Business selling pet food pitfalls. Required borrowings

Scheme of earning on the sale of feed and pet products from vending machines: purchase of equipment, choice of installation site, registration of IP, purchase of goods, loading, testing. You can buy a machine from Russian manufacturer vending equipment - Vendshop. Potential income from one outlet- 50 thousand rubles.

The vending business is no longer limited to coffee and snack machines. Manufacturing companies produce and brand vending machines for almost any product at the request of the customer. There are versatile vending machines in which you can sell various piece goods and change the direction of the business at your discretion.

Such equipment produces, for example, Russian company Vendshop. In this material - an overview of vending machines for the sale of animal feed and short instruction on earnings with calculations and examples.

Target audience and business relevance

Target audience - pet lovers: dog lovers and cat lovers (depending on the food for which animals are planned to be sold). Comfortable after hard work labor day or at the height of the weekend, quickly buy a couple of bags or jars of pet food from a vending machine than stand in line at the checkout of a hypermarket at rush hour. In addition, the purchase is made literally in a minute: you deposit money into a bill or coin acceptor and pick up the goods.

There is no need to even talk about the relevance of the pet food business - just look at the statistics: more than 50% of able-bodied Russians keep pets at home, most of which are cats and dogs. And food for your favorite pets is not always possible to buy in a convenience store or a supermarket within walking distance. Often you have to go to specialized stores. In such situations, pet food vending is a real lifesaver.

Hardware Overview

The models of vending machines on the market can be found on the website of the manufacturer of vending equipment VendShop. Depending on the installation location, quantity of goods to be accommodated, weight, size and other characteristics, prices for vending machines vary from 47,700 rubles (SM MINI model) to 193,000 rubles (SM 6367 LONG model). The price is indicated in basic configuration.

For ease of use of the machine, additional options are provided to choose from:

• card payment module;
• banknote, coin acceptor, including with the function of issuing change;
• branding at the request of the client, depending on the type of goods that are planned to be sold;
• for goods in banks or small goods you can additionally order horizontal and / or vertical guides;
• for models SM 6367, and SM 6367 LONG it is possible to install a refrigeration unit with different temperature ranges (from +6 to +12 or from 0 to +8 degrees);
• on the top panel, you can install a lightbox - an advertising backlight that will attract the attention of customers;
• elevator for careful supply of goods;
• additional shelves.

In addition to paid additional options, Vendshop employees set up the cell pitch, the location of the shelves for free, and make free firmware for any currency. The warranty for the equipment is 12 months, technical support is provided.

Due to the fact that the equipment manufactured by Vendshop is universal, it is possible to sell any piece goods in it - from children's toys from Aliexpress to ready-made meals. One machine can be loaded different kinds goods, as well as, if necessary, reshape the business, diversify or change the type of goods sold.

Watch the video review from VendExpo 2017: vending novelties. Vending business with vending machines Vendshop

What do you need to start a business

If you install the VendShop Online module at the stage of purchasing equipment, then the operation of the vending machine can be monitored remotely in personal account. The program informs about the filling of the bill and / or coin acceptor and the amount of goods in the machine. This is convenient because you do not need to constantly check the machine - you can collect and report the goods only as needed.

Calculation of earnings on vending for the sale of animal feed

For the initial data, we take the SM 6367 model, installed in a place with good traffic. We make the calculation using the example of cat food jelly in bags of 85 g (Whiskas, Kiteket, Sheba, etc.), see table 1. Buyers usually take not one, but from 3 to 10 bags per purchase.

Table 1. Selling pet food from a vending machine: income potential*

Acquisition of a vending machine (the price depends on the configuration)	From 175,000 to 312,000
Purchase price of a unit of goods (depending on the region, supplier, lot size), rub.
Selling price (set independently), rub.
Daily sales, pcs.
Revenue per day, rub.
Amount of income per month, rub.
Purchase of goods, rub.
Rent, electricity, maintenance of the machine, rub.
Profit per month, rub.
Payback, months

* The figures shown in the table are calculated on the basis of potential income and are provided for understanding the calculation procedure. In each case, the profit depends on the number of sales per day, the purchase price of the goods, the margin, and the location of the equipment.

