Business niches: 9 landing pages for children's goods and toys

Children are very emotional, active and inquisitive - it is easy to get them interested in some new product or captivate with a wow effect. And even though it is not they who will make the final decision on the purchase, we cannot discard the influence of the effect of the childish “I want!” for dads and moms. How landing page developers solve the problem of capturing children's and adults' attention, motivating them to make a purchase, we suggest looking at specific examples.

1.

A wonderful landing page for a children's wooden puzzle toy.

A landing page that is great, if not everything, then a lot: naming, logo, the product itself, the first spread with a video background a la “product face”, original visual design. 3 triggers on the left side of the screen contain links to key information, and the buttons in the site header are anchors. Scrolling on screen, animated; a small drawback - there are no progress indicators.

The landing page is multilingual, friendly, everything is done simply and clearly. Developers get a separate plus in karma for the fact that the page is loaded by default with the sound turned off, which does not irritate the user. The biggest disadvantage is that it is not possible to view the page from the screens of mobile devices.

2.

Landing for an educational children's toy - a Montessori board.

A great long landing page on a clean responsive layout, with a bright and juicy business color. A good first reversal that has all the key triggers:

logo with descriptor;
navigation menu with anchor buttons;
button for ordering a callback near the contact phone number;
a title that gives an idea of the purpose and benefits of the product, with specific numbers;
image of the product itself;
demo video button
an open capture form with a value proposition;
numerous calls to action.

And as an optional element - the buttons of popular social networks on the right side of the screen.

I would like to note the professional design and how much attention on the landing page is given to the description of the product and the benefits that it gives to potential buyers, both for children and parents. Minus - a long directory that should be sent "under the cut", and not force users to flip through it entirely.

3.

A very simple landing page from another manufacturer of wooden children's toys.

An unremarkable landing page with smooth scrolling, divided into screens. He would not have made it into our review if it were not a good example of poor copywriting. Yes, it is intricate and sometimes even creative, but it does not sell at all - it is too abstract and does not speak with a potential client in the language of his personal benefit.

It is also bad that various additional information, such as contacts and delivery / payment, is placed on separate pages - this further reduces the chance of completing the target action. But what is very good here is the excellent illustrative material.

4.

The last landing page for children's wooden toys for today (honestly).

An atypical short one-page for the promotion and sales of a children's wooden car - the hero of the cartoon series of the same name. Great example! Very simple in appearance, uncomplicated product is so deliciously beaten and served that you really want to buy it.

There are also promotions for children, and the charitable mission of the project, and even the price is indicated right away. Everything is simple, unsophisticated, but at the same time it is thought out in such a way that it captivates great.

5.

Landing page for the sale of original baby car beds.

Bright and cheerful landing page design for an original product, slightly animated with animation. The gallery with photographs of happy customers looks positive, the block with accompanying products is successfully presented.

It would also have normal fonts and a mobile version - it would be generally wonderful. Still, such a design cannot be called professional. A big plus: the developers have provided a video instruction for self-assembly of the bed.

6.

High-quality modern landing page for a brand of soft children's toys.

And here is an example of excellent professional design, in which every little thing is thought out. See how the nuances and details of artistic graphics wonderfully complement magnificent photographs. You have not yet held the company's product in your hands, and there is no doubt about its quality.

Immediately after the slider of the first spread, there is a block with three collections. After - a very short text about the company and news, after which more detailed information about the brand is placed, immediately after the subscription field. The most attentive ones will find a very cool example of video content promotion in the news ;-) And of course, the landing page has good work with fonts.

7.

Landing page for an innovative project for the sale of children's goods.

A short landing page for a relatively new approach to the trade in children's goods in Russia. The first spread lacks such important conversion elements as target buttons or capture forms, although it is full of calls to action and even contains a simplified “how to do it” instruction.

Immediately behind it is a news block and explanatory video content about the project. In general, there are complaints about the block placement logic, the main triggers and the mobile version of the page.

8.

The fundamental qualities are quality, comfort and aesthetics. The latter, apparently, formed the basis of the visual design of this Look-Book. This is a very good example of quality, aesthetic use, typography and unobtrusive animation.

Notice how smoothly and softly the landing page reacts to your actions, how the color of the elements changes, as well as excellent optimization. Even the background music is not annoying. This landing is able to satisfy the most demanding sense of beauty, but the main thing is not to the detriment of the selling ability: the target button is present on each block and at the very end of the page. Too bad the online store is closed.

9.

Landing page for Swedish innovative watch-phone for kids.

I remember this landing page has already appeared in, but since it has undergone a significant redesign since then, why not return to it again, since it's worth it. This is a great example of a one-pager with a concise trendy flat design, top-notch copywriting, and a smart selling structure.

Everything is verified in Swedish, clear, reliable and simple. Both the product itself and the interface of mobile applications are demonstrated, the buttons for which are repeated several times on the page. The sliding navigation menu can also be attributed to web design trends.

Landing page layouts for selling children's goods from LPgenerator

At the moment, for children's products in our Landing Page Store, there is a whole . In it you will find 4 ready-to-use high-converting landing page layouts: