Lamps, chandeliers and fixtures are of no small importance in a modern interior. The buyer does not spare money to improve the interior of the house or apartment. A designer chandelier can radically transform the interior of any room. In this publication, the website has prepared a business plan for a lighting store selling chandeliers, lamps, lamps and other lighting. Unfortunately, this direction has one serious drawback, which is high competition. In every large and even medium-sized city there are dozens of stores selling lighting equipment.

Business plan for a lighting store

Brief business analysis:

1. Initial investment = 500,000 - 1,000,000 rubles
2. Net monthly profit = 40,000 - 70,000 rubles.
3. Payback - from 10 months. On average = 1.5-2 years.

No. 1. Competitor analysis

Particular attention should be paid to analyzing the market in the city or region where you are going to open a store. It is necessary to determine the level of competition, identify the most profitable products, evaluate the range of products and the level of service in competing stores. You should also find out about the optimal working hours. It is advisable to immediately visit all the lighting stores that are in your city. In each store you will be able to highlight something new for yourself, identify advantages and disadvantages. In the future, this will help you create the most competent business plan.

No. 2. Premises for a store of lamps and chandeliers

Considering that chandeliers and lamps take up a lot of space, then optimal size the premises will be 100-150 square meters. As for the location, there is no general rule which must be adhered to.

The best options:

1. City center. The disadvantages of the location in central regions can be attributed to high rental rate and more competition. The advantages include busy streets and high traffic. In this case, the location will play to your advantage and you can reduce advertising costs. The store should be located on the first floors of buildings, and a bright sign should be installed near the entrance.
2. Shopping centers. If money allows, you can rent a room in a popular mall.
3. Large residential areas. You should not exclude the option of renting premises in large residential areas. In this case, your clients will be only those buyers who live in the given area.

No. 3. Choosing assortment for a lighting store

Typically, lighting stores operate in two directions. The first direction involves cooperation with a large supplier that offers a wide range of different lighting products. The second direction involves cooperation with many small manufacturers or suppliers. In this case, you can create a more original product range. Which work option should I choose? You decide.

There will be no problems finding suppliers. Most often, the owners of such stores cooperate with Chinese suppliers. In particular, you can agree on cooperation with Russian manufacturers lighting fixtures.

If you have entered into a partnership with a large supplier, you can sell products to order. Typically, suppliers provide a catalog of products for buyers. It often happens that the client cannot choose the appropriate option. In this case, he should be invited to familiarize himself with the product catalog and place an order with partial or full payment.

One drawback you can notice in many stores is that all the goods are arranged in a chaotic order. This creates difficulties for buyers. We recommend that you format it as competently as possible. commercial premises. Each category of goods must be located in a separate area. Products can be classified by category, type of lighting, installation method, purpose, etc.

The range should include:

1. Chandeliers
2. Wall lighting
3. Shelf lighting
4. Floor-standing appliances
5. Built-in devices
6. Tabletop devices
7. Hanging fixtures
8. Lighting for cars, light bulbs, flashlights, equipment for photographers.
9. Adapters, extension cords, switches, tees, surge protectors, etc.

As for the staff, 2 cashier consultants are enough for shift work. The most important thing is that consultants have a loose tongue, a neat appearance, know how to win over clients, and have a good understanding of lighting equipment.

No. 4. Brief financial plan lighting store: investments, revenue and net profit

When many websites write that the payback period for such stores is 7 months, this figure is too exaggerated. When organizing and promoting a business, various unforeseen expenses arise. It is especially expensive to promote a business in the first few months after opening. It is necessary to conduct an effective advertising campaign, promotions, offer discounts, etc. IN best case scenario payback will be from 10 months. If average numbers are important to you, then you should focus on 1.5-2 years. The markup on lighting fixtures should be about 50%, with the exception of original design solutions. For exclusive products, the markup can reach up to 100%.