Opening a pet store, with the right approach, can be great business. Pets - fish, birds, cats, dogs and even reptiles - are present in almost every home and they all want to eat and have fun. Loving owners are ready to spend money on their pets, which means they will come to the pet store.

If you have already got the idea to open a pet store, it will not be superfluous to find out what formats of such stores exist.

1. The smallest and least expensive option would be to open a small shop with an area of ​​​​10 square meters, which does not require a license. It will be possible to sell food, toys and care products for animals.
2. A more solid store with an area of ​​60 square meters, selling not only everything for animals, but also the animals themselves. To open a pet store of this format, you will need permits and licenses. The staff must include a veterinarian.
3. A pet store that has a narrow specialization and offers a full range of services in its specialization. As a rule, these are stores specializing in aquariums. The staff in such a store must have broad knowledge in this area in order to be able to competently and fully advise customers.
4. And finally, the largest format is the zoocenter. In this format of the pet store, the maximum range of products and services for animals is presented. This format can combine a clinic, a shop, a hairdresser, a hotel, and an animal studio.

Business Plan Example

How to start opening a pet store? Of course, with the preparation of a business plan - this will allow you to initial stage get an idea of ​​the upcoming expenses. Consider a pet store business plan with calculations using the example of an average store with an area of ​​\u200b\u200babout 60 square meters.

Expenditure part:

• rent from 30 thousand rubles per month;
• registration and repair from 40 thousand rubles;
• equipment from 80 thousand rubles;
• purchase of goods from 250 thousand rubles;
• advertising from 10 thousand rubles;
• staff salary from 45 thousand per month;
• unforeseen expenses from 10 thousand rubles per month;
• utility bills from 10 thousand rubles per month;
• taxes depending on the chosen form of ownership.

Total initial costs amount to 525 thousand rubles plus taxes. Monthly expenses will be from 95 thousand rubles. The average check, in stores of this format, is from 200 rubles. With attendance from 30 people per day, the monthly revenue will be 180 thousand rubles. Payback will come 7-8 months.

Premises selection

Before you open a pet store from scratch, you need to choose suitable premises. The main criterion for the selection of premises is its location. It is important to pay attention to the number of people visiting this place. Of course, the best place, especially for a large store or zoo center, the central part of the city will become. If for some reason you have not chosen a center, then you can open a pet store in a residential area, a large shopping center or not far from a veterinary clinic.

• General description of the project
• Description of products and services
• marketing plan
• Room selection
• Recruitment
• Financial plan
• Do I need a permit to open a pet shop?
  • • • Similar business ideas:

Sample business plan for opening a pet store in a city of 150,000 people. Can serve as an example for drafting upon receipt state support or borrowing money.

The aim of the project is to open a small pet shop in a city with a population of 150,000 people. Previously held marketing research, during which an insufficient number of pet stores were identified that could satisfy the existing demand for pet products.

General description of the project

General information:

• City population: 150 thousand people;
• Trade format: counter type shop;
• Location of the store: basement of an apartment building;
• Type of property: lease of premises with an area of ​​20m2;
• Working hours: 09:00 - 20:00;
• Number of jobs: 2 people;
• Sources of financing: own funds- 700 thousand rubles.

The main performance indicators of the pet store:

• Monthly profit = 57,333 rubles;
• Profitability = 13.0%;
• Payback = 13 months.

What taxation system to choose for opening a pet store

The organizational and legal form of business will be individual entrepreneurship. This, in our opinion, is the most convenient form for a small store. As a pet store taxation system will be chosen special. regime - a single tax on imputed income (UTII). UTII is the most profitable option taxation of a pet store, since the amount of tax is calculated based on the area of ​​​​the retail facility, and in our case, the retail area is only 25 m2.

Currently started Practical activities for project implementation:

1. Registered individual entrepreneurship in tax service at the place of residence;

2. A lease agreement was concluded for a basement in an apartment building (entrance from the end) with an area of ​​25m2 (plus 6m2 for a warehouse). The rent under the terms of the contract is 25 thousand rubles per month.

3. There is a preliminary agreement with suppliers of goods and animals for the pet store.

The pet shop will be open from 09:00 to 20:00 without breaks and days off.

