk.
A firewall is a large poster or billboard mounted on the wall of a building.
A media façade is a large display somehow built into the facade of a building.
Video screen and so on.

Outdoor advertising is a natural, effective and visual way to advertise yourself. A theoretical client of your company may not watch TV, listen to the radio at home or in the car, may not read newspapers or use the Internet, but he will definitely pay attention to a bright, large and original billboard in front of his window. Or at a stop near the house.

You must show that this area in this niche is occupied by you. Let your logo become a kind of label - a sign that competitors have nothing to do here.

Disadvantages of outdoor advertising

Outdoor advertising deteriorates from the action of various weather phenomena. Tearing, rusting, falling off, fading, just blown away by the wind. The state of your outdoor advertising needs to be constantly monitored, maintained - cleaned, updated frequently.
Outdoor advertising is viewed by potential buyers in just a few seconds. Therefore, the key to the success of such advertising is brightness, catchiness, brevity of content (who will pay attention to a pale poster with a few paragraphs of barely visible text?), an original logo or emblem. And again - such advertising should be constantly updated so that the buyer does not get bored with the picture that he has long considered and did not arouse interest. The more often, the more varied and persistent, the better.

should not have provocative, offensive content;
should not disturb the harmonious appearance of the environment.

These conditions are enforced by a number of regulatory authorities. To ensure that the content of outdoor advertising is not overly erotic, provocative or even immoral.

But the federal law is not the only one that controls "outdoor advertising" - compliance with the conditions for its use is monitored by various services and committees that make their own amendments based on the format and location of advertising.

So it's best to check with the municipality first before airing your ad. It’s better to play it safe just in case than to pay fines later or even lose a profitable place for advertising.

We make advertising ourselves, the third step is business cards

Like many things in our modern world, business cards were invented in China. More precisely, in ancient China, even before our era. Brevity, conciseness and business dexterity are features of the Asian character. As they say, the East is a delicate matter. As is marketing.

A business card can be made of paper, cardboard, plastic, metal or even wood. Remember: your business card is your face, it is the shortest and most concise form of advertising for your person and your organization. What would you prefer - a colorful cardboard or a minimalist metal plate? Depends on your income and how you position yourself.

There are three types of business cards:

personal business card;
corporate business card;
business business card.

personal business card

Simply includes the contact information of its owner. Both the CEO of a large firm and the owner of a tire shop should have a personal business card if he wants his business to be taken seriously.

Remember: your business card is your face. Business cards can also be used by freelancers, freelancers. Personal business cards are often exchanged in informal communication.

A personal business card is:

FULL NAME. owner;
type of activity and position held;
telephone;
official site;
e-mail.

Corporate business card

A corporate business card includes brief information about your company. Nobody's names, positions and private contact details are written here. Corporate business cards are needed in order to briefly present your company in a favorable light, advertise and present. This is the face of your company. So, it must have a good design and dense material. It should look great, be happy to hold it in your hands and always keep it in your wallet among other important and high-quality business cards.

A corporate business card is:

company name and logo;
brief information about the field of activity;
address, way of travel;
official site;
telephone.

business card

Includes a minimum of information. No unnecessary words and a minimum of design - no decorations, a standard font. Often the exchange of business cards takes place at official events, negotiations and business meetings. This is because a business card has a narrow focus - a direct invitation to future partnerships and joint activities.

Business card is:

First Name Last Name;
position;
The name of the company;
scope of the company.

It is very convenient to use business cards. This gives you a wide range of opportunities so that you can properly advertise yourself. It will immediately show how you present your event, how seriously you approach the matter.

How to distribute business cards?

hand out;
put in a mailbox or send by mail;
negotiate with other outlets so that they have a stack of your business cards on the counter (and in return you can put their business cards behind your tray).

The most popular business card size is 90×50 mm. But better - the size is 85.6 × 53.98 mm. Credit cards have the same size, and sections in wallets are made for this size.

Step four: how to correctly compose an advertisement through leaflets, booklets, flyers and stickers

Leaflet- a simple, ancient and effective method of self-promotion. Even the minimal impact of the leaflet is effective - bright colors, huge font size and informative pictures will not leave anyone indifferent. Everyone is sure to at least briefly familiarize themselves with the contents of the leaflet, and thanks to visual photographs or pictures, even a child will understand - at least approximately - what it says.

distribute on the street at points of congestion of the masses;
hand out at the entrance to your store;
put in mailboxes;
as an insert in a magazine or newspaper.

How you distribute your flyers will determine how they look. A bright and eye-catching design, if leaflets are distributed on the street by promoters or thrown into mailboxes. Or a discreet, discreet design of a leaflet, if it is sent to the addresses of customers who already use your services.

Booklet- almost the same leaflet, only with an image on both sides, and folded in half or three.

Flyer- almost the same leaflet, only smaller in size and with a more structured presentation of information of short-term importance. For example, about new discounts, events, company promotions. Often a flyer is also an entrance ticket to such an event - or a coupon for which you can get a discount.

sticker/sticker/magnet- almost the same leaflet, printed on self-adhesive paper in order to, in fact, glue on various surfaces - walls, poles and packages.

Conclusion

The set of opportunities to correctly make advertising yourself, advertising yourself and your company is incredibly large. Qualitatively use all the methods available to you, and you will succeed.