Approximate financial plan:

1. Purchase of the first batch of goods - 300-500 thousand rubles.
2. Rent of premises (100-150 sq.m.) - 40-50 thousand rubles.
3. The cost of an advertising campaign in the first 3 months is 50 thousand rubles. After 3 months, advertising costs can be reduced to 10-15 thousand rubles per month.
4. Utility bills - 10 thousand rubles.
5. The salary of two sales consultants is 40 thousand rubles.

If every month you sell goods worth 300,000 rubles at the purchase price, then your net revenue at a 50% markup after deducting monthly expenses will be about 50,000 rubles.

How to promote a lighting store and attract customers? In the first three months after opening a store, you need to rely on effective marketing advertising.

Best ways:

1. A bright sign at the entrance to the store.
2. Standard advertising in local media
3. Issuance of discount cards regular customers
4. Cooperation with construction stores, designers, repair teams, etc.
5. Carrying out promotions
6. Promotion in in social networks
7. Promotion and creation of your own website
8. Advertising in public transport
9. And other ways.

Chandeliers have always been considered an item of luxury and art. Regardless of era and continent. Little has changed in modern world. On the contrary, today chandeliers are no longer just an indicator of wealth and aristocracy, but rather a separate design element. Fashionable, beautiful, versatile and necessary for every home. This familiar lamp can emphasize the severity of the living room, give a businesslike tone to the office, create coziness in the bedroom and a mischievous mood in the nursery. But for this it is necessary to approach the choice of a ceiling chandelier with all responsibility.

The modern market is represented by a wide range of products. Combinations of many types and styles create thousands of unique designs from hundreds of manufacturers. Choosing a chandelier in such a variety was not an easy task. We will try to tell you in as much detail as possible about each step towards your ideal purchase and possible nuances that you have to face.

Provide absolutely universal recommendations choosing a chandelier is almost impossible. After all, the final decision depends entirely on personal preferences and capabilities. But in order for the purchase to bring moral satisfaction, fit harmoniously into the interior and last as long as possible, we turned to our experts for advice. And this is what useful information we got.

When selecting a chandelier, it is necessary to take into account many factors, which can be divided into two areas:

1 According to the characteristics of the room for which the chandelier is selected: area and shape, type of room, ceiling features, interior (style, design, color scheme).

2 According to the characteristics and parameters of the chandelier itself: connection options, product material, light (power, brightness, direction, color of lighting), number of horns, type of lamps and base.

How to choose a chandelier? What do we pay attention to when purchasing?

When buying a chandelier, guided by only one parameter - “I liked it”, you can encounter quite common problems. Dim light, exorbitant energy consumption, not all types of lamps are suitable or it is difficult to find a replacement for them, “too bulky”, etc.

If you approach this issue technically competently, you can bypass all possible inconveniences during further operation:

1 Style, color and size. When choosing a chandelier, take into account the overall style of the apartment or house, as well as the room where you plan to hang it. Shape, color, design - everything must match the surrounding environment. Don’t forget about the dimensions of the room - the chandelier should not be lost against the general background or, conversely, overload the interior.

2 Mounting types: hook or mounting plate. All pendant lamps are mounted on a hook, while ceiling lamps are mounted on a mounting strip. When choosing a chandelier, you need to take into account a number of ceiling parameters: height, finish, material, etc. There must be at least 2 meters from the floor to the lamp. For ceilings higher than 3 meters, this parameter is calculated individually, taking into account many factors. If you technically have only one type of fastening, then choose a chandelier from this group.

3 Lighting power. To ensure proper comfort in the room, it is necessary to properly organize the lighting and take into account several parameters of the chandelier: the number of shades, their direction (up/down), the power of the lamps individually and in total, switching modes, the presence of a dimmer and other features.

4 Types of lamps used: incandescent, halogen, fluorescent, LED. They differ not only in efficiency, energy consumption and light spectrum. Some chandeliers can only use lamps of a certain type and power. Before you finally choose a chandelier, you need to clarify all these nuances.

5 Specifications lamp: materials of parts, number of switching modes, ability to connect a dimmer or remote control, switching method, type and material of the socket, direction of the horns. All this affects the capabilities of the chandelier and its use in a particular case.