Description of products and services

The range of our pet store is planned to include the following groups of goods:

• Food (for cats, dogs, rodents, fish, etc.);
• Veterinary drugs;
• Vitamins and nutritional supplements;
• Bowls and feeders;
• Containers and accessories for food;
• Toys for dogs and cats;
• Collars and leashes;
• Clothes for dogs;
• Carriers, cages and aviaries;
• Goods for training;
• Cosmetics and care;
• Aquariums and aquarium chemistry;
• Filters for aquariums;
• Toilets and trays for rodents;
• etc.

by the most hot commodity in our store will be pet food. At the same time, the bulk of sales will fall on cat food - dry and canned food (market research data).

The average markup on the most popular product groups will be about 30%. For individual, rare items, the markup can reach up to 150%. The average check of our store will be 600 -800 rubles.

Download pet store business plan

marketing plan

Statistics say that the average Russian spends about 15 thousand rubles a year on the maintenance of his pet. Pets are kept by every 6th inhabitant of our city, of which a third regularly purchases something for their pet (food, drugs, clothes, etc.). From this we can calculate that the capacity of the pet products market in our city is about 20 million rubles a year. In fact, this means that up to 7 pet stores can safely operate in the city.

Today, there are only 5 shops in the city. It turns out that at least 2 more stores can take their share in the market. Moreover, in the area where we plan to open our pet store, there is only one outlet that serves 30,000 people (the approximate population of the area).

Step by step plan to open a pet shop

Our point of sale will be located at a distance of 700m to the nearest competitor store. In the course of a secret purchase, some, in our opinion, disadvantages in the work of a competitor were identified:

1. A poor assortment of goods;
2. Chaotic display of goods;
3. Low professionalism of the sales assistant;
4. Absence in the range of decorative pets (hamsters, guinea pigs, fish, etc.).

Thus, our outlet will have the following competitive advantages:

1. Wide range of goods. At the same time, popular items (feed, preparations) will be presented in a larger volume.
2. Clear and convenient display of goods for the buyer;
3. Large selection of pets;
4. Long opening hours of the store (from 9:00 to 20:00);
5. Experienced and qualified shop staff.

According to our calculations, a competent business organization will allow reaching the planned revenue indicators of the store equal to 20,000 rubles per day, after 3 months of work. With an average check of 800 rubles, this literally means that at least 25 people a day or 750 people a month should visit the store. We think that this is quite real figure. The estimated annual revenue of the store will be 6,000,000 rubles.

Do not forget that the promotion of your store, and therefore the income, will largely depend on the good advertising that you can do through social networks. smmbox can help you promote a group. Enjoy.

Room selection

The room in which it is planned to open a pet store complies with all SES standards and fire safety. Refurbishment of the commercial part of the premises is not required. To start activities, it is enough to install commercial equipment (racks, shelves, showcases) and purchase the first batch of goods. It is assumed that the cost of purchasing commercial equipment will amount to about 100,000 rubles. To create an initial stock of goods - 480,000 rubles. This amount is enough to fill the shelves of a pet store with a sales area of ​​25 m2.

Recruitment

Planned staffing The pet store will include 2 sellers working in shifts 2 through 2. The salary of sellers will consist of a monthly salary (7,000 rubles) plus a percentage of daily revenue (4%). The approximate monthly payroll of two sellers will be 40,000 rubles, the annual one - 480,000 rubles.

About 12,000 rubles per month will be spent on the payment of insurance contributions for employees to non-budgetary funds (30% of wages). The annual costs for this item of fixed costs will amount to 144,000 rubles.

The duties of the accountant will be performed personally by the project manager.

Financial plan

The total monthly expenses of the pet store will be 116,000 rubles, annual - 1.4 million rubles.

In the structure of annual costs, the largest share falls on the payment of wages to shop assistants - 34% of the total annual costs. In second place are the costs associated with the payment of rent for the use of the premises - 22% in the structure of total annual costs. The third place is occupied by insurance deductions - 10% of total expenses.

The break-even point of sales of a pet store at an average trade margin 40% will amount to 406 thousand rubles per month.

How much can you earn by opening a pet store

Net profit based on the results of annual sales of the pet store will be 688,000 rubles (57,333 rubles per month). Thus, the start-up costs incurred to open a store pay off in 12-13 months of the store's operation.