Which chandelier to choose for the hall or living room?

The living room is the main place of any home. All special events, receptions of guests and relatives are held here. This room is used for calm and quiet family evenings. It is very important that the chandelier not only “fits” into the interior, but also creates the right atmosphere. The light in the living room should be bright, illuminating all corners. But at the same time, the “warmth” of the lighting is also important - it will create a certain comfort and predispose to pleasant communication.

If the height of the ceilings and the dimensions of the room allow it, then you should take a closer look at a suspended massive chandelier. It will add solemnity and completeness to the overall interior. Which chandelier to choose for the hall in this case? Classic crystal or modern in the Art Nouveau style? This already depends on the design solution implemented in the room.

With standard room parameters and ceiling height, a pendant lamp will look out of place and even, in some cases, create inconvenience. The most optimal solution is a ceiling chandelier. You will significantly save the distance from the floor to the lamps. And the variety of models and styles will help you realize the most daring decisions in the interior.

When selecting a chandelier for the hall according to its parameters, our experts recommend taking a closer look at models with several switching modes or the ability to adjust the intensity. In this case, you can control the living room lighting depending on the circumstances.

How to choose a chandelier for the bedroom?

Any bedroom is, first of all, a place to relax and sleep. Here you want to calmly gain strength after a hard day at work, an active weekend or a stormy holiday. And when choosing a chandelier for the bedroom, this is taken into account first of all. Soft and diffused light in this room should create a calm and warm atmosphere.

A chandelier for a bedroom should match the interior, not be bulky and not get lost in the general background. As a rule, a bedroom is compact, so you can take a closer look at a ceiling-type chandelier, as well as wall lamps from the same series. It is better to place them on both sides of the bed. A large number of models on modern market, made from various materials in a wide color palette, will help you choose a chandelier for the bedroom that matches any design solution.

When choosing lighting fixtures for this room, it is recommended to pay attention to practical lamps with several switching modes and with remote control. This will allow you to adjust the lighting to suit your mood without having to get out of bed.

Which chandelier to choose for the kitchen?

Every day begins with a morning cup of coffee or tea in the kitchen. It is always better to season a charge of vivacity with a positive attitude. Of course, a pleasant interior and appropriate lighting help with this. But when choosing a chandelier for the kitchen, you need to know some nuances that will help you make a more practical purchase.

Particular emphasis should be placed on the material and design of lighting fixtures. After all, in this room, during the cooking process, the humidity rises, and microdrops of fat appear in the air. Because of this, the chandelier in the kitchen is subjected to additional tests: it becomes covered with moisture and quickly becomes dirty. In order for it to last as long as possible and, at the same time, not cause additional hassle, you should choose more practical materials. Ideal for: glass, metal, acrylic, etc. But textiles and wood may require increased attention and care.

Also pay attention to the design and moisture resistance. The chandelier in the kitchen should have such a structure that moisture does not accumulate inside. And the presence of an initial degree of protection will prevent water from entering the lamp.

How to choose a chandelier for the kitchen based on the degree of illumination and light properties? Cool white light or warm? There are no specific rules here; everyone chooses based on personal preferences and interior design solutions. The main thing is that the light is bright, and all hard-to-reach corners of the room are illuminated with additional lamps.

Which chandelier to choose for a children's room?

A children's room is the most intimate place in the house, a separate magical world for your child. A chandelier in a nursery should not only be a wonderful addition to the interior, but also meet basic safety requirements:

Avoid downlights to prevent lamps from shining into your child's eyes when sleeping or resting.

Try to refrain from purchasing lamps with glass or crystal shades,

Pay attention to the absence of sharp corners and heavy metal elements,

Give preference to safe, lightweight designs consisting of textiles and plastic.

Even if during wild fun your child decides to test the strength of the lamp, he will not be able to harm himself.