Recommended download pet store business plan for only (banner_bi-plan), from our partners, with a guarantee of quality. This is a complete finished project which you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

What equipment to choose for a pet store

To start the activity of the outlet, you need to purchase:

• counter and showcases;
• sales racks;
• racks and shelves;
• cells;
• a computer;
• lighting;
• forced ventilation system;
• document safe.

When buying equipment, you need to focus on rational use retail space. Shelves, racks, etc. must be multi-tiered or with the possibility of mounting on the walls of the store.

Which OKVED to indicate when registering a business for the sale of pet products

Being engaged in paperwork for registration of an individual entrepreneur in the tax office, it is necessary to select activity codes for the business in question, according to all-Russian classifier. Suitable for a pet store: OKVED 47.76.2 ( retail pet food and pet food) as the main code, and 47.78 (other retail trade) as an additional code.

What documents are needed to open a pet store

The list of papers required for the operation of the outlet includes:

The zoo market attracts forward-thinking entrepreneurs because it is resilient to economic downturns. Market products are in demand at any time of the year, both in large and sparsely populated areas. Many people are willing to spend their last hard-earned money on caring for their beloved pets.

Some entrepreneurs immediately start selling animals and accessories in order to extract more profit. There are "pitfalls": pets require a lot of money for maintenance - from 3,500 rubles a month plus cages, examinations and vaccinations at a veterinary clinic. We recommend starting with the trade in feed and thematic paraphernalia.

The plan will allow you to calculate investments and analyze risks. It is necessary to study competitors and find shortcomings in their work in order to offer the audience the best conditions. In this article, we present an example of a business plan for a pet store - based on it, you can draw up a project for your area or city.

The target audience

To effectively present a product, you need to have an idea of ​​​​who you are offering it to. Pet shop customers are pet lovers, people of different ages and worldviews. The target audience is approximately 60% women and 40% men.

According to research results, the alignment is as follows: 35% of families have cats, 20% - dogs, 3% - fish and birds, 1% - turtles and hamsters. On the rare species animals account for less than 1%. Each owner is interested in creating comfortable conditions for the wards, so he is ready to pay. The main focus should be on the most common pets - cats and dogs.

Brief analysis of the market and competitors

There are more than 30 million domestic cats and 22 million dogs in Russia. Researchers note a trend of annual increase in demand. Accordingly, both the number of feed sellers and related products increases by about 25%.

Today, there is a balance of supply and demand, so the competition is high. But the convenient location and reduced prices for goods will allow you to take a place in the market "under the sun". It is important to expand the assortment as much as possible so that the buyer can find everything he needs from you. "Unwind" will help discounts, promotions, small gifts, Additional services(haircut, manicure for pets). Online shopping is now gaining popularity, so home delivery will be an advantage.

The Russian Federation ranks first in Europe and fifth in the world in terms of the number of pets in families. Annual spending on them is about a billion rubles.

Services and goods

One of the planning stages is the choice of the optimal pet store format. There are such options:

• Large store with 2 or more departments, a wide range of animals and accessories. More than 10 sellers and consultants work in large pet stores. The optimal format for million-plus cities.
• Supermarket. Enough of a few consultants and cashiers.
• Medium sized store. Here they sell several types of animals, accessories, food, medicines, furniture and clothes for animals. We need two or three sellers. Area - not less than 70 m². There is a catalog of rare products that can be delivered to order.
• A small shop selling food and care products. Area - about 10 m². Be sure to open in a high traffic area.
• Department of pet products in a supermarket.
• Special shop. A promising format for the pet market, since many regions lack a narrow product line. An example is an aquarium or fish store.
• Online store.
• Zoocenter. Association of a veterinary clinic, a pharmacy, a store, a hotel for pets, a grooming salon.

As for the range, feed is in the greatest demand. Food is divided into age categories, breeds, properties, composition and other characteristics. It is important to expand the range of animal nutrition to the limit.

The second most popular position is care products. These are shampoos, combs, dryers.

Accessories and medicines must be on sale.

When buying animals, it is important to check the availability of veterinary certificates. Otherwise there will be penalties.

room

Suitable places for shops - shopping centers and sleeping areas of the city. That is, areas with maximum traffic target audience. Of course, there should be no competitors nearby. The location in the center is prestigious, but not so important for a pet store - all the same, the bulk of buyers will come from residential areas.