Choosing a chandelier for a nursery to suit any interior is now quite simple. Most manufacturers of lighting equipment pay special attention to this area and produce entire series in various thematic designs. Thus, any design solution will be complemented by a wonderful children's lamp.

How to choose a chandelier for the hallway?

When designing an apartment with lighting, you cannot lose sight of the hallway, because this is where your home begins. It is best to meet guests or relatives in a pleasant and warm atmosphere.

A chandelier in a corridor is usually selected based on the shape of the room. If the room is long and narrow, then an oblong lamp will fit well into it. You can choose any shape: rectangular, wavy or non-standard. A group of several lamps of the same series, placed along the length of the hallway, will give a similar result. To expand your lighting options, you can use ceiling chandeliers with rotating spots. This will allow you to direct light to unlit corners of the room or place accents on various interior items.

Chandeliers for hallways and corridors are presented on the modern market with a wide range and many design options: pendant and ceiling chandeliers, wall-ceiling and spotlights. And the use various sources lights (LED, halogen) will allow you to choose the ideal complement for your interior.

Regardless of the style and interior design, a lamp always occupies an important place in any room. Therefore, before choosing a chandelier, you need to consider many factors, which we have tried to list in this article. Doing this on your own is not an entirely simple matter; it is better to seek advice from an experienced specialist. A true professional will help you choose a chandelier, taking into account all your wishes, goals, room characteristics and other nuances.

In any field of activity, both at home and at work, it is impossible to do without lighting. Therefore, ordinary and industrial lamps are very popular. Thanks to this factor, the business of selling them is profitable. Today, the cost of electricity consumption is one of the significant expense items. That is why, mainly in production, they resort to modernizing lighting equipment. This is an excellent prospect for small entrepreneurs who strive to reduce the cost of the products they sell and increase their competitiveness in the market in addition to creating their own corporate identity, which can be ordered on the website of the company “Symbol/Symbol Communication Group”.

Of the entire range of lighting equipment, LED industrial lamps should be especially highlighted. Despite the fact that quite high requirements are placed on them, their implementation is quite profitable, since they are in constant demand. This is due to the fact that high-quality industrial lighting is the key to high productivity of workers and comfortable working conditions.

That is why it must be constantly maintained at the proper level. If you plan to trade such products, you need to ensure that they can be used in conditions of high humidity, dust and different temperatures.

Is it profitable to sell household lamps?

Today there is quite a lot of competition in this market share. Therefore, you can count on success only if you have a fairly wide range and relatively low prices. To achieve this, suppliers must be carefully selected. It is best to turn to those who work without intermediaries, shipping products directly from their warehouses. When choosing models of household lamps, you should count on buyers of all age groups, which will allow you to reach the largest audience.

Good luck in business.

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Any idea is often compared to a light bulb. A business idea can be compared to a green light bulb - by analogy with the well-known American currency. And it’s quite possible to make money by selling these same light bulbs, only real ones (trading business ideas is a very special business). Lighting devices, without exaggeration, are needed in every room, in every room, and depending on the purpose, the range of lighting products can be huge. Ordinary incandescent lamps generally belong to consumer goods, because they often burn out and leave the resident without light. Humanity can no longer do without artificial light, and one can make quite good money from this need.

Today's lighting market is, of course, filled with entrepreneurs, but you can take your place here too, the main thing is to offer the buyer those products that no one else has. It is unlikely that you will be able to find anything new directly in terms of technology, but purchasing interesting lighting fixtures that will attract the attention of the consumer is quite possible. A light store, as ambiguous as it may sound, can be a good idea for your endeavor if you approach this matter correctly.

Lighting devices can be of completely different directions. Residential premises have their own products, and the purpose of the room also determines what type of device can be installed. Industrial buildings are particularly demanding not only in terms of lighting intensity and quality, but also must be resistant to the production environment. The advertising industry is especially in need of lighting devices, because a bright, shimmering sign attracts people’s attention. People of different professions need their own light source, and the device must be designed in a special way (the simplest example is a flashlight on a miner’s helmet). A car cannot do without light bulbs, which through the headlight lenses produce a beam of light, so necessary for safe driving. Electricity has given people the opportunity to engage in almost any activity around the clock, and almost everyone needs one or another lighting device. That is, in this business There is no limited contingent of consumers; absolutely everyone needs the product.

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There are plenty of specialized stores, especially in major cities, but not all stores can provide all kinds of assortments, so there are still specific niches that can be filled. However, easy competition is not expected in this endeavor, and you will have to continuously monitor the market, look for new ideas and, importantly, constantly conduct marketing research and campaigns. Success depends on the entrepreneur’s ability to resist the efforts of competitors, who are unlikely to calmly give up part of their clientele.

Subject registration is required to start entrepreneurial activity, any form is suitable, be it an individual entrepreneur or a legal entity. The entire registration procedure will require about 20 thousand rubles, upon completion of which the entrepreneur will receive a code (OKPD 2) 47.59 Services for retail trade furniture, lighting fixtures and other household products in specialized stores.

You need to immediately decide which customers the store will be designed for, in order to organize the supply of relevant products in accordance with this. The most conventional division into lighting devices for residential and industrial buildings. There is also a separate segment - auto lighting. At their core, these products are sold in specialized stores, the client comes there to buy light bulbs for his car, and this group includes not only standard products, but also all kinds of additional running lights, lighting systems, headlights, and so on in the same spirit . Yes, and during registration you will need to indicate that you are supposed to work with automotive goods(despite the fact that these are still the same light bulbs and lighting fixtures). However, the most large store lighting products can offer a similar list of specific items and earn additional good income from this. Whether it is worth doing this and creating complications for yourself, whether it is advisable, the entrepreneur himself decides, but at first there is probably no need to allocate an entire department for automobile accessories. You can limit yourself to purchasing standardized light bulbs that fit almost all models. There is such an idea, and you can forget about it, but you can make money on it.

But what needs to be dealt with in this matter, of course, is household lighting fixtures. This is the target direction; people will come for these goods first. With all the variety of manufactured lighting fixtures, the client will be looking for something unusual, going through options for a long time and having doubts. Of course, there will be those who need an ordinary chandelier for their kitchen, regardless of what it looks like, the main thing is that it is cheap, and all these factors make it necessary to have a large assortment of different products of different price segments and for various purposes.

Of course, opening a luxury lighting salon can be considered as an idea, but a critical number of clients will be missed. A person needs a choice, but offered within the same price category. The larger the range of items supplied, the more attractive the store is to the consumer. Here, in addition to quality and price, it is focused on variety, and a significant assortment will be a good competitive advantage.

In such a business, sometimes even slightly higher prices compared to competitors play a lesser role than a good choice and many solutions for every client’s taste. Depending on this, the size of the room is selected, which starts from 50 m2. Of course, you can open a small shop with a meager selection, but the best-selling product at such a retail outlet will be ordinary light bulbs. That is, the goods will lie, withdrawing funds from circulation, revenue will be minimal, and the only savings (and that insignificant) will only be in renting the premises. A successful lighting store must not only stock, but also display a large number of product, and therefore very small a store it can not be.

The location should be chosen based on high traffic, optimally the city center. It would be nice to be located in a shopping center, and here even a cramped small room will justify itself. If it's separate standing store, then it should be located on busy streets with large quantity people passing by. Advertising will attract customers who are going to buy a lighting fixture purposefully, but random visitors will also be a good source of income. The rental cost in this case may be slightly higher than in the city as a whole, but these investments will more than pay off (only if there is no competitor’s store across the road or nearby). It is difficult to name the monthly expenses for paying for the premises, but about 50 thousand rubles will most likely be required. It is also possible to be located in residential or residential areas, and business can flourish, but then you will have to focus primarily not on all residents of the city, but only on the inhabitants of the area in which the point is open. In some cases, this is even the most profitable solution, especially when the central and busy streets are occupied by competing stores. But opening in industrial areas can only be justified if the store has a department of industrial lighting equipment. Offices, as a rule, install the simplest products intended for residential use, but some enterprises need products with increased resistance to moisture, aggressive environments, and even explosion-proof. Having such products in your assortment means attracting a significant number of additional consumers, represented mainly by legal entities. And they will make purchases for larger amounts and in larger quantities.