The optimal store area is at least 50 m². We need a place for a trade zone, utility and storage facilities. Some acquire a separate building or build it. In this case, you will need additional expenses for a cleaning lady, a security guard, landscaping, an advertising sign. You can also buy or rent an apartment on the ground floor.

Staff

It is important to form a staff of competent specialists. Employees without education and experience will not be able to give the buyer comprehensive advice and recommend best product. A good pet store salesman knows almost everything about animals and will tell you what food is suitable, what medicines and vitamins are suitable for animals and will not harm them. Buyers themselves in 90% of cases do not know what they need.

In the first months, a minimum staff will suffice:

Standard official duties sales consultant:

• Assistance in the selection of goods and answers to consumer questions.
• Sales of medicines (relevant qualifications required).
• Caring for animals sold in the store.

At first, you can deal with the purchase of products, bookkeeping and marketing on your own. As the company develops, an accountant, a store manager, and a merchandiser will be needed. To sell medicines, it is worth hiring a specialist with a veterinary education. Great if you can find experienced breeders. Pet owners trust professionals, so they will be happy to contact your establishment.

Equipment

Pet trade requires special furniture - racks and trays. Showcases, a counter and a desktop will be required. For the storage of pharmaceutical products - a refrigerator.

A detailed list of the necessary furniture and equipment is presented in the table:

Name	Price	Quantity	Total amount
Counter
Cash equipment
Other expenses

If you want to save money at the start, buy plastic racks. They are cheaper than metal ones, their bright design will attract buyers. Buy the rest of the equipment.

To rationally use the space, purchase multi-tiered racks that can be attached to the walls.

The documents

Traditionally, small stores are registered as individual entrepreneurs, large ones as LLC. An agreement with the Department of Commerce is required. You must also obtain an extract from state register, register with the pension fund and tax. When choosing a taxation system, indicate what you provide to the population (if you plan to engage in grooming, tailoring). For the sale of medicines (this includes flea collars, feed with medicinal additives), a veterinary license is required. Trade in pets also requires a special license.

Individual entrepreneurs operate on single tax on imputed income (UTII). This option is suitable if the area commercial premises does not exceed 150 m². If the store is larger, choose a simplified system.

It will take about 15,000 rubles to collect documents.

Marketing

If the initial budget is small, an attention-grabbing sign will suffice as an advertisement. If the store is large and the budget allows, printing products are used (ads for posting, flyers, leaflets, business cards), advertising on the Internet (ads on forums, in social networks), advertising on radio, TV, in print media.

Organize Grand opening With balloons, discounts and gifts to visitors. Issue loyalty cards to customers. An important factor is the comfortable atmosphere in the store. Consider zoning and thematic design, keep animal cages clean, eliminate unpleasant odors with air fresheners and ventilation. Your sales assistants should be polite but not intrusive.

Is it worth starting an online business?

An online store can work both independently and as an addition to an offline point. You will need to hire couriers.

In a sparsely populated region, opening an online store is impractical. In large-scale, this is an excellent solution, since residents of megacities, due to the busy rhythm, are increasingly buying on the Internet. When compiling a business plan for a pet store, find all online competitors, note their strengths and weak sides, and also explore their range to offer a wider selection of products.

Financial plan: profitability and payback

1,358,000 is an approximate amount for opening an average store. Larger formats will require 3 million or more.

The average mark-up for popular product groups is 30%. For some positions, the premium sometimes reaches 150%. The average check in the country is 800 rubles.

With a well-thought-out business organization, you will soon reach a daily revenue of 20,000 rubles. If there are 25 buyers per day (with a check of 800 rubles), the profit per year will be 6 million.

Profitability of business is 20-30%, payback period is about 1 year.

Risk factors

The main risk lies in the sale of live goods and drugs. Both activities require appropriate licenses. If you provide these services without licenses, the point will be closed. Rosselkhoznadzor does not always issue permits - study the requirements and common reasons for refusals.

When concluding contracts with suppliers, involve a lawyer who can provide for the nuances associated with supplies and payment.

The "work" of non-professional sales consultants can reduce potential profits by several times. Be careful when hiring. For inexperienced salespeople, conduct training workshops, as pet supplies are specific products.