In general, we can say that any client will appreciate it if the store offers lighting fixtures for absolutely all needs. Today the buyer buys a simple chandelier, and tomorrow he returns for something else, because “here is everything.” Pleasantly surprised by the choice, he will also recommend the store to all his friends.

The consumer, of course, wants to receive the product here and now, but sometimes the retail outlet does not have what he needs. Some customers will definitely leave without finding the product they need. In an attempt to satisfy customer requests, you can set up work via the Internet. Your own website will become a good information and advertising platform and will provide an opportunity to sell particularly unusual, and therefore rarely purchased, products by ordering.

Operating a lighting store initially involves either cooperation with one very large supplier with a large product range, or with many small ones - this is how assortment diversity is formed. The concluded agreements will allow, if necessary, to additionally order unique devices in batches, including by special order. The client should be able to leave a request directly on the website and then pick it up later in the store, which will act as an outpost. For various reasons, unredeemed goods will simply replenish the store’s assortment, that is, funds, of course, are frozen, but this does not make the situation critical. As in any business where there is a huge list of products sold, here you will need to conduct an ABC analysis so that after the first month of work you know what is in demand by the client and what is just “for show.”

Separately, it is worth mentioning the sale of external lighting fixtures of large dimensions, as a rule, this neon signs and other advertising luminous products. They are often made to order, which imposes an obligation on the seller to find a manufacturer, but in this case the seller becomes an intermediary who risks virtually nothing. As an option for developing your own business, you can offer advertising companies or private entrepreneurs, not only the creation of signs, but even their subsequent installation. Here again, you can either play the role of an agent who finds installers and receives a commission for this, or hire your own staff of workers performing similar services. This is kind of already separate species business, but related and, most importantly, quite expedient, because clients come to the lighting salon in the expectation that even a non-standard order will be fulfilled here. All this greatly increases the competitiveness of your business, provides coverage to a large part of the market and improves your reputation.

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Work with industrial enterprises who need a special device with non-standard properties also requires the execution of an individual order for the collection of the required product, although in this area there are many standard products that will satisfy the vast majority of companies.

The retail outlet itself is divided into departments for the convenience of visitors. A person should not wander around the entire room, looking for goods of the category he needs. Departments can be formed according to different principles: the type of light source used, purpose, type of lighting, installation method. You can structure the list as follows:

Location (installation method)

• Wall (sconces)

  Ceiling

  Floor

  Hanging

  Built-in

  Tabletop

Lighting type

• Mixed

  Exhibition and decorative

  Night or for dark rooms

Lamp light source

• Incandescent

  Halogen

  Diffuse and reflex

  LED

  Luminescent

  Sodium

• Based on inert gases (xenon and neon)

Purpose

• Industrial

  For underground work

  For outdoor lighting

  For living spaces

  Devices for the work of filmmakers and photographers.

In addition, there may be car lights, ordinary light bulbs, flashlights and other small items, as well as related electronic products such as adapters, tees, extension cords, switches and the like. It is better to hire a consultant to advise visitors if the store is spacious enough. Although the salon can be serviced by one person who plays the role of cashier, consultant and administrator, the entrepreneur himself can become this person. But it’s optimal when there are two people in the store - a cashier and a consultant, and both can perform both functions. They should also be able to pack the item if it is taken from the display. No special qualifications are required here, employees must simply be polite and trainable people, so you can find workers willing to work for an average of 20 thousand rubles per month. Sum starting capital of this project will be:

Registration – 20 thousand rubles.

Rent of premises – 50 thousand rubles.

Outsourcing, communal payments– 10 thousand rubles.

Salary – 40 thousand rubles.

Purchase of goods – 300 thousand rubles.

Accounting and cleaning services are outsourced. The purchase of the initial batch of goods can be made for a different amount, it all depends on the expected range of work and the amount of funds available. Thus, the required funds for opening are 470 thousand rubles, monthly expenses are 100 thousand rubles. The markup on different goods can be completely different; on household items it reaches 100%, and on unique and expensive goods no more than 10%. If the average markup is 50%, then the sale of a starting purchase in one month will bring 150 thousand rubles, the operating profit will be 50 thousand, and the net profit will be 42 thousand 500 rubles ( simplified system taxation, the calculation is made according to the “income minus expenses” scheme). It is unlikely that it will be possible to reach this level of sales in the first months; advertising, discounts and promotions will be needed. However, there are prospects in this type of business, especially if you engage in related services.

A particularly good source of income can be the creation of designer lamps, that is, fulfilling an individual buyer’s order to create a unique item. At the same time, such a service can be applied for by a simple person who is planning to implement a design project, or by the design studios themselves, who select products for their client. To create designer lighting fixtures, you can hire your own craftsman who will do the work. Accordingly, the cost of such a service will be very significant, but the demand for piece goods is unlikely to decrease as a result. In general, all non-standard solutions in such a business can be developed if they are taught correctly and executed well.

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Chandeliers and other lighting fixtures are always relevant, and therefore there is a wide selection of this type of product on the market. But by developing a completely new business strategy and offering customers something new and interesting, you can carve out a special place in this niche. In this case, lamps and chandeliers can become a very successful business.

Features of selling lighting fixtures

IN last years The range of lamps and chandeliers has expanded significantly: thanks to technical innovations and a variety of design ideas, customers have the opportunity to choose from a huge variety of proposed models.

When starting a business selling chandeliers and lighting fixtures, it is important to consider existing modern tendencies in this area.

First of all, a new entrepreneur needs to study current market and determine what qualities his company will need to have to become competitive. To do this, you will need to offer customers something interesting and unique, as well as establish a competent pricing policy.

When opening a store selling lamps and chandeliers, it is important to immediately identify potential buyers. Thus, the main assortment may be lighting fixtures for home and office. In the future, it is possible to expand the offer by including lighting systems for production premises, cars and more.

Having decided what assortment will be offered to customers, it is necessary to draw up a business plan for the enterprise. The following features are calculated in the business plan:

• initial investments in opening a store, including renting or purchasing premises, purchasing goods, paying salaries to employees;
• expected profit from the sale of lamps;
• peculiarities pricing policy future enterprise. Setting prices for products is very important stage, requiring a thorough study of the existing market and analysis of the products presented. Thus, for small inexpensive lamps the markup can be higher and range from 50 to 100 percent, while expensive chandeliers allow a maximum markup of 15%.

When deciding the price issue, it is important for an entrepreneur to determine which category of potential customers the company will focus on: if a store of chandeliers and lighting fixtures is declared as elite, the goods sold will accordingly be of high cost, but in this case you will not have to count on a large number of buyers. Moreover, the luxury chandelier store suggests high quality goods offered for sale.

Having drawn up a business plan and thought through all the expected costs, in accordance with the calculations made, pay attention to the following aspects:

• search suitable premises to open a store;
• purchase of goods;
• selection of employees;
• registration in tax authority;
• working with advertising.

It is important to write down the costs for each of these aspects in the business plan; as the enterprise develops, the costs incurred must be adjusted.

A more economical option would be to open an online store of lamps and chandeliers; at least you can significantly reduce the cost of renting premises and paying utilities, employee compensation and some other types of costs. At the same time, other nuances come to the fore. In particular, it is important to create an online store website that will be convenient and functional for users. The staff must have website maintenance specialists and online consultants. Considerable attention needs to be paid to advertising campaign online store: if in the format of a regular store its main advertisement will be a bright display window with chandeliers turned on, then when you start selling online, you should start promoting your business online.