Conclusion

A pet store will be profitable if traded in a promising location. That is, in the center or a residential area in the absence of competitors. The most profitable areas for trade are large shopping centers and markets. It is better to locate the store near bus stops, metro stations, crossings and intersections.

It is important to bring the service to perfection, not to overcharge, to work out the assortment, to make a bright, eye-catching trade sign. Ideally, if you cooperate with manufacturers of products directly. Order ready business planning a pet store or compiling it yourself is a personal matter, but it is important to collect detailed and accurate information about the industry. Then the risk of bankruptcy will be minimal.

After the imposition of sanctions against our country, the question of food security arose. Small business should help the state in this. That is why farms and private farmsteads are now actively developing. There was a question about feed, what to feed? The feed industry began to develop. The demand for quality feed has increased dramatically.

Starting a feed business

There was an opportunity to organize a business idea for the sale of compound feed. Before going to tax office and register an individual entrepreneur or LLC, it is necessary to draw up a business plan.

Get to know the market

The market needs to be audited. Find out your future competitors and conduct a little marketing, which feed is more in demand.

Talk to farms and private farmsteads, to offer cooperation. It is necessary to find one or two farmers with whom you will conclude an agreement for the supply of feed. Do not neglect zoos, nurseries of wild and domestic animals. Drive through the feed mills, there are quite a lot of them, and agree on the release of the required feed in the required quantities.

It is easier to negotiate with small feed mills. They are also entering the market and they need sales and advertising, which you will provide. You can play on this. It is desirable to purchase compound feed with a deferred payment or with payments after the sale of products.

The composition of the average statistical feed

Recipe for complete feed for broiler chickens in poultry farms.

Diet components	Growing period for broiler chickens
	1-28 days		29 – 56 days
	%	G	%	G
1	2	3	4	5
Barley	25	22,5	28	36,4
Corn	25	22,5	25	32,5
Wheat	15	13,5	18,6	24,18
Sunflower cake	23,4	21,0	19	24,7
fish meal	8	7,2	5	6,5
Meat and bone meal	0,5	0,45	2,5	3,25
Herbal flour	1,6	1,44	1	1,3
Chalk	1,2	1,08	0,5	0,65
Salt	0,3	0,27	0,4	0,52
TOTAL	100	90	100	130

First month spending figures

What did you buy

	volume
laying hen start PK-2 (baby)	100
laying hen growth PC-4 (baby)	100
laying hen productive period PK-1 (granule)	200
laying hen productive period PK-1 (baby)	200
food for rabbits PK-90 (with grass meal)	300
feed for rabbits PK-90 (without grass meal)	0
start for broilers BR-1	300
growth for broilers BR-2	300
finish for broilers BR-3	100
feed mix (crumb)	100
quail laying hen (baby)	200
growth for calves KK-63 (from 4 months)	0
start for ducks PK-21 (baby)	300
height for ducks PK-22 (baby)	300
Total:	2500

Warehouse space

We are looking for a place for a warehouse, given that the feed is stored in a dry room and its shelf life is limited to 3 months. When these conditions are met, one can think about legal property.

Starting a business

And so you decided to realize the business idea of ​​​​selling feed. We rented a room for a warehouse, signed contracts for the supply and release of products, and you start working. We take into account that at first the profit from the sale of feed will be minimal. Sales are not established, deliveries are not regular, payment is delayed.

It is necessary to carry out advertising campaign. First of all, using available means, on the Internet, you post information about the sale of compound feed, given that the range of products sold is diverse. It is necessary to drive through the nearby villages and try to convince the farmers about the purchase of feed from you, offering additional terms for the delivery or payment of goods. We take into account the seasonality of the sale.

Chickens and young animals

In the spring and in the first month of summer, they will most often buy compound feed for chickens and young animals. Further for the reared animals. The warehouse should always have an assortment for raising poultry, rabbits, cattle and of course for pigs. Pig breeding, in private farmsteads, is in a deplorable state and the epidemic is to blame African plague.

When implementing the business idea of ​​​​selling compound feed, one should not forget about pets, cats and dogs. Here you can earn not bad money. Especially if you organize the delivery of feed directly to customers.

The economic component here can be much higher, since the competition here is not much less than in the sale of animal feed. The ever-growing pet market opens up new prospects.