Stages of organizing a business selling lamps and chandeliers

Opening own business When selling lighting fixtures, it is important to decide not only on the assortment, but also on the location of the store. The ideal solution would be the city center or one of its busy areas with high traffic. In such an area you can count on the largest number of potential customers and higher profits. At the same time, you need to form a portrait of a potential buyer and decide on the most popular price category. This information is also used when purchasing goods. In order for the entire assortment to be in demand, it is important to monitor the market in your city before purchasing and understand what types of lamps and chandeliers are used most in demand among buyers.

As a rule, most of the assortment should represent lighting fixtures for apartments and houses in the middle price segment; elite exclusive chandeliers should definitely be on sale, but make up a smaller part. When purchasing goods, even from the low price segment, you should give preference only to high-quality products, trusting well-known manufacturers on the market. In the first months of the store’s operation, you can enter into contracts with several suppliers and, in the process of cooperation, continue to work only with those who offer the most favorable conditions.

The store itself should be spacious and have enough space to accommodate most of the assortment. At correct design store it will be quite bright and noticeable from afar, which in itself will be good advertising.

When developing the design of a store, it is important to create several trading areas, which will be differentiated by theme and type of lighting fixtures. Thus, you can separately place lamps according to their intended purpose (domestic and industrial), in accordance with the installation method (separately for ceiling, wall and others) and according to other criteria.

The next stage is recruiting personnel for the store. The level of sales, and therefore the success of the enterprise, largely depends on how qualified the employees are.

First of all, you will need the following specialists:

• two or more salespeople (depending on the size of the store and its opening hours);
• accountant (you can outsource the position);
• marketer;
• website creation and maintenance specialist (freelancer or outsourcer);
• technical staff.

In order to save on wages, all employees, excluding salespeople, can be hired through outsourcing companies.

Particular attention should be paid to the following aspects:

• bright showcase. You can avoid spending money on external advertising by simply equipping the premises with glass display cases, through which the lights emitted by the chandeliers will be visible from afar. They are the ones who will attract customers. This method works especially well if the store is located in the city center;
• Internet advertising;
• distribution of leaflets, advertising messages in the media.

All of the above methods in combination will be most effective. Many store owners specifically hire a marketing specialist; some of them turn to specialized agencies to develop an advertising campaign, which allows them to save money spent on advertising.

Creating a business selling lamps: tax registration

Official registration of a business selling chandeliers and lamps does not require obtaining special permits and licenses. You just need to go through the standard registration procedure with the tax authority corresponding to the business owner’s registration. Of all possible options Most often, novice businessmen choose the individual entrepreneur form.

This is due to the fact that you can obtain the status of an individual entrepreneur in a matter of days using a very simple scheme:

• come to the Federal Tax Service office corresponding to the official registration of the future entrepreneur and fill out an application using a special form. The application also includes the registration address: it usually coincides with the residence address of the entrepreneur himself. It is also necessary to select and provide in the application activity codes for OKVED classifier. There may be several of them - the main thing is that the type of activity being carried out is fully specified in the codes, otherwise the enterprise will be considered illegal;
• pay the state fee (its amount is 800 rubles);
• provide in tax office completed application, copies of passport, identification number and receipt of payment of the fee;
• wait for the person's registration certificate to be issued individual entrepreneur. As a rule, this period is about 3 working days.

You can fill out such an application and completely go through the registration process online by going to the official service of the Federal Tax Service. The waiting period for results when registering online will be the same. If it is geographically inconvenient for a future entrepreneur to visit a Federal Tax Service office, he can also send an application and all documents by mail. True, the period for issuing an individual entrepreneur certificate increases by several days.

As a rule, applications to create an individual entrepreneur are rarely refused. It is important that the candidate for this status has Russian citizenship and is over 18 years of age. There are no stricter criteria for future entrepreneurs.

In general, assessing the prospects and potential profits that an entrepreneur selling chandeliers and lighting fixtures can count on, we can conclude that this area of ​​business is potentially profitable and in demand. However, there are certain nuances that need to be kept in mind when starting a business in this direction.

Jan 18, 2017 Sergey